Rising Guru Matt Dooley with Duke Collective

Ian Arnold: 0:00

Having Matt dually on the show was phenomenal. Yeah, it's

Rick Ripma: 0:03

really interesting. You know, he played at IU on the football team. And but he came from Phoenix, Arizona. And so he but he's become a Hoosier. Yes. And his knowledge of real estate and knowledge of social media is really impressive.

Ian Arnold: 0:17

I mean, with him just starting out not too long ago, the wealth of knowledge that he has in the way he's built, his business is phenomenal. It is

Rick Ripma: 0:25

phenomenal. And I if somebody's at all interested in how to do social media, you know, what, what works, what doesn't work? Or, you know, it's he's invaluable for that.

Ian Arnold: 0:36

I thought, yeah, so definitely tune in to listen to Matt Dooley talk about how he got into the business, and then what works great for him.

Rick Ripma: 0:46

Welcome to India's real estate gurus, your ultimate guide to the dynamic world of real estate in Indiana, and I'm recruited by your hard work and mortgage guy and I've been in real estate and mortgages for over 24 years. And I'm Ian Arnold, a loan officer on Rick's hard working mortgage. And we're both with advisors mortgage together will empower you with expert advice market trends is Bestival stories from Guru realtors and local experts. Whether you're a homeowner and investor or pro, join us as we navigate the thriving indie real estate market. Now get ready to unlock the doors of success, one episode at a time. But we're really excited today we have Matt Dooley and Matt is you've, you've done a lot of things, but you're fairly new to real estate, although you're doing phenomenally well. And we just want to hear about you know about you. So where did where did you grow up? You know, what have you done in your life before real estate and then how did you get into real estate?

Matt Dooley: 1:48

Yeah, so I'm from Scottsdale, Arizona, originally born and raised there. And a lot of people asked, like, why are you in Indiana? When it's currently 70 degrees in Scottsdale, it's like 30 here. I got a football scholarship to IU. I started there for four years as a long snapper. And then after college, I was a speech management major. I think it's called the O'Brien school now, but yeah, oh, yeah. They had to have a name to go with Kelly. Oh, I'm an O'Brien. It's not just spear. Somebody

Rick Ripma: 2:27

gave me a lot of money. Yeah, somebody's name O'Brien.

Matt Dooley: 2:30

So good for them. But yeah, did that. And then right out of college, I started working for Stryker medical device company. Did that for like four or five months, and then actually got to work out with the Pittsburgh Steelers. And ended up getting signed. And so left, my job is striker went and did a preseason with the Steelers didn't win the job. And so moved back to Indiana and resume working for Stryker for another couple years and then left that worked with my wife for a while, helped her grow her business. And then start a business my own, which I still do, which is like video, social media consulting, stuff like that. So okay. So I've been doing that since 29. Yeah, 2019. And then, I've always had an interest in real estate. I have a couple of aunts who were Realtors growing up. And my grandfather was really into like land development and real estate investing. And so I I've always had a kind of a knack for it, like friends would always ask, you know, like, Hey, I'm looking for I'm not even a realtor. But I just love that aspect of like, Hey, let me help you find a place that you can go home. And a couple years ago, I had a friend of mine, Jake Duke, who's my managing broker at Duke collective, reach out and say, Hey, you should really give this a shot. So I started in, gosh, I want to say, got my license in February of 22. I guess really went active. That fall. I've got a couple transactions done at the end of the year. And then how to how to bigger year this year. So

Rick Ripma: 4:20

yeah, that's awesome. Yeah, yeah. And so like a lot of people you didn't actually you're interested in real estate but you it took a catalyst is somebody saying hey, you should be doing this. Yeah,

Matt Dooley: 4:32

yeah, yeah, it you know, sometimes you don't know what you're good at, you gotta like give it a shot. And so that did that and I've kind of meshed the two two jobs with like social media, taking my knowledge from there and applying it to my you know, Instagram account and you know, looking to kind of get into the YouTube space. I'm moving forward after especially after hearing what you guys are doing. And there's a couple of other agents who are friends of mine who have gotten in. In that space, so yeah, yeah.

Rick Ripma: 5:09

So how are you seeing? Being a social media expert? How are you? Because I'm not? How are you seeing that work? Like? Is that something that someplace you get a lot of your business from? How is it working?

Matt Dooley: 5:24

Yeah. So it's been my highest ROI. As far as like time investment. I want to say, I got like three or four transactions, wow, okay, done, just from a handful of social media posts. Like, I'm not nearly maximizing it the way I should. We've got two infant boys at home. So that's kind of taking a lot of my time. But I'd like to get back into a, you know, a space where I'm batch recording content. And just kind of putting that out there. Whether it's like tours of local businesses, or the home tours, or answering general real estate questions, kind of establishing myself as a thought leader in that space. And it doesn't have to be I don't have to be the smartest Realtor in the city. Right? I just need to be the smartest, most genuine Realtor in my sphere of influence, right? So I have an abundance mentality where it's like, like, I know, business is like, it's tough for everybody right now. But I think that there's enough to go around and the cream kind of rises to the top, right. So if you do your job ethically, and you provide value, that people are going to be drawn to you and want to work with you. So I couldn't

Rick Ripma: 6:44

agree more. Yeah, that's part of why we do this, you know, is because we just believe if you take care of people, you help people and everything works out. Yeah, it's just it does. So. So I think that's a really good idea. Because I've kicked it around myself as is, you know, using using working with local businesses and promoting them. Because it not only helps them It helps your your, your customers and your viewers and anybody else, because we're all looking for that. Yeah, like, where's Where should we go? What should we go? Do? That's, I think that's a brilliant idea. You just have to take the time to do it.

