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Episodes

34
Nov. 27, 2018

Cannabis Marketing - Listen Before You Light Up Your Marketing with Kendra Losee

The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot! Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal g...
33
Nov. 13, 2018

LinkedIn Marketing - Accelerate Your Career & Brand with Michaela Alexis

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to ...
32
Nov. 2, 2018

Livestreaming for Success - Marketing via LIVE Video with Stephanie Liu

What better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE. Our guest... Stephanie LiuFacebook Live ...
31
Oct. 19, 2018

AI Chatbots -- Conversation as a Marketing Tool

A chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested action. Today, most chatbots a...
30
Oct. 9, 2018

Exploring “Non-Agency” Life -- Venturing Out is Worth It with Ilo Neukam

Traditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable. Our guest... I...
29
Sept. 20, 2018

Being a Digital Nomad -- What is it & How Can You be One?

We're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what we dig into with episode 21! T...
28
Aug. 29, 2018

Harassment (Online & Offline) -- Speaking Up

In Episode 20 we take a little departure from the normal topics of social media marketing or events. On this Facebook live show we speak with Kristy Gillentine. Kristy lives in Houston, and is VP of Public Engagement with Drive West Communications. And s...
27
Aug. 20, 2018

Season One Reunion Show, Part 2 (Marketing Events) - (Season Two Kick-Off)

This second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s the perfect way to sta...
26
Aug. 13, 2018

Season One Reunion Show, Part 1 (Getting Social) - (Season Two Kick-Off)

This episode kicks-off Season Two with a bang! Season One was so full of great guests and tons of high-quality information that we decided to have a REUNION of as many of our season one guests as possible. What this means is, this is a two-parter. It was...
25
June 10, 2018

Human Marketing - Remember WHO We Are Marketing to (Season One finisher!)

HUMAN Marketing = The perfect topic for Episode 17 - our final episode of Season 1! Join host Megan Powers and co-hosts Jen Cole and Elizabeth Glau on this illuminative episode. We don’t do business with businesses. We do business with people. Always kee...
24
May 20, 2018

Live Streaming - Using Live Video to Amplify Your Message

Live video is HOT - there’s no denying it! Episode 16 was recorded LIVE on Facebook (of course), and our guests were perfect for this topic. Whether you're using live streaming in your business or not, you'll learn how and why you should be after listeni...
23
May 6, 2018

Using Pinterest - Drive Traffic for Your Business

Many of us were HOT on Pinterest when it first came out. It was really easy to go down the rabbit hole of spending hours in there creating the house, wedding, whatever of our dreams! Here’s the thing -- it’s a stellar business tool. On Episode 15 host M...
22
April 21, 2018

Retail Marketing - Tips & Hacks to Save Your Business Money

Host Megan Powers welcomes this mid-month guest all the way from Sydney, Australia! Episode 14 brings special guest Salena Knight in what amounts to a “teaser” on Retail Marketing. Even better news? So much of this can be applied to other types of busine...
21
April 11, 2018

Marketing Gold: Creating & Amplifying Thought Leadership

Host Megan Powers, along with co-hosts Elizabeth Glau and Jen Cole, welcome guests Ina Yulo and Mary Ann Pierce on episode 13 to talk creation and amplification of thought leadership. Marketing is about amplifying your message, and sharing thought leader...
20
March 31, 2018

Ground Marketing - The New Guerilla Marketing

Host Megan Powers welcomes Michael Arias on this mid-month(ish) show! Episode 12 brings us a quick lesson on Ground Marketing, and the success Michael has had with it and his clients. As Michael reminded us on this show, there is "riches in the niches." ...
19
March 17, 2018

Digital Marketing - Strategies for Building your Brand & Business

Episode 11 recorded on International Women’s Day when we were happy to have as our guests - Amanda Robinson and Kiki L’italien… 2 ROCKSTAR women business owners. WOW. That’s the one word I can come up with to describe Episode 11! Host Megan Powers, along...
18
March 10, 2018

Marketing Automation… What is Inbound Marketing Anyway?

On episode 10 host Megan Powers chats with guest Will Curran - a heavy-duty #eventprof… He’s Founder and Owner of Endless Events, AKA their “Chief Event Einstein.” He's also host of his own show EventIcons and current president of the AZ chapter of ILEA....
17
Feb. 6, 2018

Exhibiting as Part of Your Marketing Strategy

Megan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topi...
16
Jan. 29, 2018

Speaker. Podcaster. Marketer. You Should Know Thom Singer!

On Episode 8 host Megan Powers talks with professional speaker Thom Singer. Thom is a certified speaking professional (CSP) via the National Speakers Association (NSA), and is very well respected in many industries. He is going strong with his “Paradox o...
9
Dec. 8, 2017

Marketing a Startup

Join host Megan Powers on Episode 7 as she welcomes her event industry professional guests: Scott Vitale – Founder and CEO of Spigot Labs Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and foo...
10
Nov. 3, 2017

Marketing a Unique Event

Join host Megan Powers, Elizabeth Glau and Jen Cole on Episode 6 as they welcome their guests: Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference. Nicole...
11
Oct. 21, 2017

Marketers on Event Marketing

Join host Megan Powers and her Event Marketing professional guests on Episode 5: Nick Borelli – President, Borelli Strategies. Nick is an event marketing consultant, providing eventprofs with strategies to market their events more successfully. Alex Plax...
12
Oct. 6, 2017

We Learn How to “TwitterSmarter” with the Top Twitter Pro

The 4th episode of the Making a Marketer show is all about Twitter, sharing best practices, and even some hidden treasures you might not have known about. Join host Megan Powers with her co-hosts Jen Cole and Elizabeth Glau as they welcome their guest: M...
13
Sept. 25, 2017

The LinkedIn Conversation

The third episode is our first of the mid-month 30-minute live shows! This one is recorded on Facebook LIVE on the "Powers of Marketing" page. Join crew members Megan Powers and Jen Cole as they talk about LinkedIn — video, and "Active Status on LinkedIn...