Episodes

The Leadership Problem Behind Most Sales Problems
March 10, 2026

The Leadership Problem Behind Most Sales Problems

The Leadership Problem Behind Most Sales Problems In this episode of Sales & Cigars , Walter Crosby sits down with Paul Fuller, Chief Revenue Officer of Membrain , for a deep conversation about sales leadership—and why most s...
Sales as Service: Why Listening Beats Tactics Every Time
Feb. 24, 2026

Sales as Service: Why Listening Beats Tactics Every Time

In this episode of Sales & Cigars , Walter Crosby sits down with Matthew Higham from Deksia for a thoughtful conversation about sales as service, culture fit, and what actually creates long-term business growth. The discussio...
The Approval Trap: Why Being Liked Can Kill the Deal
Feb. 10, 2026

The Approval Trap: Why Being Liked Can Kill the Deal

In this episode of Sales & Cigars , Walter Crosby sits down with Nick Massaro of Membrane for a candid, no-BS conversation about what actually holds good salespeople back. From early sales foundations and structured training ...
The Hidden Yes: Selling by Removing Resistance, Not Pushing Harder
Jan. 27, 2026

The Hidden Yes: Selling by Removing Resistance, Not Pushing Harder

Most sales advice focuses on one thing: motivation. More features. More urgency. More discounts. In this episode of Sales & Cigars, Walter sits down with consumer psychology expert Matt Sucha to challenge that assumption—and ...
Selling Trust: Entrepreneurship, Ethics, and Disrupting a Broken System
Jan. 13, 2026

Selling Trust: Entrepreneurship, Ethics, and Disrupting a Broken System

In this episode of Sales & Cigars, Walter sits down with Alan Ward, CEO of Securely.io, for a thoughtful conversation that spans entrepreneurship, sales, leadership, and the realities of disrupting long-entrenched systems. Al...
What Comedians Can Teach Us About Sales with Kevin Hubschmann
Dec. 30, 2025

What Comedians Can Teach Us About Sales with Kevin Hubschmann

What do improv comedy, standup, and high-performing salespeople have in common? More than you think. In this episode of Sales & Cigars, Walter Crosby sits down with Kevin Hubschmann to explore how comedy skills like active li...
Stop Buying Cheap Swag: Branded Merch that Elevates Your Brand with Eric Turney
Dec. 16, 2025

Stop Buying Cheap Swag: Branded Merch that Elevates Your Brand with Eric Turney

Is your “swag” secretly hurting your brand? In this episode of Sales & Cigars, Walter sits down with Eric Turney from The Monterey Company to talk about why your promo gear should do more than just check a box—it should actua...
How to Build a Sellable Business (That Could Run Without You) with B.D. Dalton
Dec. 2, 2025

How to Build a Sellable Business (That Could Run Without You) with B.D. Dalton

If you’ve started a business, you’ve probably spent more time thinking about growth than your exit. But what if building a sellable business actually makes it a better business right now? In this episode of Sales & Cigars, Wa...
Building Trust in a Digital World with Butch Nicholson
Nov. 18, 2025

Building Trust in a Digital World with Butch Nicholson

Welcome back to Sales & Cigars, the podcast where the only smoke we blow is from cigars. In this episode, Walter sits down with Butch Nicholson, Partner at Fist Bump, to talk about something every seasoned sales professional ...
You’re Not Behind on AI—You’re Choosing to Stay There with John Kelley
Nov. 4, 2025

You’re Not Behind on AI—You’re Choosing to Stay There with John Kelley

Welcome back to Sales & Cigars, the podcast where the only smoke we blow is from cigars. In this episode, Walter sits down with John Kelley—a firefighter, entrepreneur, podcaster, and co-founder of Beefy Marketing—for a power...
Embracing Customer-Centric Strategies with Laura Patterson | Sales and Cigars Podcast
Oct. 21, 2025

Embracing Customer-Centric Strategies with Laura Patterson | Sales and Cigars Podcast

In this episode of Sales and Cigars, Walter interviews Laura Patterson, founder of Vision Edge Marketing, as they discuss the evolving landscape of search and the importance of being customer-centric in today's market. Laura ...
Revenue, Profit, and Cash Flow—Oh My! Aligning Sales with Business Growth with Rocky Lalvani
Oct. 7, 2025

Revenue, Profit, and Cash Flow—Oh My! Aligning Sales with Business Growth with Rocky Lalvani

