Episodes

Every author must master the right book marketing strategies if they want to reach their target readers and make their work known to the world. Juliet Clark is here to discuss the Superbrand Audience Accelerator program she has created with Gary MacDermid, which helps authors and even entrepreneurs in elevating their marketing approaches. She emphasizes the importance of long-term planning, consistent content creation, and getting professional help in building a strong multi-channel marketing. J...

If you want to stay connected with your target audience and maintain a positive online reputation, staying up-to-date with today’s media trends is essential. If you know what’s hip and hot in the world of digital marketing, you are setting yourself up for success. Juliet Clark leads a panel discussion to uncover the latest updates you should know about. Joining her are three amazing industry leaders and media experts: Tracy Hazzard of Podetize, Jackie Lapin of The Historic Traveler, and Joie Gha...

Most authors miss the real opportunity of publishing – your voice. Audiobooks outsell eBooks 3 to 1, and when paired with the right marketing, they don’t just tell your story… they build your authority. In this episode of Promote, Profit, Publish!, Juliet Clark sits down with Twin Flames Studios founder Tina Dietz, who has produced more than 500 audiobooks, and Zoundy co-founder Jared Kuritz, whose breakthrough platform helps authors promote, market, and sell those audiobooks with ease. Togeth...

Work-from-home habits can quietly fuel emotional eating and self-sabotage—especially when fear, stress, and constant multitasking keep the body stuck in “fight or flight.” Karie Cassell, a dietitian and bestselling author of The Domino Diet, shares how her integrative approach—rooted in nutrition, alternative medicine, and life coaching—helps people reset their relationship with food. Drawing on personal experience and decades in wellness, Karie breaks down why breath and mindset drive digestion...

Anthology books have become a powerful way for leaders, coaches, and visionaries to share their stories—and Melisa Keenan is helping them do it with heart and integrity. As a seven-time international and USA Today bestselling author and founder of Heart Open Publishing, Melisa blends her background in intimacy coaching with publishing to guide authors in creating multi-author books that are authentic, diverse, and impactful. In this conversation, she shares her journey from author to publisher, ...

AI is rewriting the rules, and the old SEO playbook is not cutting it anymore. If you want your content to show up in today’s search landscape, you need more than keywords – you need a smarter strategy. Long-time entrepreneur Iris Goldfeder is here to break down innovative content creation approaches to boost your online visibility amid the ever-evolving digital trends and search engine algorithms. From maintaining an engaging website filled with long-tail keywords to writing in first-person per...

The work of an author does not end with writing and publishing a book – it goes even beyond that. Juliet Clark explores everything you must do to maximize your nonfiction book with Melody Ann Owen. She talks about the three types of potential book buyers and the effective marketing strategies to connect with them where they are. She breaks down how and when to treat your work as a product or a business asset, as well as the most valuable ways authors can use AI tools. Melody also emphasizes the ...

The BookFest 2025 is streaming live on October 25th and 26th, bringing authors and readers together across the country. Juliet Clark sits down with its lead organizer, Desireé Duffy, to break down everything you should look forward to in this online gathering. She discusses how they are helping indie authors and self-published writers get the publicity they need, making the event a unique celebration of promising creations everyone should really check out. Desireé also talks about the BookFest A...

Authors must learn how to build the right sales funnels to attract the right audience and maintain a steady source of profit. Rebecca Bertoldi is here to present the most effective and efficient funneling strategies while you write your book and build your author brand. She explains how to build your landing pages, maximize your social media reach, make your website mobile-friendly, and take advantage of automated processes. Whether you are a beginner in funnel strategies or looking for practica...

Authors certainly know how to write their book, edit their drafts, go through the publishing process, and market it to their target readers. However, the messaging alignment is often overlooked, and this messes up your entire author brand. Writing and strategy coach Amber Parr Burdett is here to discuss how to build a solid foundation for your alignment – the missing link between your message, book, and marketing. She explains the four pillars of building a lasting message and making a real impa...

Every entrepreneur eventually hits a wall—and it’s usually built from broken systems, poor cash flow, and mindset traps. Amanda Taylor, founder of Metropolis Business Development, joins the show to unpack how entrepreneurs can stop duct-taping their business together and start thinking like long-term wealth-builders. She shares the essential frameworks for building systems, pricing confidently, managing cash, and shifting your thinking to move from burnout to sustainable success. Whether you're ...

Many writers have the most amazing concepts that rarely see the light of day. What is the right process for turning those brilliant ideas deep inside your head into reality? Award-winning children’s author Kristy Boyd Johnson breaks down everything you need to consider before starting your masterpiece, from determining your audience and genre to overcoming different kinds of book-killing habits. She also talks about the importance of putting the right amount of “sparkle” into your work, why putt...

