Guru Jake Hemrick with Hemrick Property Group

Rick Ripma: 0:00

Welcome to Indy's Real Estate Gurus. I'm Rick with me your hard work and mortgage guy and I've been in mortgages and real estate for over 34 years, my team and I believe in custom tailored loans, not the one size fits all approach. We believe there is the right mortgage for you. And we are the team to deliver it

Ian Arnold: 0:13

in Im Ian Arnold part of Rick's hard working mortgage team I've 15 years background and helping people over. If I could talk correctly, increase their overall credit score to get the best possible interest rate and have a passion in securing it. Securing your overall real estate dreams.

Rick Ripma: 0:30

I think it's because you don't use cursive anymore. That might be where you go. And if you have any questions on real estate or mortgages, please go toHardWorkingMortgageGuys.com That's HardWorkingMortgageGuys.com. You can look up in our my information there. Or you can give us a call at 317-672-1938. That's 317-672-1938. And today we've got Jake, hemorrhage. Remember, Rick, you don't think I could say Rick? Right? Yeah, you could think I could say Rick, can you kind of give people a little idea. You know who you are, where you came from?

Jake Hemrick: 1:03

Well, I wasn't told I needed to make an intro like, oh, yeah, you guys, I can give it a shot and just just winging it. My name is Jay kemmerich. I'm with Hemric Property Group. And I'm out of the south side. No, I a little bit about me. So I'm a broker owner for for Hemric Property Group. Kind of our branding is Hemric real estate. I'm from the south side from from Franklin, Indiana. Our main office is down there. So I know the south siders are going to be a little bit upset with me when I say I'm from the south side, because they they say when I say I'm from the south side, I know you're from that small farm town, south of the south side. So that's where I grew up. And that's where four of our agents are out of that office. I actually live in Brownsburg now. Do my business is kind of all around Andy. And went to college at DePaul University. And then so that's that's probably why I'm, I've gravitated toward the west side, kind of in between where my people are. My lot of my clients are from from DePaul, in Indy. And so kind of in between there between college people and, and hometown people. So I would just study at the PA economics.

Rick Ripma: 2:19

Okay, yep. So you know, what's going on right now?

Jake Hemrick: 2:21

Nope. I don't know if anybody else either does the Fed. I can give him some advice. But it's, you know, it falls on

Ian Arnold: 2:29

deaf ears. Exactly.

Rick Ripma: 2:31

Although I think they're starting to catch on. I do think they're starting to catch on. So you did that that? What? How did you get into real estate? What was it? You know, what was the process where you ended up in real estate?

Jake Hemrick: 2:42

Yeah, so I've been in real estate since I was about two years old. That's what I tell people. My dad was in real estate. He was in kind of like you knew home sales, he worked for built more homes. And then he started his own builders Realty Group where they kind of worked real estate directly with builders. And then he was a manager for Carpenter Realtors for, I think, maybe 12 years. So when I went to college, I did what's called when you go to a small private school, they have a, a winter term is what they call it. And so I was kind of entrepreneurial already. I had a lawn care company from high school through, you know, through halfway through college. When I hit this time, where I started thinking about what I what I want to do, I wanted to do something entrepreneurial. So we had an option where you could create your own course. So I created a course came up with the plan to get licensed in real estate. And then during the summers, I could then sell so that that winter course, got licensed, sold one home, which was kind of my goal. And then the following the subsequent summers, I sold real estate. Now, when I graduated college, I didn't want to do what my dad had always done, right. So yeah, I don't want to do it, my parents do. So I went on to the mortgage side, did that for three and a half years. And then I was generating a lot of my own clients. And so in being a young guy, it's hard to convince established agents to say, hey, you know, let's use this young guy that's fresh out of school, right? When they've, if they're doing business, they already have a lender that they're using, they at least have one that they know. So trying to convince someone to use you. You're getting all the hard moments, you're getting everything that people probably can't qualify at that time. So I was trying to generate my own leads. And I was generating way more leads for myself that I was getting from any other agent. I thought, if I can switch over to Real Estate and capitalize on this, then that's probably the way to go. So then I swallowed my ego and said, You know what? Turns out I'm going to do what my dad's always done, and I'm gonna go sell real estate. So he had just left carpenter and started his own his own brokerage, which he just really he was done managing. It was a manager there. And he just wanted to sell houses. So he was doing that on his own. I came over and he's like, if you You want to grow this thing, go for it, but I'm not managing anyone. And now I kind of is managing some people. So we convinced them to go back to that. But that's, that's the story. That's my journey kind of through, and my mom was entitled to. So I've had the title, the title side, the mortgage side, and the real estate side is

Rick Ripma: 5:18

good. It's really important. You know, that your dad is helping out, you know, is managing now, because he's got the experience. Yeah. And having that mentor, I'm sure even though he may not have been managing you having a mentor, to help guide you, and somebody, you can bounce things off, I've had to be very valuable for you. Absolutely.