Ian Arnold: 7:23

Yeah, just some time. Yeah, taking

Matt Dooley: 7:24

the time to sit down. I did one recently, was actually a couple of months ago, and I have another one that's like, been in the pipe, I just have to like, you know, buckle down and finish it. But that that posts, I got over 100,000 views on Instagram reels, wow, head over, I think 2000 or 3000 shares. So it's like a viral, you know, shareable type material. Because, like, the way I look at it, and the way I've explained it to other friends, who are realtors, and like, this is my point, like, I'll put the knowledge out there, like you still have to do it. So I'm not scared of anybody doing it because right, everyone's gonna get the business they're gonna get but I look at it as kind of like a bullseye. And like the bull's eye center of the Bullseye is like the person who is like ready to buy or sell their house. And they are looking for a realtor right now. So the information you're giving them is like, pertaining to here, you know, when are you going to list your home here are three things you should think about, you know, or five things to do before you start making an offer on a house or whatever. So that Senator the bullseye, people don't share that, like, that might be two or three people in my entire audience who are like actively looking right now that would say, Take this and share it with somebody who's in that same spot in the city, like in my right, you know, area. So the next ring is kind of like, okay, what's what's bigger than that tiny little bullseye? It's like, well, a lot of people like coffee. So like, why don't I just go to the three coffee shops up here that I go to all the time and just take a couple of videos and stitch together? And well, guess what, but people turned out there's a lot more people like coffee than want to like buy or sell a house right now. So that kind of contents a little bit more shareable. It's helping local businesses. I actually had one of the businesses telling me like, they had a massive influx of business, just off that post, like, hey, we saw this post, and we didn't even know you guys were here. You know, we wanted to come check it out. So like, that's what I really care about is like, hey, it's like a rising tide lifts all ships, like, like, who else can I help out here? Because that really goes a long way. So you know, and then you want to, like you need to have that content that establishes you as a thought leader in your space, you need the stuff that you know, gives you credibility, this person actually does deals they don't just post like funny reels or whatever and there's nothing wrong with that. But that's like if you like are you like content, like you have to be a content creator and a realtor nowadays, like you just unless you want to, you know, pay for marketing. And I've done that and I have not gone to return

Rick Ripma: 10:02

hay or for the market, you just put it out on your normal feed. I

Matt Dooley: 10:05

put it out there organically. No, yeah. Yeah, there's no, I did a thing you know, with like Facebook ads, there was a company who, you know, made an offer. But that was probably the worst ROI that I've done. So it's like, I just got to double down on what I do. And all it costs is my time. So

Ian Arnold: 10:25

I like that you don't just post a this house is for sale. Hey, just sold this house. I mean, not gonna say anything bad. But I mean, it works for some realtors, right? Like when I'm looking at my Facebook, and I see all this. It's actually kind of nice. Every once in a while somebody goes, Hey, I just visited this. Let's say coffee shop, like you said, and hey, this was wonderful, blah, blah, blah, you should check it out. That's sometimes kind of nice to break it up. And between all the realtor, let's say posts, right? Yeah, it's

Matt Dooley: 10:53

a good balance. And you need the like, that's kind of what I would say is like, if you do want to show your audience like, Hey, I am selling houses, I am helping buyers. Because again, that lends credence to like your knowledge. But people don't care. Unless they're that bullseye. Yep. Yeah. But you can get more people down into those smaller, well, maybe, you know, I'm renting right now. But I'm thinking about buying. Matt's got a lot to say about that. So let me talk to Matt. Yeah. So it's just kind of like being staying front of mind, in your audience. And ultimately, you have to provide value. Because if you're not providing about, there's a content creator who I'm big fan of Alex for Mozi. And, you know, for, like, he's got a saying, we're like, your content isn't too long, it's too boring. Because a lot of people would be like, well, you have to get it down to like a 15 second clip, because like, people's attention spans are so short, he's like, people will sit and binge an entire Netflix season. That's like, that's hours and hours and hours. So it's not, it's not the duration, it's the quality of your content. And it's obviously like your content either isn't providing value, or it's not controversial or like because there's, there's different hooks you can use, you can say something that is against the grain or you know, something to get attention. And, you know, stop the scroll as well I tell my clients, like, if you can't do that, you're not going to gain traction. So I was like, there's a lot of different parts of pieces of content, and it's just kind of implementing that into everything you do. But ultimately, the stuff that like, the stuff that's good, gets shared. So, so

Ian Arnold: 12:30

you mentioned you said your grandfather did investments, right? So did when you decided to jump into this field? Did he give you any words of wisdom, so he

Matt Dooley: 12:40

had actually passed before I got into real estate. But he actually one thing he always said, and this is something I tell tell my buyers, is his biggest piece of real estate advice was never fall in love with real estate. And it's tough, especially when you have a transit. Some that's so personal, it's like you're thinking, you know, my kids are gonna be running around here someday, you know, like, it's a very personal, emotional decision. But you have to be able to look at it as a, you know, equation, especially when you're thinking about investment properties, you have to take your emotion out of it, like, like, does the math work, or does it not work? Because if it doesn't work, okay, I'll wait, you know, have a false through. Okay, there'll be another property. But yeah, I think, you know, that's something that, you know, I've had deals that, you know, fall through, you know, do a due to a bad inspection or whatever, and it's tough, but it's like, okay, look, this is the stuff that like, it's just dollars and cents. Like, that's great that you you'd loved it and there was like, it was charming, but you're gonna have to sink 50 grand into it. Like, is it that charming?

