Episodes

Wouldn’t we all like to have a self-running business, a business that runs like clockwork? Wouldn’t we all like to have profit in our business? We’re here to learn from the best, and joining us on this episode is Mike Michalowicz, entrepreneur, lecturer, and author of five business books including Profit First, The Pumpkin Plan, and his latest, Clockwork. Mike shares his thoughts on how to run a business effectively in this day and age through digital marketing. There are always sustainable ways...

Podcasting may seem simple, but as with any marketing medium out there, the process requires analysis and tedious preparation. Jim Beach, the Founder of American Computer Experience, talks about how his book, School for Startups, became the force that made him create a podcast of the same name. Jim shares some interesting things about podcasting, including creating breakthrough products because of the interviews. He also shares some insights on how you can increase the volume of your shows, how ...

Your existence makes sense when you start to choose to live a purpose-driven life. The PurposeGirl Podcast host, Carin Rockind, unravels how she found the tenacity that led her to start a highly listenable podcast. A nationally-known motivational speaker, Carin gives away gold nuggets on the best ways to book great guests, increase listeners, produce a professional podcast, encourage engagement, and monetize your show. Also as a founder of Women’s Global Happiness Day, learn from Carin the value...

Niching down your podcast always provides much value. Not only would it establish your authority in that space, but it would also foster a better connection and relationship with your audience. Sharing great stories, Lisa Mark and Rebecca Lozer of The Secret Life of Weddings Podcast take us back to when they started their podcast and how they have managed to grow it. From working behind the scenes, they have now come forward to the microphone and reach out to their community of listeners. Lisa a...

It's never too late to pursue your passion and live a life of purpose. This has been the message of Paul Vogelzang, an award-winning blogger, writer, and producer who is well-known for his down to earth accessible reporting style. His podcast, The Not Old - Better Show, continuously provides advice and engaging conversations to the 50-plus age community. Paul shares how he got fired at the age of 58, the struggle he faced upon trying to land a job, and the events leading up to starting his podca...

Podcasting has proven its success in digital marketing as the primary source of audio content. This medium has helped a number of entrepreneurs to establish their voice and build authority and relationships. One that will shed light on this conquest is Melissa Monte, the host of the popular podcast Mind Love, a podcast that’s all about raw stories, personal experiences, inspiring interviews, and highlighting the incredible role that the mind plays in happiness, health, success, and love. A forme...

Podcasts come in multiple forms, in many shapes, sizes, lengths, and talk about a myriad of subject matters, but at the end of the day, the podcasts that survive and continue to grow are the bingeable podcasts. A bingeable podcast is a podcast that an audience won't want to drop or start listening to, ensuring its long-term longevity as well as opportunities to monetize the content. Tracy Hazzard discusses the so-called "binge factor" and why bingeability is an important metric in determining th...

The term authenticity is being thrown around a lot, especially in marketing but what does it really mean? So many brands are slaughtering their own brands by not being good to their customers and by not being authentic. It’s hard to hide your authentic self when you’re podcasting or video casting. Your audience who listen to you either on video streams or video or audio programs in a podcast can tell when you’re being authentic and when you’re not. The brands that are more authentic brands are a...