Jake Hemrick: 5:38

And that it's been great. Since I've come over now, it wasn't so good when I was his lender. And he would call me at like, 9pm. And he'd be like, hey, is this person is this person pre approved, where he called me at 6am. I, hey, I need you to run this person's credit. I'm like you realize at 6am, right? So wasn't so great, then. But now that I've switched over, having that mentor has been, he's been great, you know, teach, it's a good balance, because he's not going to get on video, he's not going to do the crazy, unique things. He's got his way to do. And he's always done that. And at the same time, he has that experience. So when it comes to contractual things, when it comes to certain situations that if you're in the business for 567 years, you just, you can't hit all those situations. But if you've been in the business for almost 30 years, you've hit almost every single situation. Now real estate, there's always new things. So he's even coming across new things, but he has a lot more experience than I could ever, you know, I'm never going to catch up to him. So,

Ian Arnold: 6:37

it we reckon I find it very interesting how many real estate agent parents are like, Hey, you should do real estate to their kids. And then, like, years later, they're like, no, no, no. And then they're like, oh, maybe I should, yeah, and then get back into it. So since your dad has all this knowledge, what is one good piece of advice he gave you? When you first started?

Jake Hemrick: 7:03

I mean, we're making more he's gonna be happy. If he listened to this. He's, I don't know if he knows what a podcast is or not. But he, he is he always harps on communication. Communication is key. And getting almost over communicating, you know, people, this is their, this is their livelihood. And so, you know, it's easy for us as as we have families, we have things we're doing to say, well, this is a house, I've sold 40 homes this year, and look at it that and through that lens, but to the to the client, this is the house they live in, this is their kids house, this is their day to day, like they have they have a showing, they've got to get out of the house. So if you're only communicating, you know, one time a week, that's not enough for someone, when that's the that's the house that their family lives in. So over communicating everything being open, being honest about things, he is honest, if I can tell you, I mean, he will tell you how it is and that's just maybe that's his generation. But you know, people will if if he just crosses someone kind of in passing, like, man, that guy's a little gruff, just because he's, he's very honest about things. And so he's, he's one of the nicest guys I've known. Everyone's like, he's so nice. But if you're just like, in a deal with him, he's gonna send you like, two word texts, one word text, and you're like, Man, this guy's mad at me. So, but he's very honest, and is all of his clients. I, if I talk to him there, like, he just tells me exactly how it is. And I love that he's not beating around the bush, straight to the point knows what he's doing. So that's, that's probably the biggest thing that I've learned from him. And that he's, he's taught me is that have that hard conversation? Don't send it in a text. Call them. Be honest with them. Don't Don't hope you get the voicemail. Don't even leave the voicemail. Call them until the answer and then have that hard conversation with them. So I would say that's probably the number one lesson.

Rick Ripma: 9:08

Well, he's right. Yeah. He's 100%. Right. I

Jake Hemrick: 9:10

think so. Yeah.

Rick Ripma: 9:11

i It does amaze me when people don't want to? Because they don't want to have the conversation. So they want to text it or whatever. Yeah. Yeah. It's, if we have an issue we call Yeah. And you have to talk to him. Yeah. The only time I'd leave a voicemail is if you get somebody that you can never talk to. Sure. And even then it's like, Hey, give me a call. We got to talk about something. Yeah, you know, it's, it's you don't want to get bad news on. And usually when you're going to give bad news, how do you how do you do try to find a solution before you okay, we can't do this, but we can do this or

Jake Hemrick: 9:41

I think every situation is different. I like to I like to tell as soon as I get bad news. I like to pass that pass that on to my clients and I know everyone has a different philosophy about it. But if so if I get a situation, I'll think about it. I'm going to think it through and I'm gonna have the option and try to come up with that solution. But I'm not going to go and, and knock out a bunch of doors and try to figure all this stuff out. And then someone else somehow tells my clients something, or they find out through some other means. And I haven't told them, and a couple days have gone by, and I'm still trying to find a solution. I want them to at least know, just because I don't want them to think I'm hiding anything. Right. Um, so I like to be as open and honest, right away as possible. Obviously, if I think there's a quick solution, I'm gonna go do that. So I can provide that to them. But yeah, I like to get ahead of it and talk to him right away. Yeah.

