Jan. 27, 2025

The Power of Story: Sara Lohse Shares Strategies for Entrepreneurial Success

We are thrilled to have Sara Lohse join us: an award-winning author, acclaimed storyteller, and brand architect who knows the power of an authentic story like no other.

Sara is the creative force behind Favorite Daughter Media, where she leverages her talent and zeal for storytelling to help mission-driven brands resonate and thrive. Through strategic marketing and authentic narratives, Sara empowers brands to transcend beyond traditional marketing confines. Her work isn't just about telling stories; it's about forging connections and driving impact through insightful and engaging content.

Join us as we dive deep into the art of storytelling with Sara Lohse, learning to harness this timeless craft to shape brands that not only survive but thrive. Get ready to be inspired and, as always, to not fear the gear.

 

🔗 **Engage with Sara Lohse**

✅  Website: https://favoritedaughtermedia.com/ 

✅  Facebook: https://www.facebook.com/sara.nicole.lohse 

✅  LinkedIn: https://www.linkedin.com/in/saralohse/ 

✅  Instagram: https://www.instagram.com/favoritedaughtermedia 

 

 

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Chapters

00:00 - Sara Lohse & Favorite Daughter Media

04:14 - Everyday Stories Matter

09:06 - Storytelling as Community Differentiator

14:09 - Sara Lohse's Unexpected Entrepreneurial Journey

21:24 - Joyful Storytelling: Explore All Emotions

29:07 - "Open This Book/Journal"

35:11 - Celebrity Encounter Leads to Podcast Plea

47:26 - Podcast Guest Do's and Don'ts

55:39 - Crafting Stories for Diverse Audiences

Transcript

Chris Stone [00:00:01]:
So ladies and gentlemen would you please welcome to Dealcasters award winning author, acclaimed storyteller and brand architect who knows the power of an authentic story like no other. The creative force behind favorite daughter media, Sara Loosse. Welcome aboard, Sara.

Sara Lohse [00:00:21]:
Hi. Thanks so much for having me.

Chris Stone [00:00:23]:
Can't wait to open this book as it says behind you, and, and talk about, the story. 1st and foremost, like, your book, when I when I took a look at it, I'm thinking, well, it'll be it'll say something about story on the front of it. But I think it's it's it's hilarious that you that on the front cover of your book, in bold white letters, it says, open this book.

Sara Lohse [00:00:52]:
I'm like, I am an author now, but a marketer first, and gotta lead it with the CTI. Tell tell them what you want them to do.

Chris Stone [00:01:02]:
That is fantastic. But, hey, listen. Whatever whatever gets, whatever gets them to do that, and get into the the goodness that is, the crafting, story. And I think we talked about this earlier, Sarah. I think so many people, when they're thinking about creating content, one of the last things that they think about is telling stories and really understanding why they should and how important it is. So I wanna roll this over to you and kinda, you know, like, I was one too where I I'm like, I you know, I'm I can do this. I can speak into a mic. I can I can create content? I can do all these things, but you forget about, like, your stories and your experiences in in all of those things.

Chris Stone [00:01:50]:
Why is it so important for creators to to craft their ideal stories?

Sara Lohse [00:01:57]:
There's so many reasons. And you said speak into a microphone. I'm currently feeling a lot of shame because I tell everyone to get a mic, and I'm not using one right now because it decided not to work this morning. But, when it goes to stories, think about how much content is just being pumped out every single day. It's like, I wanna say, like, 80,000,000 or 80,000,000,000 pieces of content go out, online, and you're just constantly inundated with all of these messages, especially brand messages. And they kind of all start to feel the same, and they're all calls to action. They're all buy this, use this, and that no one's gonna remember that.

Chris Stone [00:02:38]:
That's right.

Sara Lohse [00:02:39]:
If you think about, like, any commercial that you've ever seen, that's just you should use this because I'm telling you to. You don't wanna use it and you don't remember it. But when you hear someone tell a story, that is what you remember. Because the stories are what drive human connection. The stories are what get people to to latch on to you, to remember what you're saying, to understand why you're saying it, And people start to trust you. They start to feel like they know who you are, and that's how you actually get them to make purchase decisions. It's not just about saying buy this. It's about getting them to buy into you and your experience and your expertise.