Ian Arnold: 13:45

You're not going to love it after that. Yeah. So

Matt Dooley: 13:49

that yeah, that's what I would say was his his biggest piece of advice that I still remember. So so

Rick Ripma: 13:53

if somebody wanted to follow you on it, that sounds like Instagram is kind of your thing. Yeah. I wanted to get to that. And then he got in. How would they follow you on Instagram?

Matt Dooley: 14:02

Well, my handle is Matt Dooley. 91. That was my college football number. And so I was about to ask what never said. Yep. So yeah, that was Matt, Matt Dooley 91. And then I was on Tik Tok. I haven't been on Tik Tok in a while. Tik Tok I gave it a shot. But I think it's still a little bit too young. I think in a few years, that generation is going to be you know, renting, maybe buying if rates come down. But yeah, it did. Mainly on Instagram. Yeah, we

Rick Ripma: 14:36

had a person who was like you an expert in social media and had a social media company. And she had said, you still go ahead and get those handles and you keep them all the same? Yep. Because you don't want somebody else to get your handle right. And all of a sudden they think it's you who's posting in it, somebody else who's posting you can't control it. So do you agree you get on all those different channels even though you don't use them? let you make sure you got your hand. Yeah,

Matt Dooley: 15:01

I think if you can lock that up, that's smart. Sometimes you can't. And it's not worth going and changing all of them and having something really obscure, you know, with a ton of like underscores. Like, if you can keep it all one word, if you can do your first and last name. Well, there's a lot of other mat dealers out there I found so yeah. And then it's like, you can put your middle name or you can put a number or whatever. But you know, you can add REALTOR at the end or, you know, REALTOR at the beginning. But yeah, I think if you can do that, I think that's good advice. Okay.

Rick Ripma: 15:36

Yeah, it seemed like it was, to me, it just seemed like, wow, that's a really smart little trick. Just to tell people, you can

Unknown: 15:43

have the continuity, I think that's a good that.

Rick Ripma: 15:45

So if somebody wanted to get a hold of you, with real estate, what would be their best way to contact you,

Matt Dooley: 15:50

I think either my cell phone or shoot me a DM on Instagram. I'm always I'm checking those every day. Sometimes it can get hidden in like requests. But that's how I've had several clients reach out, like, Hey, I saw this video. And we're, you know, we're looking to relocate, you know, I had a client relocate from Okinawa, Japan, military family, and they found me on Instagram. So it's amazing what, you know, what that can do if you're providing value. And, you know, obviously, that it's like, you want to provide value, but on the other hand, like, it has to look good, too, right? Because it kind of, you know, it kind of lends credence to your, you know, professionalism. If the content looks really professionally produced me, I have the luxury of like, having camera equipment, lighting equipment already. So I can I can do that. People who don't have that it can be costly. And so I wouldn't say go out and buy a $6,000 camera setup. And like before you get lights and mics. Maybe work with what you got. Maybe you work with, you know, the iPhone cameras are insane right now. Right? Like they've come so far. So. But yeah, I mean, I think if people want to get a hold of me my cell phone numbers. I saw the Scottsdale area code. But it's Area code 480-980-5443. I

Ian Arnold: 17:15

think one thing he's missing out on that he did not say though, is with his beard. All these pictures look great.

Unknown: 17:25

Yeah, not everybody has that luxury.

Rick Ripma: 17:29

And to get a hold of Ian or I, go to HardWorkingMortgageGuys.com That's HardWorkingMortgageGuys.com Or even give us a call at 317-672-1938 31767 to 1938.

Ian Arnold: 17:42

All right, Matt. So we're gonna take a little side tour. So let's get let's let people get to know you. So when you're not selling real estate, what are you doing for fun?

Matt Dooley: 17:53

Well, I love to hunt. Haven't been doing a whole lot of that this year with the two babies. But yeah, bow hunting is something I got into recently. The past couple years, I didn't grow up doing it. Gosh, I'm trying to think I, you know, like working out I actually. I coached long snappers like high school long snapper is college long snappers helped a couple guys get college scholarships. Also, that's been really cool. Because it was a skill that changed my life, learning to throw a ball between my legs, to the you know, punter or the holder. And if I didn't know how to do that, I wouldn't be sitting here right now. So the doors have that opens for kids, I went to a tiny High School in Phoenix, like graduated with 75 kids Wow. And you know, ended up taking a gap year to train. But because of that got a full ride scholarship to IU. So got my school paid for my wife got a chance to play in the NFL, it changed my life. So if I can do that with, you know, other other high school kids that it's very rewarding. So, so

Ian Arnold: 19:03

for all those people that just sit on the couch and say that's the easiest job. Is it or is it not?