Rick Ripma: 10:32

Okay. So I want to go back a little bit. So when you got going into real estate, it's not the easiest business to get going in. Yeah, many people struggle when they get in fact, what 80% 90% Drop out in the first five years or something that's huge. How did you do? What did you do? How did you get moving? How did you get your business up and going to make yourself where you are today as a guru in the real estate industry of phenomenal doing phenomenally? Well,

Jake Hemrick: 10:58

who? That's, that's, that's a big title. Big question. I think I had a little bit easier, I would say transition because I was already doing a lot of video in the real estate space. But what I did when I when I first and I always say and I it's not my saying it's very common is the harder you work the luckier you get. So getting out there and it can be on it can be it can look at a lot of different ways for a lot of people starting out. But talking person, a person and that and when I'm what I mean by that is you could you can Dornoch, you can call, you can send out postcards, you can send out letters, you can DM people, what I did was trying to let as many people know as possible that I've now switched. And now I'm on the real estate side, a lot of people knew I was in the space. So I can still catch some people if they didn't know, they think maybe I'm a mortgage guy, and hardworking mortgage guy. And they would call me for that. And then I would say actually, I'm on the real estate side. So what I did was just tried to tell as many people as possible that I'm in the business that was first and foremost. And then I doubled down on the video. And I think the the connection, people want you to succeed, your friends want you to succeed, your family wants you to succeed. So they're going to do everything they can. I think where people go wrong, is there, they start doing things, they start marketing, and they think that it's just gonna come like no one is just going to drop everything and sell their house just because you got into the business, right? So I think people were where people go wrong, is they give up, they give up too soon. Because every time that you find someone that would be your client, that's a, that's a success. So you go out and you talk to 300 people, and 50 of them say, This guy is going to be my agent. Well, none of those 50 are going to sell their house now. Right? They, they they're now your client. So that's a success. And I think new agents don't see that as a success. They only see a success as, hey, I'm buying now, or I want to sell now, instead of saying every single person that tells me, I will call you when it's time to sell. Every time you can do that. That's a success. And so if you look at it that way, it may take six months to get your first deal. Six months of that is a long time just talking and talking and talking and the more people you talk to the closer you get to that, yes. But I think if people looked at it in that way, this is a long term business, you're going to do this for a long time. Once you get out, get in it, you're most likely not getting out of it once he has some success. So I think that starting out in the business, I guess to answer your question, the most important thing is to talk to as many people as you can, and convert as many people as you can to your client, long term client, not necessarily short term client, they're not going to say I'm ready to sell now. But the more people you talk to the closer you get to someone that says I'm ready to sell now. So

Ian Arnold: 14:02

alright, so I want you to be successful. So if somebody's out there looking to buy, sell, or just wants to talk real estate with you and want to become in that 300 And you could knock down your 500 or your 50 to be your client. Yeah, how would they get in touch with you?

Jake Hemrick: 14:17

I would say obviously, the easiest way is to call or text me. My number is 317-412-5310 or I say like Yes 317-412-5310 caller number 10 gets a free house.

Rick Ripma: 14:35

Wow, that's a good deal. He doesn't answer the call. I'll bet you.

Jake Hemrick: 14:40

I'll answer the first night we can sell your house. The then you can you can reach out to me on social media, on Instagram On Facebook, at Jay kemmerich on YouTube. And Tiktok Jake Hamrick real estate all kinds of all kinds of different ways you can find me you just search me in a social media and you can find me In DME

Rick Ripma: 15:01

Yeah, it's really hard to put your name in and if you put your name and put real tour, and it pops up Yeah, I mean I, I did it.

Jake Hemrick: 15:08

My name is not John Smith so I'm easier to find. Yeah,

Rick Ripma: 15:12

pretty easy and to get a hold of Ian or I got a HardWorkingMortgageGuys.com That's HardWorkingMortgageGuys.com Or you give us a call at 317658 No, that's my number is 31767 to 1938. That's 31767 to 1938. Ian will be mad at me if I just give him my number. Hey,

Ian Arnold: 15:30

you're just one you're just too busy calling his trying to be the 10th Caller. So

Rick Ripma: 15:34

I was I know. And thanks for listening to Andy's real estate gurus, the gurus we interview share valuable insights they reveal their strengths, personalities and how they work for you. Well, we hardworking mortgage guy secure your best mortgage. Real estate gurus work hard to they avoid problems the amateurs don't see they listen. And they find unrealized opportunities. If you're buying or selling a home. A real estate guru is a valuable asset. If you're even thinking of buying or selling a home, keep listening and definitely call one of India's real estate gurus. All right,

Ian Arnold: 16:04

Jake. Let's get to know you a bit better. So I got to take away your phone for 24 hours. Yep. After you get done having a heart attack. What do we catch you doing for fun?

