Episodes

Growing a podcast audience and increasing listenership is still one of the things that even amazing podcast shows are struggling with. With the ever-growing number of shows offering diverse topics and styles, it’s become harder to reel in listeners and loyal followers. On today’s show, Brett de Hoedt joins Tracy Hazzard to share tips on how you can increase your podcast listeners. Brett is a media and presentation trainer as well as the host of The Hardest Word podcast, an unusual and interestin...

Business infrastructure is a niche that doesn't get talked about enough. However, Alicia Butler Pierre makes it fun and entertaining. Alicia is the Founder and CEO of Equilibria, Inc., a 15-year-old operations management firm specializing in increasing bandwidth for fast-growing small businesses. This is done via business infrastructure, and Alicia is recognized as one of the few people in the world specializing in it. She also hosts the weekly Business Infrastructure: Curing Back Office Blues p...

Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will compel them to spread the word about your business for you. In this special episode, The Binge Factor features a replay from a Feed Your Brand show, Tom Hazzard and Tracy Hazzard’s podcast together, where ...

Podcasting is a great avenue to meet experts not only to talk about their knowledge but also to build long-lasting relationships. After all, in this day and age of connectivity, your network is considered your net worth. John Livesay - keynote speaker, host of The Successful Pitch Podcast, and co-founder of QuantmRE - greatly believes in this. Here on today's show, he sits down with host, Tracy Hazzard, to share how podcasting success can be seen through the growth of your network, particularly ...

Podcasting is a haven for curious minds. It is a great outlet for experts to impart valuable information and for audiences to receive them. That is why podcast hosts need to be good interviewers and listeners to draw out the information that is shared and needed. As such, they must make the best of the time given by both guests and audiences by making a great show. Embodying that in his podcasting endeavors is Jason Hartman, the CEO of JasonHartman.com and The Hartman Media Company. Someone who ...

These days, there is a slew of podcasts catering to every genre that it has become easy for audiences to find their particular favorite and get hooked. Joining Tracy Hazzard in today's episode is Jennifer Otto, a binge listener and Jen Du Plessis's biggest fan. Jennifer has been a mortgage lender for 25 years. Today, she shares her binge listener perspective about her love of podcasts, ballroom dancing, and what prompted her to reach out to Jen du Plessis. Love the show? Subscribe, rate, review...

When you're creating your content, do you ever stop and think about how your audience will perceive it, or how they will take your message at heart? From a writer's perspective, today's guest, Shane Snow, teaches us how to create bingeable content. Shane is an award-winning journalist, entrepreneur, author, and the Co-Founder of the content marketing platform called Contently. Tapping into the feeling of the audience, Shane explains that how you show up in the world directly impacts the way othe...

Have you ever considered an internal corporate podcast as an effective and efficient way of delivering information around your organization? While certainly unorthodox, this technique is one that will surely grab the attention of your employees, and if you take the time to learn more about what goes on out on the floor, they will feel seen and heard. Joining Tracy Hazzard is Erin Smith, the President of BAERING, a public relations agency headquartered in Raleigh, N.C. Tracy and Erin discuss the ...

Movements are their own messages; thus those messages have to ring loud, clear, and true. Learning how to broadcast your movement, to live and breathe it, is a process. It's one that you can prepare yourself for such that in the long run, your brand, your movement, develops the consistency it seeks. Tracy Hazzard is joined by Megan Fenyoe, the co-host of The Blonde Bombshell Podcast and Founder of the I Am Enough Movement. Tracy and Megan dive into what you need to do to broadcast your movement ...

Becoming an effective podcaster takes skill and practice, especially if you want your charisma as a host to be an asset. The host of The Charisma Quotient and CEO ofSeltzer Style, Kim Seltzer, joins this episode to talk about how she does business and what her perception of podcasting is. Understand the seemingly complex thought process that goes into the creation of a podcast, starting from signing up a guest, to arranging your intro, all the way to formulating your call to action. Also, learn ...

Are you thinking of starting your own podcast? Tracy Hazzard has Chad McAllister, PhD on today's show to guide you in your podcasting quest. Chad is the founder of Product Innovation Educators, the host of The Everyday Innovator, and is recognized as a Top 40 Product Management Influencer and a Top 10 Innovation Blogger. Sharing his experiences, he talks about why and how he started podcasting and teaches us how he got the show running through promotion and marketing. He shares some tips on book...

Asking questions is so powerful that it can help you produce a bingeable book series. Today, Tracy Hazzard talks to Mark Victor Hansen, the co-author of Chicken Soup for the Soul series, and his wife Crystal Dwyer Hansen, who co-authors Ask!: The Bridge from Your Dreams to Your Destiny with him. This conversation focuses on their book Ask!, its inception, and its aim of helping people fulfill their ultimate destiny. They dive deeper into the power of asking questions and how it promotes critical...