Matt Dooley: 19:10

No, no, I would say it's probably it's one of the easier ways to get to the NFL, because there's less competition. But you also have to be very good at it. You have to be consistent, and then you have to have a short memory. If you mess up, you gotta be able to flush out and forget it because the guys who don't, don't last long. But on the other hand, you're you're fighting for one of 32 spots in the world. So like you have a better chance of becoming the president of a country than being a long snapper in the NFL. And you know that I think the average length of NFL career is three years, the average length of a long snappers career I want to say is like 909 or 10. So there are changes there's not a lot of there's not a lot of turnover. So when I was in Pittsburgh, I'm competing against a 13 year veteran. And so I explained that to people I'm like, that's like having a rookie, undrafted, quarterback, like, come into camp and they say, Okay, you have to beat Matt Stafford or we're gonna cut you because we don't keep backups, right? Because there's enough of got enough free agents out there. If a guy gets hurt, they just sign them off the street. That's due to you know, they'll say it's due to, you know, roster cap limits, you know, you can only have 53 men on the active roster. But you could have 200 men on the active roster, they still wouldn't keep another long snapper. So it's, uh, yeah, I mean, it's, it's not easy, but I would say it's probably if you're trying to go pro like, either, you know that or a kicker, or punter. There's a lot of odds you guys who've never played football or come over and play a couple years of college and then have a long NFL career. But yeah,

Ian Arnold: 21:01

yeah, I think PacMan ik fee would take a little offense to that. Yeah.

Matt Dooley: 21:05

Well, I mean, if you're, if you're thinking about just general positions, like if you're like, you're the average guy off the street and like, teach them something, you still have to be an athlete. Yes. You still gotta go make tackles. And that's where I think, and Pat was a heck of a tackler. Like, oh, ball player.

Ian Arnold: 21:20

He still has those highlights still run? Oh, yeah.

Matt Dooley: 21:23

Who was that? The Broncos returner that he smoked? was?

Ian Arnold: 21:28

Was it Sanders?

Matt Dooley: 21:29

It wasn't Sanders. I played with his brother in Pittsburgh. I'm forgetting his last name right now. But But yeah, he

Ian Arnold: 21:36

paid an eyelid. Yeah.

Unknown: 21:39

I don't have any hits like that on my highlight reel.

Rick Ripma: 21:42

I wonder if he gets if that the guy he did that to if he gets just tormented all

Matt Dooley: 21:48

the time? Probably. Oh, yeah. You're the dude who got lit up by the kicker. Yeah. That's a big dude. Like he's a he's a stocky guy. He's a he's a Pittsburgh guy. They're tough. Tough, dude. He's

Rick Ripma: 21:59

just funny. I'm sorry. The guy's just oh, he's hilarious. He's incredible. Yeah.

Matt Dooley: 22:04

I mean, I see what he's built with Pat McAfee show like, I started listening to it. Like when he released it. Like, I think it was like 2016. When he first

Ian Arnold: 22:14

got out. He went to barstool and that's when I started. Yes. And then when he branched off out there, he's Yeah,

Matt Dooley: 22:20

it was it was barstool. Yeah. Cuz I was living. I spent a brief amount of time back in Arizona training after I got cut by the Steelers. And that's where I started, listen, I'm like, Oh, my gosh, this guy's hilarious. And now to parlay that into an ESPN deal. And to be on College GameDay, like he'll be a fixture there for the rest of his life. Like he's gonna be the next league Corso, you know, like, he's iconic. So and just to see the way that he loves Indiana, is really as somebody who's not a native Hoosier, but, uh, you know, I chose to call this place home. I resonate with that, because I picked it for the same reasons like the people are amazing. Like, yeah, the weather's not great all the time. But like, you can always put on another jacket, you know?

Rick Ripma: 23:04

Yeah. Yeah. I think I think it's interesting with with him because he's, he's such a personality, and that you talked about College Game Day. I'm not even. I'm not even a fan. All right. I'm not. I'm just not a sports guy. I never have that. All watch college game. My wife is huge and into sports. I'll watch College Game Day. And I'll actually go and turn it on because it is hilarious. And it's very interesting. Yeah. Like I love and I love sports talk shows. Yeah. I just don't like watching the games.

Unknown: 23:40

Yeah, he's, uh, yeah, he's a character. I mean, he, I think was it the it was last week for the SEC champion. Oh, yeah. For the Georgia. Georgia fan song. He's like, I got Bama Roll Tide. Like yeah, lose that. But

Rick Ripma: 23:58

yeah, Lake horses hilarious, too. He's, he's arrived.

Matt Dooley: 24:02

Yeah, I mean, well in Pat's got a guy on his show. Space on his name. Who does? Oh, no. What's his name? The Notre Dame coach.

Ian Arnold: 24:16

Oh, yeah. Lou Lou Holtz. He does. He does. He does. Yeah. But he does that impression. He does a loon hole.

Matt Dooley: 24:25

I've met Lou Holtz. And it's It's spot on. I mean, it is hilarious. That the whole crew of guys is just like, it's a it's a great atmosphere. And it just kind of like they're just like everyday dudes. You know, it's not all shiny and polished. Pat's wearing a tank top and a Rolex, you know, like, he's always standing up at his desk. He's got to be taught. I mean, it's just the banter between that crew is just it's it's pretty awesome. Yeah.

