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Episodes

59
Feb. 24, 2020

Living in the Age of Influence With Neal Schaffer

There are no better words for this episode than FULL CIRCLE. You'll understand exactly why when you listen to the beginning of EPISODE 50 with Neal Schaffer! This is a big milestone for us, and we want to thank our listeners by providing you with some (m...
58
Jan. 31, 2020

BIG GAME LIV - Social Media & Trash Talk with Megan Powers & Jen Cole

Y'all, the 49ers are playing the Chiefs in the BIG GAME on Sunday, and these two podcast hosts are pretty passionate about their teams... Megan Powers' team is the 49ers & Jen Cole's team is the Chiefs. But, wait! This is EPISODE 49... coincidence? Megan...
56
Jan. 26, 2020

Tech Tool Tips with Jennifer Watson & Krissy Buck

We all LOVE tools that make our lives easier, right? Tools that make our work lives easier are like GOLD. On this episode we have two women who have been working for two companies that make essential tools for the social media realm. Jennifer shares diff...
55
Jan. 11, 2020

Digital Branding Summit Preview with Juntae DeLane

Making a Marketer episode 47 guest is Juntae DeLane, Founder of the Digital Branding Institute. DBI is holding The Digital Branding Summit Jan. 27-31-- the first online conference exclusively dedicated to digital branding. The 50 speakers are a mix of in...
54
Dec. 23, 2019

Marketing in 2020 - Think Differently with Mark Schaefer

Sometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion, and that author is our episode 46 guest Mark Schaefer! "The ...
53
Dec. 12, 2019

Twitter Relevancy & Updates with PRO Madalyn Sklar

This social media platform continues to evolve, and we are HERE for it! Twitter remains SUPER relevant, and there have been a bunch of updates lately (with announcements of more to come in the new year). Madalyn Sklar is the preeminent Twitter expert who...
52
Nov. 24, 2019

Customer Experience IS Marketing with Dan Gingiss

Guest Dan Gingiss is an absolute pro. His career with customer experience and marketing makes him the perfect guest to speak on this topic! From his Forbes article: "Customer experience and social media are part of a 'continuous cycle' whereby they each ...
51
Nov. 13, 2019

Blogging is Not Dead with Mike Allton, The Blogging Brute

Mike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is "The Blogging Brute," -- an award-winning blogger, speaker, and author.   Our shorter shows are always quick and FULL of a lot of great information, and ...
50
Oct. 28, 2019

Consistent Content Creation with Demian Ross

This dude has been the picture of consistency for the last (as of this publishing) 587 days in-a-row!! He has recorded and published a video EVERY. Single. Day. Can you imagine doing anything that consistently?!  He has a lot going on, and we have a ton ...
49
Oct. 22, 2019

Marketing a Small, Local Business with Christine Gritmon

This short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes in...
48
Sept. 30, 2019

Marketing a Podcast & How to Get Started with Erik Fisher

Marketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will vary depending on your niche...
47
Sept. 23, 2019

Messenger Marketing Magic with Carrie Gottschalk

We broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker Carrie Gotts...
46
Sept. 3, 2019

Season Two Reunion Show, Part 2 - Season 3 Kick-Off

We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from...
45
Aug. 25, 2019

Season Two Reunion Show, Part 1 - Season 3 Kick-Off

This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests. Our guests are SMART and can have a laugh. Once again, this reunion is...
44
June 27, 2019

Build Relationships to Build Your Business with Michael Cuschieiri

First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me. Our guest... Michael Cuschieri of mc2 Marketing Michael is the M...
43
June 16, 2019

Marketing Magic - Grasping Facebook Groups with Bella Vasta

Not only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT. Our guest... Bella VastaBella Vasta is the driving force behind the one-...
42
May 23, 2019

Relationship Marketing - Be a Magnet, not a Megaphone with Jessika Phillips

As I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips! You'll have to listen to hear most of them, but one that stood out to me is this:"It's not selling, it's serving" Our guest... Jessika Phillips lives in Lima...
41
May 3, 2019

Is Marketing about Bandwidth or Brain Width? With Dahlia El Gazzar

On Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers. Our guest...  Dahlia El Gazzar - Founder of Dahlia+AgencyDahlia has an OMG-attitude about all things tech and audience engagemen...
40
April 17, 2019

Marketing’s Role in Incentivizing Performance

In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong! It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't ju...
39
March 26, 2019

Crisis Communication - Marketing is Responsible with Alex Plaxen

In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on. It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social medi...
38
March 21, 2019

Transformative Events - Marketing is Your Partner

In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We def...
37
Feb. 21, 2019

Influencer Marketing - Providing Value or Overused Term?

The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an en...
36
Jan. 22, 2019

Corp. vs. Freelance Marketing & Personal Branding with Ben Roberts

Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle." Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative, while a...
35
Dec. 6, 2018

Facebook Advertising - A Paid Element of our Marketing with Azriel Ratz

Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff. Our guest... Azriel Ratz of Ratz Pack Media...