Episodes

In this episode, we're thrilled to welcome Nancy Harhut, a behavioral science expert and co-founder of HBT Marketing. Join us as we delve into the fascinating intersection of human behavior and marketing, exploring how understanding the psychology behind decision-making can lead to more effective marketing strategies. Nancy shares her expertice on how marketers can leverage behavioral science to create campaigns that resonate with audiences. She discusses the concept of autonomy bias, revealing...

We are thrilled to have the dynamic Dennis Yu, CEO of Blitz Metrics on this one. We explore the transformative power of AI in marketing (unique insights!), and how to leverage it effectively to streamline processes and enhance creativity. Dennis shares his insights on the common pitfalls marketers face when integrating AI, emphasizing the need for a mindset shift to truly harness its potential. He discusses how AI can take over repetitive tasks, allowing marketers to focus on their core mission...

In this episode, we welcome Dorien Morin-van Dam, a seasoned content strategist and founder of More in Media. Join us as we dive into the world of organic social media and explore how to build meaningful connections without relying solely on paid strategies. Dorien shares her extensive experience in driving growth for brands and emphasizes the importance of organic content as a foundational element for any marketing strategy. She discusses the necessity of telling your brand story before jump...

In this episode, we're excited to welcome back the Brooke Sellas, CEO and founder of B Squared Media. Join us as we dive deep into the evolving landscape of marketing in the age of AI, exploring how it intersects with social media and customer experience. Brooke shares her invaluable insights on the importance of maintaining a human connection amidst the rise of automation. She discusses how AI can be a powerful tool for analysis and efficiency behind the scenes, but emphasizes that it should n...

In this episode, we’re thrilled to have the insightful Paul Gowder, CEO of powwows.com, and a passionate advocate for email marketing. Join Jen as she and Paul delve into the often-overlooked power of email automation, and its potential to create meaningful connections with audiences. Paul shares his expertise on building effective email sequences, emphasizing the importance of storytelling and personalization. He shares how to start with simple automated email sequences that nurture relationsh...

In this episode, we welcome the vibrant Julia Jornsay-Silverberg, a social media strategist and founder of Bravery Beats. Julia, Megan, and Jen dive into the importance of sustainability in social media management, discussing the pitfalls of hustle culture and the shift towards meaningful engagement over sheer volume. Julia shares her insights on how social media managers can cultivate a more sustainable approach by focusing on quality content that resonates with their audience. The conversati...

In this episode, we're joined by the ever-creative Jeff Sieh, a content creator and live streamer known for his work on Creator News Live. The trio dives into the exciting world of AI and its transformative impact on content creation, discussing how it can enhance creativity while maintaining authenticity. Jeff shares his journey from the early days of social media to today's fast-paced digital landscape, highlighting how AI tools have revolutionized his workflow. He emphasizes the importance o...

This is one of our favorite episodes -- we had a great conversation with the inspiring Jess Von Bank, a sought after thought leader in digital transformation and AI workforce strategy. We kick off talking about the pressing realities of the job market and the evolving landscape of work in 2026. Jess shares her insights on the current state of hiring, the impact of AI on entry-level jobs, and the challenges faced by younger generations entering the workforce. As a mother of three daughters, sh...

On this one, we are joined by the remarkable Luria Petrucci, a pioneer in the world of livestreaming. With over 20 years of experience, Luria shares her journey from early video experimentation to becoming a trusted authority in helping entrepreneurs create impactful live streams. The trio dives deep into the nuances of live video strategy, discussing the importance of authenticity, building trust, and the evolving landscape of video content. Luria emphasizes the significance of understanding...

In this engaging episode, hosts Megan Powers and Jen Larson take a further dive into the unpredictable world of podcasting and marketing. After a series of guest cancellations, the duo decides to turn the microphone back on themselves, sharing candid conversations about their current workloads, event planning, and the challenges of maintaining balance in a busy professional life. As they navigate their hectic schedules, the conversation touches on the importance of setting boundaries, the strug...

In this heartfelt episode, Megan Powers reconnects with the dynamic Jen Larsen (or Jen Cole, as many know her) after a significant hiatus from recording together. The duo reflects on the challenges and changes they've faced over the last few months, emphasizing the importance of vulnerability and community support during tough times. As they catch up, Jen shares her personal experiences of navigating career shifts and the emotional toll of keeping everything bottled up. Megan, too, opens up abo...

