Episodes

** BONUS EPISODE ** This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to ...

Sometimes you hear someone speak and instantly get the feeling you must know that human! And, they must be a guest on this podcast -- this guest is that person. We rounded out season four with a deep and truly enlightening conversation about inclusivity ...

We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's gue...

Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to...

It's fun to do "ask me anything" shows from time-to-time, and this is actually the first time (it's the planner in me:) we have done one for this podcast!  Of course, the hot topic right now as every platform is adding an audio element, is social audio. ...

There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very...

Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms.  It's about what TikTok has truly go...

A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it...

We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach.  While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred deliv...

For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one. We break...

This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening. I believe people show up in our lives when they are meant to. Aft...

Do you know what gets you FOUND on the search engines? I mean, really understand how it works?  On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...   This is a gre...

Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..." Our guest on this episode has some really creative and useful ideas for he...

You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right?  Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He'...

There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but ...

Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman!  Just "ask Yvi" and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who ...

Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age. We both use StreamYard to do our livestreaming shows, and we talk about...

Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing &...

Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes! Str...

Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a ...

We should absolutely start with the END in mind in all we do. And having a strategy behind everything we do in marketing is a MUST. Our guest on episode 65 is Troy Sandidge - Chief Strategy Officer of Vult Labs - and this is his sweet spot. EXTRA AWESOM...

Part one of this reunion was POWER-packed, and so is this one!  Grab some coffee or a drink & sit back, ready to hang out with friends... because that's exactly how this show feels. These folks have the ability to teach us while just being real, incredib...

We can hardly believe we're embarking on SEASON 4 of this show! We absolutely LOVE hosting a show where we learn & grow, while helping our listeners do the same. If you have a minute, please rate & review us on iTunes/Spotify -- we appreciate you! If you...

** BONUS EPISODE SEASON! ** Have you heard of a Twitter Chat? It's an incredible way to build community, network, and LEARN on the Twitter platform. Our guest on the final bonus episode between seasons three and four features Nathalie Gregg who leads a w...