Episodes

Hiring a PR firm costs a lot of money, but it’s necessary if you want to get exposure out there and get on shows. One important thing you need to remember before you do is to vet the people that you try to hire. Erin Saxton, public relations expert and President of eleven Communications, joins us to talk about the expectations when hiring a PR firm. She is best known for her connections and expertise in taking an idea and joining that idea with an instrumental plan and team to consult, connect, ...

Hiring a PR firm costs a lot of money, but it’s necessary if you want to get exposure out there and get on shows. One important thing you need to remember before you do is to vet the people that you try to hire. Erin Saxton, public relations expert and President of eleven Communications, joins us to talk about the expectations when hiring a PR firm. She is best known for her connections and expertise in taking an idea and joining that idea with an instrumental plan and team to consult, connect, ...

Everybody who’s anybody wants to get on the Oprah show, and Susan Harrow is the go-to person to get into Oprah and O magazine. Susan is a media trainer and marketing strategist. She helps clients shine on Oprah, 60 minutes, The Today Show, Good Morning America, and others. Working previously as a publicist, Susan would get hundreds of calls from people wanting to get on Oprah. It was out of that need that she created a training class and wrote a book called The Ultimate Guide to Getting Booked o...

Everybody who’s anybody wants to get on the Oprah show, and Susan Harrow is the go-to person to get into Oprah and O magazine. Susan is a media trainer and marketing strategist. She helps clients shine on Oprah, 60 minutes, The Today Show, Good Morning America, and others. Working previously as a publicist, Susan would get hundreds of calls from people wanting to get on Oprah. It was out of that need that she created a training class and wrote a book called The Ultimate Guide to Getting Booked o...

A lot of people, even those who are very successful in business, tend to think of brand and marketing as the exact same thing. Ellen Melko Moore distinguishes brand as the story of your offer and marketing as the different ways you share that story. Ellen is a brand specialization expert. She helps six to seven-figure coaches, consultants, and therapists create next-level offers that kill in the marketplace through “super tight” specialization and contagious articulation. Ellen discusses the sig...

A lot of people, even those who are very successful in business, tend to think of brand and marketing as the exact same thing. Ellen Melko Moore distinguishes brand as the story of your offer and marketing as the different ways you share that story. Ellen is a brand specialization expert. She helps six to seven-figure coaches, consultants, and therapists create next-level offers that kill in the marketplace through “super tight” specialization and contagious articulation. Ellen discusses the sig...

Coaches seem to be trying to be the next shiny thing in front of their customers through social media. This is what Liz Dederer, founder and CEO of Selling With Service, has observed. Liz shares what a coach must focus on instead of projecting themselves in social media as someone who will make the cash register ring. She talks about the abundance perspective every coach must have and why it’s essential to have a good conversation and listen to your clients rather than hiding behind a computer i...

Coaches seem to be trying to be the next shiny thing in front of their customers through social media. This is what Liz Dederer, founder and CEO of Selling With Service, has observed. Liz shares what a coach must focus on instead of projecting themselves in social media as someone who will make the cash register ring. She talks about the abundance perspective every coach must have and why it’s essential to have a good conversation and listen to your clients rather than hiding behind a computer i...

As a best-selling author of 27 books, Rebecca Morgan is a qualified expert to talk about writing books, getting published, and selling over 250,000 copies, which two of her books did. Rebecca is a CSP, CMC, an international speaker, trainer, and consultant who specializes in creating innovative solutions for the workplace effectiveness challenges. She co-publishes SpeakerNet News, the weekly ezine of best practices tips for speakers, trainers, and authors around the world. Rebecca shares about w...

As a best-selling author of 27 books, Rebecca Morgan is a qualified expert to talk about writing books, getting published, and selling over 250,000 copies, which two of her books did. Rebecca is a CSP, CMC, an international speaker, trainer, and consultant who specializes in creating innovative solutions for the workplace effectiveness challenges. She co-publishes SpeakerNet News, the weekly ezine of best practices tips for speakers, trainers, and authors around the world. Rebecca shares about w...

Having funds is essential when starting a business. International Coach and Funding Consultant Rucel Pletado shares how she got involved in the funding world. She has amazing insights about funding that a lot of business owners and aspiring ones can learn from. Rucel talks about mistakes people do, how funds can be acquired, cashflows, effective techniques, and all things about the vast world of funding every new entrepreneur will find worth knowing. Love the show? Subscribe, rate, review, and ...

Having funds is essential when starting a business. International Coach and Funding Consultant Rucel Pletado shares how she got involved in the funding world. She has amazing insights about funding that a lot of business owners and aspiring ones can learn from. Rucel talks about mistakes people do, how funds can be acquired, cashflows, effective techniques, and all things about the vast world of funding every new entrepreneur will find worth knowing. Love the show? Subscribe, rate, review, and ...

