In this episode, I speak with Mary Sheehan, author of the Product Launches book, host of the Women in Product Marketing podcast, and a renowned product marketing leader with an impressive track record at Adobe, Google, NextRoll, and others.
We take a deep dive into the world of product marketing, exploring the role of product marketing managers, the product launch process, and essential metrics for measuring success.
We also discuss common pitfalls and mistakes that startups encounter during the launch process and cost-effective ways to launch products.
Don't miss out on this informative and engaging conversation. Tune in to learn more! Mentioned Acronyms: - PMM: Product Marketing Manager. - PRD: Product Requirments Documents.
Timestamps: (00:00) Intro
(02:13) What is product marketing?
(03:15) Mary's current role at Adobe Lightroom
(05:01) Getting in the Field of Product Marketing
(08:32) Successful elements of product launch
(10:12) The 10% rule of internal communication
(11:07) The Power of Events in Product Marketing
(13:50) Go to Market and Product launches: what are the differences?
(20:41) How PMM can help in market research
(22:58) The launch fails
(24:30) Measuring success - metrics to look for
(27:08) The successful launch of Instacart
(28:51) Cost-effective ways for product launching
(31:25) How the digital ads industry is moving forward?
(34:02) How AI is changing product marketing
Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co.
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Previous episodes on Product Launches: Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit