In this episode, we sit with Yaniv Makover, the co-founder and CEO of Anyword, a leading generative AI content platform for performance marketers. We discuss the impact of generative AI on content creation, people's perspectives on AI-generated content, and whether AI poses a threat to jobs in the creative industry.
02:20 What's Anyword and who do you serve?
03:48 The story behind the idea of Anyword
07:07 KIWI for Content optimization
08:20 Go-To-Market strategy
09:43 Why do customers love the product?
13:02 Differentiation and positioning
16:53 People don't buy AI, they buy the value it creates
18:34 Finding the ICP
20:49 Defensibility and growth
22:45 First isn't always the best
23:45 Overview of Anyword's AI model
25:35 Growth and acquisition
28:40 Generative AI and job loss
32:09 Consumers' reaction to generated AI content
34:34 Will people replace Google with chatbots?
37:20 Responsible AI
39:25 Lightening Round
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Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co.
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