Episodes

Welcome to Season 14 with Favour Obasi-ike, MBA, MS! The discussion explored the importance of understanding the four main keyword types: informational, commercial, navigational, and transactional, highlighting that commercial keywords account for a crucial 22% of search demand. Emphasis was placed on commercial keywords being the bridge between window shopping and purchase intent. A key theme that emerged was the necessity of data-driven keyword selection using tools like SEMrush, Ahrefs, Moz...