Welcome to Sales & Cigars—where the only smoke we blow is from cigars. This week, Walter sits down with Rocky Lalvani, the numbers-savvy entrepreneur behind Profit Comes First and the Profit Answer Man podcast. Rocky is on a ...
Helping People First: Turning a Sales Career into a Workforce Movement with Michael Cole
Sept. 23, 2025

Helping People First: Turning a Sales Career into a Workforce Movement with Michael Cole

Welcome to Sales & Cigars—where the only smoke we blow is from cigars. This week, Walter sits down with Michael Cole, founder of Next Level Technician, for a conversation all about helping people—the true heartbeat of sales, ...
Myth Busting: Sales Leadership & Experience Demystified
Sept. 9, 2025

Myth Busting: Sales Leadership & Experience Demystified

Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. Join host Walter Crosby in this eye-opening solo episode as he tackles common misconceptions in the sales industry. In this episode, Wa...
Mastering B2B Sales: F.A.S.T. Development with John Powers
Aug. 26, 2025

Mastering B2B Sales: F.A.S.T. Development with John Powers

Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. Join host Walter Crosby as he sits down with sales veteran John Powers, founder of Power Up Sales, for an enlightening discussion on de...
Sales & Cigars | Marketing Strategy BEFORE Tactics or Technology with Sara Nay | Episode 226
Aug. 12, 2025

Sales & Cigars | Marketing Strategy BEFORE Tactics or Technology with Sara Nay | Episode 226

Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. In this episode of Sales and Cigars, host Walter Crosby chats with Sarah Nay of Duct Tape Marketing. Sara shares her unique approach to...
Sales & Cigars | Myth Busting: Sales Training is NOT the Answer | Episode 225
July 29, 2025

Sales & Cigars | Myth Busting: Sales Training is NOT the Answer | Episode 225

Welcome to another episode of Sales & Cigars, where the only smoke we blow is cigar smoke. In this solo episode of 'Sales and Cigars,' Walter takes the mic to bust the widespread myth that sales training is the ultimate solut...
Sales & Cigars | The Art of Internal Selling with Matt  Barry | Episode 224
July 15, 2025

Sales & Cigars | The Art of Internal Selling with Matt Barry | Episode 224

Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. In this episode of 'Sales and Cigars,' host Walter Crosby from Helix Sales Development is joined by Matt Barry, VP of Sales and Marketi...
Sales & Cigars | Serve Up and Coach Down with Nathan Jamail | Episode 223
July 1, 2025

Sales & Cigars | Serve Up and Coach Down with Nathan Jamail | Episode 223

Welcome to Sales & Cigars , the sales podcast where the only smoke we blow is from cigars. In this episode, host Walter Crosby sits down with sales expert and executive coach Nathan Jamal to explore Nathan’s impressive and va...
Sales & Cigars | Learn to Love Selling with Mark Cox | Episode 222
June 17, 2025

Sales & Cigars | Learn to Love Selling with Mark Cox | Episode 222

Welcome to Sales & Cigars, the sales podcast, where the only smoke we blow is from cigars. In this episode, host Walter Crosby is joined by Mark Cox, founder of In the Funnel Sales Coaching , to discuss his journey from leadi...
Sales & Cigars | The Science of Branding with Ethan Decker | Episode 221
June 3, 2025

Sales & Cigars | The Science of Branding with Ethan Decker | Episode 221

Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. On today’s episode, host Walter Crosby is joined by guest Ethan Decker for a tactical discussion on branding for entrepreneurs, at times employing what can...
Sales & Cigars | Provide a Pathway, Not a Call to Action with James Hipkin | Episode 220
May 20, 2025

Sales & Cigars | Provide a Pathway, Not a Call to Action with James Hipkin | Episode 220

Welcome to Sales & Cigars, the sales podcast, where the only smoke we blow is from cigars. In this episode, host Walter Crosby is joined by marketing professiona James Hipkin to discuss common marketing mistakes business owners make and how...
Sales & Cigars | The Four A’s Needed to Scale Your Business with Nate Tutas | Episode 219
May 6, 2025

Sales & Cigars | The Four A’s Needed to Scale Your Business with Nate Tutas | Episode 219

Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. On today’s episode, Walter is joined by returning guest Nate Tutas to explore a concept Nate calls the "core four." This framework is designed...
Sales and Cigars | Why Great Leaders Speak Last with Jason Abell | Episode 218
April 22, 2025

Sales and Cigars | Why Great Leaders Speak Last with Jason Abell | Episode 218

Changes are afoot! As I mention at the top of this episode, we’ll be moving to a bimonthly schedule and trying to live by the ethos of “quality over quantity”. You’re going to see a more nuanced, dual perspective between sales leaders and the...