Episodes

Favour Obasi-ike, MBA, MS dives into Podcast Search Engine Optimization (SEO) and discovery. He explains that getting discovered and getting ranked are two different processes requiring a strong technical foundation. Favour o...

Favour Obasi-ike, MBA, MS breaks down push (outbound) vs. pull (inbound) marketing. Pull marketing (social media, SEO, content) attracts audiences long-term via consumer-driven engagement. Push marketing actively promotes pro...

Favour Obasi-ike, MBA, MS discusses the critical differences between "fat" (bloated) and "lean" (optimized) websites. He explains how large file sizes, unoptimized images, and poor technical setups negatively impact search en...

Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results. WHO IS THIS FOR S...

Michele DeFilippo is the founder and driving force behind 1106 Design , a full-service book publishing company based in Phoenix, Arizona . With more than 50 years of experience in the book publishing industry — spanning tradi...