Episodes

Releasing a new manuscript during the fourth quarter seems like a smart holiday move, but executing a Q4 Book Launch Strategy during peak ad season can ruin your sales potential. Host Juliet Clark reveals why holiday noise, extended printing delays, and skyrocketing ad costs make November and December terrible times for first-time authors to release a book. You'll discover how corporate giants drive up CPMs during Black Friday, pricing out independent authors with smaller budgets. Instead of pus...

Traditional search engine optimization isn't enough to keep your business visible in today's digital world. Host Juliet Clark welcomes AI visibility strategist Amy Yamada to discuss how authority-level experts can adapt to generative engine optimization. Web traffic is shifting as potential clients ask large language models for direct recommendations rather than searching Google. Amy explains how structuring your core content helps artificial intelligence models accurately recognize and recommen...

Authors face massive challenges with low royalties and zero pricing flexibility when using traditional distribution channels. Host Juliet Clark sits down with guest Becky Parker Geist, Founder and CEO of Pro Audio Voices, to discuss how authors can regain audiobook publishing control through direct sales platforms. They examine how creators lose rights and profits to retailer subscriptions that give away content for free. By taking back ownership, authors can build direct relationships with list...

Authors often struggle to maintain a direct connection with their readers after published work hits the marketplace. Host Juliet Clark speaks with guest Domingo Silvas, CEO and co-founder of Praxis AI, about how Interactive Book AI transforms traditional manuscripts into dynamic digital platforms. Domingo shares his journey of turning a three-hundred-page business book into an engaging, multi-language experience. Readers can now chat directly with a custom-trained companion to get personalized a...

Host Juliet Clark joins international best-selling author Patrick Snow at a Mary West Network event to explore scalable strategies for building an author platform. Many writers publish books without an established audience, often resulting in stagnant sales. Since relying solely on print royalties is rarely sustainable, true success requires a multi-layered marketing approach—utilizing lead magnets and custom funnels to transition readers into high-ticket programs. In this episode, you will lear...

Host Juliet Dillon Clark sits down with booking expert Jackie Lapin to reveal the secrets of landing high-impact Podcast Interviews that actually drive book sales. If you're tired of struggling with Amazon's constantly shifting algorithms, getting your message onto external platforms is the fastest way to build an engaged audience. Jackie shares her proven process for capturing an author's unique soul on a page and a half to draft irresistible pitches—an essential part of her Conscious Media Rel...

Many authors publish their books only to find them languishing on Amazon without a single sale. Juliet Dillon Clark shares her exact, proven Fiction Release Playbook to help you build list momentum and secure early reviews. You'll learn how she leveraged targeted Facebook ads, book funnels, and advanced reader groups to launch her latest mystery novel successfully. She reveals why traditional marketing often fails and how a dedicated launch budget makes all the difference. Stop wasting money on ...

Many non-fiction and fiction authors struggle with stagnant book sales because they focus on designing pages rather than driving consistent visitors. In this session, host Juliet Clark breaks down why Amazon algorithm changes require external visibility rather than internal site ads. You'll learn how to replace random marketing tactics with a repeatable multi-channel strategy built for long-term growth. Juliet explains the exact framework for building an email list through targeted reader magnet...

Scaling a business requires more than just hard work and grit. You need to shift your identity from an operator to a scalable business owner by building the right foundations. Samantha Riley, a business growth strategist and creator of the Aligned Scale Method™, joins us to discuss how to stop being the bottleneck in your own company. She shares how she built her seven-figure business by prioritizing lifestyle design and creating sustainable systems. We explore why clarity in your messaging, mar...

Serious authors treat their email list as their most valuable asset, yet many overlook list building while wondering why their book sales stall. While social media algorithms can bury your content and jeopardize your visibility, an email list provides a direct, permission-based connection to your readers. Juliet Dillon Clark explains why your email list vastly outperforms social media for engagement, click-through rates, and long-term sales. She shares how to nurture your audience, turn cold tra...

Writing a book on your own without professional guidance often leads to unforced errors, which is why hiring human book editors is essential to avoid the trap of AI writing tools. Host Juliet Clark connects with industry leaders Ally Berthiaume, Karen Strauss, and Patrick Snow to discuss how a professional coach shapes your message. You'll discover why human connection is vital to uncovering the emotional core of your memoir or business book. The guests share practical steps to build an author p...

Are you wondering if entering your manuscript in book awards is truly worth the effort? Join host Juliet Clark as she sits down with the founder of Black Château Enterprises and The BookFest®, Desireé Duffy, to uncover the true value of recognition in the publishing industry. They discuss why awards matter, how to navigate the submission process, and common pitfalls authors face when promoting their work. Desireé offers expert insights into building a sustainable author platform and the evolving...