Jake Hemrick: 16:15

So I had a baby in just over a year ago. He just turned one graduate last week. And thank you awesome. Absolutely incredible turned my life upside down in all the best ways. I tried to spend as much time there I have two jobs. One is selling homes. But that's part of my first job. My first job is being a husband and a father. And part of that is providing so that's my first job. I'm there. And so if you take my phone away from 24 hours, a year ago, I would had a heart attack now I'm like, that's fine. I'm have way more fun at home. So I'm at home, and I don't apologize for it at all. If I miss someone's calling him with him. That's okay, I'll get to him. So I'm spending time with them every once in a while. I do practice jujitsu. So I'll do that in the mornings, a couple days a week. And then I hunt. Sometimes two weekends a year. But that's if I'm lucky. So I do opening day hunting. And that's about it for that typically. So

Ian Arnold: 17:19

So are you hunting deer or deer? Yeah, yeah. What do you use use the bow or

Jake Hemrick: 17:24

rifle oath? Yeah, I try to I ideally, I'll go bow early in the in the year and October 1 is when it starts or if you have some specific region that's doing some sort of hunt sometimes a little earlier, mid September. And then gun season is is November so I go got to some property on the Wabash River and and do that. So that's, but mainly I'm at home, I'm spending time with the baby and I love it. So this is your life doesn't? It does? It is it's great. So I always tell people, I think they're there are a lot of little things you realize that seem obvious. But once you have a kid like it's like, that's obvious, but you look at it a little deeper. And one thing is, is your perception of time completely changes. So when you're I think when you're going through your life, you you're always looking forward to that next thing like, I'm looking forward to going to college, I'm looking forward to joining a fraternity and look forward to graduating college and my first apartment, then a girlfriend and then a fiance and then a wedding. And so all these things, you're like looking forward to the next thing, then you have a child. And you're like that set C says that no longer do you look forward to anything you want time to stop, you're like, can I stop time or reverse time, that's all you want. And so you don't look forward to them walking, you don't look forward to them graduating high school, that's for sure. So your whole perception of time changes and then how you how you see it time passing. Like I think when you when you're when you don't have a kid, you're you're looking at you, you don't see yourself maturing so much. You feel the same always. And all your friends and your family are kind of growing and maturing at the same age slowly. So you don't see that. But when you have a baby, they're growing like at supersonic levels, right? So the beginning of the year, they're this big, and then at the end of the year, they're this big and you're like, holy smokes, time just flew by. So your whole perception of the world just absolutely changes and you start seeing like the dad that's really successful in their business. And really successful father is like an absolute superhero because it's so hard to turn on and turn off. And you're balancing all these schedules and you just see them before you have kids. It's just like, that's just a normal person going through everyday life but no, that's not there juggling a lot of things so so whole life changes.

Ian Arnold: 19:53

So you're not truly a real estate father until you use the kid to help real sell real estate. Oh yeah,

Jake Hemrick: 19:58

yeah, well You know, you got to earn his keep.

Rick Ripma: 20:03

He loves him. But he got learned.

Jake Hemrick: 20:05

Yeah, exactly. You know, yeah, you got to take advantage of what you got. So he's cute. So we use him to sell some houses. That's

Ian Arnold: 20:12

right. Just be like, you know how much formula cost? You know, how much diapers are,

Jake Hemrick: 20:18

we need to sell one house to pay for all that. So we're gonna put you out there. Yeah,

Rick Ripma: 20:22

I remember when my mind were little at my first one. And I kept thinking, you know, when you get them out of diapers, it's really gonna get a lot cheaper. Yeah, it never gets cheaper. I'm sure. It just gets more expensive. But let's go back to real estate a little better. My favorite question, what would you say your superpower superpowers are?

Jake Hemrick: 20:44

I don't think I have superpowers. I think that maybe the thing that that I would attribute to myself, the thing that I would attribute to my success would probably be just the ability to, to see something through. So a lot of it and we talked about that before was was giving up on something and or why people maybe don't succeed or why people maybe fail. I think it's the ability to say, I'm gonna give this thing enough time, because you don't fail until you quit. So working on something and improving it, and then maybe pivoting so I guess it would be an insatiable hunger for for self development. And for consistency, and commitment. I think you're gonna find success. If you stick something out long enough, you just have to be able to stick it out long enough. So I guess my superpower would be a hunger for, for personal growth and for success and being able to stick that out.

Rick Ripma: 21:50

It is amazing how accurate that is. If you stay in it, I had a loan officer years ago, who, you know, he was didn't didn't do great, but he was doing okay, you know, but he, but he stuck with it. He stuck with it. And he ended up doing phenomenally well. Yeah. Because he stuck with it. Because over time. You just get momentum. Yeah. You got to do the right things. It's not like you can just go sit down, wait all day, go home and not do anything. You still have to work. Yeah. Because one of the things that I picked up from what you said earlier on how you got going. The basics was you worked? Yeah. Okay. Yep. That that's, that is a superpower and today's world in a lot of people's view. So you worked. So you work and you stick with it, then you get success. Yeah, you don't work and you stick with it, you don't get success. Yeah.

