How to Get Discovered using Podcast SEO: Chart Ranking Tactics with Favour Obasi-ike
Favour Obasi-ike, MBA, MS dives into Podcast Search Engine Optimization (SEO) and discovery. He explains that getting discovered and getting ranked are two different processes requiring a strong technical foundation.
Favour outlines the nine key areas where a podcast must resonate sonically and structurally, emphasizing optimized titles, descriptions, file names, and high-quality cover art (3000x3000 pixels). He also discusses RSS feed distribution, maintaining a consistent publishing cadence, and choosing the right podcast format (solo, interview, co-host, etc.).
The session concludes with an interactive Q&A, encouraging creators to build a timeless content library.
Who is this for?
Podcasters, business owners, content creators, and digital marketers looking to maximize their podcast's visibility and reach. It's valuable for understanding the technical aspects of Podcast SEO, getting discovered and ranked across directories, and structuring shows for long-term growth and PR.
Key Moments & Timestamps
- 00:00 - Intro: The power of Podcast SEO for discovery, business growth, and PR.
- 00:59 - Importance of RSS feed distribution and submitting to multiple destination websites.
- 03:33 - Using Cast Feed Validator to check the health of your podcast's RSS feed.
- 04:36 - The difference between getting discovered (visibility) and getting ranked (positioning).
- 05:12 - Key SEO elements: Podcast title, description, author name, episode details, and file names.
- 05:34 - Technical requirement: Podcast cover art must be 3000x3000 pixels for maximum visibility.
- 08:21 - Importance of publishing cadence (every 8 to 12 days) to consistently refresh your feed.
- 20:00 - The 9 places your podcast must resonate sonically and structurally.
- 24:35 - Title optimization: Keeping titles between 50 to 60 characters to avoid truncation.
- 01:13:40 - The 5 podcast formats: Solo, interview, co-host, round table, and faceless/theme content.
FAQs
Q: What is the difference between getting discovered and getting ranked?
A: Discovery means your podcast is visible and accessible to a maximum number of people across platforms. Ranking refers to your podcast's specific position within search results based on its SEO structure and relevance.
Q: How long should my podcast title and description be?
A: Your podcast title should ideally be between 50 to 60 characters (including spaces) to prevent truncation on mobile devices. Your description can be much longer, typically 4,000 to 6,000 characters, allowing for rich keyword integration.
Q: What size should my podcast cover art be?
A: For maximum visibility and compliance with major directories, your podcast cover art should be exactly 3000 by 3000 pixels.
Q: How often should I publish new podcast episodes?
A: Favour recommends a publishing cadence of every 8 to 12 days. This consistency helps refresh your RSS feed regularly and keeps your audience engaged.
Action Steps
- Validate Your Feed: Use castfeedvalidator.com to check the health and structure of your podcast's RSS feed.
- Optimize Your Metadata: Ensure your podcast title (50-60 characters) and description (up to 4,000 characters) clearly explain your content and include relevant keywords.
- Update Cover Art: Check your podcast image dimensions and update them to 3000x3000 pixels if they are currently smaller.
- Establish a Cadence: Commit to a consistent publishing schedule, ideally releasing a new episode every 8 to 12 days.
- Book a Discovery Call: Reach out to Favour Obasi-ike via his booking link for a complimentary 30-minute SEO discovery call.
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