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Welcome to episode 50 of the Product Market Fit podcast, a show about startups, technology, and growth, for early-stage founders and operators.
My guest today is Jenny He, Co-Founder and CEO of Ergeon. The company raised a whopping $53M to finance its mission of transforming the residential construction industry. Fun fact, her co-founder Odysseas Tsatalos co-founded UpWork and Intacct.
This interview lines up very well with last week’s episode with the founder of smart-AC, as we dive further into how to build and sell software for industries that are slow to adopt new technologies. Jenny also has a diametrically opposed opinion of remote work to Josh’s take as she has built this company remote-first with team members distributed across 49 countries.
She also shared inside baseball on organic growth, testing with payments, and attribution, so grab a notebook and steal these ideas!
Hey, can you believe we’re at 50 episodes already?! This has been such an amazing journey so far and I want to thank each and every one of you for listening and supporting me. I am truly grateful and can’t wait to bring you the next 50 amazing interviews with founders and changemakers.
As I round this milestone, I’m thinking of ways to improve the pod, so if you’ve got any feedback on what you like, what you don’t like, or suggestions I’d love to hear them! Contact info below 👇
Chapters:
(02:35) What is Ergeon?
(04:23) Raising $50M+
(06:32) Encouraging organic growth
(10:10) Multi-channel attribution
(12:51) Tracking dark social
(15:10) Other side of the marketplace
(18:21) National Rollout
(23:06) Building tech for adoption
(25:53) Pricing
(28:35) Experiments
(33:41) What's coming up for Ergeon?
(36:08) Global team and remote work
(39:08) Lightning round
Guest Contact Info:
Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
Get in touch with Mosheh:
linkedin.com/in/moshehp
twitter.com/MoshehP
hello@pmfpod.com
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