How do you get hundreds of millions of audiences to listen to you and patronize your products? The answer is as simple as social media, but it doesn't simply mean throwing anything online just to be noticed. Today, Tracy Hazzard interviews Jack Settleman, the Founder of Snapback Sports, the largest sports Snapchat account in the world totaling over 500M+ views YTD, and the host of the Snapback Chat podcast. Jack shares some tips in creating great Snapchat podcast communities and how he got to ha...

In increasing exposure and capturing your target audience, you have to literally standout. For Donna Shannon - career coach, speaker, stand-up comic, President of the Personal Touch Career Services, and the host of Tattooed Freaks in Business Suits podcast - being bingeable means leaving a lasting impression to anyone who knows you and your business. Today, she shares how she runs her podcast and creates bingeable content, from the microphones used to manipulating the environment and getting peo...

Podcasting can offer more than just niche information. It can also bring impact to a bigger scale. Today, Tracy Hazzard has two awesome guests, former police detective Craig Casaletto and NFL veteran Asante Cleveland. They host The White Tiger Podcast which connects listeners with athletes, entrepreneurs, and leaders in their space who share personal and professional stories about victory, defeat, and what it takes to crush your goals. Today, they talk about how podcasting has allowed them to co...

Podcasts take numerous shapes and forms. While many podcasters record lengthy episodes that they can repurpose in multiple ways, there are also a significant number of listeners out there who prefer shorter episodes. Introducing the charms of short episodes here in the show is someone who takes an unusual approach at formatting his podcast. Together with Tracy Hazzard is Tom Poland, multiple best-selling author and the host of Marketing the Invisible - a show that asks seven questions in seven m...

How to can you have bingeable listeners and become a bingeable Instagram influencer? A few good snaps, viral videos, and captions are not enough. Here to discuss with Tracy Hazzard about becoming an IG influencer is Elma Beganovich, the Founder and COO at A&E Digital Marketing Agency. Elma is an Instagram influencer who brings lots of digital content and also helps others take their marketing, step it up to that next level while bringing a great Instagram and great visuals into the process. She ...

The Law of Attraction posits that by emanating either positive or negative energies, one will attract more of either positive or negative energy in their life. Living by this statement, believing that you have the capability to draw audiences and fantastic guests to your podcast will allow the universe to help make it happen. Michele Joy is an internationally recognized and acclaimed Law of Attraction coach and podcaster. She sits down with Tracy Hazzard to discuss how she applies the Law of Att...

Media appearances, of course, are the lifeblood of creating far-reaching publicity, and this is doubly true if you know who to target and on which formats to go. Podcasting for publicity is a great way to create buzz about a product, a person, or even a whole brand. Debbi Dachinger, a Media Visibility Expert, speaks with Tracy Hazzard about the power of the podcast in the field of publicity. In the past few years, the growth of podcasts has been exponential and so has its power to influence. Lea...

Using your personal life in producing content is far from revolutionary, but it can be difficult. There are so many things to consider: your family, friends, work, among a host of other things. Besides being a style expert with experience in fashion, beauty and lifestyle, Jessie Artigue co-hosts the podcast Marriage Is Funny to help encourage modern couples across the world. Pulling on her experience with her podcast together with Tracy Hazzard, Jessie guides you towards finding your sweet spot ...

Nothing beats wisdom and insights gained from experience. With that, we have Nicole Jansen over at the show to share how she has been transforming lives and helping people achieve extraordinary results in their businesses. Nicole is a leadership coach and the host of the Leaders of Transformation podcast, where she just tipped over 300 episodes. In this episode, Nicole tells us her podcasting journey and 30-plus experience in business leadership and human behavior. She also talks about the adver...

Become a podcast media maven. How? In this episode, host Tracy Hazzard interviews media maven and publicist Christina Nicholson. Christina is a TV host who helps bloggers and business owners grow by reaching thousands, even millions, of their ideal customers or clients in minutes rather than months through the power of traditional and new media without spending big bucks on advertising. Tune in to today's show to know more about what it's like to book people, to pitch people, to get booked, and ...

A huge part of a podcast host's job is to tell his or her guest's story in the most compelling way. Producer and writer Lucy Copp is the host of Life on the Outside podcast which features the stories of healing and change of some of LA's ex-lifers. On today's episode, Lucy joins Tracy Hazzard as she shares what got her started in the field of prison life, and how she turns her guests' heartbreaking accounts into inspiring stories. Discover effective ways to prepare your guests, the challenges of...

Growth is the key to the continued success of any venture, and this holds very true for podcasts. While growing your podcast may not necessarily be one-size-fits-all, there are certain measures you can take to ensure that's the direction you're moving in. Tracy Hazzard sits down with Shanna Lee of The Soul Frequency Podcast to discuss where you can look to sustain the growth of your podcast. Many things are at play when you're talking about growth: your motivations, your collaborators, your comm...