Welcome to Product Market Fit, a podcast all about startups & growth
March 22, 2023

Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit

Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit

Derek Osgood is the founder & CEO of Ignition and a seasoned Product Marketer. Ignition is “the platform for go-to-market” — a collaborative hub to plan, execute, and measure launches.

In today’s discussion Derek shares the keys to a successful launch; Ignition’s experience launching on Product Hunt and AppSumo; why Apple is so successful with their launches and much more; so tune in and get ready to master your next product launch. 

As always, I love to hear from you so please leave a rating or review wherever you love to listen and/or contact me directly via email, LinkedIn or Twitter (links below). 


(00:00) Intro

(02:16) What is Ignition?

(03:27) Ignition's origin story

(04:43) The concept of launching new things

(08:33) The ideal customer profile

(09:50) Ignition as a company

(10:40) How to orchestrate a successful launch?

(14:22) We bring competitors together

(14:55) A suite solution

(15:23) The balance between new launch and new features

(17:28) Launching Mistakes

(20:15) Different launching platforms

(24:10) Launching metrics

(28:04) Product Market Fit

(29:02) Cool product launches

(30:49) Apple the mother of launches

(33:30) Growing Ignition

(36:00) How will AI impact content marketing?

(37:50) How does Ignition incorporate Ai?

(39:47) What is the grand vision for Ignition?

(40:33) Lighting round

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This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

To learn more and book a free consultation, go to grwth.co.

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