548. Podcast Discovery, YouTube Growth & Podcast Movement Updates | Podcast News

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Marc Ronick: Good morning,

podcasters.

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Today is Wednesday, july 8, 2026
And today it's our
news and

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00:00:13,755 --> 00:00:16,590
comment episode.
Is podcast movement about to

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change
who gets a voice in
podcasting?

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Why are so many indie creators

still impossible to find, and

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what YouTube habits are most

podcasters skipping?

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So, if you're listening live on
Clubhouse, hit the share

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00:00:28,129 --> 00:00:30,957
button, top right-hand side of
the
screen, and share it

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00:00:30,957 --> 00:00:34,053
however Clubhouse lets you.
And if
you're catching us via

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00:00:34,053 --> 00:00:38,109
podcast, YouTube, etc. please
share this
with a fellow

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00:00:38,109 --> 00:00:40,900
podcaster.
And now, give us about 30

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seconds,
and we'll get things
rolling.

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Thanks for being here.
The
podcasting morning show is

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powered by Ironick Media,

helping podcasters launch,

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polish, and grow great shows,

and by Content creators

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accountant helping creators

build real business behind their

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content.
Good morning again,
podcasting

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morning show.
Thank you so much for being

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here.
I am
your host, Marc Ronick,

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and currently on stage with me,
my
co-hosts, DR. Fay, Ralph E.

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Step, BC Babbles, Sid Meadows,

and from the audience we have

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Dan and Tide joining us as well.



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Great to have you guys here, and
Alex Bailish has just joined us

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as well, and a good morning to
those of you who are already


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listening live on Clubhouse,
Dave Junaid, and Tim, and I see

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we've got a few people over on
the video streams, YouTube, etc.

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as well.

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Good morning to all of you, and
a quick reminder that
tomorrow

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we will be featuring another
podcast in our Spotlight


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series.
This is where we're just trying

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to give back to our
community,
promote our fellow podcasters,

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and share what
they're up to,
their projects, their podcasts,

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etc.
And it's of
no charge for

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anybody who participates.
It's again just
something that

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we want to do to get to know our
community and
help our

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community get to know you.
So, if that's of interest
to

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you, go to Podcasting Morning
show.com/spotlight and you can


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fill out that form there.
I'm trying to think of there..

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oh,
and then also the
evaluation series.

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I failed to get the next

podcast to evaluate to the team,

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just completely forgot, because
I'm out of our routine, so we

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will revisit that for the

following Thursday, and break

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down somebody's podcast, and

give as much feedback as we can,

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constructive, positive, et

cetera.

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We're gonna lay it all on the
line, and I promise we
are

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gentle about it.
Yes, there is always room for

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improvement,
and we're not
here to bash anybody.

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We're just trying to
help you
make your show better.

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So, DR: right, just tune into
the
other audits that we've

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done, and you can see what our
style
is, you know Marc

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Ronick: exactly.
Go to
Podcasting Morning

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show.com/eval and you can
submit.

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You can see
the other shows
that we've done, and check those

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out if you so
please.
Ralph Estep Jr.: This is a no


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bashing zone, Marc Ronick:
that's right, no
bashing zone.

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So we're gonna dig into all the
news now around the
world of

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podcasting, and as you know, I
like to start with some


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podcast data.
This is as of yesterday, and I'm

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gonna give
you a little
breakdown, as I normally do,

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before I share the
numbers,
and I've adjusted it a little

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bit, because I tend to
find
that I struggle through this

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when I do it every week.

So, the Podcast Business Journal

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is tracking something that they
call active podcasts, and this

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is worth slowing down for a

second, like I said, because the

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wording can get a little fuzzy,
so an active podcast means the

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show itself has been updated

recently, either in the last

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week or the last 30 days, so

we're talking about how many

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podcast feeds are still alive,

still current, and being

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maintained by that creator,

that's the difference from the

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number of published episodes.

Sometimes I tell you what the

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published episode, sometimes I

tell you the active podcasts.

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So I'm trying to share the

differences here.

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Published episodes count the
actual pieces
of content that

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went out during that same time
period.

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So one
active show might be
publish one episode or five

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episodes, but it
still counts
as one active podcast.

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The reason I'm sharing
the
numbers is because they give us

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a better sense of the real

podcasting landscape, and yes, I

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know I used landscape, but

there's really no better word to

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use when people say there are

millions of podcasts out there,

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four point.
Eight 7 million, to
be more

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specific.
The number includes a lot of

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dead shows,
abandoned feeds,
experiments, and podcasts that

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haven't been
touched in years,
and some of you may argue, and

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also a lot of
AI podcasts as
well.

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Is Ralph Estep Jr.: landscaping
a
bad word, Marc?

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Marc Ronick: Well, it's an AI

word that's so overused by Ralph

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Estep Jr.: t's
interesting,
because I hadn't even seen that

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as an AI word, so
I've just
learned something this morning.

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DR: Deep dive into that, I'm

sure it's riveting.

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Ralph Estep Jr.: Deep dive, and
I get that, but landscape, I

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hadn't heard that one.
You've
got to scour my stuff

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to see if I'm using the word.
Marc Ronick: Landscape was way


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more common at the rise of Chat
GPT, it has not been used as


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much lately.
I think partially that Chat GPT

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has made some
adjustments, and
I think human beings have made

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some
adjustments from that.
So, it's not DR: in deep dive in

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a while as
well.
Marc Ronick: Yeah, yeah, I think

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that, you know, they make
adjustments along the way.

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So,
anyway, let me give you
this.

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Is the total active number of

podcasts.

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This is not how many podcast
episodes were published.


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This is based on what I just
shared with you.

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The total
podcasts this week
that are considered active:

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185,394 which
is down 2.2%
from last week, total podcasts

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updated in the
last 30 days,
346,870 That's over the past 30

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days, which is
down 3.7% from
the previous month.

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Ralph Estep Jr.: Dan will talk

about this later, but I think

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that's the same number of people

that applied to speak at

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podcast movements.
Marc Ronick: I wouldn't be


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surprised, to be honest with
you.

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Ralph Estep Jr.: Big number, my
friend, that Marc Ronick:

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headline that I
teased at the
top, we will talk about that and

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how they're
dealing with that.
So, yeah, more to come there.

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Dan, you had
something.
Go ahead.

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Dan: Yeah, you know what's

really cool about that number,

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like, as podcasters, we might

all kind of think, oh, that's

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kind of a smaller number.
Does
that mean podcasts aren't

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popular, blah blah blah.
It's
really encouraging,

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actually, right?
Because 185,000 is not a
big

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number in the scheme of things,
you know?

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When you are
trying to create
a show that is really unique and

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that is just
speaks to your
perfect listener, and that you

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know you're trying
to create a
show that is like a category one

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of one show, like
there ain't
no one like you, right?

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That should be our goal
in
podcasting.

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You only have 185,000 people to
compete with,
and how many of

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them are even in your niche in
the first place?


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How many of them are trying to
do a show that's formatted like

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yours in the first place, I get
excited when I hear, like, I


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obviously I want podcasting to
continue to grow.

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Yeah, but it's
really neat,
though, when you start to look

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at the big numbers
and go,
okay, no, there's a lot of

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competition, and mostly it's
a
competition for people's time

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and attention, but when you're

looking at a number that is

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relatively small, like that,

compared to, you know, how many

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web pages, how many YouTube

videos, how many TikTok videos,

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you know, all that kind of

stuff.

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This is exciting.
I agree, not a lot out there.

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Marc Ronick: Yeah, I agree.
Dan: You were talking about


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landscaping, not manscaping.
Marc Ronick: Yeah, totally


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different things.
Yes, Ralph Estep Jr.: that's a


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pre-show topic, Dan.
Let's keep that into pre-show.

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Marc Ronick: That's right.
We
are trying to work on

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something for those of you who
don't catch
the pre show.

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We are working on something so
that you can
actually catch

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the pre show, even if you can't
be here live.


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So, more to come on that down
the road.

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In the meantime, DR.
We need
your top five lists.

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You've got two of them for us

today.

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DR: The first top five list is

from Apple, and it's all on

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history.
Okay, so here we go.


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Number five is American Scandal.
God almighty, there's so many.


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How did I even choose which one
they're gonna feature?

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Number
four is history that
doesn't suck.

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Number three is the team

house, a sucky name, but still

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in the top three.
Number two is
World War Two

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with Tom Hanks.
On the number one is The Rest is

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History.
Marc Ronick: Did you say Tom


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Hanks?
DR: Yeah, World War Two with Tom

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Hanks.
Marc Ronick: So I wonder if that

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one's about him, maybe he's,
he's the voiceover, he's the


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narrator.
Okay, yeah, that's cool.

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DR: Address number three, the

team house, it's number three,

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and that is the worst name, one
of the worst names I've ever

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heard for a podcast.
Marc Ronick: Yeah, I would agree

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with you, and it's number
three, so who are we to three to

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say
anything?
All right, what do you got next?

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DR: Okay, the next one is from

Good Pods, Marc Ronick: okay,

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DR: and it's all on what is it,
comedy, okay, Marc Ronick:

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indie, indie
comedy, indie
comedy, that's right, DR: indie

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comedy, so you're not
going
to.

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See any Rogans in this one, so
okay.

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Number five is
Live Love
Larceny, Live Love Larceny.

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I love that.
Okay,
okay.

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Number four is The Review
Review.

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Number three is
Cinematic Art,
what archery, anarchy, anarchy,

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anarchy.

Number two is the no

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competition, and number one is,
well, that's interesting.

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Marc Ronick: That is now, that's

not her commenting on the show

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title.
It is actually called
Well,

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that's interesting.
DR. is just having some

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communication
with the hubby
in the background.

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That's okay.
DR: Carrot cake to work with


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them today.
Marc Ronick: Totally okay.

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Ralph Estep Jr.: Do not forget

the carrot cake, that is very

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important.
Really, if you're at
lunch and

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you were jonesing for some
carrot cake, that is going
to

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be an issue.
DR: Telling you that happened


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during the morning show when I
do that.

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Marc Ronick: Now we are gonna

take a quick pause from the news

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00:11:03,460 --> 00:11:07,360
for a second, because our good

friend Billy Thorpe is here on

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00:11:07,405 --> 00:11:11,275
stage with us, and I asked him

specifically to join us today as

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00:11:11,275 --> 00:11:15,145
I clear my throat, because

yesterday I happened to be on

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Facebook, and in my feed pops

Billy Thorpe and his big mug on

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the screen, and he was talking

about how he had set a goal to

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make a hell of a lot of videos

in one day, not just one day, in

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10 hours.
And Billi, I was
curious if

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you would share with us what
specifically you
challenged

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00:11:36,070 --> 00:11:38,978
yourself with, and why you, why
you did that.

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And
then we'll ask how it all
went, so good morning, Billi.

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Billi: Good morning, good

morning everybody.