Ian Arnold: 24:53

All right. Well, let's get back to you. Yeah, because that's why we're here. I mean, pack can sell himself right. Let's sell you So I'm gonna let Rick asks his favorite question of all time.

Rick Ripma: 25:04

Oh, you're gonna let me ask that? Yes. So my favorite question is, what would you say your superpower or superpowers are? And then how did they? How did they help your, your clients or customers?

Matt Dooley: 25:18

I'd say my, I guess my superpower as a agent is always acting in the best interest of my client, which is like, should that should be every agent, but it's not. And also, I think the the marketing piece, that I bring my knowledge of social media, I've been able to, you know, get a property out there. You know, do a great, you know, listing walkthrough, video, whatever it is, you know, hiring a guy to come get drone shots and stitching it all together, and distribution and getting it out in front of my audience. I'd say that's one of the bigger value pieces. But also, you know, I think my clients will just the hard work and putting them versus probably first and foremost, and then I'd say the accessory to that is the social media expertise and marketing, getting the property sold as fast as possible for as much as possible.

Ian Arnold: 26:16

So you mentioned the pictures, the drones, so what does that actually do for a client trying to sell their home.

Matt Dooley: 26:22

So I actually wouldn't recommend drones for most properties. Because it can make them actually look small. Unless you've got like a lot of land, or you have some picturesque view that you're trying to convey. I wouldn't recommend it. But if you're doing something that's like a quality walkthrough with a gimbal, and a fork a mirrorless. Camera, you can really it's you get that immersion effect that really you want the the potential buyer to see themselves in that house. And then back to social media, if they're seeing that. You want to stop the scroll. So it's got to look really sharp, and it has to look different from everything else. It can't just look like I'm like walking through with my phone. You can, but nobody's gonna watch it. So yeah, I think having the buyers see themselves in the house. But also, you know, just getting it out there in front of more people, I think is essential.

Rick Ripma: 27:27

Obviously, we got to get in front of as many people as possible was I agree with you. 100%. Yeah. And the quality of the video. It's funny, because I've read so much on it. And everybody says, Listen, you gotta have that audio. But now they're saying people generally don't even listen to the audio, they just have it. Yeah, they have the words up there. Well, yeah, you know, yeah, I

Matt Dooley: 27:48

say I think the status like 80% of people like scroll Instagram, on silent, they're not listening to audio. So if you have something to convey, you need to have the text transcribed. And, you know, put right here or you can have, you know, if it's a walkthrough, I guess, you can flash the text up, I would put that into the description, because the house should really sell itself, you know, you can kind of throw like, you know, four bed, three bath X amount of square feet, and here's the address, here's my phone number, all the essential information. But if you're narrating it, I don't think they necessarily need to hear it for Home Tour. But if if you're on camera, and you're talking, I think you should definitely you should definitely have captions just to accommodate, you know, whether someone's hard of hearing or they're just listening to or watching it on silent.

Rick Ripma: 28:34

So I tend to watch on silent. Yeah, I don't, I don't know why it surprised me. Because that's how I tend to if I'm listening to something I'm doing that, you know, the other thing that I thought was really interesting, I'd like to know more about it as you did you do these you go to these companies and you promote help promote them on social media, which obviously helps promote you and also it, it's, it's going to help all in all, even your clients and everything else. So what do you do in those? Like, let's say you go to a coffee shop? Are you talking to people? Are you just showing the shop? What do you what do you do?

Matt Dooley: 29:07

Yeah, I'm really just showing the shop showing the drink that I like to order.

Ian Arnold: 29:13

Asking for freebies. No, no, I

Unknown: 29:15

mean, I go and I'm a patron of all these places, and they still got bills to pay. Yeah, so

Rick Ripma: 29:24

somebody's doing it. What if they want to do the same thing? And their mark? Yeah, I

Matt Dooley: 29:28

mean, it just I did. I was just talking to whoever's there and saying, hey, you know, I'm, I'm a realtor. I'm doing tours of local businesses for my audience. And this is what you know, like, do you mind if I get a couple shots in here? So I will say yes, I'm gonna say no, and it's like, Alright, on the next one. People will say no, yeah. Really? Yeah. I had to play say, No. I like I told him what I was doing and they're like, Yeah, we don't we don't feel comfortable people film and I was like, okay, so I went to a different place. Yeah.

Rick Ripma: 30:00

And you've had 100,000 people download on some of these.

Matt Dooley: 30:03

Yeah, just the views. Yeah. 3000 people share it. Yeah. So which is huge, which is huge. And

Rick Ripma: 30:09

what I'm told you they got a lot of the business because of what you did. Right? Yeah. So that's phenomenal. Yeah. That's so we're, who are your? Who are your viewers? Like? I guess what do they call that? I want to call it your tribe? It's not your tribe. So network, your network in that, in that and Instagram? Are they are they people you've worked with? Or are there just a lot of people in there that you? You don't really know?

