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Chapters:
(00:00) Intro
(02:27) Krava's story
(03:11) The technology behind the K1
(05:39) Krava vision
(06:07) Market entry strategy (from a business perspective)
(08:30) Prefab housing, is it better?
(10:36) Needed automation for the prefab
(13:35) Customization vs Modular design
(14:54) The green economy
(17:16) Product market fit
(18:37) Market validation
(19:13) Founding story
(20:29) ADUs regulations
(23:19) Assessing product market fit
(25:03) Customer acquisition strategy
(29:03) Challenges ADUs face
(30:09) Competition & Collaboration
(31:21) Second time as a founder
(36:13) Lighting round
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Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
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