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Well, so I had this bright ADHD
idea about
five minutes before

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work yesterday that I would try
to
produce 100 reels on

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Facebook in like the next 10
hours or so,
and it was such a

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dumb goal, I didn't even, I
mean, it was such
a

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spontaneous thought that I
didn't even like really


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calculate the hours, I'm like,
I'm going to be well asleep by


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the 10 hours, and so, but it
kind of came from hearing all


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these, you know, all these
marketing experts and gurus, and

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Gary Vaynerchuk and Alex
Hormozies just talking about


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00:12:24,628 --> 00:12:28,858
producing 100 pieces of content
a day, or 60, or I think I even

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heard one of those guys say
they did 300 pieces of content

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in a
day, and so you know it's
just like post more content,

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post
more content, post more
content, and I was just trying

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00:12:40,551 --> 00:12:43,913
to figure
out, I'm like, I'm a
pretty savvy content creator.

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00:12:43,913 --> 00:12:48,195
I mean,
not savvy, and like,
stop the scroll, but I mean, as

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far as
like the workflow, I'm
like, yeah, I can get stuff done

219
00:12:51,643 --> 00:12:53,741

pretty good.
And so, you know, my first

220
00:12:53,741 --> 00:12:56,391
thought was, well,
maybe one
day I'll sit down and I'll just

221
00:12:56,391 --> 00:13:00,333
bang out 100 reels,
I'll use
eCamm Live, and no problem, I

222
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could, I could easily
record
101 minute videos in an

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afternoon, like if I

pre-planned, we all could

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probably, and so, but I thought,

well, most people are watching

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these videos from these guys,

they're not me, they're not five

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00:13:15,910 --> 00:13:18,790
years into full-time content

creation, or six years, I think,

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at this point, you know, they

don't make videos every single

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day, you know, for a living.

They're probably just gonna pull

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their phone up and see if they

can bang out 100 reels a day.

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So, yeah, I wanted one to try

it.

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I was like, is this even.. it's
even possible, and I knew
the

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answer going into it.
But anyway, yeah, Mark, that's

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what
I did.
So, yeah, it was a little bit of

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00:13:40,861 --> 00:13:46,575
a spontaneous ADHD, you
know,
challenge that was really the

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00:13:46,575 --> 00:13:48,310
failure was before it even

started.

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00:13:48,310 --> 00:13:49,812
Marc Ronick: Okay, sa it was a

failure.

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How many did you actually get
done?

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00:13:52,270 --> 00:13:57,700
Billi: Well, I got 15 posted,

and I did record the 16th one,

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but I just didn't even post it

because I was, I got distracted

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DR: a spontaneous fit of

madness.

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00:14:07,180 --> 00:14:09,430
Marc Ronick: Junaid had a

question, I think, for you,

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00:14:09,430 --> 00:14:11,200
Billi.
Go ahead, go ahead,
Junaid.

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00:14:11,470 --> 00:14:12,980
Junaid: All, good morning,

everyone.

244
00:14:12,980 --> 00:14:15,985
Morning, good to be here.
It's not really a
question,

245
00:14:15,985 --> 00:14:19,315
but it's kudos to Billy for even
attempting this.


246
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What's funny is that just last
week I saw this gentleman, he


247
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literally posted 100 videos in
one day, and now it does have to

248
00:14:29,633 --> 00:14:32,545

be a video that you're
actually recording, it could

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00:14:32,545 --> 00:14:36,362
also be a
screen share, it
could also be a screenshot, and

250
00:14:36,362 --> 00:14:39,800
something that
Alice and Moja
and the big gurus talk about,

251
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posting 100 posts a
day, it's
not just video, like you have so

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many different
avenues
content, this could be short

253
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post, it could be article,

this could be so many different

254
00:14:50,260 --> 00:14:55,720
ways, and we think that it's

only videos store videos do get

255
00:14:55,720 --> 00:14:59,275
a lot more pull on Facebook,

specifically, so you don't have

256
00:14:59,275 --> 00:15:02,315
to invoke.
Crazy, much, and if
you hear

257
00:15:02,315 --> 00:15:05,195
my kids around, because they're
sitting on top of me, Marc

258
00:15:05,195 --> 00:15:07,435
Ronick: that's okay, that

you're, you're following in

259
00:15:07,435 --> 00:15:11,725
Alex's footsteps with Lucy

always chiming in when he chimes

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00:15:11,725 --> 00:15:12,805
in.
Yeah, love that.

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00:15:12,805 --> 00:15:15,250
Thank you,
Junaid.
Yeah, Billi, I feel like you

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00:15:15,250 --> 00:15:17,815
were gonna say something
else
as Junaid chimed in.

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00:15:17,815 --> 00:15:20,125
Billi: Well, I was gonna, you

know, I mean, just to speak

264
00:15:20,125 --> 00:15:24,310
about that, you know, one, I

just did video because it's the

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00:15:24,310 --> 00:15:27,790
fastest thing that I can

produce, like, you know, I'm not

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00:15:27,790 --> 00:15:32,470
gonna sit there and type up 50

posts on Facebook, and also have

267
00:15:32,470 --> 00:15:35,710
a little bit of side motivation,

like, like Facebook is

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00:15:35,710 --> 00:15:38,590
monetizing content creators

right now, because they have a

269
00:15:38,800 --> 00:15:42,430
problem, there's a lot of people

on the platform, but not a lot

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00:15:42,430 --> 00:15:46,135
of content, and so they're

incentivizing creators,

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especially through reels, to be
able to do that.

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00:15:48,533 --> 00:15:52,399
So I'm like on the edge of being
accepted into
this

273
00:15:52,399 --> 00:15:55,939
monetization program, so there
was a little bit of push
there

274
00:15:55,939 --> 00:16:00,270
too, of like, well, if I have no
agenda except for to
upload

275
00:16:00,270 --> 00:16:04,671
100 reels, which I may continue,
I may redo that 100
reels, but

276
00:16:04,671 --> 00:16:08,255
do the way that I think it
should be done, which
will

277
00:16:08,255 --> 00:16:11,410
make it way more possible.
But I was literally just trying

278
00:16:11,410 --> 00:16:14,842
to figure out, could the
average person who has a

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00:16:14,842 --> 00:16:18,952
full-time job
that's working
just start and stop and pause,

280
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and like,
because I'm
uploading those videos like

281
00:16:21,338 --> 00:16:24,746
right when I shoot
the video,
like, yeah, it was a meeting, no

282
00:16:24,746 --> 00:16:27,638
editing, so Marc Ronick: yeah,
Billi: no editing, nothing.

283
00:16:27,638 --> 00:16:30,982
I
mean, and it was still fun,
like, I got a ton of engagement

284
00:16:30,982 --> 00:16:33,013
on it.
I didn't realize that they were

285
00:16:33,013 --> 00:16:36,549
auto posting to
Instagram, so
yeah, I just didn't know, and so

286
00:16:36,549 --> 00:16:40,383
I was, but
you know, we always
talk and think and talk and

287
00:16:40,383 --> 00:16:43,253
think, and
I've been thinking
about these vertical, and can I

288
00:16:43,253 --> 00:16:47,749
be like this
out in the wild
kind of vlog vertical guy, and I

289
00:16:47,749 --> 00:16:51,775
was just
like, well, dream
not, so let me just try it and

290
00:16:51,775 --> 00:16:54,652
see what
happens, and it's so
great because people like

291
00:16:54,652 --> 00:16:57,808
immediately
are like, hey,
idiot, this is gonna take you

292
00:16:57,808 --> 00:17:00,976
post a video like
every six
minutes, Marc Ronick: do the

293
00:17:00,976 --> 00:17:04,498
math, Billi: I'm like yeah,
well,
that's, but that's

294
00:17:04,498 --> 00:17:06,339
engagement.
I had the most engagement


295
00:17:06,348 --> 00:17:10,407
yesterday that I've had in years
on my social media account, so


296
00:17:10,415 --> 00:17:14,038
it's part of the game, you know.
Marc Ronick: Yeah, Billi: so I

297
00:17:14,038 --> 00:17:17,005
was trying, I was
just trying
it to see, because it's easy to

298
00:17:17,005 --> 00:17:20,244
say, it's easy for
me to tell
people, just upload 1000 videos

299
00:17:20,244 --> 00:17:23,797
a year on Amazon,
and you'll,
you know, do the math and make

300
00:17:23,797 --> 00:17:27,175
probably 100 grand
or more,
but it's like that's a hard to

301
00:17:27,175 --> 00:17:30,083
do, Dan: yeah, Billi: and it
takes a lot of
skills to do

302
00:17:30,083 --> 00:17:32,275
it.
So, anyway, I was just trying to

303
00:17:32,275 --> 00:17:35,779
figure out,
like, would that
or would that not work for me,

304
00:17:35,779 --> 00:17:38,863
and it's not a
workflow that
I'm going to adopt, but either

305
00:17:38,863 --> 00:17:41,020
way, it
doesn't matter, like,
even if you pre-record 100

306
00:17:41,020 --> 00:17:44,056
videos, like
that's still a
lot of work, like work is work,

307
00:17:44,056 --> 00:17:47,950
like it doesn't
matter, or if
you try to do 100 posts or 100

308
00:17:47,950 --> 00:17:51,820
pictures or 100 you
know,
whatever, it's a lot of work, no

309
00:17:51,820 --> 00:17:54,160
matter how you chop it
up.
Marc Ronick: Absolutely.

310
00:17:54,000 --> 00:17:55,980
Ralph Estep Jr.: Hey, I've got

to beworried about over

311
00:17:55,980 --> 00:17:59,220
saturation too, Billy, and

that's something that my team's

312
00:17:59,220 --> 00:18:01,950
been looking at, and it's one

thing to get a lot of

313
00:18:01,950 --> 00:18:03,810
engagement, and you're right

about the Facebook thing,

314
00:18:03,810 --> 00:18:05,850
because they've been throwing

mad money at stuff, like I'm

315
00:18:05,850 --> 00:18:08,820
seeing dollars coming into the

reels we're posting that I've

316
00:18:08,820 --> 00:18:11,160
never seen before, because

they're just throwing bonuses

317
00:18:11,160 --> 00:18:15,720
out left and right, but I think
you also can be overplayed, and

318
00:18:15,720 --> 00:18:17,340
to the point where people are

like, "Oh, here's Ralph talking

319
00:18:17,340 --> 00:18:19,305
again, I'm speaking for me, you
know, there's Ralph talking

320
00:18:19,335 --> 00:18:21,165
again, like I can't stand him

anymore, and they end up

321
00:18:21,165 --> 00:18:24,495
blocking you or snoozing you for

30 days because you've over

322
00:18:24,495 --> 00:18:26,315
stimulated them.
That's my only
concern with

323
00:18:26,315 --> 00:18:29,245
that whole structure.
Marc Ronick: Yeah, go ahead,


324
00:18:29,253 --> 00:18:31,325
Billi.
Billi: Well, I disagree, because

325
00:18:31,325 --> 00:18:35,350

you know, I mean, well, first
of all, I kind of heard the


326
00:18:35,358 --> 00:18:39,053
strategy from two big influencer
guys who are posting hundreds of

327
00:18:39,053 --> 00:18:43,125

pieces of content per day, and
I probably see three or four


328
00:18:43,133 --> 00:18:46,665
pieces of those content, you
know, those pieces of content


329
00:18:46,673 --> 00:18:50,238
per day from those guys.
So, I don't think it is over


330
00:18:50,246 --> 00:18:52,622
saturation, because I don't
think the algorithm is..