Jake Hemrick: 22:47

And it's in the thing is, so you can go, you can go one mile a minute and go talk to 2000 people today, you'll probably find a deal. That's one way to do it. Or, like we are saying stick with it. Go talk to 20 people every day for a long time. And you're gonna have a long term success too. So however, however it works for you. I think that's a great point that people don't, they don't want to work. Or maybe they just haven't been been taught how to where everything's at our fingertips, we can literally have anything that we want, go get a credit card and buy whatever you want. I mean, there's just a lot of different things that are just right there for us. Maybe we're a little spoiled that way. And, and so I yeah, I agree. I think if you if you really put in the work and do that consistently, then you're gonna have success no matter what. Right? Yeah.

Ian Arnold: 23:34

So what do you do, to constantly stay in front of somebody?

Jake Hemrick: 23:39

I think we have an incredible opportunity with social media, and with the ability for the everyday business to be able to, to mark it, like a large corporation, we have the analytics right in front of us to say, we can take this one video when getting in front of 20,000 people. So that's kind of what we've been pushing toward, is, is being I think it's a it's a so this may answer a different question too. But I think there's a two prong approach in terms of getting in front of people, I think you have to end staying top of mind, you've got to do that marketing, that social media, in today's world, but then relate that to real life as well. So like you can be on your phone, everyone's on their phone, and you can see someone on your phone, you can see, you know, famous the Kardashians on your phone. But that doesn't mean that you see you would ever call them for anything in real life. So I think as as agents, we have to look at that and say, This person is on my phone. What will make me call them is is then correlating that to real life. So I'm I want to be in front of people all the time when they have that phone in front of their face. But then I want to pick one or two ways in real life to get in front of them and then merge the two. So I want to send out whether that's postcards to neighborhoods and geo farm whether that It's door knocking, whether it's open houses, whether it's directional signs be so be strategic about where they're seeing your name, and then be in front of them mass in mass on social media, with Google ads with YouTube ads with all those things. And then you can, once you get those two people will see you see your sign, they'll see you're the big, I know that guy, I actually know that guy. And they start to like, see you as like, you'll see people I saw an ad of you. And it's weird. It feels like they feel like they know someone famous and you're not famous, you're just a normal person. And then you can start transitioning that video to be the local level to, so you can position yourself with a business or with a restaurant or with a park or something in their area, and then market that to that area. And so now they see you in the place that they always go, and now they feel like they know you. So that's kind of I didn't even remember what the question was. But

Rick Ripma: 25:59

no, that was an accurate answer, though. It's amazing to me, I always felt the same way. Because I'd have people come in, who had heard me and listened to me on the radio over and over again. And they came in as an zombie as somebody that you knew. And it's kind of odd, because you don't know them. Yeah. You know, and so they're there. They're in a different place than you are. And you have to catch up pretty quickly, where you probably run into that.

Jake Hemrick: 26:25

Yeah, not a ton. Because we're just kind of starting, but it's happened, it has happened. So it's, it's an interesting thing. So you can think of like, this is like a grain of sand on a beach level. But how famous people would feel like constantly, everyone knows them. That I think that would be so bizarre. Yeah. So I think staying in front of people with the question, right. I think agents have to utilize that social media as much as possible. And we have a huge opportunity here. Yeah,

Ian Arnold: 26:59

I think it's even bigger for the younger generation. I mean, I don't mean anything bad towards this for Rick. But as the older generation that did not use social media, they start getting older and they don't they're not buying homes and stuff as much and they're dying off. But the fire is shot. Yeah, but the younger generation. I mean, I even saw this, like when I before I got here I was in car sales is I talked to him. And all they're doing is staring at the phone. Yeah. So we just like you said, you got to be in front of them. Well, if you're going to be on the phone, I got to figure out a way to be in front of you there.

Jake Hemrick: 27:38

Yep. Oh, absolutely. It. So this reminds me of the answer to kind of your question you've already asked. Something my dad taught me. in it. It's kind of along the same lines as as my previous answer. But that reminded me in front of your phone, you have to in person, and when I was in the mortgage industry, he would say this to me, now, it just came to my head. He would say all the time, you have to ask for the sale, ask for the sale, ask for the sale. And I was fresh out of college. And you know, like, well, I don't want to be too upfront. But you have to you've got to in person, ask them. If you never ask them, then they're never going to they're never going to give it to you. So in the same thing with a new agent starting up, ask your people, they want to help you like your family and friends. They want you to succeed. Very rarely, you're gonna find someone that doesn't want you to succeed. And you don't want to work with that person to try. So ask them for the sale and you'll get it. So just DM people and call people and text people. And don't feel bad about it. Because they're not going to just come to you and save the day and say, oh, yeah, I heard that through the grapevine that you got into real estate two days ago. This just doesn't happen. So you got to do that and ask for the sale.

Ian Arnold: 28:50

Okay, so ask for the sale. We need your number out there.

