Episodes

Sales and Cigars have been fun this year! We gained lots of exposure and discovered beautiful people. It is significant to have a plan for your life. It gives direction to everything that you do. In this last episode of 2021, Walter looks back to this...

What if you order an Irish coffee without asking anything? Why is making assumptions a terrible thing during sales? In this shorty, Walter talks about the correlation of his Thanksgiving trip to Vegas, Irish coffee, and consultative selling. He said,...

What’s your retirement plan? Have you ever thought about it or taken any action? Planning your retirement is essential. Without any concrete plans, you might find yourself confused, dased, and lost, especially during the prime days of your life. In...

To encourage a learning culture, a business or an organization should put a strong emphasis on encouraging the members of the team to understand the values, practices, and beliefs of the organization. As a business owner, it is important as it helps...

What inspired you to pursue sales? Is it the income, the glamour, or the experience? Jeremy Cook shared what inspired him to pursue sales. As he continues his conversation with Walter, he shares what he thinks add value and credibility when dealing...

Understanding your customers is one of the keys to giving them outstanding service. But what does it mean to understand your customers? Walter welcomes Joseph Frost to exchange thoughts regarding understanding customers and being a marketer. Joseph...

Do you know who’s your ideal client? Who are they? How do you reach out to them to grow your business? If you’re not 100% of who your ideal client is, Walter can tell you how. Walter talks about the reason why he chose to discuss the topic for...

What’s the secret to lead a business to success? This might be a tricky question: But Rick Beer was able to showcase his stories of helping different businesses and owners to succeed in their fields, regardless of their industry. With his interview...

Managing a sales team can be a difficult task. There are a lot of pressures on being a sales manager to drive sales performance, sales strategy, and sales excellence. Unfortunately, there are many sales managers who don’t know how to be a good...

Is building relationships important when it comes to sales? What network is the best option when it comes to reaching out and building connections? In today’s world, LinkedIn is one of the best options to build connections and relationships,...

What are the reasons why people are starting with sales? Do you need to be sales-oriented in order to grow a career in sales? Walter welcomes sales mentor Rocky LaGrone to talk about sales. Rocky shares a lot of stories about success and failures...

Can great salespeople be good managers too? Walter sits down with Nate Tutas of Membrain to talk about this interesting topic. Nate also shares the different processes on how a company can get recognition on the approach they’re following. He also...

What’s your ideal mentor like? What are the characteristics of a good mentor? Walter welcomes fellow cigar enthusiast and sales expert Ross Reida to talk about sales, cigars, and bourbons. Ross discusses the characteristics of a good interviewer and...

Improving communication, optimizing production, and reaching out to your customers faster, are just a few of the best benefits you can get from optimizing technology for your business. But the big question is: How can you get started in incorporating...

Who’s your ideal coach or manager? This is the center of Walter and Doug’s discussion. Doug is Walter’s old friend, and together they talked about how a great sales manager should act not only as a mentor but as a good role model. They also...

What’s your goal as a manager? In today’s solo episode, Walter explores how the salespeople and managers think about their sales conversations. He also discussed why focusing on outcomes is of great importance in a business. Walter shares some...

Is it possible for a sales performance company and a performance-based culture to coexist? In this special robust episode, Walter talks about how accountability can take your company to the next level and how you can find the balance between company...

Nathan Hallmark and Walter discuss how to connect, engage and inspire your audience. Highlights Getting into sales and cigars - 1:54 Growth acceleration - 4:24 Educating the market - 10:28 The approach to attract attention - 13:00 You need people...

Walter and Scott spoke about creating an ecosystem to help people. They discussed competition and helping each other. Highlights Lessons that we want that colleges can provide - 9:58 A great way to meet people - 11:53 Getting perspectives from...

Walter interviewed Josh who is the Creative Director at DEKSIA. They talked about selling Race Cars, Marketing, Sales Process, and being a Creator of things! Highlights Learning to say no more often - 3:54 Sometimes it’s hard to say no - 5:22...

Damon shared how to increase the valuation of your business and have a target for sale. Highlights Walter’s passions - 4:10 How Damon got into sales - 4:37 Paying too much money for a business - 9:03 Being prepared for the next sale - 14:00...

Walter explores the social contract with others and he gives us his insights into why we hurt ourselves. Highlights Making a commitment for yourself - 3:39 The question that everybody struggles with - 4:10 Making a commitment to do something - 5:10...

Jerry and Walter discussed a myriad of issues such as how COVID affected Jerry’s role, why Texas is part of the south but not, and about young salespeople and the importance of communication. Highlights How COVID affected him - 2:05 Doing...

Carrie Simpson, founder, and managing partner of Managed Sales Pros, talks with Walter Crosby about telemarketing and prospecting, and how to help clients grow. Highlights Her background and how she got into sales - 1:26 Cold calling and...