Chris Stone [00:03:20]:
Once upon a time, there was a boy named Chris, and he created a podcast business and thought that his stories weren't worthy. He thought that they weren't, like, headline worthy. Right? They weren't, they were just ordinary. And so, spoiler alert. That's me.

Sara Lohse [00:03:46]:
Oh, that was subtle. I almost missed it.

Chris Stone [00:03:50]:
Right. So how can someone discover what their stories are and, like, go through that that mindset and say, hey. This is how you can make whatever that story is really pop so that people, like you say, can develop that that trust, when you're trying to, whatever, promote your product or your services or things like that.

Sara Lohse [00:04:14]:
I I hear that all the time, exactly what you said, that my stories aren't important or they don't need to be told or why would anyone care. And a lot of that comes back to the headlines, and we expect stories to be headline worthy, or we feel like in order to make someone care about a story, it has to be traumatic or dramatic or sensational. So unless you're telling your child's a trauma story, people aren't going to pay attention. And it's so untrue. And it's to the point that people, if they're not telling that story, they just don't tell anything at all. But when you hear stories, the whole idea is that human connection piece, and human connection comes from shared experiences. So you tell these headline worthy, massive, life changing stories, and they're inspiring, but they're not really connecting to to other people because you're the only one who's gone through that. But when you look at the little stories, just the everyday struggles that you go through and the little wins that you have that aren't worthy of the 9 o'clock news headline, but they're still important and they still teach you something, Everyone that's listening probably has gone through that or gone through something similar.

Sara Lohse [00:05:33]:
So they're going to connect with you more than they would if you told that massive unique story.

Chris Stone [00:05:40]:
Interesting. Yeah. I

Jim Fuhs [00:05:42]:
just I think, Yeah. So I think too, just the fact, you know, because I don't know if if we're gonna get into this at some point, but, you know, AI can't tell stories. Right? That that's part of this human connection. As much as people wanna use AI to create content. It's not gonna know these stories that that you have, Sarah, as an example from, you know, even what happened to you before you came on the show today. Right? That's a story in and of itself.

Sara Lohse [00:06:09]:
Yeah. I we're in this age of everyone wants to be a thought leader and thought leadership is the big buzzword. But when we wanna be thought leaders, we're not meant to be just giving information and statistics and facts. And the only part of what you have to say as a thought leader that can't be Googled or can't be written by Chuck EBT is the story part. So if you want to actually be the value of the story and have your you telling the story be the reason it has meaning, you have to use your own experiences because you can't Google that. And the best part is you also can't disprove it because I don't know if you've ever heard of an Internet troll, but they are running rampant.

Chris Stone [00:07:00]:
Yeah.

Sara Lohse [00:07:00]:
And they're gonna try this to disprove everything that you say. But if you're telling your own stories and basing everything off of your own experiences, they can say a fact isn't correct or a statistic is wrong, but they can't say, no. You didn't go through that.

Chris Stone [00:07:14]:
Very good point. Yeah. It's interesting. So as as as a podcaster like like you are, and and we are as well, obviously, we're doing one, right now. It's like there's factual information. And if we just showed up and did a podcast on factual information, you know, information that exists, why would anyone want to tune in to this or listen to, the podcast if they can just Google the information, right, or use perplexity or, you know, whatever, you know, it it is that will and so do you feel like, like, really, in a lot of ways, the stories are what's the the true differentiator in a lot of this content?

Sara Lohse [00:07:57]:
Absolutely. I think it's not really the information that even matters so much because the information will almost always be the same. So like you said, you can just Google it. You can find it somewhere else. Someone else is gonna be talking about it. But what is the differentiator is how you came to learn that information or how you've used that information and applied it to what you're doing. And when you put yourself into what you're talking about, it's suddenly different than what someone else could be talking about. You could talk about the exact same thing, but you're talking about it from a different perspective.

