Episodes

In this final episode of Season 8(!), we welcome back the incredible Kelly Noble Mirabella, a digital marketing expert renowned for her expertise in AI chat marketing. With over a decade of experience, Kelly shares her insights on the evolution of chatbots and the unique art of chatbot copywriting, emphasizing the importance of creating conversational and engaging interactions. She has the ALL-TIME most downloads of this podcast with her first episode with us about chat marketing (by A LOT). Sh...

In this episode, we welcome back Jim Fuhs who has been on our show a few different times (including reunions). We dive deep into the world of Substack on this one. Join us as Jim shares his insights on how this platform can empower marketers and creators to build authentic communities and foster direct relationships with their audience (very different than other platforms!). Listen back to his other appearances... 1st time on: Episode 69 (in 2020) with Tim Sohn - How to Build a Livestream Show ...

In this milestone episode 175 of Making a Marketer, we are thrilled to (finally) welcome Tony Christensen, co-founder of Brick Social, to discuss the evolving landscape of digital advertising. Join us as we explore the intriguing concept of "ugly ads" and why they can outperform polished campaigns in today's market. Scrappy? Solo creator? It is a WHOLE new world out there and you can get creative on ads AND organic - so many amazing tips unlocked on this one with Tony. Learn About... - The Shi...

In this episode, we dive into the awesome world of events with two industry leaders, Tahira Endean and Dave Stevens. Join us as they share their insights on the intersection of AI and human connection in the event space, emphasizing the importance of face-to-face interactions in an increasingly digital world. Learn About... - The Role of AI in Events: Discover how event organizers are integrating AI to enhance personalization and streamline operations, while still prioritizing human connection....

In this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation. Learn About... - The Human Connection in Marketing: Discover how the push for authenticity and emot...

In this episode, we are excited to welcome a digital marketing expert to share her insights on leveraging YouTube for business growth. As the founder and fractional CMO of The Kast Agency, Desiree has a wealth of knowledge on creating effective marketing strategies that resonate with audiences and drive measurable results. Learn About... - The Evolution of Video Marketing: Discover how Desiree transitioned from traditional marketing to focusing on YouTube and the lessons learned along the way. ...

In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his acting career and the personal branding around all of it. Learn About... - The Transition from Sports...

In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it. With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators. Learn About... - The Power of Confidence: Discover why confidence is crucial when pitching your...

In this episode, we are excited to welcome Susana Mendoza, a seasoned journalist and media contributor, to discuss effective strategies for reaching Spanish-speaking audiences. With over a decade of experience in major Spanish-language outlets, Susana shares her insights on navigating the complexities of the Hispanic media landscape and how brands can authentically connect with diverse Latino communities. Learn About... - The Hispanic Media Landscape: Get an overview of the current state of His...

In this episode, we are thrilled to welcome the inspiring Lou Mongello, a Podcast Hall of Fame inductee and the founder and host of the WDW Radio podcast. Lou shares his remarkable journey from attorney to Disney expert, discussing how he transformed his passion for Disney into a successful multi-platform brand. With over 800 episodes of the acclaimed WDW Radio podcast, Lou dives into the essence of community building, authenticity, and the importance of focusing on what truly matters when on (...

Re-release time! We are re-sharing some of our BEST shows that a.) New listeners just have to hear and b.) Long-time listeners can benefit from hearing again. This one with Dan is one of those. "Feedback is a gift and as long as you’re willing to take it." -- In this episode, we welcome the always insightful and delightful (and newly minted Certified Speaking Professional) Dan Gingiss, CSP, to discuss the powerful intersection of customer experience and marketing. Dan dives into how exception...

In this episode, we reunite with the incredible Michaela Alexis, a well-known LinkedIn trainer and personal branding expert, to dive deep into the transformative journey of networking without fear. With her new book, "No Fear Networking," Michaela shares her personal experiences with social anxiety and how she turned her challenges into opportunities for growth. Learn About... - Embracing Vulnerability: Discover how Michaela's journey with social anxiety led her to create the "No Fear Networkin...

In this episode, we revisit one of the most popular episodes (top 4 all-time!) from the archives, featuring the inspiring and ever-insightful Angus Nelson, who dives deep into the art of asking the right questions. Originally aired as episode 90, this conversation is SUPER relevant as it explores the power of curiosity in communication and its impact on personal and professional relationships. Learn About... - The Importance of Curiosity: Discover how a curious mindset can lead to more meaningf...

In this episode, host Megan Powers sits down with the dynamic Courtney Stanley to explore the multifaceted concept of brand impact. Courtney offers insights into how personal and corporate brands can evolve and thrive in an ever-changing landscape. Learn About... - Defining Brand Identity: Discover the three key components of personal branding: self-perception, brand perception, and brand impact, and how they interconnect to shape your professional presence. - Navigating Brand Challenges: Gain...

In this episode, we are joined by the inspiring entrepreneur Katie Hornor, who shares her unique perspective on embracing individuality in business through the metaphor of flamingos. Katie’s journey began with a serendipitous encounter with these colorful birds, leading her to help entrepreneurs recognize and celebrate their unique purpose. Learn About... - The Flamingo Advantage: Discover how embracing your uniqueness can set you apart in a crowded marketplace and why it's essential to stand...