Matt Dooley: 30:34

Yeah. I've got like, right around 11,000 followers on Instagram. I want to say the majority of them are in the Midwest. There's a lot from other states. I've got, you know, a good amount from Arizona to some from Pittsburgh, from when I was there. But yeah, I think it's just kind of like the network that I've made it. Okay, you know, the audience that's grown from the content I produce, nobody buys

Rick Ripma: 31:00

in a vacuum. So that's, I think, something that people forget. Yes. Nobody buys in a vacuum. So you have you have people in Arizona, and you think, Well, I've had I've had real estate agents telling me well, there aren't gonna do me any good new ones who were like, well, I just moved here. What am I supposed to? Well, those people may know people moving here. They may know people who live here. They who knows? Yeah, and

Matt Dooley: 31:19

I know, I know, a lot of realtors in Arizona. So I'm working on getting a referral pipeline. Now. There you go. Because that's, that's a great opportunity for agents, especially when your market slow down. It doesn't take a whole lot of work. That's, you know, making a connection, which is what I love to do anyway. Yeah. So. So if somebody

Rick Ripma: 31:36

if somebody wants to get a hold of you for real estate, or maybe you've seen on Instagram yet follow some of these businesses that you're promoting, what's the best way to get ahold of you?

Matt Dooley: 31:45

So either my cell phone, which is area code 480-980-5443, or at my Instagram, Matt Dooley. 91.

Rick Ripma: 31:54

Yeah, so weird to me that used to be you'd have a 408 or 480 area code, nobody call you because it's a 480. And I'm not going to spend now it doesn't make one better? Definitely. No,

Matt Dooley: 32:06

no, nobody cares. Yeah. You know, it's kind of one of those things like, Well, I've had it for so long. If I change it, that's a lot of people, I have to let know that I, the longer you go, the more of a hassle it is to change it. And I haven't really wanted to get another nother phone. So reason

Rick Ripma: 32:21

to know, but here's

Ian Arnold: 32:22

the whole thing is like Indiana, or Indianapolis used to just be 317. But it's not anymore. 3463 Yeah. So no matter what you're having to do those first three, and a lot of people don't know 463. Yep. And so it's like, what's the difference between 463 and four, you know, right to the average person.

Matt Dooley: 32:39

So unless you're calling somebody, I think it's a spam call or something. But that's really the only issue I've ran into because I did the thing where you like, buy a number and have a, you know, and ended up being a number for like a mold remediation company or a asbestos remediation. So I was getting calls, like three times a week. Hey, do you guys do asbestos? I'm like, no, like, your house. I don't know why this number. So listen. Yeah. So that's crazy. Yeah. decided to stick with my number. Yeah,

Rick Ripma: 33:08

I got smart. That was smart. And to get a hold of her, I got a HardWorkingMortgageGuys.com. That's HardWorkingMortgageGuys.com. You can look us up there. And all our information or you can give us a call at 317-672-1938. That's 317-672-1938.

Ian Arnold: 33:26

All right. So now we're getting the question of the week. Yeah. So in Arizona, what was your first car?

Matt Dooley: 33:33

My first car was a 1998 Chevy Suburban. That was my grandfather's and he sold it to me for $1. That's a deal, right? Yeah. I know. You probably get 20 grand for that nowadays. Yeah, but yeah, drove that. And it wasn't like it was the model after the square body. Okay, so yeah, it was a great, great truck. It was one I remember though, it was gosh, it was when I first started driving. So I want to say it was like around 2008 2010 and gas like went over$4 a gallon, which was a lot back then. And I remember it cost me like $130 to fill the tank. Wow. And it did not. But yeah, that was had that for quite a bit. So take it that you I didn't I actually at IU I about my dad's he had a 2004 Honda Element. Okay, so a little toaster.

Rick Ripma: 34:42

Got a lot better gas mileage, though.

Matt Dooley: 34:43

Yeah, honestly, they should have put a V six in there. It was a four cylinder and it was just sluggish. But really cool car you could fold the rear seats down. You could fold them up in the back. It was like like the plastic floor liner. So you could hose the I mean Okay, super functional. And I'm like, Man, if I feel like it was just the wrong era for that car, like if they rereleased that now and put a V six or a flat six in it or something like that. jacked it up a little bit. It could be like a, you know, not Land Cruiser but something in that vein, you know, their Honda's take on overlanding. Yeah.

Ian Arnold: 35:23

I mean, the FJ cruiser had it for a while. Yeah, you can spray the inside it was all plastic people loved it. Yeah.

Rick Ripma: 35:31

Yeah, those things are still popular. They

Ian Arnold: 35:34

I don't know why they discontinued them. But everybody who ever ever even close to had one loves him. Yeah. And their unique look, stuff like that. But they must not have sold well enough because they dismissed

Matt Dooley: 35:45

well, and then they brought back they had those massive B pillars. couldn't see anything. And that was

Rick Ripma: 35:50

probably part of the shadow detail. Right. Now. You have cameras, you know? Well, they just brought back

Matt Dooley: 35:55

the Land Cruiser. And they made it more like the FJ. So it's like a smaller. Oh, that's no longer like $100,000 like family hall or three row? No, it's not. No, it's a I think it's a turbo four cylinder. That's like 50 grand. Okay. But it's more than that FJ line. Going back to something more compact. So

Ian Arnold: 36:16

I like that you can relate to us tall people. Yeah. My parents are only five six. My grandfather was six three. So that's Yeah, but so my dad and I were looking for my second car after I blew the engine and the first one and he's like we drive a car or an SUV I go SUV, because when I backup the seat, I'm not looking at the pillar out the side mirror. Exactly. That's all I can see. He's like, What do you mean? And he tried to? I'm like, no, no, you gotta keep backing up the seat dead. Right?

