Are you struggling to find the right target market for your startup? Don't make the mistake of trying to appeal to everyone, it's a recipe for disaster!
I had the privilege of interviewing Jakob Knutzen, founder and CEO of Butter. Jakob is a management consultant turned agency director, turned startup founder. He has a very thoughtful and intentional way of approaching product market fit for his startup.
Jakob shares his insights on Butter's targeted approach to finding their ICP (ideal customer profile), how to segment your market, how to use data to make informed decisions, and the keys to success for geographically distributed companies.
We also talk about community building, fundraising and more. I really enjoyed this conversation and I’m sure you will too.
Guest contact info:
Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co.