Welcome to Product Market Fit, a podcast all about startups & growth
Oct. 4, 2023

Ep48: Living Life Uninterrupted; w/ Heath Wilson, Co-Founder, Aro — Product Market Fit podcast (startups | tech | AI | growth)


(00:00) Intro

(02:27) What is Aro and who is it for?

(05:30) Defining product-market fit and early-stage signals

(06:54) Choosing the hybrid path: navigating between hardware and software

(11:05) Navigating pricing strategies: balancing hardware and subscription models

(12:55) Growth channels for Aro: Leveraging Social Media and Podcasts

(14:32) Product development optimized for behavior change

(16:39) User Behavior Insights: the power of unplugging

(23:11) Exploring future growth strategies: expanding product Lines and strategic partnerships

(26:22) The challenges of international hardware expansion

(28:55) Aro's diverse funding strategies

(30:53) Measuring customer satisfaction and product market fit

(34:25) Insights from a serial founder: lessons learned from founding two startups

(40:15) Lightning round

Guest contact:


Connect with Heath on LinkedIn


This podcast is brought to you by ⁠⁠⁠grwth.co⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. 

To learn more and book a free consultation, go to ⁠⁠⁠grwth.co⁠⁠⁠.

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