Sara Lohse [00:08:34]:
And you learned it a different way, and you've taught it a different way. Everything about your experience with it is unique, and that's why they people ask me all the time, which is like, well, if I'm going on a podcast, everyone is talking about the same topic, but they're not talking about it the same way, and they're not telling the same stories. So there's still always room for more voices because there's always so many more perspectives. And if you only hear it from one perspective, you're not getting the full scope of it.

Chris Stone [00:09:06]:
Yeah. It feels like stories are really sort of the the origin to building that community that separates and differentiate. Because, yeah, I mean, like, listen, Jim and I do the show a lot, and we, you know, we we'll we'll get on and we'll talk about a microphone. Right? Well and it's like, well, guess what? There are tons of other people that are talking about the the very same exact microphone, and that microphone in their hands is the same microphone as the one in our hands. The only difference is us. And, and the only way that people are gonna know us is is if we're sharing that that information. So I, you know, I just you know, you started talk we started talking about AI, and and, unfortunately, it's like you can't avoid talking about it. And especially, you because you actually work with someone, who who that that's his thing.

Chris Stone [00:09:53]:
Yeah. Other than a red hat, AI is is Larry Robertson, and you do a podcast with Larry. And it's called just for the for the folks that are are tuning in and they wanna know about this podcast, it's called Branded Building Brands That Stick. And, so make sure you you look up that podcast as well. It's fantastic information, and, and it it's it's great. But we talk about AI, and and it it it you can't be anti AI. Right? You're you're you're you're working with Larry Roberts. And, but so so how can you implement a lot of this AI stuff yet still weave in your your stories and make sure that that is is resonating along with whatever you're doing via chat, GPT, or Claude or or whatever else that you're using?

Sara Lohse [00:10:48]:
Yeah. I think of, like, chat gpt. It should be treated as an assistant, not as an employee. And when it comes to content creation, it should be treated as a place to get ideas, not a place to create content. Because it shouldn't be the content creator. It should be the assistant helping you create the content. And the way that I've been able to use it is I'll come up with an idea or I'll ask it to give me an idea for what's a blog that I can write. And I'll take, like, the bullet points of what it thinks I should talk about because that's how chat gbt works.

Sara Lohse [00:11:22]:
It almost is always a bulleted list. There's it loves a bulleted list. Mhmm. And here's 5 key takeaways that you should touch on in this blog. Look at each of those 5 takeaways and connect it to a story. What is the story that kind of explains each takeaway? Oh, okay. It gave you the outline. It told you what to write, but you are the one that tells the story that explains the information that I gave you.

Chris Stone [00:11:51]:
Have you ever asked Chat GPT to tell you a story?

Sara Lohse [00:11:55]:
I think Larry actually had it write a whole children's book about a squirrel. It's called squirrelly love. I don't think it's available on Amazon.

Chris Stone [00:12:06]:
Wow.

Sara Lohse [00:12:06]:
Did did not get published?

Chris Stone [00:12:10]:
Well, because it wasn't good. I mean, that just doesn't sound right. Like, it kinda sounds you remember that I'm dating myself. We're much older than you, Sarah, but, there's there was an old song by this group called Captain and Tenille, and the song was called muskrat love. Oh, yeah. I knew that song. Okay. Swoos.

Sara Lohse [00:12:28]:
I think they mentioned it in Full House when I was, like, 6. Wow.

Chris Stone [00:12:36]:
That's good. Jim and I don't feel old at all now. That's, not at all. Not at all.

Jim Fuhs [00:12:40]:
Not at all. Not at all.

Sara Lohse [00:12:40]:
Okay. I love 29a half. So I round up. I am basically 30 and that is terrifying to me.

Jim Fuhs [00:12:49]:
Oh, yeah. Well, yep. Well, the whole deal bad is what they say. You're you're, you're you could be, Chris or my, daughter based on our age. So you're you're still young in our hearts, so no that's okay.

Sara Lohse [00:13:06]:
And would I be the favorite daughter?

Jim Fuhs [00:13:09]:
Well, since you're since you made it favorite daughter, media, yeah, you you would win today.

Sara Lohse [00:13:14]:
Thank you.

