There is a huge difference between being data-driven, which honestly is like saying, I make all my decisions based on the past, and being analytics led, which is, saying, I make my decision based on how things are actually operating now in a cause-and-effect relationship.
In this episode, I sit down with Mark Stouse Founder & CEO of Proof Analytics. Mark shares his experience on the importance of data-driven decision-making in B2B marketing, his thoughts on the limitations of AI and the importance of human intuition in data analysis.
(01:39) What is Proof Analytics?
(03:14) Proof Analytics products
(05:52) How do these models come to play?
(11:04) The thin line between accurate data and semi-accurate data
(13:34) Model overfitting
(19:05) Ideal customer profile
(24:55) The Background
(33:43) Sales and Marketing in B2B
(44:04) Lightning round
Guest Contact Info:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
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