331
00:18:52,622 --> 00:18:56,372
I mean,
I, I know it's not.
Otherwise, I'd have the same

332
00:18:56,372 --> 00:18:59,424
amount of
views on every
video, or at least the three

333
00:18:59,424 --> 00:19:02,038
second views, or
whatever, but
I don't think the algorithm is

334
00:19:02,038 --> 00:19:05,079
delivering it up
quite like
that, and that was part of my

335
00:19:05,079 --> 00:19:08,525
reason of doing that,
because
I thought, well, it's not going

336
00:19:08,525 --> 00:19:12,435
to get to everyone
every time
anyway, and so Marc Ronick: it's

337
00:19:12,435 --> 00:19:13,875
interesting.
Billi: Who cares how many times

338
00:19:13,875 --> 00:19:16,551
you post, because I don't see
there if those guys are really


339
00:19:16,559 --> 00:19:17,797
producing that amount of
content.

340
00:19:17,797 --> 00:19:21,650
I don't see 300 videos
a day
coming from Gary Vaynerchuk, I

341
00:19:21,650 --> 00:19:24,315
see maybe three or
four.
Marc Ronick: Yeah, me too.

342
00:19:24,315 --> 00:19:25,605
Yeah,
Dan, you have literally
the..

343
00:19:25,605 --> 00:19:29,130
Dan: yeah, it's literally the

reason why they say that you're

344
00:19:29,130 --> 00:19:32,100
supposed to post 4 billion

things a day, is because the

345
00:19:32,100 --> 00:19:35,940
algorithm does.. you want to

feed the algorithm because they

346
00:19:35,940 --> 00:19:39,630
don't know what is going to be

the thing that's going to get

347
00:19:39,630 --> 00:19:41,480
attention, you know what I mean.



348
00:19:41,488 --> 00:19:43,284
Yeah, that's why Billy's totally
right.

349
00:19:43,284 --> 00:19:45,685
Like, otherwise your
numbers
would always be the same.

350
00:19:45,685 --> 00:19:49,400
That's just not how it
works.
And it can be literally, you've

351
00:19:49,400 --> 00:19:53,991
probably seen influencers
say
this video did five views, this

352
00:19:53,991 --> 00:19:57,620
video, you know, did
500,000
views, and the only difference

353
00:19:57,620 --> 00:20:01,305
is he didn't button
the top.
Button of his shirt or

354
00:20:01,305 --> 00:20:04,605
something, just insane.

Everything is exactly the same,

355
00:20:04,605 --> 00:20:07,725
but it's like you just don't

know, and the robots don't know

356
00:20:07,725 --> 00:20:10,011
either.
Marc Ronick: Yeah, I think that

357
00:20:10,011 --> 00:20:13,360
there's maybe there's a balance
here, because I do appreciate


358
00:20:13,368 --> 00:20:17,665
Ralph's point about the concern
for the human beings, and not as

359
00:20:17,665 --> 00:20:21,445

much about the algorithm, but
more so, am I pissing my


360
00:20:21,453 --> 00:20:24,630
followers off right, like that?
That's, and yeah, Billy, you


361
00:20:24,638 --> 00:20:27,354
make a good point too, and Dan,
you as well.

362
00:20:27,354 --> 00:20:29,813
And I think that's
something
to consider too.

363
00:20:29,813 --> 00:20:33,066
But, like, what Billy did, I am
not
knocking it whatsoever,

364
00:20:33,066 --> 00:20:36,438
like that, like he said, caused
a ton
of engagement for him,

365
00:20:36,438 --> 00:20:39,939
and a lot of that was the
transparency,
like people were

366
00:20:39,939 --> 00:20:43,109
leaning in because this was a
challenge
that Billi set for

367
00:20:43,109 --> 00:20:45,951
himself, and people were curious
if he was
going to do it, or

368
00:20:45,951 --> 00:20:48,375
thought he was crazy for doing
it, that
he's never going to

369
00:20:48,375 --> 00:20:50,307
do it, and they were following
along.

370
00:20:50,307 --> 00:20:54,480
I
know I was very interested,
and the moment I followed and


371
00:20:54,488 --> 00:20:57,352
commented on one of those
videos, that was it.

372
00:20:57,352 --> 00:21:00,584
Then I
started seeing a bunch
of them for the rest of the day,

373
00:21:00,584 --> 00:21:03,036
and it
didn't piss me off,
because I was just excited to

374
00:21:03,036 --> 00:21:06,368
see what
Billi was up to.
DR: Well, I wanted to bring up,

375
00:21:06,368 --> 00:21:07,530
go ahead, Marc Ronick: go
ahead, Billi.

376
00:21:08,130 --> 00:21:10,110
Billi: Oh, sorry, real quick, I
was gonna say, well, that makes

377
00:21:10,110 --> 00:21:11,976
a good point.
So, I think if you
are going

378
00:21:11,976 --> 00:21:15,546
to do something like this, and
you do have a plan,
like my

379
00:21:15,546 --> 00:21:18,944
loosey goosey plan was like to
show behind the scenes
of my

380
00:21:18,944 --> 00:21:21,630
business, and I kind of
introduce it that way with the


381
00:21:21,638 --> 00:21:24,312
challenge of like I'm just going
to show behind the scenes, so


382
00:21:24,320 --> 00:21:27,480
it's like if you know what to
expect, it's kind of like okay,

383
00:21:27,480 --> 00:21:30,445
I don't care to watch this
series, it's just like watching

384
00:21:30,445 --> 00:21:34,065
TV shows, but in a very quick,
short, you know, format, but I


385
00:21:34,073 --> 00:21:37,755
will say I just checked my
analytics for the past like


386
00:21:37,763 --> 00:21:42,015
seven days or whatever, majority
of those came from yesterday,


387
00:21:42,023 --> 00:21:46,045
81% non followers, so any
concern that my followers are


388
00:21:46,053 --> 00:21:49,940
annoyed, 81% of those people who
engaged were non or watched


389
00:21:49,948 --> 00:21:52,833
anyway, were non followers.
Marc Ronick: Got it, Junaid.

390
00:21:52,833 --> 00:21:55,200
I'm
going to give you the
final word, and then we're going

391
00:21:55,200 --> 00:21:57,738
to
get back to news.
Junaid: Absolutely, so we've


392
00:21:57,746 --> 00:22:02,304
been living in the world where
you know we've seen Facebook,


393
00:22:02,312 --> 00:22:04,434
Instagram, social media,
something new.

394
00:22:04,434 --> 00:22:07,716
Gary was calling
it, and this
is something introduced by

395
00:22:07,716 --> 00:22:11,714
TikTok, and this
is now has
become interest media, and

396
00:22:11,714 --> 00:22:16,269
Billy's to Billy's
point, and
analytics - 81% came from non

397
00:22:16,269 --> 00:22:19,105
followers because
they're
interested in the content that

398
00:22:19,105 --> 00:22:21,876
he's sharing,
right?
So it's all about interesting

399
00:22:21,876 --> 00:22:24,765
media, even if you
have one or
zero followers.

400
00:22:24,765 --> 00:22:27,405
People are going to see your

content because they're

401
00:22:27,405 --> 00:22:29,439
interested in that kind of

content.

402
00:22:29,439 --> 00:22:33,265
For example, if you're doing a
plumbing video and you
just

403
00:22:33,265 --> 00:22:36,273
want to change that toilet or
whatever, people are going to


404
00:22:36,281 --> 00:22:38,316
watch that video, even if they
don't follow you.

405
00:22:38,316 --> 00:22:41,778
We do that all
the time, so
that's what Facebook is not

406
00:22:41,778 --> 00:22:43,200
pushing into.

Thank you.

407
00:22:43,200 --> 00:22:44,802
Marc Ronick: Yeah, thank you,

Junaid.

408
00:22:44,802 --> 00:22:48,354
Appreciate that, and appreciate
you, Billi, jumping
in this

409
00:22:48,354 --> 00:22:51,420
morning and sharing that
experience with us.

410
00:22:51,420 --> 00:22:54,952
Very
interesting, for sure.
I'm a little tempted to try

411
00:22:54,952 --> 00:22:58,740
something
similar, but I think
I may go crazy, so we shall see

412
00:22:58,740 --> 00:23:01,140
about
that.
And in the meantime, you and

413
00:23:01,140 --> 00:23:02,565
Junaid: I both, let's both do

it, Marc.

414
00:23:02,625 --> 00:23:04,065
Marc Ronick: Yeah, okay, all

right.

415
00:23:04,065 --> 00:23:05,282
Let's talk, Junaid.
Let's talk.

416
00:23:05,282 --> 00:23:07,845
We're working on a project

together, anyway, so we'll talk

417
00:23:07,845 --> 00:23:09,627
about DR: it.
Oh God, this worries me.


418
00:23:09,635 --> 00:23:14,560
This worries me.
Marc Ronick: Quick tip, smart


419
00:23:14,568 --> 00:23:18,364
move.
Content creator's business bite,

420
00:23:18,364 --> 00:23:23,140
and today's content
creators
business bite is brought to you

421
00:23:23,140 --> 00:23:27,039
by the guy who's
going to host
the segment, Ralph Estep Jr. of

422
00:23:27,039 --> 00:23:31,050
Content Creators

accountant.com Ralph is a 30

423
00:23:31,050 --> 00:23:34,298
year expert in the field of

accounting.

424
00:23:34,298 --> 00:23:38,366
He is my accountant as well, and
helps other content
creators

425
00:23:38,366 --> 00:23:41,850
not just with their finances but
also with their
business

426
00:23:41,850 --> 00:23:44,544
strategy, because let's face it,
you got to have a
strategy in

427
00:23:44,544 --> 00:23:47,511
order to be able to talk about
your business
finances, and

428
00:23:47,511 --> 00:23:52,539
Ralph really makes it easy, he's
gentle about it,
and genuinely

429
00:23:52,539 --> 00:23:55,939
interested in helping those
people he's
working with, so

430
00:23:55,939 --> 00:23:58,493
if you're interested, if you're
feeling a
little overwhelmed

431
00:23:58,493 --> 00:24:02,989
by your finances, check them out
at
Content Creators

432
00:24:02,989 --> 00:24:05,792
accountant.com In the meantime,
Ralph, what do
you got for us

433
00:24:05,792 --> 00:24:06,915
today?
Ralph Estep Jr.: Well, thank


434
00:24:06,923 --> 00:24:08,460
you, Mark.
That was a very kind entrance.