Jim Fuhs [00:13:15]:
But you you would get scolded later about your microphone.

Sara Lohse [00:13:19]:
I get it. Okay. I'm mad at myself.

Chris Stone [00:13:24]:
So favorite daughter media, I I think, I I love the I love the title, but can can you can you tell us the story about, about the name and how that came to be?

Sara Lohse [00:13:37]:
It's a different story that people expect. Part of it is the obvious is that I wanted my sister to know her place. But it really was I this wasn't on my bingo card. I had no intention of ever starting a company. And I decided to kind of, like, last minute because I was in a position of working in finance, and I'm just not a finance professional. I could not keep faking it because I wanted everything to be pink, and I wanted things to sparkle, and I have a disco ball sitting on my desk. This this is not the persona of people that work in financial services. So it was almost like a last minute desperation to be able to be myself again.

Sara Lohse [00:14:25]:
Then I was like, I'm just gonna launch a company. I'll just have a brand. And I googled how to name a company, and it was not helpful. And it said to ask 3 friends for adjectives to describe you. Nice little, like, mood booster because apparently my friends are nice. It asked what your childhood nickname was, and mine was Bub because I was born choking and blue, and I looked like a little bubble. So my dad nicknamed me after Wow. What almost killed me, as all dads do.

Sara Lohse [00:15:02]:
And I just all of the suggestions, they just weren't resonating with me. So I just was like, if this is gonna be my personal brand, this is gonna be something that represents me, and I represent it. What is it about myself that just feels the most intrinsically me? And I all I just kept thinking about my dad because he's my favorite person, and being his daughter is my favorite part of who I am. So I didn't actually name it favorite daughter because I am the favorite daughter, though, Anne. I named it because my relationship with my dad is my favorite.

Chris Stone [00:15:33]:
Nice. So do you have conversations with with your sister at all about it? Like, is it just a pebble in her shoe that that you have this company? And do

Sara Lohse [00:15:44]:
you have a relative there? Oh, oh, okay. Tell her about it.

Chris Stone [00:15:48]:
But she knows. Right?

Sara Lohse [00:15:50]:
She'd found out. I think my either my parents told her or she just found out on, like, social media when I made the profiles. But she did the first day I had it, she had me made a one of the desk plates with my name and the logo on it. So she does accept it. But it's it's a memorable name, and it's a conversation starter, And I paid the legal fees to have it be official, so she can't really complain. She could have done that. I beat I beat her to the purchasing of the LLC. This is definitely really well.

Sara Lohse [00:16:32]:
I find it an an accomplishment when I leave professional speakers speechless.

Jim Fuhs [00:16:37]:
Yeah. Well, you could always maybe if she pays, you know, if you could make it favorite daughter's media if she wanted to join you.

Sara Lohse [00:16:44]:
It's not a team. I like to make custom GIFs for people. Usually, jokes. So my parents have things that say, like, mother of the favorite daughter, father of the favorite daughter. My neighbors saw them, and they wanted one to know there's mugs out there that say neighbor of the favorite daughter. So I'm trying to decide what I should make my sister for her birthday, and if it should say second favorite daughter or not the favorite daughter.

Chris Stone [00:17:08]:
Oh, run run her up.

Sara Lohse [00:17:11]:
Oh, favorite daughter runner-up. Okay. I like that.

Chris Stone [00:17:15]:
Maybe in, like, a ribbon that would go with it because they kinda, like, they give, like, the big ribbons they give, you know, or like a sash, like, a pageant sash, you know, runner-up. Favorite daughter runner-up.

Sara Lohse [00:17:28]:
And see, I have, and I have a frickin'. Yeah. She's like the alternate. That's right. If I if I die, she becomes, like she's like my understudy. But I have, like, a cricket and a sublimation printer, so I can make her any of these things. And it'll look, it'll look really official.

Chris Stone [00:17:47]:
You were today years old when you realized you got on Dealcasters, and you came up with runner-up favorite daughter. This is

Sara Lohse [00:17:56]:
Sorry. I'm

Chris Stone [00:17:58]:
This this is it. This is the you're like, it's it's I'm so glad these are recorded. We can point in time stamp to this moment. Alright. This is a great Don't

Sara Lohse [00:18:05]:
tag her. Just don't tag her.

