EP 160. PR is more than press—it’s the visibility that builds credibility and drives sales. In this episode, Sarah Panus talks with Amy Bartko, founder of Chatterbox PR & Marketing, about her PR formula: gain visibility t…
EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think in terms of co-creation (not just paid pos…
EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in br…
Shownotes for Marketing With Empathy® episodes 107 and 108 below. EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influen…
EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the hu…
What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business…
How are you leveraging CSR amplifiers and PR-able experts to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help you understand your …
“We're seeing a shift with people trusting brands more than they trust the media. And it didn’t always used to be that way. It’s a great opportunity for brands, and is why I believe brands are the new Editor-I…
How are you tapping into your customer-facing frontline employees and partners right now? Do you think about your Brand communities. CEO Sue Frech of Vesta share approaches and examples brands can use to better engage customers long-term inste…
Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. …
What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence. Topics Discussed During this podcast epi…
Today we are talking about influencer marketing—specifically micro and nano influencers. Joining Sarah Panus is the sassy and smart Kelly Olexa of the Kelly O Show podcast. Kelly has a ton of experience with influencer marketing, having owned …
What is influencer marketing and why does it matter? Are influencers right for your brand? In this episode, I explain my six categories of influencers, and deep-dive into one of them: Social Media Influencers. I discuss: W…