435
00:24:08,460 --> 00:24:11,991
So, there was a
headline and
hit my desk this week, and as

436
00:24:11,991 --> 00:24:13,946
the Content
Creators
Accountant, I couldn't let it

437
00:24:13,946 --> 00:24:16,029
slide by.
Listen to this:
Starbucks is

438
00:24:16,029 --> 00:24:19,206
going to start paying its
baristas to make
TikToks.

439
00:24:19,206 --> 00:24:22,548
Yes, you heard me right.
So, Starbucks is
partnering

440
00:24:22,548 --> 00:24:25,230
with TikTok now.
This is the first brand to pilot

441
00:24:25,230 --> 00:24:27,558
what
they call a custom
creator network inside TikTok's

442
00:24:27,558 --> 00:24:30,889
content
suite, and this is
going to be an

443
00:24:30,889 --> 00:24:32,116
employee-generated content

program.

444
00:24:32,116 --> 00:24:35,921
It builds on something they call
the Green Apron
Creators

445
00:24:35,921 --> 00:24:38,875
Program for 2024 Here's the way
it's going to work:
selected

446
00:24:38,875 --> 00:24:41,155
baristas are going to get
creative briefs and make


447
00:24:41,163 --> 00:24:44,863
videos, and then each is going
to get a direct cut of the ad


448
00:24:44,871 --> 00:24:47,490
revenue as long as it is
Starbucks approved, and this is

449
00:24:47,490 --> 00:24:48,840
going to launch later this
summer.

450
00:24:48,840 --> 00:24:51,657
Now, I want you to
follow the
numbers on this one, because

451
00:24:51,657 --> 00:24:56,084
this is what I always
look at:
61% of Gen Z discover new

452
00:24:56,084 --> 00:24:58,710
products through employee

content, so Starbucks is tapping

453
00:24:58,710 --> 00:25:02,460
into something very smart here.
40% of all consumers do the

454
00:25:02,460 --> 00:25:05,610
exact same thing.
Now,
Starbucks' own people

455
00:25:05,610 --> 00:25:08,625
already post about the company
three
times the rate of

456
00:25:08,625 --> 00:25:12,054
comparable chains, so they're
sitting on a
goldmine of

457
00:25:12,054 --> 00:25:14,122
authentic content.
Now they're paying to formalize

458
00:25:14,122 --> 00:25:16,170
it.
So, I want to run it through

459
00:25:16,170 --> 00:25:18,300
something that I call the

creator revenue formula, and if

460
00:25:18,300 --> 00:25:20,565
you work with me, like Mark

said, this is the thing I think

461
00:25:20,565 --> 00:25:23,805
we really need to focus in on as

content creators, and it's a

462
00:25:23,805 --> 00:25:25,815
thing I believe it says it

basically works like this:

463
00:25:25,815 --> 00:25:29,028
audience times problem times

offer equals value.

464
00:25:29,028 --> 00:25:32,300
So let's use that in this
particular
instance.

465
00:25:32,300 --> 00:25:35,739
The audience, every barista's
personal following is
going to

466
00:25:35,739 --> 00:25:38,793
be the audience here.
The problem here is young


467
00:25:38,801 --> 00:25:41,453
customers don't trust glossy
advertising anymore, but they


468
00:25:41,461 --> 00:25:45,075
trust that TikTok video and the
offer, pretty simple here, the


469
00:25:45,083 --> 00:25:47,646
drinks, the experience, and the
vibe of Starbucks.

470
00:25:47,646 --> 00:25:51,447
You multiply
those together,
you get real value, and that's

471
00:25:51,447 --> 00:25:53,841
not an
accident, that's a
formula.

472
00:25:53,841 --> 00:25:56,150
And here's the part I really
want,
especially if you're a

473
00:25:56,150 --> 00:25:59,695
creator getting a check like
this, that
a revenue money is

474
00:25:59,695 --> 00:26:01,614
business income, and that's
going to show
up at the end of

475
00:26:01,614 --> 00:26:04,164
the year on the 1099 So, I
wanted to bring this
back to,

476
00:26:04,164 --> 00:26:07,254
hey, what does this mean to me?
So, if you're doing
this same

477
00:26:07,254 --> 00:26:10,379
sort of thing, track it, set
aside for taxes, and
treat it

478
00:26:10,379 --> 00:26:13,899
like the business it is now.
The dream is the check, the


479
00:26:13,907 --> 00:26:16,047
discipline is what lets you keep
it.

480
00:26:16,047 --> 00:26:17,739
So, this isn't all about

applause.

481
00:26:17,739 --> 00:26:19,965
Starbuck workers are also
pushing back a little bit,


482
00:26:19,973 --> 00:26:22,835
they have a union now, believe
it or not, so they're not


483
00:26:22,843 --> 00:26:25,209
thrilled about this, but they're
getting paid for content is a


484
00:26:25,217 --> 00:26:27,193
real win if you do the math for
the worker.

485
00:26:27,193 --> 00:26:29,580
So that's what I
really want
to talk about today.

486
00:26:29,760 --> 00:26:31,794
I think it's a great idea.
I
think you're going to see a

487
00:26:31,794 --> 00:26:34,378
lot more businesses following
along
this because they're

488
00:26:34,378 --> 00:26:37,166
going, it's going to be an
incentive to
their employees

489
00:26:37,166 --> 00:26:39,472
as well.
So that's my content business

490
00:26:39,472 --> 00:26:41,902
bite
for today.
Marc Ronick: Thank you.

491
00:26:41,902 --> 00:26:45,662
And
yeah, I'm curious, really,
for everybody, would you feel

492
00:26:45,662 --> 00:26:50,884
more
trust in a brand's
content if it came from the

493
00:26:50,884 --> 00:26:54,691
employees instead
of the
marketing department, or would

494
00:26:54,691 --> 00:26:58,696
you still assume it's kind
of
scripted or maybe inauthentic?

495
00:26:58,696 --> 00:27:00,890
Curious what people
think
about that.

496
00:27:00,890 --> 00:27:03,207
Go ahead, Ralph.
Ralph Estep Jr.: I think it's


497
00:27:03,215 --> 00:27:05,435
going to depend on the tone of
voice, because, honestly, you


498
00:27:05,443 --> 00:27:08,910
know, they're saying it's going
to be approved by Starbucks, but

499
00:27:08,910 --> 00:27:12,018

you know, there's a certain
way of saying things that the

500
00:27:12,018 --> 00:27:14,310
glossy
stuff doesn't work
anymore, like the standard

501
00:27:14,310 --> 00:27:16,095
commercials that we
all grew
up on.

502
00:27:16,095 --> 00:27:18,594
So, Mark, I don't know, I think
that's the
person you're going

503
00:27:18,594 --> 00:27:21,006
to recognize.
You know, I see that
Nikki put

504
00:27:21,006 --> 00:27:22,804
something in the, in the
comments.

505
00:27:22,804 --> 00:27:25,750
My school started
doing
something similar, and she's

506
00:27:25,750 --> 00:27:28,315
right, it's going to
attract
Gen Z, because that's a loyal,

507
00:27:28,315 --> 00:27:30,990
that's a loyal base
there.
So, I think it really, I think

508
00:27:30,990 --> 00:27:33,740
it's a wise thing to do.

And, honestly, the other thing

509
00:27:33,770 --> 00:27:36,260
about it, think about on the

money side, it's a way for these

510
00:27:36,320 --> 00:27:37,850
folks to make a couple extra

bucks too.

511
00:27:38,210 --> 00:27:39,670
Marc Ronick: Yeah, Ralph Estep
Jr.: and if you're
making

512
00:27:39,670 --> 00:27:41,632
extra money, hey, and this
economy win right now,
that's

513
00:27:41,632 --> 00:27:43,805
a beautiful thing.
Marc Ronick: Yeah, and although

514
00:27:43,805 --> 00:27:47,062
I don't know specifics, I don't
think generally speaking


515
00:27:47,070 --> 00:27:50,990
Starbucks baristas are getting
paid a lot of money for doing


516
00:27:50,998 --> 00:27:53,795
what they do normally.
So, adding that in there to kind

517
00:27:53,795 --> 00:27:56,628
of
what Billy was just
sharing, you know, to their

518
00:27:56,628 --> 00:27:58,910
everyday
workflow, whatever
they're doing, putting a camera

519
00:27:58,910 --> 00:28:02,250
on them,
talking to the camera
about it being authentic, I do

520
00:28:02,250 --> 00:28:05,826
think that
that can really
help a brand, whether it's for

521
00:28:05,826 --> 00:28:08,895
awareness or
something else.
Billi, you wanted to comment on

522
00:28:08,895 --> 00:28:09,795
that?
Go
ahead.

523
00:28:09,855 --> 00:28:12,645
Billi: Well, I was gonna say

that coffee, it's pretty rough

524
00:28:12,645 --> 00:28:18,315
already, so don't get..
Marc Ronick: yeah, I'm not.. not

525
00:28:18,315 --> 00:28:21,129

sorry, Starbucks, not a big
fan of Starbucks coffee, it

526
00:28:21,129 --> 00:28:24,725
depends
on what I'm getting,
but yeah, in general, I feel the

527
00:28:24,725 --> 00:28:26,225
same.

Alex, good morning to you.

528
00:28:26,225 --> 00:28:29,605
Did you want to add something?
Alex: Yeah, I think it's a


529
00:28:29,613 --> 00:28:32,350
brilliant idea.
First off, and it's a great way

530
00:28:32,350 --> 00:28:35,889
to have cheap
advertising,
they do, they put no money into

531
00:28:35,889 --> 00:28:38,550
it, and they have
the baristas
actually do the content.

532
00:28:38,880 --> 00:28:41,176
Marc Ronick: It's extra money,
Alex: yeah, it's just actually,

533
00:28:41,176 --> 00:28:43,381
it's extra money.
I just think that people love

534
00:28:43,381 --> 00:28:46,705
behind the
scenes stuff,
whether it's curated or whether

535
00:28:46,705 --> 00:28:50,424
it's on the
fly.
Starbucks has not been a coffee

536
00:28:50,424 --> 00:28:52,930
company for years if
people
haven't realized it.

537
00:28:53,680 --> 00:28:54,580
Marc Ronick: Absolutely

interesting.

538
00:28:54,580 --> 00:28:56,365
I think it's a great move
overall.

539
00:28:56,365 --> 00:29:00,018
Yeah, and I
do think a lot of
other companies, well, some of

540
00:29:00,018 --> 00:29:02,922
them
are already doing it, and
others will probably follow

541
00:29:02,922 --> 00:29:05,610
suit.
So,
more to come on that.

542
00:29:06,240 --> 00:29:08,400
Alex: We really should do a deep

dive and really check the

543
00:29:08,400 --> 00:29:12,315
landscape of it.
Marc Ronick: Good callback, by


544
00:29:12,323 --> 00:29:14,600
the way.
I totally skipped events that

545
00:29:14,600 --> 00:29:18,798
you may be
interested in, so I
will do this quickly.

