Sept. 30, 2022
When I think about branding today, I look back at one person for inspiration, William Shakespeare. He was a genius in many ways, but there are two ideas of his which are crucial to building any brand. The first, which comes from the play As You Like It, is something that has become even more important over time: “All the world's a stage”. With the prevalence of platforms like social media, the entire world is truly our stage today, and we must take full advantage of that stage in order to build...