This episode features an inspiring conversation with renowned photographer and author Scott Proposki, who shares his remarkable journey from the brink of losing everything during the pandemic to rebuilding a thriving business. Scott’s career highlights include shooting for National Geographic and the White House, but it was his radical pause during the pandemic that led him to create the Camera Focus method — a framework designed to help photographers build sustainable, system-driven businesses....

Re-release time! On this one we bring back Bri Seeley, an award-winning businesswoman (originally posted as episode 154--the final ep. of season 7). Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business. As many of us are doing our planning for the new year, it's the perfect time to get some answers on how to approach our marketing strategies. Learn About... - Mindset Shi...

In this engaging episode Megan welcomes the incredible Tracy Stuckrath, an expert in event marketing and inclusion. Together, they explore the transformative experience of the Club Ichi Barefoot Business Retreat, a unique gathering that fosters peer-to-peer learning and community building among event professionals. Tracy shares her insights from the unique retreat, highlighting the importance of creating environments where attendees can connect, learn, and thrive. She discusses the concept of t...

In this reflective solo episode of Making a Marketer, host Megan Powers shares her journey through a whirlwind of travel, professional obligations, and personal milestones. As the incoming president of the San Diego chapter of Meeting Professionals International, Megan discusses the challenges of balancing leadership roles while maintaining the quality and consistency of the podcast. This candid conversation touches on the realities of leadership, emphasizing that it's normal not to have it all...

*RE-RELEASE TIME* Episode 179 brings us back to 129 with Cass Cooper. Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight. There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced. "I think the biggest thing right now is we're in a really crazy space that we've never been in before, wit...

In the exciting kickoff of Season 9 of Making a Marketer, we welcome back the brilliant Goldie Chan, an award-winning branding strategist and author. This episode dives into the nuances of personal branding, especially from the perspective of introverts (which also apply to ambiverts and extroverts!). Goldie shares her insights on how to navigate the world of networking and visibility without feeling overwhelmed. With her upcoming book, "Personal Branding for Introverts," set to release on Oct...

In this final episode of Season 8(!), we welcome back the incredible Kelly Noble Mirabella, a digital marketing expert renowned for her expertise in AI chat marketing. With over a decade of experience, Kelly shares her insights on the evolution of chatbots and the unique art of chatbot copywriting, emphasizing the importance of creating conversational and engaging interactions. She has the ALL-TIME most downloads of this podcast with her first episode with us about chat marketing (by A LOT). Sh...

In this episode, we welcome back Jim Fuhs who has been on our show a few different times (including reunions). We dive deep into the world of Substack on this one. Join us as Jim shares his insights on how this platform can empower marketers and creators to build authentic communities and foster direct relationships with their audience (very different than other platforms!). Listen back to his other appearances... 1st time on: Episode 69 (in 2020) with Tim Sohn - How to Build a Livestream Show ...

In this milestone episode 175 of Making a Marketer, we are thrilled to (finally) welcome Tony Christensen, co-founder of Brick Social, to discuss the evolving landscape of digital advertising. Join us as we explore the intriguing concept of "ugly ads" and why they can outperform polished campaigns in today's market. Scrappy? Solo creator? It is a WHOLE new world out there and you can get creative on ads AND organic - so many amazing tips unlocked on this one with Tony. Learn About... - The Shi...

In this episode, we dive into the awesome world of events with two industry leaders, Tahira Endean and Dave Stevens. Join us as they share their insights on the intersection of AI and human connection in the event space, emphasizing the importance of face-to-face interactions in an increasingly digital world. Learn About... - The Role of AI in Events: Discover how event organizers are integrating AI to enhance personalization and streamline operations, while still prioritizing human connection....

In this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation. Learn About... - The Human Connection in Marketing: Discover how the push for authenticity and emot...

In this episode, we are excited to welcome a digital marketing expert to share her insights on leveraging YouTube for business growth. As the founder and fractional CMO of The Kast Agency, Desiree has a wealth of knowledge on creating effective marketing strategies that resonate with audiences and drive measurable results. Learn About... - The Evolution of Video Marketing: Discover how Desiree transitioned from traditional marketing to focusing on YouTube and the lessons learned along the way. ...

In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his acting career and the personal branding around all of it. Learn About... - The Transition from Sports...