There are tons of ways to build and boost your author brand, especially with the help of the many digital tools available right now. Juliet Clark highlights three ways to do this with three experts: Leisa Reid for speaking gigs, Tom Hazzard for podcasting, and Fran Asaro for YouTube content. Together, they discuss how to capture the attention and interest of your target readers through these widely different yet equally impactful methods. Discover practical strategies for building your author pl...

Ready to ignite your author journey and turn your book into a powerful online course? This compelling discussion, originally a webinar with Waterside and Arkhub.io, reveals the incredible potential for authors to generate new revenue streams and expand their reach. Hear directly from Gayle Gladstone of Waterside and Johanna Maaghul, founder of Arkhub.io, as they share insights on how to monetize your intellectual property. Plus, gain expert strategies for platform building, content creation, and...

Stop wrestling with tangled plotlines and scattered notes—visual story planning is here to save your writing life! Join us as sci-fi fantasy author and inventor, Cameron Sutter, shares how his popular visual story planning software, Plottr, helps writers organize their entire series, from character arcs to world-building details, and introduces Storysnap, which automatically generates detailed outlines and even simulated beta reader reviews from your completed manuscript. Here's a 15% off disco...

Achieving a work-life balance seems extremely challenging if not impossible, especially if you are a one-man army. But with the expert use of technology, this can become a reality. Juliet Clark sits down with father-daughter duo Steve Kirch and Suzanne Kirch who present their AI-powered Profit Minds™ Growth System. Together, they discuss how their invention helps solopreneurs manage their ventures much better and smoother without sacrificing their personal time and passion. They also explore how...

The modern author faces many hurdles these days just to get one book to publishing stage. Aside from the usual editing process, they must know how to navigate the world of marketing, vastly transformed by the ever-evolving digital landscape. Desiree Duffy is here to share how she helps aspiring authors make their stories known to a larger audience through expansive marketing, event production, and broadcasting. She discusses how to employ powerful storytelling to promote your books and why DIY p...

After tinkering with artificial intelligence for quite some time, motivational speaker, serial entrepreneur, and professional engineer Gary MacDermid has finally created a software for boosting your marketing efforts. He joins Juliet Clark to present his new AI tool, the Superbrand Audience Accelerator, which allows entrepreneurs and authors to identify their ideal audience and develop effective strategies around it. He explains how his invention can help in developing better business pitches an...

Stop letting your podcast interviews fade away! Each guest appearance is a goldmine of credibility and authority waiting to be tapped. Don't just share it once – ignite a content explosion that will captivate your audience and establish you as the expert in your field. In this dynamic follow-up to Podcast Guesting for Authors, leading podcasting authority Tracy Hazzard reveals the insider secrets to maximizing your interview's impact. Learn to transform a single conversation into a wealth of en...

Editor-turned-book-coach Jessica Andersen returns to the podcast to join Juliet Clark in discussing how to grow your email list with giveaway bundles and Advanced Reader Campaigns (ARCs). Together, they talk about distributing ARC (even for nonfiction books) to secure maximum effort, the most effective bundle promotion strategies, and some DIY tips on building your very own brand. Jessica shares practical advice on creating compelling landing pages to boost sales through perceived value and sett...

Podcasting has been on an upward trend these past few years, drawing hundreds of thousands of listeners every single day. For authors, securing podcast guesting opportunities is one of the great ways to market their books to a much larger audience. Juliet Clark sits down with seasoned media expert Tracy Hazzard, who shares how to find the right-fit podcast to join as a guest. She breaks down the major things to consider when choosing a show, as well as the most effective way to create your own p...

Mastering email targeting and creating authentic human connections online isn't just about collecting addresses; it's about building real relationships, just like navigating the dating scene. In this episode, we dive deep with AJ Vassar , a true master of lead generation and business problem-solving, as he shares his unique approach to attracting the right clients and crafting compelling email campaigns that resonate. We explore AJ’s journey from Atlanta to Colombia, his insights on mortality ...

For this month’s training, we hear from Leisa Reid , a virtual speaker, podcaster, Founder of Get Speaking Gigs Now, and CEO of The International Speaker Network. She breaks down practical tips on how to secure speaking gigs that increase your brand visibility, book readership, and book-ability. Leisa explains why you should always be ready to speak even at a moment’s notice, identify your ideal speaking avatar, and find your very own speaker soulmate. She also presents some areas where potent...

Juliet Clark presents a new product called Author PromoCast , which has great potential to transform book advertising like never before. In this episode, she explains how this guarantees around half a million impressions per month while requiring less time and effort than managing Amazon ads. Juliet also discusses the inclusive ad materials of this product, as well as how fiction authors could vastly benefit from using it.