Jake Hemrick: 28:54

My phone number? Yeah, let's go through 174125310. That's 317-412-5310. And how do they find you online? You can you can look up Hemric R e.com is our website@mrickre.com or find me on social media at Jay kemmerich

Rick Ripma: 29:14

Perfect. And to get a hold of Ian or I go toHardWorkingMortgageGuys.com That's HardWorkingMortgageGuys.com Or you give us a call at 317-672-1938 got at this time. 317-672-1938.

Ian Arnold: 29:26

All right. And now we'll get into the question of the week and the question that we can sponsor, right. Hey, Rick, and I have a hard working work guys, where we believe in helping and supporting you and your realtor by sending constant updates to the loan process. We don't like for you to live in a black hole so we don't allow it. We send you probably more updates than you want, but you'll be thankful for it. All right. So here's the hard question for you. What was your first car?

Jake Hemrick: 29:50

My first car was a 2002 Jeep Wrangler. Ah, perfect. Yep, that was in high school. The first car I bought for myself was a 2016 Honda Accord. I'm still in a Honda Accord. But I've gone to different years throughout the I love it. So like, like we were saying I drive loops like it's it's in, in honor of the Indy 500. I'm just constantly doing loops around 465. So it's, sometimes they do a right turn, sometimes they do a left turn, depending on where we go. But yeah,

Ian Arnold: 30:25

so what you're saying is Realtors put a lot of miles on their cars, correct?

Jake Hemrick: 30:29

Lots of miles. Now what

Rick Ripma: 30:31

he's saying is Guru Realtors buys cars. Oh, that was

Jake Hemrick: 30:35

really smart. You know, maybe I'd had a helicopter or something.

Rick Ripma: 30:40

That would that would be that would be something that would be kind of hard to show a house though, in a helicopter. You couldn't land? That that might be a problem. Yeah,

Ian Arnold: 30:49

I do not know. But that'd be that you would have a lot of people just to buy a house before just the right. You might walk a half mile to the house. I think we're onto something.

Rick Ripma: 31:00

Yeah, of course, there might be some people wouldn't get in the helicopter with them. Yeah. I know, my wife, she'd be

Ian Arnold: 31:06

scared to death. Well, in 16 years, his kid can then drive them to the house like,

Rick Ripma: 31:10

there you go. Just take a little while, just take a little while. So in the social media, when somebody somebody's looking at doing that, obviously got to stay in front of people. And that's how you do it. Is there? Is there a, what you would consider a better platform than another? Or is there any advice you would give a real estate agent, a newer agent on what they want one that might be best for them, or how they would pick what they should be doing?

Jake Hemrick: 31:34

Yeah, I think with with any marketing, it's about what you can be consistent with. So I think, start with what's easy. And if that's just getting on a live video at a listing, do that start with something that you can do every week, or every day or whatever you set for yourself, I try to be on all of them. Maybe the one that you're on the most. So get on that because you're familiar with the content. So if you're on Tik Tok all the time, make tic tock videos, if you're on Instagram, or if you're on Facebook all the time, make Facebook videos, but make it according to that platform and what's going to work on that. Because ultimately, we want something that's going to work you don't want, we don't just want to put spent all this time making content on things that people aren't going to watch, right, and that aren't going to generate sales or generate leads or some sort of communication between you also have a goal. First decide which platform decide the kind of content and then create the goal that you want to you want from that content. And, and go about that. So if you just want notoriety, you just want people in your sphere to know what you're doing, then you don't need to have a million call to act calls action. You just need to maybe show some properties and put out there kind of what you're doing. And maybe I've logged or something. So just really depends on what your goal is. My goal has changed from the time that I started to where we are now. It started off as just live videos where I would get on there. And I'd have five things that I was going to talk about five tips. And then I would have people would comment, ask questions while I was on there. Sometimes I had people plants that were asking me questions. But you know, that's okay, I'm throwing myself on under the bus. But that's where we started. And then we went to tip videos, then went to tour videos and went to stories where we are doing a ton of stories and polls and that sort of thing. Now we do a mix of those, but really leaning heavy toward with our team, with our team creating content for them, so that they can generate generate leads as well. So and duplicating all of our content so we can take the content that we've done and and make that into different forms on the different platforms for those agents.

Ian Arnold: 33:53

Okay, so I'm going to ask this because you've done this for a little while. But when for new people that are thinking about doing this for any industry that they're in, so how hard was it for you to put yourself in front of that camera?

Jake Hemrick: 34:09

My record, my first video is terrible. I have it and every once awhile go back to and look at it, it is awful. It was nerve like I would prepare for like five hours into the live video. So I probably started with the hardest format. I was trying to make it perfect and it was live. So I would I would like have my script written out. I'd practice it and practice it and practice it and finally hit record. I it was it was really hard. And I think that people have to make bad content first. That's just how you just have to accept the fact it's going to be bad. And then you just get better. As long as you're incrementally getting better and trying to improve it then ultimately, it's going to end up Okay, so

Ian Arnold: 34:49

I fully agree with you. It's just about doing it. You could put all the steps in process but until you decide to hit record and go, it means nothing.