We all have something in us that could benefit others. In the space of thought leadership, when you establish yourself enough, you can become an expert and have people pay for your service. Mitchell Levy, accomplished entrepreneur, adviser, and the AHA guy of AHAthat, takes us into the world of thought leadership: what you need to know and why you should care about it as an expert. Showing two sides of the coin, he shares the different reasons why people do not have success with it and how you c...

We all have something in us that could benefit others. In the space of thought leadership, when you establish yourself enough, you can become an expert and have people pay for your service. Mitchell Levy, accomplished entrepreneur, adviser, and the AHA guy of AHAthat, takes us into the world of thought leadership: what you need to know and why you should care about it as an expert. Showing two sides of the coin, he shares the different reasons why people do not have success with it and how you c...

Many people call and claim themselves as experts. Especially when attending events, almost everyone you see is an expert in some way. However, as the numbers continue to grow, so is the confusion attached to figuring out who really to believe. One of today’s leading leadership and marketing strategists and executive and corporate development expert, Dr. Jeffrey Magee, distinguishes the boundaries between the self-proclaimed experts and the wannabes. He shares some markers that you could use to i...

Many people call and claim themselves as experts. Especially when attending events, almost everyone you see is an expert in some way. However, as the numbers continue to grow, so is the confusion attached to figuring out who really to believe. One of today’s leading leadership and marketing strategists and executive and corporate development expert, Dr. Jeffrey Magee, distinguishes the boundaries between the self-proclaimed experts and the wannabes. He shares some markers that you could use to i...

In this world, it helps to cut through the noise by finding out the real and taking in the good. Bobby Glen James and Ryan Pilkington understand that as they bring in the fun and authenticity by taking us into their podcast, Biz4GoodShow. They talk about living life being as authentic as we possibly can, letting it show through, and above all, understanding how there is so much goodness in the world. Talking to entrepreneurs and business owners, they discuss the greatest marketing they could do ...

In this world, it helps to cut through the noise by finding out the real and taking in the good. Bobby Glen James and Ryan Pilkington understand that as they bring in the fun and authenticity by taking us into their podcast, Biz4GoodShow. They talk about living life being as authentic as we possibly can, letting it show through, and above all, understanding how there is so much goodness in the world. Talking to entrepreneurs and business owners, they discuss the greatest marketing they could do ...

Digital marketing has shifted over the past two or three years. Everyone thinks digital marketing is the end all and be all, but there is no magic bullet. All the pieces have to fit together. Digital marketing can bring in that cold traffic to warm them up and build a relationship with, but unless you have a physical product, it’s not the place to just click and buy. Jim McCraigh says there are so many people trying to sell so many things that we become overwhelmed. Jim has been a speaker, autho...

Digital marketing has shifted over the past two or three years. Everyone thinks digital marketing is the end all and be all, but there is no magic bullet. All the pieces have to fit together. Digital marketing can bring in that cold traffic to warm them up and build a relationship with, but unless you have a physical product, it’s not the place to just click and buy. Jim McCraigh says there are so many people trying to sell so many things that we become overwhelmed. Jim has been a speaker, autho...

Mental performance is a daily thing you need to do. If we’re going to make any change, we’ve got to develop habits and stay true to them on a consistent basis. Dave Austin, founder of Extreme Focus, had gone through challenging moments consistently where he failed. He says you have to be willing to work through failure to get to where you’re going. Dave is a highly sought-after mental performance coach who has worked not only at the professional sports level but at every other level along the wa...

Mental performance is a daily thing you need to do. If we’re going to make any change, we’ve got to develop habits and stay true to them on a consistent basis. Dave Austin, founder of Extreme Focus, had gone through challenging moments consistently where he failed. He says you have to be willing to work through failure to get to where you’re going. Dave is a highly sought-after mental performance coach who has worked not only at the professional sports level but at every other level along the wa...

Marketing has always been about altering or designing the perception of the buyer or the customer. How they’re experiencing your product, your brand, or your service is largely driven by the marketers and by you as the business owner. One of the things that Chad Lefevre teaches companies is that perception is a reality and that there is no absolute objective, verifiable reality that we can point to. Chad is a design-thinking business strategist, neuromarketing communications executive, and a sel...

Marketing has always been about altering or designing the perception of the buyer or the customer. How they’re experiencing your product, your brand, or your service is largely driven by the marketers and by you as the business owner. One of the things that Chad Lefevre teaches companies is that perception is a reality and that there is no absolute objective, verifiable reality that we can point to. Chad is a design-thinking business strategist, neuromarketing communications executive, and a sel...