Welcome to Product Market Fit, a podcast all about startups & growth
Feb. 15, 2023

Ep13: Ethical Machines; w/ Reid Blackman, PhD, Author and Consultant — Product Market Fit podcast

Ep13: Ethical Machines; w/ Reid Blackman, PhD, Author and Consultant — Product Market Fit podcast

Advancements in artificial intelligence have taken the world by storm recently, however, these new technologies also introduce ethical dilemmas for individuals, companies, and society as a whole. 

In this episode I speak with Reid Blackman, Ph.D., a leading expert on AI ethics. Reid is the author of Ethical Machines, and the founder of Virtue Consultants. Prior to starting Virtue he was a professor of philosophy for over 10 years. 

We dive into important and timely questions about the ethical implications of AI, including: privacy, bias, explainability, plagiarism, job-displacement and more. Reid also offers a practical framework for founders and executives to implement ethical AI in their companies.

This episode provides a great introduction to the complex and important topic of AI ethics and highlights some of the key considerations that startups and companies should keep in mind when developing and deploying AI applications.


  • (0:00) Introduction
  • (1:44) Giveaway details
  • (2:44) What is ethics? 
  • (5:20) Why is it important for founders to think about ethics?
  • (8:47) The "big three" of AI ethics — privacy, bias, and explainability
  • (14:32) More on bias
  • (19:18) Risks of self-driving cars
  • (22:24) The trolley dilemma
  • (26:23) Is generative AI plagiarism?
  • (29:53) Open AI's pivot from non-profit to for-profit
  • (32:28) How should Chat-GPT be used in education? 
  • (35:47) Who is responsible to address mass unemployment due to automation and AI
  • (41:04) Practical framework for building ethical AI
  • (43:41) AI ethics vs. corporate "values" 
  • (46:25) Communicating your AI ethics framework
  • (47:59) Frequent stumbling blocks faced by companies
  • (50:44) Final Thoughts

Guest contact info:
https://www.linkedin.com/in/reid-blackman/ https://www.reidblackman.com/ https://www.virtueconsultants.com/

Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

To learn more and book a free consultation, go to grwth.co.

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