Jake Hemrick: 34:58

It's so hard for people to ask especially people that like, for example, my dad's been in the business, he's a professional. Now he's gonna take a step way back and be an amateur at something. I think that's hard for a lot of people to do. And so they don't want to come across as not knowing something when they've been in the business for so long. So, but sometimes you got to swallow the pride and just do it and say, I'm gonna be bad at video. Or when I started Jiu Jitsu, I'm gonna be bad at jujitsu, I'm gonna be bad at hunting, all those things I didn't grow up doing. I just learned them. So that's another piece of it, just be bad at something and then get better at it. So

Rick Ripma: 35:34

I think another thing and this is may not be what people want to hear, but the reality is that first video you do, nobody's gonna watch it anyway. So it doesn't matter. Just,

Jake Hemrick: 35:46

you're gonna have 10 views. One of them's your mom, and then the rest of them. Are you?

Rick Ripma: 35:50

Yeah, yeah. It's so it's so funny how much effort and time we put into that, when the reality is it? It isn't that you put a video on and 1000 people want to see it? Yeah, no, it's not. That doesn't work. That way. You build up it takes time. Yep. And so don't worry about it, because nobody's gonna see it.

Jake Hemrick: 36:10

Yeah. And if they do see it, they're most likely to skip over it after 10 seconds. So the part that you messed up, like one minute into the video, they didn't watch anyway, so it's fine. Yeah, I agree. That's, that's great.

Ian Arnold: 36:22

It's about the like, the lessons I teach my kids is just because something happens to you. You might remember it forever. Yeah. Nobody else. Remember that when you when you've tripped and fell. And guess what you think is a huge embarrassment? Yeah, we even can think of that. Oh, I remember when I fell. No, no.

Jake Hemrick: 36:41

Yeah. Yeah, exactly. That's a great point. We're very egocentric, I think a lot of times and that and people don't. And that's part of learning. The social media game, too, is saying, people don't actually care what you're doing. So you don't just get on there and be like, I'm, this is what I'm doing every single day until you give them a reason to care about and it's that old, that old saying like, no one cares what you think until they know how much you care. But in the in the content way, I think it's about the value. So are you providing value, you're giving them something they want to watch until that point, they're not going to watch it. So don't worry about it. Get good at video while you're given a bunch of stuff that no one really wants to watch. Right? And then once you get good at it, you can start really strategically deciding what kind of content you're putting out.

Rick Ripma: 37:27

Yep. And no matter how scared you are to do it. Uh huh. Once you start doing it, it gets easier and easier and easier. Yep. And and I think the other thing I would tell people is, and you both have said it, just start. Yeah. Don't put it off. Just start. It doesn't have to be perfect. It isn't going to be perfect. Just start Yeah, going. You You worked hard at it. And you still did it because you understood that you had to get started. But you learned then it doesn't have to be in fact, I think people don't want it perfect. Now, like the viewers don't want it perfect. Yeah.

Jake Hemrick: 38:01

And that's part of I think deciding which platform you go with, and what style of video you're doing. And there are certain styles that people want perfect, right? They don't want that, that like crisp tour video to be perfect. And that's okay, because you're not going to do a crisp tour video right away anyway. But if you're doing a live video or a story or something, no one wants it to be your right no one wants it to be perfect. Yeah, and for my followers are used to me sound like an idiot anyway, so that's fine. Yeah.

Ian Arnold: 38:38

So what what how does your team look? I know you got your dad that bosses you around? Yes, I can't blame them. I'm the boss, my kid around until the day I can't Yep.

Jake Hemrick: 38:48

It we have a total of 10 agents. Six of which are active full time. We'll say high producing the other are either referral or part time. And so we have the office down in Franklin that most of the agents are in. And then on the west side where we're looking for an office now to expand that West Side office. We do we, we operate. If you walked into our office, we operate as a team. But if you look structurally, we're a small brokerage. So we everyone's their own CEO, right. And they're running their business the way they want to run it. But when it comes to meetings and helping each other and someone's on vacation, everyone's stepping in. And that's why we're trying to grow at a at a rate that we can we can continue with that culture of what seems like a team and what seems like non competitive with each other. So if I have a great idea, I'm sharing it with everyone if one of our other agents has a Great idea. They're sharing it with everyone. And we're not worried about that. We're not worried about someone calling in and saying, hey, I want to buy a house with HANA year is Javiera? No, then they say, actually, no, he's, he's not. And I'll help you though. They're gonna say no, here's numbers XYZ 12345 column. So that's the, that's the environment we want on our team. But we also want to help everyone grow their own business to be a rock star, right? So it's not this, these are three buyer's agents for these eight, these other agents that are higher producing, it's, we want everyone to be a rockstar. And that's why we're working so much on the social media and getting those. Not everyone has to do social media if they don't want to, but if they want to build their business, and they want to do that, and take advantage of that, that's why we do it the way we do it. That's kind of why I focus so much on my business on that so that I can help those agents build their social following.