546
00:29:18,798 --> 00:29:23,280
First Thursday, July 16
is
Podcasting Made Simple Live,

547
00:29:23,280 --> 00:29:28,260
that is a Pod Match Alex

Sanfilippo production, and it's

548
00:29:28,260 --> 00:29:32,235
a premium podcasting virtual

event focused on helping podcast

549
00:29:32,235 --> 00:29:36,405
guests and hosts improve their

craft, so they can make a bigger

550
00:29:36,405 --> 00:29:39,324
positive impact on the world

around them.

551
00:29:39,324 --> 00:29:44,241
That again, july 16, 11:30am It
is a paid event,
but just kind

552
00:29:44,241 --> 00:29:48,288
of, you know, at least follow
Alex on social
media, and

553
00:29:48,288 --> 00:29:51,817
you'll probably find at some
point a free ticket to
that

554
00:29:51,817 --> 00:29:53,973
event.
Go to Pod match.com/event Also,

555
00:29:53,973 --> 00:30:00,027
I want to
put out a quick call
to the Podcasting Morning Show.

556
00:30:00,027 --> 00:30:02,220

Community, we had a few

557
00:30:02,220 --> 00:30:06,600
volunteers for Empowered

Podcasting three drop out due to

558
00:30:06,600 --> 00:30:12,351
unforeseen circumstances.
So we
now have up to six

559
00:30:12,351 --> 00:30:16,699
volunteer spots for this year's
conference
in Charlotte this

560
00:30:16,699 --> 00:30:19,377
August.
If you've been wanting to be a

561
00:30:19,377 --> 00:30:23,370
part
of EPC three, this could
be a really great way to get


562
00:30:23,378 --> 00:30:25,409
involved.
Volunteers will get a free

563
00:30:25,409 --> 00:30:28,399
ticket and full access to
the
entire event.

564
00:30:28,399 --> 00:30:32,085
You'll still get to experience
the sessions,
the networking,

565
00:30:32,085 --> 00:30:35,060
the community, and all the
energy of the
weekend.

566
00:30:35,060 --> 00:30:38,445
We'll just ask for your help at
certain points during
the

567
00:30:38,445 --> 00:30:40,305
event to keep things running
smoothly.

568
00:30:40,305 --> 00:30:42,964
We're looking for
people who
are reliable, friendly,

569
00:30:42,964 --> 00:30:46,590
community-minded, and
excited
to help create a great

570
00:30:46,590 --> 00:30:49,344
experience for indie podcasters
and content creators.

571
00:30:49,344 --> 00:30:52,880
So, if that sounds like you, or
you
know somebody who'd be a

572
00:30:52,880 --> 00:30:56,406
great fit, head over to
Empowered
podcasting.com You

573
00:30:56,406 --> 00:31:00,990
can reach out to us there, or
reach out to me
directly, Mark

574
00:31:00,990 --> 00:31:06,313
M A R C at Ironic media.com
ironic spelled with a
C K.

575
00:31:06,313 --> 00:31:10,704
Again, we're filling around six
volunteer spots for
Empowered

576
00:31:10,704 --> 00:31:16,044
Podcasting three, and we'd love
to have you join us
there as a

577
00:31:16,044 --> 00:31:18,357
volunteer.
All, and finally, since we're

578
00:31:18,357 --> 00:31:21,695
talking
Empowered Podcasting,
I have to mention Empowered

579
00:31:21,695 --> 00:31:25,452
Podcasting
Live.
Today's guest will be Julia

580
00:31:25,452 --> 00:31:28,508
Levine.
Julia helps
business owners

581
00:31:28,508 --> 00:31:32,354
create simple, strategic,
sustainable podcasts
that

582
00:31:32,354 --> 00:31:36,660
share their expertise, reach the
right listeners, and
support

583
00:31:36,660 --> 00:31:39,320
their business.
We're going to talk about why

584
00:31:39,320 --> 00:31:43,676
she
decided to go all in on
podcast SEO, what podcast SEO

585
00:31:43,676 --> 00:31:47,577
really is,
and why every
podcaster really should

586
00:31:47,577 --> 00:31:50,391
understand it.
We'll also
get into insider

587
00:31:50,391 --> 00:31:52,650
tips for improving
discoverability, and
of

588
00:31:52,650 --> 00:31:56,061
course, what attracted her to
Empowered Podcasting, as first


589
00:31:56,069 --> 00:32:00,327
an attendee, now a speaker, and
now a creator partner as well.


590
00:32:00,335 --> 00:32:01,989
We'll hear about her
presentation.

591
00:32:01,989 --> 00:32:07,302
So, come join us
today, 1pm
Eastern, that's july 8, 1pm

592
00:32:07,302 --> 00:32:11,267
Eastern, Podcasting
Morning
show.com/epc Live.

593
00:32:11,267 --> 00:32:15,543
And if you miss it, no problem,
go
to that URL, and you can

594
00:32:15,543 --> 00:32:21,210
catch the replay almost
immediately
following live

595
00:32:21,210 --> 00:32:24,768
stream, all right, some news
bites for you.


596
00:32:24,776 --> 00:32:27,850
These are some quick stories we
want to share with you, and of


597
00:32:27,858 --> 00:32:30,804
course, if you have something
you want to comment on, by all


598
00:32:30,812 --> 00:32:34,945
means, you are more than welcome
to interrupt and chime in.

599
00:32:34,945 --> 00:32:39,200
First
headline: podcasters
found an easy YouTube growth

600
00:32:39,200 --> 00:32:42,255
tool.

Podcast News Daily recently

601
00:32:42,255 --> 00:32:46,485
reported on a new survey where

the data is showing that

602
00:32:46,485 --> 00:32:50,505
captions like the words that pop

up on the screen can help

603
00:32:50,505 --> 00:32:54,435
podcasters get better results on

YouTube specifically, but most

604
00:32:54,435 --> 00:32:58,230
podcasters still aren't using

that feature, and honestly, this

605
00:32:58,230 --> 00:33:00,870
is one of those boring little

production details that may

606
00:33:00,870 --> 00:33:04,290
actually matter more than

creators think.

607
00:33:04,290 --> 00:33:08,510
Captions help people follow your
content when
they're scrolling

608
00:33:08,510 --> 00:33:11,931
without sound, while maybe
they're watching in
a noisy

609
00:33:11,931 --> 00:33:15,435
room, or multitasking, or
subconsciously trying to
catch

610
00:33:15,435 --> 00:33:19,890
every word on the screen, and I
really pay attention to
that,

611
00:33:19,890 --> 00:33:23,703
because I think that is maybe
the biggest reason I think
a

612
00:33:23,703 --> 00:33:28,111
lot of people are, I think the
captions work well because


613
00:33:28,119 --> 00:33:33,237
people are unknowingly following
each word as it goes, and that


614
00:33:33,245 --> 00:33:36,175
keeps them engaged more on your
content.

615
00:33:36,175 --> 00:33:38,588
Ralph, you had a
question.
Ralph Estep Jr.: Yeah, I just


616
00:33:38,596 --> 00:33:40,510
want to throw something out
there because my team and I have

617
00:33:40,510 --> 00:33:43,256

gone back from doing the
captions, and I'll tell you why,

618
00:33:43,256 --> 00:33:46,518

because you can turn that on
on YouTube, and then what

619
00:33:46,518 --> 00:33:49,543
happens
is you have double
captions, so that's my only

620
00:33:49,543 --> 00:33:52,372
caveat to this,
I'm not trying
to interrupt your, no, not at

621
00:33:52,372 --> 00:33:55,294
all, but
because I think that
people hear that and go, oh,

622
00:33:55,294 --> 00:33:58,118
this is a great
thing, I'm not
disagreeing with that, but if

623
00:33:58,118 --> 00:34:01,085
you're somebody who
turns
captions on in YouTube already

624
00:34:01,085 --> 00:34:04,890
hits a mess on the
screen,
then so that's my only concern,

625
00:34:05,480 --> 00:34:08,570
Marc Ronick: and I'm not sure if

it defaults to that, right?

626
00:34:08,570 --> 00:34:12,469
Like, I don't know entirely, so
you have to consciously turn

627
00:34:12,469 --> 00:34:15,264
that on as a user.
If I'm not
mistaken, I could

628
00:34:15,264 --> 00:34:18,446
be mistaken, because I think
Ralph Estep Jr.: I think you


629
00:34:18,454 --> 00:34:21,050
have to consciously turn on
captions, but if you're somebody

630
00:34:21,050 --> 00:34:23,969

who does a lot of scrolling
and doesn't have the volume up,

631
00:34:23,969 --> 00:34:27,426
you
might have that turned on
by default for you, and then all

632
00:34:27,426 --> 00:34:30,755
of
a sudden, if I'm seeing
captions on the burnt-in video,

633
00:34:30,755 --> 00:34:33,065
then it's
like I can't see
anything.

634
00:34:33,065 --> 00:34:34,745
Marc Ronick: Yeah, but whatever.



635
00:34:34,753 --> 00:34:38,995
It's for what it's worth.
This survey specifically says

636
00:34:38,995 --> 00:34:43,245
using
captions, including
captions, is really helpful.

637
00:34:43,245 --> 00:34:46,925
I've been back
and forth on
this, so I'm not pushing back by

638
00:34:46,925 --> 00:34:49,804
any means,
Ralph.
Most of my content lately

639
00:34:49,804 --> 00:34:53,090
doesn't include captions.

Sometimes I put it in there

640
00:34:53,090 --> 00:34:56,665
experimentally because I want to

see if it makes a difference

641
00:34:56,665 --> 00:35:00,014
for me, and I'm not really doing

that as consistent.

642
00:35:00,014 --> 00:35:03,842
Recently, that experiment on
YouTube, and
this is specific

643
00:35:03,842 --> 00:35:07,718
to YouTube, so I need to do a
better job of
that to see if

644
00:35:07,718 --> 00:35:10,508
that actually is helping us here
at the
Podcasting Morning

645
00:35:10,508 --> 00:35:12,833
Show.
I've also heard, by the way,

646
00:35:12,833 --> 00:35:16,585
that
captions that appear word
by word, as opposed to just

647
00:35:16,585 --> 00:35:20,045
getting
like a sentence across
the whole screen or something

648
00:35:20,045 --> 00:35:23,315
similar,
word by word happens
to be more effective.

649
00:35:23,315 --> 00:35:27,395
People get engaged
more, they
lean in more, I guess, because

650
00:35:27,395 --> 00:35:30,191
they're really
not getting a
bigger preview of what's going

651
00:35:30,191 --> 00:35:32,251
to be said.
They've
got to actually follow

652
00:35:32,251 --> 00:35:34,550
the word as it's coming out of
your
mouth.

653
00:35:34,550 --> 00:35:37,365
So, I think that creates more of
that subconscious
engagement

654
00:35:37,365 --> 00:35:39,360
that way.
So, more to come there.