Jim Fuhs [00:18:09]:
It's a great story, Chris. Yeah.

Chris Stone [00:18:11]:
I wonder how Thanksgiving goes for your family.

Sara Lohse [00:18:13]:
So let's Oh, not great.

Chris Stone [00:18:15]:
Let's talk let's let's let's get back on track because I I really wanted some free consulting on how I could tell my story, Sarah. But, no. But seriously, what about like, you work with people to to, like, to to pull them apart, to pull their brains apart, and develop these these stories. Right? Like like, this is how you this is so I'm thinking to myself, like, first of all, it feels almost like, you're putting them on the couch. You know, you're giving them, like, it's like, it's like therapy. Right? You have to you have like, how do you break down walls? Like, somebody like myself, I'm not used to telling, like, vulnerable sort of stories. I've gotten better about it, but honestly, I'm not great about, you know, talking about things that I'm are not some people are are will spill their guts. I don't have anything, like, you know, weird and violent or anything like that to talk about.

Chris Stone [00:19:10]:
But how do you get to that core? Like like, is there a process that you go through? Is this is this in the book and you have to get the book in order to come this? Like like, what is that in the book. What what are generally maybe the the steps for first, for that you go through with people to to find those stories, pull them out, and really make them memorable?

Sara Lohse [00:19:36]:
Yeah. No. You're gonna have to buy the book.

Chris Stone [00:19:38]:
Nah. I paid this much.

Sara Lohse [00:19:40]:
No. Honestly, the first step of it is getting past the idea that the story has to be dramatic. And when we talk about stories and the power behind stories is the emotion, And it's the emotion that drive the connections and that make things memorable and make us feel something and, invoke empathy. And you actually release, like, dopamine when you hear or no. Oxytocin, gets released when you hear a good story. So there's, like, chemical reasons behind the importance of emotion. But the thing that people don't seem to understand in this aspect is that there are more emotions than just sad. Yeah.

Sara Lohse [00:20:25]:
That's the first hurdle kind of to get past is you don't have to tell that super personal traumatic childhood story. And if you're struggling to get started and you're struggling to just start getting comfortable telling stories, start with the different emotions. Start with stories that are going to invoke joy. Start with stories that are gonna make people laugh or make people excited. There's an entire spectra of human emotion that when we get to the point of storytelling, we throw away a lot of the time, and we only hone in on what can I do to just pull on the hard strings? So Yeah. Look past that. Look at, like, what was the happiest time in your life? When were you the most excited? When were you the most anxious? When were you up all night the night before something because you're basically set to vibrate like it's Christmas morning? What was happening that day? It doesn't have to be sad.

Jim Fuhs [00:21:29]:
So so do you think, as an example, if if Chris and I were to to tell the story of how we started Dealcasters or even how we started live streaming, you know, after making it past, the mid century mark, is that a story people would wanna listen to? Or, you know, I think sometimes, like, who cares about that?

Sara Lohse [00:21:48]:
I think great stories happen to those who can tell them. And that is wise beyond my ears because I did not make that up. It is, Ira Glass. But it's really true. I think, especially if you have an audience that already feels like they know you and they care about you, you could tell any story and they're going to care. But when it comes to people outside of your circle that don't know who you are and they don't necessarily have a reason to wanna listen to you, the story is meant to be that reason. So if you can frame it in a way that's going to matter to them and I do a lot in, like, the podcast guesting space and, helping people, like, pitch to be on a podcast. And

Chris Stone [00:22:32]:
Right.

Sara Lohse [00:22:32]:
First, I tell them to have a microphone, so I'm doing great. But it's there. It's just not working. But the first thing I say is that we don't care about you. And it's a little it sounds rude, but it I it means for the podcast, we care about our audio, what they wanna hear. Yeah. And I think you have to step into the shoes of you don't care about you either because it's not about you. It's about the people that are listening.

