Making a Marketer

In this episode, we're thrilled to welcome Nancy Harhut, a behavioral science expert and co-founder of HBT Marketing. Join us as we delve into the fascinating intersection of human behavior and marketing, exploring how understanding the psychology behind decision-making can lead to more effective marketing strategies. Nancy shares her expertice on how marketers can leverage behavioral science to create campaigns that resonate with audiences. She discusses the concept of autonomy bias, revealing

We are thrilled to have the dynamic Dennis Yu, CEO of Blitz Metrics on this one. We explore the transformative power of AI in marketing (unique insights!), and how to leverage it effectively to streamline processes and enhance creativity. Dennis shares his insights on the common pitfalls marketers face when integrating AI, emphasizing the need for a mindset shift to truly harness its potential. He discusses how AI can take over repetitive tasks, allowing marketers to focus on their core mission

In this episode, we welcome Dorien Morin-van Dam, a seasoned content strategist and founder of More in Media. Join us as we dive into the world of organic social media and explore how to build meaningful connections without relying solely on paid strategies. Dorien shares her extensive experience in driving growth for brands and emphasizes the importance of organic content as a foundational element for any marketing strategy. She discusses the necessity of telling your brand story before jump

In this episode, we're excited to welcome back the Brooke Sellas, CEO and founder of B Squared Media. Join us as we dive deep into the evolving landscape of marketing in the age of AI, exploring how it intersects with social media and customer experience. Brooke shares her invaluable insights on the importance of maintaining a human connection amidst the rise of automation. She discusses how AI can be a powerful tool for analysis and efficiency behind the scenes, but emphasizes that it should n

In this episode, we’re thrilled to have the insightful Paul Gowder, CEO of powwows.com, and a passionate advocate for email marketing. Join Jen as she and Paul delve into the often-overlooked power of email automation, and its potential to create meaningful connections with audiences. Paul shares his expertise on building effective email sequences, emphasizing the importance of storytelling and personalization. He shares how to start with simple automated email sequences that nurture relationsh

In this episode, we welcome the vibrant Julia Jornsay-Silverberg, a social media strategist and founder of Bravery Beats. Julia, Megan, and Jen dive into the importance of sustainability in social media management, discussing the pitfalls of hustle culture and the shift towards meaningful engagement over sheer volume. Julia shares her insights on how social media managers can cultivate a more sustainable approach by focusing on quality content that resonates with their audience. The conversati