655
00:35:39,360 --> 00:35:41,990
DR. You want to take
the next
story, story number three?

656
00:35:42,560 --> 00:35:46,010
DR: I do, but before I do, I

want to talk about these

657
00:35:46,010 --> 00:35:50,060
captions for a second, because,
as most people know, I do some

658
00:35:50,060 --> 00:35:54,955
editing for Ironick Media, and I

just got through doing a,

659
00:35:54,955 --> 00:35:59,868
like, a talking head clip for
one of
our clients, and this

660
00:35:59,868 --> 00:36:05,135
was one where she doesn't like
the
extreme close-ups, so I

661
00:36:05,135 --> 00:36:07,295
had to shrink it down a little
bit.

662
00:36:07,295 --> 00:36:09,157
Marc Ronick: Yeah, DR: there you
go.

663
00:36:09,157 --> 00:36:09,965
Thanks, Ralph.

Go, Ralph.

664
00:36:10,325 --> 00:36:11,285
Marc Ronick: Thanks for the

demo.

665
00:36:12,245 --> 00:36:16,775
DR: So I put the image in the

middle, and that left like a

666
00:36:16,775 --> 00:36:20,885
blank space above and a blank

space below, and what I did with

667
00:36:20,885 --> 00:36:26,615
it is I put some of the captions

above, and then I switched to

668
00:36:26,615 --> 00:36:30,650
down below, and I would

alternate between the above and

669
00:36:30,650 --> 00:36:32,876
below.
So I wasn't sure how that
was

670
00:36:32,876 --> 00:36:36,146
going to relate.
Marc Ronick: I think that's kind

671
00:36:36,146 --> 00:36:39,224

of the same idea as what I'm
talking about with the word for

672
00:36:39,224 --> 00:36:41,894
word, because it's moving
around, so you're locked in in


673
00:36:41,902 --> 00:36:45,304
one spot, and you might get too
locked in and start to zone, so

674
00:36:45,304 --> 00:36:48,395
moving it somewhere else
sometimes can really keep their

675
00:36:48,395 --> 00:36:49,870
attention.
DR: Okay, yeah, good.

676
00:36:50,140 --> 00:36:51,020
Marc Ronick: I think that's a

good one.

677
00:36:51,020 --> 00:36:52,030
All right, so what's our next
story?

678
00:36:52,449 --> 00:36:57,279
DR: Okay, so X, we don't have to

say formally Twitter, I guess,

679
00:36:57,429 --> 00:36:59,963
anymore.
Okay, but X is making
another

680
00:36:59,963 --> 00:37:04,437
play for creators, and this time
with a new desktop
live

681
00:37:04,437 --> 00:37:06,799
streaming tool called Live
Studio.

682
00:37:06,799 --> 00:37:11,334
According to Social
Media
Today, the feature lives inside

683
00:37:11,334 --> 00:37:15,179
X's creator studio and
gives
creators a cleaner way to

684
00:37:15,359 --> 00:37:19,439
schedule and run live

broadcasts, upload thumbnails,

685
00:37:19,829 --> 00:37:24,440
manage chat, and see audience

data once the stream is live.

686
00:37:24,440 --> 00:37:30,393
In other words, X formerly
Twitter
wants to make going

687
00:37:30,393 --> 00:37:36,439
live feel less clunky and more
like a real
creator workflow.

688
00:37:37,240 --> 00:37:38,978
Marc Ronick: I like it.
Okay,
cool.

689
00:37:38,978 --> 00:37:42,987
We'll keep it moving because we
are short on time,
Facebook,

690
00:37:42,987 --> 00:37:48,175
since Billy brought up Facebook,
Facebook is testing a
new view

691
00:37:48,175 --> 00:37:52,432
count display for posts, and
yes, that means
creators may

692
00:37:52,432 --> 00:37:55,488
soon get another number to
obsess about.


693
00:37:55,496 --> 00:38:00,055
According to Social Media Today,
some users are now seeing post


694
00:38:00,063 --> 00:38:03,127
view counts directly on their
Facebook posts, though.

695
00:38:03,127 --> 00:38:06,733
For now,
only the creator can
see the number.

696
00:38:06,733 --> 00:38:10,999
Meta has already been
leaning
hard into views on Instagram and

697
00:38:10,999 --> 00:38:14,023
Threads.
We know
that Facebook is also

698
00:38:14,023 --> 00:38:18,175
adding more monetization
options, so
this makes a lot

699
00:38:18,175 --> 00:38:22,090
of sense to me.
Why they're also including those

700
00:38:22,090 --> 00:38:24,934

kinds of numbers now for
podcasts and creators.

701
00:38:24,934 --> 00:38:27,916
Yes, it's
useful, but I think
it is a little dangerous.

702
00:38:27,916 --> 00:38:32,338
As we say here
on the show, on
other social platforms, the

703
00:38:32,338 --> 00:38:35,662
views can show
whether your
content is getting reach, but

704
00:38:35,662 --> 00:38:39,473
they can also trick
you into
chasing those cheap attention

705
00:38:39,473 --> 00:38:43,687
thrills instead of
maybe more
meaningful conversation, so be

706
00:38:43,687 --> 00:38:46,197
careful with
that.
It's good to know.

707
00:38:46,197 --> 00:38:51,235
It's good to have that stat and
be
able to reference it with

708
00:38:51,235 --> 00:38:54,239
things like sponsorship, as
we've
talked about with your

709
00:38:54,239 --> 00:38:57,643
podcast real estate, but don't,
please
don't obsess over those

710
00:38:57,643 --> 00:39:00,335
numbers too.
There's a lot more to be


711
00:39:00,343 --> 00:39:03,623
obsessed about than your
Facebook numbers, but something

712
00:39:03,623 --> 00:39:07,153
interesting for sure.
Okay, let me see here.

713
00:39:07,153 --> 00:39:11,170
What, since we are
short on
time, let's go to BC.

714
00:39:11,290 --> 00:39:16,690
BC, you have a - I'm calling it
Tech Corner for now.

715
00:39:16,690 --> 00:39:20,143
You're giving us the latest
updates
around the tech side

716
00:39:20,143 --> 00:39:22,600
of podcasting.
What do you got for
us?

717
00:39:22,600 --> 00:39:24,532
BC Babbles: Yes.
Well, attention
all be

718
00:39:24,532 --> 00:39:26,492
assessors.
Something new for you to look

719
00:39:26,492 --> 00:39:28,186
into.
Got a new
remote recording

720
00:39:28,186 --> 00:39:31,417
tool called Sure Take.
It's making a pretty
clear

721
00:39:31,417 --> 00:39:34,800
promise: fewer bells, fewer
whistles, fewer and better


722
00:39:34,808 --> 00:39:36,961
files.
The Canada-based platform is

723
00:39:36,961 --> 00:39:40,525
aimed at editors, studios,
and
production teams that want

724
00:39:40,525 --> 00:39:44,065
high-quality local audio and

video recordings without pushing

725
00:39:44,065 --> 00:39:49,105
clients into DIY editing

dashboards, AI tools, and loaded

726
00:39:49,105 --> 00:39:52,098
production suites.
According to
the company, each

727
00:39:52,098 --> 00:39:55,771
participant records locally,
very Riverside
guests can be

728
00:39:55,771 --> 00:39:59,680
used one permanent link without
signing up, and
editors can

729
00:39:59,680 --> 00:40:01,780
automatically.
Adequately access the files when

730
00:40:01,780 --> 00:40:03,856

a session wraps for indie
podcasters.

731
00:40:03,856 --> 00:40:06,875
This is one of those
watch the
lane stories.

732
00:40:06,875 --> 00:40:11,350
Sure, take isn't trying to be

Riverside or Descript Squad Cast

733
00:40:11,350 --> 00:40:13,900
Stream Yard, and it's made

statements of the humanly

734
00:40:13,900 --> 00:40:16,141
establishing.
So, I will add
there,

735
00:40:16,141 --> 00:40:19,582
expecting that there's still a
reliable market for
tools that

736
00:40:19,582 --> 00:40:23,635
simply record clean audio and
video, and then get
out of the

737
00:40:23,635 --> 00:40:25,783
way.
The skeptical look here is that

738
00:40:25,783 --> 00:40:29,857
simplicity is
a nice pitch,
but only if you get those nice

739
00:40:29,857 --> 00:40:33,531
recorded files
reliably,
because nobody cares about how

740
00:40:33,531 --> 00:40:36,921
clean the interface is
if the
files don't actually appear once

741
00:40:36,921 --> 00:40:40,135
the work is done.

Even still, for producers who

742
00:40:40,135 --> 00:40:43,240
are tired of every recording

platform turning into an AI

743
00:40:43,240 --> 00:40:45,664
content factory?
Sure, take
might still hit a

744
00:40:45,664 --> 00:40:48,978
nerve here and there.
Marc Ronick: Yeah, so Sure Take

745
00:40:48,978 --> 00:40:53,115
is the name of the company, and
I'm sure to think it's a smart


746
00:40:53,123 --> 00:40:54,790
move.
It's certainly, we always

747
00:40:54,790 --> 00:40:57,790
preach, try to simplify things

for yourself as a content

748
00:40:57,790 --> 00:41:01,197
creator, and this could be one

way to do it, you know.

749
00:41:01,197 --> 00:41:04,640
We talked last week about
Riverside
becoming really an

750
00:41:04,640 --> 00:41:07,654
all-in-one tool, and we had some
mixed
feelings from the group

751
00:41:07,654 --> 00:41:10,381
about that.
So, this could be an
answer to

752
00:41:10,381 --> 00:41:13,033
something like that.
If you want to simplify the


753
00:41:13,041 --> 00:41:15,129
recording process, yeah, maybe
check that one out.

754
00:41:15,129 --> 00:41:17,585
I'm curious
about it.
I would like to check it out.

755
00:41:17,585 --> 00:41:19,405
So, thank you.
BC, BC Babbles: personally, I've

756
00:41:19,405 --> 00:41:22,822
had
clients who have come to
me who only want to record a

757
00:41:22,822 --> 00:41:26,161
show and
then have nothing to
do with the creative lift of

758
00:41:26,161 --> 00:41:29,950
post
production, so that's a
reliable market for that, right

759
00:41:29,950 --> 00:41:32,025
there.
Marc Ronick: Absolutely, and DR.

760
00:41:32,025 --> 00:41:35,658

and I know there are sometimes
it's sometimes challenging when

761
00:41:35,658 --> 00:41:38,740
our clients are using Riverside
or something else and they're


762
00:41:38,748 --> 00:41:41,470
trying to share the file,
sometimes they share the wrong


763
00:41:41,478 --> 00:41:44,884
thing, or the link isn't working
properly, or what have you.

764
00:41:44,884 --> 00:41:48,355
So,
hopefully, if a company
like this is claiming

765
00:41:48,355 --> 00:41:51,300
simplification,
they're
simplifying those types of

766
00:41:51,300 --> 00:41:53,540
areas.
So, we will, we'll
hear more

767
00:41:53,540 --> 00:41:55,435
as time goes on.
Thank you for that.

