Danielle Dafni is the founder & CEO of Peech, a generative AI video editing platforms that turns content teams into unstoppable creators.
Being a video editor inspired Danielle to start her venture. In today’s discussion, Danielle shares her journey to finding product market fit, product-led growth vs. product-led sales, content marketing in the age of generative AI, and her thoughts on competition.
Tune in for a dynamic and informative episode packed with actionable advice and valuable knowledge.
(02:06) What is Peech?
(04:08) Peech's ICP
(06:45) Company stats & PLG vs. product-led sales
(12:15) What’s the big vision?
(15:25) Launching on Product Hunt
(17:37) User acquisition tactics
(19:26) Implementing product-led sales
(23:49) What channels do you plan to implement as you grow?
(24:55) Content marketing in the age of generative AI
(29:25) Leveraging TikTok as a marketing channel
(35:08) Marketing tactics: How to grow on YouTube?
(37:42) Thinking about the competitive landscape
(46:48) Lightning Round
Guest Contact Info:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
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