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Have you ever thought about what it would take to have a radio show? Join Jules & Corinna as they connect with John "Jay" Wiley, host and producer of Law Enforcement Today and the Law Enforcement Today Podcast Network. You'll learn how he moved from hosting a podcast that was coupled with a thriving Facebook group to terrestrial radio in his first 10 episodes. What is terrestrial radio, you might ask? You know, spaces you tune in "on the dial" on AM/FM -- and these days some even lump "terrestrial" and "satellite" together in one pot (satellite = Sirius XM). You'll discover how John "Jay" Wiley is even connected to Oprah, and hear his thoughts on what it takes to truly "make it" in broadcast media like podcasting, radio, YouTube and beyond.
You'll also get a "tease" of a new podcast that Jules & Corinna are launching on 4/22/22!
About Our Guest:
Introducing John “Jay” Wiley... His friends call him Jay (and that means you can too). While people like to use terms like radio personality, or broadcaster, he prefers the old school terminology of DJ. Prior to starting his career in radio he was a member of the Baltimore Police Department. As an officer he worked in the Northwest District of Baltimore in Patrol, Operations, and Plainclothes Drug Enforcement Unit. He was detailed to the DEA Task Force in the Baltimore Office for more than a year investigating drug distribution gangs in the Baltimore/Washington area. He was promoted to sergeant at which time he was assigned to the Central District and then the Northwest District. His career in the Baltimore Police Department was cut short by a disastrous line of duty hand injury. Sadly, after multiple surgeries, he was retired, and then successfully pivoted to the world of broadcast / terrestrial radio (and now podcasting). Jay is the host and producer of the Law Enforcement Today Podcast, with new episodes out each Monday.
00:00 Introductions & What to expect in today's episode (including a surprise "tease" or two)
08:30 Meet John J. Wiley, host of Law Enforcement Today Podcast
13:00 Super niche podcast success with 2 examples: Motorcycles & Misfits and Supercar Blondie
15:15 How Jay grew his podcast, expanding his reach through terrestrial broadcasting radio (syndicated on AM/FM in 81 markets)
20:00 To bleep or not to bleep (on cuss words, brand names, and the FCC)
22:40 Monetizing Law Enforcement Today through sponsorships based on audience size / reach (radio reach of 24M in addition to podcast)
25:00 The importance of having BIG dreams and working HARD to reach them
27:30 On avoiding podfade and what it takes to make it in podcasting (including perspectives from Tracy Hazzard of Podetize, Liza Miller of Motorcycles & Misfits)
29:00 The importance of visualizing your audience -- putting them FIRST
32:00 On meeting Oprah, working hard, and being authentically you
35:18 Paying it forward by building a network: Law Enforcement Today Podcast Network (it's free to join)
38:30 Successful podcasts that have recently sold: Call Her Daddy hosted by Alex Cooper & LORE, hosted by Aaron Mahnke
42:20 Get a "tease" of an upcoming show Corinna & Jules are launching on 4/22/22 to help you discover your next favorite podcasts!
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