Sara Lohse [00:23:03]:
And that makes it a little bit easier to step away from the fear of telling the stories and of being vulnerable because you stop making it about you. So what is it in this story that is important for someone else to hear? Mhmm. What is it in this story that had such an impact on me that I wanted to have impact on others? So it no longer becomes like, well, it's just a stupid story about me. Why would people care? It becomes a story that they can relate to and pull something from. So maybe there's people out there that are pat like, past that 50 mark, and they wanna start doing something, but they're afraid to. You telling that story showed them like, oh, well, if they did it, so can I?

Chris Stone [00:23:42]:
Right.

Sara Lohse [00:23:43]:
So some of those shared experiences haven't happened yet, but you're giving them the opportunity to realize that they can have that same experience.

Chris Stone [00:23:52]:
I love that. I I think that,

Jim Fuhs [00:23:56]:
I

Chris Stone [00:23:56]:
mean, the the fact that you just said stop thinking about it has to be traumatic and start thinking about other emotions. I mean, I've I've heard myself say this a 1000000 times to to other people who are learning about podcasting or prospects that I talk to in the in in doing remote production or whatever. And it's like your your podcast needs to evoke, some sort of feeling, and it can be sad or it can be happiness. It can be entertaining. This is why, you know, comedy podcasts are so popular and why people love, you know, and follow and watch people to go on tour as as comedians. Right? And maybe every once in a while, they're gonna tell a sad story, but it might be weird. But in in what whatever case and and be educational too is another another thing that we tell people. But I you always think about, let's go through the steps of whatever this is that we're talking about, but we don't think about wrapping a story into it.

Chris Stone [00:24:53]:
It's just not the first thing that I can think of. I somebody will ask me a question, and I don't go I I don't go like, if somebody were to say to me, why doesn't Sarah's, mic work? And, I would say, well, you know, it's probably the cable or it could be, you know, you know, this this, that, or the other. See see what I'm doing right here? Uh-huh. This is this is a show of callbacks. And so but I don't think to myself and and I should have done this. You know, instead of you feeling flustered that your microphone wasn't working before we're going on, I could tell you a story about a time where my microphone didn't work and how, you know, in other in other words, like, let's let's turn this into something that we can connect on, and all of a sudden maybe and you weren't stressful. You're a pro. You understand, like, these things happen.

Chris Stone [00:25:47]:
But you see what I'm saying? Like, I don't think about

Sara Lohse [00:25:49]:
The funny thing is I did that. And sometimes storytelling in context like these is so subtle that you don't notice it. But I pulled it into I talked to people about being a podcast guest. And one of the things

Chris Stone [00:26:02]:
that I

Sara Lohse [00:26:02]:
always say is have a mic. And then I go on a podcast, and my mic doesn't work. That's a story.

Jim Fuhs [00:26:07]:
Yeah. But you have a mic. It's just

Sara Lohse [00:26:09]:
I I have it. It's just not working. But and it's an expensive one too. Like, I actually well, no. Larry actually spent some money on it. We think that stories have to be long or have to be super detailed or have to have a beginning, middle, and end. Some kinds of story is just a few words.

Chris Stone [00:26:30]:
And

Sara Lohse [00:26:30]:
if you've ever looked at, like, 5 word stories or the best, like, three word stories, and they tell so much and they evoke so much emotion with just a few words, you can do that too. You don't have to tell a really long story that's going to take a few minutes and have all these details. Just throw something in, like, a little aside and keep moving, and people don't even realize you're doing it.

Jim Fuhs [00:26:55]:
That's fascinating. I've never heard that before, a 3 or 5 words word story. Can you tell us a little bit more about that? Because, I mean, you know, for me, you know, I'm a I'm a simple guy, and, you know, I could probably do 5 words.

Sara Lohse [00:27:08]:
Three words. She said yes. Ah. All I said were 3 words, but you kind of know the story. You know what happened. You know the emotions. You know, this is, like, this is a good thing. We're excited.

Sara Lohse [00:27:21]:
Yeah. But all I said was she said yes.

Chris Stone [00:27:24]:
Are you by chance a songwriter?