768
00:41:55,705 --> 00:41:57,265
Ralph Estep Jr.: And, Marc, I

just want to bring something to

769
00:41:57,265 --> 00:41:59,965
everyone's attention, because

you got to join the show live,

770
00:41:59,965 --> 00:42:03,565
because just about a minute ago
we've been, we've added a new

771
00:42:03,565 --> 00:42:07,705
cast member to the show, and

Marc's dog, and I apologize, I

772
00:42:07,705 --> 00:42:10,390
don't know your dog's name, Marc
Ronick: Harley, Ralph Estep Jr.:

773
00:42:10,390 --> 00:42:13,405
Harley has
joined the show.
Yes, Harley does pick me up when

774
00:42:13,405 --> 00:42:16,238
I said his
name, Marc Ronick:
yes, you heard his
name.

775
00:42:16,238 --> 00:42:18,850
Sorry about that, buddy, he was
sleeping so comfortably.


776
00:42:18,858 --> 00:42:21,668
Harley is the official mascot of
Empowered Podcasting, by the


777
00:42:21,676 --> 00:42:26,097
way, he joins us every year, and
we'll be back this year as well.

778
00:42:26,097 --> 00:42:27,460


Go to Empowered podcasting.com

779
00:42:27,460 --> 00:42:32,890
and get your tickets, by the

way, 20% off if you use code EPC

780
00:42:32,890 --> 00:42:36,741
Mark 20, again, Mark spelled

with a C.

781
00:42:36,741 --> 00:42:40,470
All right, so let's get to a
couple of the
headlines.

782
00:42:40,470 --> 00:42:43,501
These are some of the stories
that I think we might
have a

783
00:42:43,501 --> 00:42:47,090
little more conversation around.
Podcast Movement lets
the

784
00:42:47,090 --> 00:42:51,625
crowd pick the stage.
Podcast Movement has opened up


785
00:42:51,633 --> 00:42:56,011
part of its 2026 conference
programming to the public for


786
00:42:56,019 --> 00:43:00,145
the first time.
Voting is now through July 21

787
00:43:00,145 --> 00:43:04,780
giving the
podcast community a
say in which proposed sessions

788
00:43:04,780 --> 00:43:08,970
make it onto
the stage at
Podcast Movement 2026 in New

789
00:43:08,970 --> 00:43:13,330
York City this year.

It's a rare chance to influence

790
00:43:13,330 --> 00:43:16,900
what gets taught at one of

podcasting's biggest industry

791
00:43:16,900 --> 00:43:22,000
events, instead of just letting
the usual insiders decide what

792
00:43:22,000 --> 00:43:24,412
matters.
By the way, podcast
movement

793
00:43:24,412 --> 00:43:29,345
takes place september 17 and
18th at Terminal Five in
New

794
00:43:29,345 --> 00:43:33,109
York City.
They, the event received more

795
00:43:33,109 --> 00:43:39,645
than 750 session
submissions,
750 Just to put that in

796
00:43:39,645 --> 00:43:42,445
perspective, Empowered

podcasting, we had around 100

797
00:43:42,445 --> 00:43:44,407
submissions.
It's a smaller
event, but

798
00:43:44,407 --> 00:43:47,119
still just to give you a little
perspective.

799
00:43:47,119 --> 00:43:51,945
So,
yeah, and they'll also be
over 500 speakers, so 750

800
00:43:51,945 --> 00:43:55,852
session
submissions, over 500
speakers, including creators,

801
00:43:55,852 --> 00:43:58,207
publishers,
etc.
Anyone can vote.

802
00:43:58,207 --> 00:44:02,453
So, when I say that, you do not
have to
have a ticket to

803
00:44:02,453 --> 00:44:06,070
Podcast Movement to vote, and
the
selection committee

804
00:44:06,070 --> 00:44:09,310
includes, as far as I guess,
they are
selecting some

805
00:44:09,310 --> 00:44:11,815
speakers on their own over at
Podcast Movement.


806
00:44:11,823 --> 00:44:15,565
Their committee includes people
connected to Podcast Review, the

807
00:44:15,565 --> 00:44:19,585

Podcast Academy, the Amies Pod
News, and more.

808
00:44:19,585 --> 00:44:24,659
So, my question
is to the
group, should more podcast

809
00:44:24,659 --> 00:44:28,797
events let community
help
choose speakers and topics, and

810
00:44:28,797 --> 00:44:32,443
I'll just say it, I don't
mean
to taint the question here, but

811
00:44:32,443 --> 00:44:35,708
will this end up just being

another popularity contest?

812
00:44:35,708 --> 00:44:38,383
Sid, we haven't heard from you
this
morning, let's go to you

813
00:44:38,383 --> 00:44:39,010
first.
Good morning.

814
00:44:39,740 --> 00:44:40,770
Sid Meadows: Good morning,

everybody.

815
00:44:40,770 --> 00:44:43,780
Yes, sorry, I had to bounce for
a customer call there
for a

816
00:44:43,780 --> 00:44:47,020
minute.
No problem, but I love the idea

817
00:44:47,020 --> 00:44:51,808
of letting the
community, the
podcast movement community,

818
00:44:51,808 --> 00:44:54,075
select the topics to
be
discussed.

819
00:44:54,075 --> 00:44:57,658
I do not love the idea of
letting them select the


820
00:44:57,666 --> 00:44:59,622
speaker because of what you just
said.

821
00:44:59,622 --> 00:45:01,974
It's going.
To become a
popularity

822
00:45:01,974 --> 00:45:06,084
contest, and for those of us
that are unknown,
may not get

823
00:45:06,084 --> 00:45:08,635
any votes, except from our
friends, right?

824
00:45:08,635 --> 00:45:12,030
And
that's not necessarily the
people that you would want to


825
00:45:12,038 --> 00:45:14,838
vote to, like, you know, because
they're not going to consume the

826
00:45:14,838 --> 00:45:17,498

content, right?
So I don't like that idea of it.

827
00:45:17,498 --> 00:45:19,770
I appreciate
that they're
trying to involve the community,

828
00:45:19,980 --> 00:45:22,254
Marc Ronick: me too, Sid
Meadows: but I just think
that

829
00:45:22,254 --> 00:45:24,842
there's probably a better way,
because they might miss out
on

830
00:45:24,842 --> 00:45:28,355
a really great speaker on a
really great topic, but the


831
00:45:28,363 --> 00:45:31,036
speaker is unknown, and nobody
really knows.

832
00:45:31,036 --> 00:45:33,545
Like, I did not
apply to be a
speaker, but I'm a perfect

833
00:45:33,545 --> 00:45:35,750
example of that.
There's
likely nobody inside

834
00:45:35,750 --> 00:45:39,140
of podcast movement that knows
who I am,
maybe a couple of

835
00:45:39,140 --> 00:45:42,994
people, so that's the part I
just, I'm not
a fan of, but I

836
00:45:42,994 --> 00:45:45,034
like that they're involving
their
community, which is

837
00:45:45,034 --> 00:45:47,470
really good.
Marc Ronick: Yeah, except here's

838
00:45:47,470 --> 00:45:50,278

the thing, are they really
inviting their community?


839
00:45:50,286 --> 00:45:54,040
They're inviting the entire
world, really theoretically,


840
00:45:54,048 --> 00:45:59,380
because it is open voting.
You don't have to be known as a

841
00:45:59,380 --> 00:46:02,945
podcast or a content creator,
you could be literally anyone,


842
00:46:02,953 --> 00:46:07,668
so in some ways I would
appreciate it even more if maybe

843
00:46:07,668 --> 00:46:11,665

this was limited to people who
have purchased tickets, or like

844
00:46:11,665 --> 00:46:14,130
you said, Sid, I love your
idea.

845
00:46:14,700 --> 00:46:20,700
Let's let the community pick

topics, not people, right?

846
00:46:20,790 --> 00:46:26,150
DR: We know for sure that it's

going to be choosing like topic

847
00:46:26,390 --> 00:46:29,190
SEO?
Dave Jackson, do we know
for

848
00:46:29,190 --> 00:46:33,230
sure that the person is going to
be connected to the
topic?

849
00:46:33,440 --> 00:46:35,570
Marc Ronick: Well, Ralph, I

know, is one of these speakers

850
00:46:35,630 --> 00:46:38,821
who's in the voting process.
I
voted for him yesterday.

851
00:46:38,821 --> 00:46:40,370
So, yeah, Ralph, do you want to
answer that?

852
00:46:40,880 --> 00:46:44,050
Ralph Estep Jr.: Yeah, so no,

it's a popularity contest, sort

853
00:46:44,050 --> 00:46:46,120
of like back when you were in

high school, running for class

854
00:46:46,270 --> 00:46:48,027
president.
And it's how many
people.. and

855
00:46:48,027 --> 00:46:50,480
now here's why I have an issue
with it.

856
00:46:50,480 --> 00:46:54,362
I think
the idea of doing it
is a great idea, like I like the

857
00:46:54,362 --> 00:46:57,148
idea of
it's not some, you
know, some dark room of people

858
00:46:57,148 --> 00:46:58,570
saying,
'Well, let's pick this
person.

859
00:46:58,990 --> 00:47:01,081
But if you think about it, what
is this going to do, is it

860
00:47:01,081 --> 00:47:05,188
going to incent networks and
other
people who have big deep

861
00:47:05,188 --> 00:47:09,926
pockets to go out there and
solicit
votes, and you know,

862
00:47:09,926 --> 00:47:11,832
and that's why I think they're
being
careful about this,

863
00:47:11,832 --> 00:47:14,703
because it's only 50% of the
speakers are
going to be

864
00:47:14,703 --> 00:47:17,490
chosen this way, so they're
opening the door a
little bit,

865
00:47:17,490 --> 00:47:20,289
but I got to be honest with you,
because Cindy
brought it to my

866
00:47:20,289 --> 00:47:21,947
attention yesterday, I didn't
even know
about it, and she

867
00:47:21,947 --> 00:47:23,260
goes, 'I hope you're on top of
this.

868
00:47:23,260 --> 00:47:25,920
I'm like,
'Well, I am now, but
it took me 20 minutes to scroll

869
00:47:25,920 --> 00:47:28,484
through
till I could even find
my speaking presentation.

870
00:47:28,484 --> 00:47:32,522
So that
tells you the volume
of we're talking about, and the

871
00:47:32,522 --> 00:47:35,190
thing
that was interesting,
Dr. and this kind of goes along

872
00:47:35,190 --> 00:47:37,751
with you
were asking, there's
a lot of people that proposed

873
00:47:37,751 --> 00:47:39,720
the same
speeches with little
different wording.

