Sales & Cigars

Walter Crosby sits down with entrepreneur Jim Zazenski to talk cigars, relationship-driven sales, building a high-end sign business, hiring salespeople, accountability, mentorship, and the lessons learned from decades in business. What can a cigar shop teach you about sales, relationships, leadership, and building a business? Quite a bit. In this episode of Sales & Cigars, Walter Crosby sits down with Jim Zazenski at Edward’s Pipe & Tobacco in Englewood, Colorado—a shop Jim has been frequenti

A New Chapter for Sales & Cigars Sales & Cigars is changing. In this behind-the-scenes episode, Walter Crosby sits down with producer Mark Labriola II to talk about the next chapter of the podcast—and why it was time to make a shift. After years of remote conversations, the show is moving toward a more immersive, in-person format with stronger production, longer conversations, and a much bigger emphasis on cigars. But the core of the show isn’t changing. Sales, entrepreneurship, leadership,

Core values only matter if leaders are willing to use them. In this episode of Sales & Cigars, Walter Crosby sits down with EOS Implementer Jim Coyle to talk about culture, accountability, leadership, and the challenges founders face when trying to step out of the sales seat. Jim shares his journey from entrepreneur and bar owner to becoming one of the earliest EOS Implementers. He explains why core values should be discovered rather than created, how EOS gives organizations a common language,

AI isn't replacing great salespeople—it's exposing average ones. In this solo episode of Sales & Cigars, Walter Crosby explains how to use AI to improve your sales process while doubling down on trust, judgment, and authentic human connection. Episode Overview Artificial intelligence is changing sales—but not in the way most people think. In this solo episode of Sales & Cigars, Walter Crosby shares why AI isn't the threat many sales professionals believe it is. Instead of replacing great sales

In this episode of Sales & Cigars, Walter Crosby sits down with Reed Nyffeler to talk about entrepreneurship, leadership, discipline, and what it takes to build opportunity for the next generation. Reed shares how entrepreneurship runs through his family history—from his great-great-grandfather immigrating to America and farming land in Nebraska, to his own early experiences selling gum in school and building lofts for college dorm rooms. The conversation explores why entrepreneurs are essenti

In this episode of Sales & Cigars, Walter Crosby sits down with Matt Haney, fractional COO and integrator, to talk about accountability, visionary entrepreneurs, and what really keeps businesses from scaling. Matt works with founders who have built strong companies but have reached the point where they need help turning vision into execution. The conversation digs into the tension between visionaries and operators, why accountability often breaks down, and how leaders can create clearer expecta