Ian Arnold: 40:57

Yeah, but you didn't help Javier right there Javier needed his phone number right there and you made up a number 1762724?

Jake Hemrick: 41:05

Or

Rick Ripma: 41:07

that's why you didn't give the number 3468

Jake Hemrick: 41:10

I think, but you can look it up I think that says number

Rick Ripma: 41:13

go go go online. And where do they go online? What's the Hemric? R

Jake Hemrick: 41:17

e.com Hemric? Our AGM Ric k r e.com. That's, that's the easiest way. Yeah, Javier is a rockstar he'll take care of you. All right.

Ian Arnold: 41:25

So I want to hear his story. So what do you think your most memorable deal was?

Jake Hemrick: 41:30

My probably my first deal. That was my most memorable deal. It was, it's when I was in college, I was living off ramen noodles. And you get your first paycheck. And it's like, you feel absolutely rich. So I had that special experience where I was living like a college kid. And I closed on my first real estate transaction. And I just I fell on top of the world. So that's probably my most memorable. And

Ian Arnold: 41:53

your first one, I would say it's usually one of the better ones just because one, you get that nice paycheck and you feel rewarded for that work. Yeah. Because like you said, could it take up to six months for you get your first deal? Absolutely. So at that point in time, you're like, Yes, finally. But then things start rolling. Yeah, but I did like that earlier. You did state that? Look, it's this is even with our business. It's a time business. Sure. And it's this isn't McDonald's. Yeah. This think of this as St. Alamos or something like that. You order your steak, guess what? It's gonna be a little bit, but that's going to be good.

Jake Hemrick: 42:30

Yeah, absolutely. And it's worth it's worth that way. It's worth holding off. And the good thing is, once people do start doing transactions, they start, you know, it's, we're paid well, in this business, it's not, you know, you're not making $100 to close the deal. So you don't need to close 500 deals a year. Right off the bat. And in expectations being set at the right level, I think is very important. So

Rick Ripma: 42:56

what would you say, some of the misconceptions that people have of what a real estate agent does? And, you know, I guess that's it, just what do they do? You know, what is the misconceptions? Maybe from a real customer point of view, but also then maybe from somebody looking to get into real estate? Yeah.

Jake Hemrick: 43:17

I think one of the misconceptions for someone getting into real estate is that, like we said, they think that right away, you're gonna get business and no one's gonna just give you business right away. That's probably one of the the main misconceptions for a new agent. I think, I think we in the industry, especially in the last three years, with so many people flooding into the industry, because it was easy, because money was cheap deals, were easy to find. We have some misconceptions on what an agent is. Obviously, it looks a lot of different ways. But a good agent I think, is highly professional, runs it as a business. You can do it part time and still running as a business, but spends a lot of time is very educated in in the space and is committed to it long term. I think one of the misconceptions is that we're just after a paycheck, and we're, we're selling it like you would sell some, like a multilevel marketing scheme or something, you know, like, it's just something that we picked up yesterday and now we're just doing it so for some people it is that way, but I think for for your professional agents, it's not and so find an agent that is professional that way and you'll you'll see the difference. If you've ever worked with someone that's not as professional to someone that is more professional. You're it's night and day, it's not even the same industry. So

Ian Arnold: 44:40

alright, so I want people to work with you because you're a very professional person. Thank you. What's the best way they can contact you?

Jake Hemrick: 44:47

You can call me 317-412-5310 You can send me an email Jake at Hemric HGM ri CK property group.com Or Find me on social media at J kemmerich.

Rick Ripma: 45:02

And to get a hold of Ian or I go to HardWorkingMortgageGuys.com That's HardWorkingMortgageGuys.com You can look at our information up there, or you can give us a call at 317-672-1938 that's 317-672-1938 and reminder,

Ian Arnold: 45:15

if you have any friends, family or coworkers looking to buy, sell, or refinance, let us know. We'll be more than happy to help you. All right, Jake, thank you for joining us on our show today. It's been a pleasure having you on thanks for having me. I appreciate it. And

Rick Ripma: 45:27

I think it was great. I think the one thing or one of the things people should take away is hard work hard. You got to work hard.

Jake Hemrick: 45:33

Yeah, like those hard working mortgage guys. Yeah,

Rick Ripma: 45:35

gotta work hard. Yeah. Working hard resonates with me right we're working hard

Jake Hemrick: 45:39

and hard work pays off as long as you stick it out for as long as it takes to be successful. Right so

Ian Arnold: 45:45

now we just need his dad to come in and then rat him out on the bad stuff. He

Jake Hemrick: 45:49

does. Oh, yeah, no, no, no, we're not gonna we're not gonna hand out his phone number.

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