874
00:47:39,720 --> 00:47:43,058
I think people had a
great
time with AI, saying what can I

875
00:47:43,058 --> 00:47:46,180
speak at Podcast Movement

about, because AI spit out a lot

876
00:47:46,210 --> 00:47:49,460
of the same stuff.
So, based on
that, Dr. It

877
00:47:49,460 --> 00:47:52,330
becomes a popularity contest.
Yeah, and
I'm hoping to win

878
00:47:52,330 --> 00:47:54,854
that popularity contest.
I've been
posting all over

879
00:47:54,854 --> 00:47:57,286
social media, trying to get
people to vote for
me, and I

880
00:47:57,286 --> 00:47:59,286
think I've got 21 votes as of
this morning.

881
00:47:59,286 --> 00:48:02,106
So,
thank you everybody who's
done that, but at the same time

882
00:48:02,106 --> 00:48:04,230
I
want to bring value to the
presentation.

883
00:48:04,230 --> 00:48:08,211
It's not about
who's popular,
it's about what value are you

884
00:48:08,211 --> 00:48:10,428
bringing, and
that's why I
think we're going to get lost in

885
00:48:10,428 --> 00:48:12,204
this.
That's why
I'm not a huge fan

886
00:48:12,204 --> 00:48:14,430
of this, so that's my personal
view on that.


887
00:48:14,438 --> 00:48:16,944
Now, the people who are at
podcastmen, please don't hold


888
00:48:16,952 --> 00:48:19,058
that against me.
I really would like to speak

889
00:48:19,058 --> 00:48:22,718
there, Marc Ronick: by the way,
Cindy
Ralph's publicist, and

890
00:48:22,718 --> 00:48:27,234
also Ralph, please remind me,
send me
the link to vote for

891
00:48:27,234 --> 00:48:32,621
you, and I will put that in the
show notes
in today's episode.

892
00:48:32,621 --> 00:48:35,840
Yeah, Absolutely, and Alex, you
wanted
to chime in, go for it.

893
00:48:35,840 --> 00:48:38,921
Alex: It's so frustrating, this
whole thing, because you know,

894
00:48:38,921 --> 00:48:42,793
I was lucky enough to speak at
Pod
Fest, and just because you

895
00:48:42,793 --> 00:48:44,685
speak doesn't mean anybody's
gonna
listen.

896
00:48:44,685 --> 00:48:48,631
And what do I mean by that?
Is I mean I had a great


897
00:48:48,639 --> 00:48:50,698
opportunity, I would love to do
it again.

898
00:48:50,698 --> 00:48:54,207
I would.. it was.. it
was one
of the best days of my life.

899
00:48:54,207 --> 00:48:57,635
But if it's placed in the

wrong situation, it's also going

900
00:48:57,693 --> 00:49:00,302
to be hard.
It's a little to
what Ralph is

901
00:49:00,302 --> 00:49:03,640
saying, I mean, you know, crowd
sourcing is
good, but I mean,

902
00:49:03,640 --> 00:49:07,400
I hope that pans out for the
people like,
like Ralph and

903
00:49:07,400 --> 00:49:10,506
everybody else, but it's very
frustrating
because indie

904
00:49:10,506 --> 00:49:14,140
podcasters have it, have so many
obstacles
already, and it's, I

905
00:49:14,140 --> 00:49:17,406
could just see it getting,
getting kind of,
I don't want

906
00:49:17,406 --> 00:49:21,077
to use the corrupt word, but it
could get messy
really quick,

907
00:49:21,077 --> 00:49:24,106
and why should, why should
Ralph, or someone
like Ralph,

908
00:49:24,106 --> 00:49:27,651
have to spend a ton of money
just for people to even
know

909
00:49:27,651 --> 00:49:31,458
who he is, or to get votes, or
time, and everything else,
and

910
00:49:31,458 --> 00:49:34,771
that's the sad part, because
there are some really good


911
00:49:34,779 --> 00:49:37,759
podcasts that there are some
really good speakers that


912
00:49:37,767 --> 00:49:40,337
deserve it.
It's just the problem is just

913
00:49:40,337 --> 00:49:43,961
sifting through
it all, so I
don't know what the answer is.

914
00:49:43,961 --> 00:49:47,554
It's just it's a
frustrating
thing, because even if you do

915
00:49:47,554 --> 00:49:50,400
get on there, you
still got to
get people to listen.

916
00:49:50,500 --> 00:49:53,590
Marc Ronick: Yeah, I admit I got

actually excited about it at

917
00:49:53,680 --> 00:49:56,800
first, like when I saw what they

were doing, just kind of the

918
00:49:56,800 --> 00:49:58,600
the overview of what they were

doing.

919
00:49:58,600 --> 00:50:02,574
I thought it was really smart.
And like something that
from

920
00:50:02,574 --> 00:50:06,018
for empowered podcasting, even
like I think we could


921
00:50:06,026 --> 00:50:09,330
incorporate something like that,
but to all of the points that


922
00:50:09,338 --> 00:50:12,954
are being made here, I don't
want it to become a popular


923
00:50:12,962 --> 00:50:16,465
popularity contest, that's not
what we do at Empowered


924
00:50:16,473 --> 00:50:20,382
Podcasting, it's quite the
contrary of that, we try to


925
00:50:20,390 --> 00:50:24,350
really consider everybody as an
equal, and yeah, a popularity


926
00:50:24,358 --> 00:50:26,600
contest isn't going to really
support that.

927
00:50:26,800 --> 00:50:28,824
Ralph Estep Jr.: And Marc, what
was funny is, as soon as this

928
00:50:28,870 --> 00:50:30,842
became sort of known, I'm a

member of the TPA.

929
00:50:30,842 --> 00:50:33,608
I mean, I was getting bombarded
with emails,
LinkedIn was full

930
00:50:33,608 --> 00:50:36,490
of all this kind of stuff.
I'm like, okay,
so everybody's

931
00:50:36,490 --> 00:50:39,223
out there with their shiny penny
now, trying to
push this.

932
00:50:39,223 --> 00:50:41,933
Now, I jumped right on the
bandwagon, to be very
honest,

933
00:50:41,933 --> 00:50:43,627
because what else you going to
do?

934
00:50:43,627 --> 00:50:46,121
Like, this is the
rules
they've set, so you're going to

935
00:50:46,121 --> 00:50:48,191
go do that, but it was
just
kind of comical.

936
00:50:48,191 --> 00:50:50,400
I'm like, well, this is going to
be interesting.

937
00:50:50,530 --> 00:50:52,270
Marc Ronick: Yeah, Junaid, what
did you want to add?

938
00:50:53,229 --> 00:50:56,229
Junaid: You've got to look at

past the voting thing, what are

939
00:50:56,259 --> 00:50:59,049
they actually looking for?

They're looking for more email

940
00:50:59,199 --> 00:51:02,211
addresses, come on, that's why

they open it up.

941
00:51:02,211 --> 00:51:04,539
That's what everybody wants.
They want more
email letters,

942
00:51:04,539 --> 00:51:06,989
so they can push more content to
it.

943
00:51:06,990 --> 00:51:08,610
DR: Good point.
Junaid: And that's exactly their

944
00:51:08,610 --> 00:51:10,920

new play.
I mean, that's fantastic.

945
00:51:11,700 --> 00:51:14,670
Alex: Yeah, what's really nice

about this is, you know, Ralph

946
00:51:14,670 --> 00:51:18,400
is going to go on a barnstorming

tour to get your vote.

947
00:51:18,400 --> 00:51:23,150
He will personally go to your
house and
set up your

948
00:51:23,150 --> 00:51:26,766
podcasting situation free of
charge to get your vote.


949
00:51:26,774 --> 00:51:30,908
Okay, so look at it that way.
You could also get that little


950
00:51:30,916 --> 00:51:34,627
service on the side, he'll bring
his cow with him, but it's okay.

951
00:51:34,627 --> 00:51:35,922


It might take a while.

952
00:51:35,922 --> 00:51:37,880
It might be after the whole
voting.

953
00:51:39,440 --> 00:51:42,935
Marc Ronick: Well, money guy,

who knows, maybe he'll come to

954
00:51:43,009 --> 00:51:47,266
your door with whoa, come to

your door with a couple of

955
00:51:47,266 --> 00:51:50,350
bucks, Alex: he'll somehow make
it a write-off.

956
00:51:50,350 --> 00:51:54,096
DR: Mack, what topic would you

vote for immediately if you saw

957
00:51:54,160 --> 00:51:56,346
it on the list?
Just boom, Marc Ronick:

958
00:51:56,346 --> 00:51:58,420
fantastic question.

So, not as a speaker, but as a

959
00:51:58,690 --> 00:52:01,474
topic.
Yeah, honestly, I've been
so

960
00:52:01,474 --> 00:52:04,877
well, for whatever reason,
podcast SEO specifically has


961
00:52:04,885 --> 00:52:08,220
been in front of me lately, over
the past few weeks.

962
00:52:08,339 --> 00:52:11,168
DR: Yeah, Marc Ronick: so if I
saw that on
the docket and I

963
00:52:11,168 --> 00:52:14,144
was walking into a conference
today, I would
probably go or

964
00:52:14,144 --> 00:52:17,270
vote for that one, for sure.
That's why I'm
looking forward

965
00:52:17,270 --> 00:52:21,676
to today's conversation at 1pm
at
Podcasting Morning

966
00:52:21,676 --> 00:52:24,250
show.com/epc Live with Julia
Levine.

967
00:52:24,250 --> 00:52:29,343
She is a
wizard with podcast
SEO, so I'm really excited about

968
00:52:29,343 --> 00:52:32,075
what I'm
going to learn there,
and she's going to be talking

969
00:52:32,075 --> 00:52:33,440
about it at
the conference as
well.

970
00:52:33,440 --> 00:52:36,135
She's got all sorts of stuff,
and I
can't say specifically,

971
00:52:36,135 --> 00:52:39,551
but I'm pretty sure she does
have a
course on that

972
00:52:39,551 --> 00:52:41,210
specifically.
Yeah, so check that out.

973
00:52:41,210 --> 00:52:44,290
All
right, I'm looking at the
time here, DR. And I know I saw

974
00:52:44,290 --> 00:52:46,892
you
were like playing around a
little bit with the next story,

975
00:52:46,892 --> 00:52:50,260
but we're gonna have to hold it
because we are out of time.


976
00:52:50,268 --> 00:52:53,294
Tomorrow we're back with the
mailbag, where we'll be


977
00:52:53,302 --> 00:52:56,165
answering your podcasting
questions, so if you've got any,

978
00:52:56,165 --> 00:52:59,938

bring them tomorrow or drop us
a line at our Empowered

979
00:52:59,938 --> 00:53:02,554
Podcasting
Facebook group or
email me.

980
00:53:02,554 --> 00:53:05,490
You heard the email address
earlier,
and you'll find it in

981
00:53:05,490 --> 00:53:08,814
the show notes as well.
But yeah, come
join us at

982
00:53:08,814 --> 00:53:10,682
Podcasting Morning show.com/join
us.

983
00:53:10,682 --> 00:53:15,950
And until
tomorrow, make it a
great day, everybody.

984
00:53:15,950 --> 00:53:17,030
Take care.