Matt Dooley: 36:44

Yeah, it's got to think about that. There's, there's a couple smaller cars that I fit in. We rented like a two series BMW and we're out in California. I get to 28. And I was shocked. Like, how much room that thing had in it. And but yeah, I've stuck. I've got a Toyota Tundra now.

Rick Ripma: 37:04

I've got some room. Yeah, yeah. Yeah,

Matt Dooley: 37:07

that's a great draw. Very comfortable. I don't plan on ever selling. So well. Once I go diesel finally. Right. Yeah, no, they they're actually they went down to a twin turbo, the six. Because the one that I've had, they've had this it was like the same five, seven VA. Okay, they've had for like 14 years. That's what Toyota does. It's like, if it ain't broke, we don't even think about fixing it. Like we're gonna run a thing till it doesn't run anymore.

Rick Ripma: 37:32

But they're run then forever. Yeah, I have an infinity and it's a three 3.7 liter. And it's like an every infinity for 20 years. Yeah. And it's a it's bulletproof. Basically, it's unbelievable how good the motor is. Oh, yeah.

Matt Dooley: 37:47

Yeah, Japanese really know how to make stuff that lasts a long time. Yeah.

Rick Ripma: 37:50

Yeah, they do. So you as far as getting going we'd normally we talked about this much earlier. But yeah, how did you get going in real estate? There's a lot of people who struggle greatly it's a tough business to get going in. And yet you've you've done very very well how did you do it? What did you do? What was your process?

Matt Dooley: 38:11

I think it's just getting the word out that you are a realtor and getting you know like working with somebody who you trust and that trust you you know, I think my first my first deal was like $140,000 cash transaction that I did for my neighbor who's looking for an investment property so starting there, and then you know, getting the word out about that that's where those like sold you know, posts are important the pending sold is like hey, they're doing something with it. We're not just talking about it. Because the way I explain it, it's like you're pushing a boulder up a hill and it's like once you crest that hill once you get those first few deals go and then you start getting referrals and because that's what we all live in, you know, eat off of is a referral based business. Yeah. And so doing a great job going above and beyond for your clients to where it's like you're automatically top of mind there's no question like, I didn't really like the way he did this or whatever it was so that and then coupled with the social media, you know, doing what you can you know, if you're going to show a house to a client, like I had a few out of state clients, so it's like, well, I'm going to be doing a video walkthrough anyway, why would I just take this and stitch it and put it on social media and say, Hey, I toured this you know, it's pretty cool house you know, why don't you check it out? Like it's like I'm showing it to my buyers. That doesn't right, I show so many houses my buyers they're not going to buy every single one I show. Yeah, even if that means like staying staying a little bit late if the showing ends early, like just get some video. So yeah, I

Rick Ripma: 39:57

know it works because not I'm not in the market for a house or anything, but when I I'm friends with a tremendous amount of real estate agents and I watch em if it's an at all an interesting house I go, I want to see it. Yeah. And I find that this is one thing I think is really great about real estate. Is it? Everybody's interested? Yeah,

Matt Dooley: 40:17

right. Yeah, you have those. I forgot the name of the home. It was like the was the Indy home magazine. Oh, yeah. The house over in, in Zionsville. Holiday farms. Yeah, it was this mat, like 12,000 square foot, insane custom build. And I went and bought a ticket and did a walkthrough. And it was like, worth the cost of admission, just seeing like, Whoa, this is like, it's like a dual primary sweet, like, like the husband's room in the washroom like, the shared by? You're just looking at this. And you're like, who thought of this? You know, but all that stuff in the Super custom stuff. Eventually turtles down? Yes. So yeah, I mean, I think it's just being opportunistic, and, and also just being upfront with agents, too, and saying, Hey, look, do you mind if I do a video tour for my audience? Okay, yeah, sure. And that's typically I'll do that if I know the house is vacant. I don't want somebody to get out of the house if, you know, right, it's a pain, like having a, I don't want a family having to like get their kids together. Get the dog in the car. Like, I don't want to inconvenience people.

Unknown: 41:27

But yeah, I mean, if I know the house is vacant than let's it's easier asked when you're talking to a listing agent, unless

Rick Ripma: 41:35

All my stuff's hidden. I don't really want you to do in a video inside my house. Right? You know if they can, yeah, I guess you can hide all your valuable but you just hate to have it's kind of one of those things that makes it makes it difficult. Now, what are you seeing in the market right now as far as houses? Like one of the things I talked to, again, talk to a lot of real estate agents, and one of the things I've been doing is calling and asking, you know, what's going on? Why what's happening? One of the things I hear is, Well, there's a lot of newer agents who don't know how to negotiate on a property. And they feel, you know, some of these, you know, people have been around a while. That's it's like, it's difficult for him, because they're the ones trying to help. Right. Right. And and teach how to do that. Are you seeing what are you seeing in the market? I'm