Are you struggling to get traction with a self-published manuscript? AI book marketing strategies often promise instant success, but many authors find themselves stuck with finished books that simply aren't selling. Host Juliet Clark breaks down the "lottery" mindset that keeps new authors from building real audiences and explores why technology is no substitute for a solid business plan. In this episode, she pulls back the curtain on common publishing pitfalls—from the copyright risks associate...

Are you struggling to get your book noticed in a sea of millions? Staci Deering and Nathan Brown from Snowtree Media join us to share practical digital marketing strategies designed to help authors build genuine, lasting momentum. They explain why moving beyond simple social media posts is essential, emphasizing the need for a centralized "information hub" to showcase your unique brand and personality. Staci and Nate walk us through how to take an honest inventory of your strengths—from blogging...

Juliet Clark’s second fiction book this year just came out, and you can download it for free at JulietDillonClark.com. But before you do, perhaps you want to know its backstory? Juliet shares how real-life experiences inspired her to write The Fortune Teller’s Daughter, as well as how her research brought her deep into the gypsy culture and the business practices of psychic shops. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

You’ve spent months—maybe years—writing your manuscript. But publishing is only the beginning. The real challenge is reaching the right readers and turning attention into lasting connection. What if your book wasn’t static, but a “living document”—an interactive extension of your brand that evolves with your audience? Today, Domingo Silvas helps us explore how AI is transforming the author journey—not as replacement, but as an augmentation tool that helps you: Turn pages into conversations with...

Building a fiction author platform in 2026 is a fundamentally different game than it was a decade ago, evolving from basic promotion into a robust, data-driven ecosystem. In this episode, we pull back the curtain on the modern author’s toolkit, exploring how to leverage AI-assisted branding, targeted sales funnels, and strategic book launches to maximize reach without relying on outdated tactics. Whether you are a first-time novelist or a seasoned writer looking to modernize your promotion, you ...

The digital marketing landscape has been revolutionized by algorithm updates and the rise of AI-generated content, making Meta ads increasingly difficult and costly while eroding consumer trust. Guest Rebecca Bertoldi, a StoryBrand certified guide, introduces her low-cost, high-value Growth and Collaboration Club as the essential solution, arguing that warm-introduction collaborations are the new advertisements. She reveals how applying StoryBrand's framework to find your "magic words" and focus...

Are you tired of the traditional book launch model that feels more like shouting into a void than building a business? For years, authors were told to write in isolation, polish to perfection, and hit publish, only to watch their sales stall after week one. The reality is that the old "build it and they will come" strategy is broken. Today, Amazon has flipped the script, moving away from short-term sales spikes and instead rewarding authors who bring in external traffic through robust, long-term...

Are you still chasing that fleeting 'Amazon Bestseller' tag? If your book strategy relies on high-stress, expensive launch spikes followed by a sales crash, it's time to adapt. Amazon has officially changed the game, moving away from short-term "launch fireworks" toward a long-term performance horizon. In this post, learn exactly what Amazon's new algorithms are rewarding—from consistent, believable sales patterns and verified reader satisfaction to growing catalog engagement and building an uns...

Sustainable success on Amazon has shifted away from the temporary "spike" of bestseller campaigns and toward a sophisticated long-game strategy driven by the A10 algorithm. This episode explores how authors can move from hoping the algorithm will notice them to giving it undeniable reasons to favor their listings through a strategic content ecosystem. By understanding the three big levers of the A10 AI—organic reach, organic engagement, and external traffic—authors can train Amazon to see their ...

May 2026 saw some major algorithm changes at Amazon, and authors have to make some changes if they want to keep up and avoid having a tough time. Juliet Clark breaks down how the online shopping giant is moving away from bestselling campaigns and more into organic engagement and online traffic. Learn different strategies to work around the ever-changing algorithm and internet trends instead of simply buying a bunch of ads or hitting a list. Love the show? Subscribe, rate, review, and share! htt...

Your book is not just intended to be read by your target audience. You can also push its purpose to the limit by using it as a marketing tool. Juliet Clark is joined by Patrick Snow, an international best-selling author and book marketing coach, who explains why giving away your book is one of the most effective marketing strategies every author should know about. He breaks down different ways to create a world-class book (not just a bestselling one!), three award-winning book title formulas, an...

Everything has become algorithmic in today’s digital age – even your author platform. If you don't know how to utilize the right tools, navigate the vast internet space, and adapt to ever-changing customer demands, you will be left behind. For the first panel discussion of 2026, Juliet Clark gathers Tracy Hazzard of Podetize, Adanna Moriarty of ProBookLaunch, and Gary MacDermid, the Cash Flow Engineer. Together, they discuss how to expertly use AI technology to build an enduring author brand and...