Matt Dooley: 42:21

seeing stuff that's priced well is going fairly quickly, very fast. That's no longer the summer of 2022. And that's a tough thing to tell your sellers. But it's like, you have to be upfront with them. Because it's like, do you want your property to sit for 120 days? And have people asked like, Well, why isn't this sold yet? Well, it's priced too high. Obviously, you want to get the most like, I would rather price it competitively and get a competition going. And you'll end up getting more for the house. And if you just like, throw your dream number out there and let it sit. Because it's like it's no longer that. Like, it's like I think the market is definitely shifting towards a buyers market. There's some stuff that's like, you think it's priced? Well, and it's like, well, I don't know why it hasn't moved, you know, but there might be some zoning regulation or something else with that. So I work with a lot of investors who are doing, you know, Airbnb ease and stuff like that. So just trying to find something that doesn't have an HOA that doesn't have any rental restrictions and the, you know, covenants, or deed restrictions or anything like that. So you work with a lot of investors. Yeah, that's part of what you Yeah, so a lot of first time homebuyers. Lot of investors. It's kind of a mixed bag, but I'd say the majority of my clientele is Yeah, either first time homebuyers or casters. So

Ian Arnold: 43:46

we've all been in a new job. We've all made mistakes. Yeah. So what is one lesson that you have learned?

Matt Dooley: 43:53

Man, I had a deal. Where, when I was writing an inspection response, I had I wrote that there was mold present. I came up with the inspection tested in the air and it was like visibly there. And I wrote in the inspection response that, you know, need a licensed contractor to remediate the mold. While the agent, I was not specific enough, and I didn't realize that. But the agent ended up using like a handyman at home mold remediation kit. Well, technically, he's a licensed contractor. He's not a mold contractor. Like we're talking like specialty, biological contaminants, like a health potential, like health conditions on the line. And it ended up being this whole thing. And they ended up having to redo it. And we ended up in the seller's credit to utilize it, but that was one thing I learned is to be very precise. Like I want a licensed mold remediation company. And sometimes here's a quote, here's the company. This is what it costs like because, like, I was writing it for agents who, you know, I'm like, oh, obviously, I said, licensed contractor, we're talking about mold. I'm going to hire a mold contractor. But some people cut corners, right? And they said, Well, technically the, the contract says, and so you just have you have to write contracts. So that there are no corners to be cut. Yes. And, you know, or not write contracts, but fill the contract out, you know, make the

Ian Arnold: 45:27

verbiage you're almost in the NFL, you should know this, right? Well, my

Matt Dooley: 45:31

NFL contract wasn't I was, but there's no guaranteed money. And it's a one professional sports league that has no guaranteed money and every contract Oh, really? Yep. Or not every contract has guaranteed money. I should say. There's not no, but yeah, they've got a, they've got a weak union. Oh, they do? Yeah. It's been a problem for a while. Yeah, that's a whole nother tangent.

Ian Arnold: 45:56

We'll be here for another three hours.

Rick Ripma: 45:59

So do you have one more tip or or, you know, something you want to share with the audience?

Ian Arnold: 46:08

By herself, Matt,

Matt Dooley: 46:10

right. No, I mean, I think, you know, use the person that you trust. You know, whether it's a lender or a realtor. And don't forget about the people in your, in your sphere, who are, you know, who do work in this market? Because they do count on your business? And your referrals? And you know, especially if they're good at what they do. If they're not, then oops, like, that's, that's your fault. That's their fault. But sorry, Mom. Yeah, I mean, I get there's some people who, you know, it's like, I don't want to do business with friends or family, but it's like, we do live, live off a referral. So I'd say utilize the people in your circle. As much as you can. And, you know,

Ian Arnold: 46:53

yeah, we understand if you don't want to, because we're close friends, right? Yes. What, then every referral should come to me.

Rick Ripma: 47:01

Well, here's the thing that people I think don't understand is, we do this so much. Like finance, a lot of people, I don't want to give that information. I won't ever remember the information. And in fact, if I'm working with somebody, I know, if I can avoid it, I don't even look at their information. You know, I have people who can take care of it for me if I have to get involved in it. I will and you know, there are certain things you have to look at. But I just tend, if I do it, I do enough deals that I don't I don't remember somebody's income, right. I mean, I've done I've done my son's I've done a lot of all my kids. I've done their in laws. I I don't remember any of it. Yeah, I just don't. No. And the other part is, is who do you look after you look after everybody. Right? But it were just human nature to look after somebody you're gonna see forever. Right? You better take care of them.

Matt Dooley: 47:58

Absolutely. Yeah, it matters. Yeah, I agree. So,

Rick Ripma: 48:03

one last time. Yeah. What's the best way to get a hold of you, if anybody has any real estate needs? And also tell them how to get to your Instagram? I think that's an important place. Yeah, so

Matt Dooley: 48:14

you can go to instagram.com/matt Dooley ma TT D O L ey 91. Or give me a call or shoot me a text that area code 480-980-5443

Rick Ripma: 48:28

Perfect. And to get a hold of the inner I got a HardWorkingMortgageGuys.com That's HardWorkingMortgageGuys.com or in call 31767 to 1938. That's 31767 to 1938. And please follow us for more in these real estate gurus.

Ian Arnold: 48:44

And reminder if you have any friends, family, coworkers looking to buy sell refinance, let us know we're more than happy. Hey, Matt, thank you for joining us on our show. It's been a pleasure having you on yeah,

Unknown: 48:53

thanks for having me. I appreciate it.

Announcer: 48:55

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