Sara Lohse [00:27:27]:
No. Okay. And nor am I a singer, and nor shall I try to be.

Chris Stone [00:27:33]:
Okay. Well, I was gonna ask you to send

Sara Lohse [00:27:34]:
me a little writer.

Chris Stone [00:27:36]:
Okay. Well, yes. Yes, you are. Yes. Open this book. That was a that was an excellent segue, by the way. I was so so excellent. I wasn't even ready to push the button.

Chris Stone [00:27:48]:
The book is called open this book, the art of storytelling for aspiring thought leaders by Sarah Lohse, and it's available on Amazon. And if you're on Amazon, deal casters. Live, it's there in the carousel. And there's other things associated like a workbook. Did I see that as well?

Sara Lohse [00:28:08]:
Yeah. So the well, the book itself, is, part journal. I think if I'm going to tell you to tell stories, and the title of the book is actually kind of a pun because it's not just open this book because I want you to open, and it's open this book because I want you to become an open book. And Oh. I teach all of the concepts through my own stories. So it's almost like a memoir, which is weird to have at 28, but it's I want you to actually take what I'm, like, trying to teach and take these ideas and these concepts and put them into action. So it's filled with, writing prompts and journal entries. And for those who don't wanna buy the book and they just want the journal, I do have it separate as a free download at open this journal dot com.

Chris Stone [00:28:57]:
Nice. So when we first put together the show and you saw the thumbnail and and, you know, we got all your all your stuff and sent over you know, we got all of the bio, the headshots, all of that stuff. One of the pictures that you sent, you can kinda for those of you watching, you can see it over my my left, shoulder, your right shoulder over here. And it's got a really cool tattoo that's going down your arm. And I thought, well, this is cool. This that's cool. You were very proud of that tattoo, and you're you're you're putting your your elbow on the on the table, and that tattoo is very visible. I was like, well, this is someone who is very proud of their tattoos.

Chris Stone [00:29:36]:
Right? Yeah. What does it what does that say? Does it say something? Are those words? I can't.

Sara Lohse [00:29:40]:
Yes. It didn't, it's very hard to read cursive because my other words are very easy to read. But it says veramundo, which is, see the world in Portuguese. Ah, nice. And if anyone speaks Portuguese and tells me I'm wrong, I'm gonna be sad, so keep it to yourself.

Jim Fuhs [00:29:55]:
Yeah. Well, mar Marco is watching on on, Amazon on LinkedIn, and he's in Portugal. So Marco don't say anything.

Sara Lohse [00:30:02]:
I did get it done in Portugal by a Portuguese tattoo artist, and she said it was right, and we triple janked it. So

Chris Stone [00:30:08]:
Alright. So you have, you have a story, as it relates to not that tattoo, but another tattoo that you have.

Sara Lohse [00:30:17]:
Oh, look at the time. I gotta go.

Chris Stone [00:30:19]:
Yeah. Alright. Well, it's been nice. Did that microphone stop working now?

Sara Lohse [00:30:25]:
Or Yeah. No. I'm sorry. I'm go I'm going through a tunnel.

Chris Stone [00:30:33]:
Should should I show the I I mean, I I you know? I don't I don't know. Actually, Jim, I don't know if we could do that on Amazon. I guess we're gonna find out. But I'd love to hear about this this famous tattoo that you have.

Sara Lohse [00:30:46]:
So I am known as the girl with the penis tattoo. And I did not become known as that on purpose as you I'm I'm sure it seems like, like, that's what I aspired to be as a child. I'm just like, when I grow up, I wanna be in the girl with the penis tattoo. It was completely an accident because I first, I went to Ireland on a solo trip, and I asked for an airplane as a commemorative, like, find the next adventure. You flew here all by yourself. We they didn't like tourists, and my airplane had a phallic shaped, appendage coming off of it. Yeah. I'll just show the after, though.

Sara Lohse [00:31:35]:
Like, it looks good now.

Chris Stone [00:31:36]:
And there's I I love this. For those of you who are just listening, you can go to favorite daughtermedia.com/tattoo. And we're showing it here on the screen live, and, hopefully, it will remain live.

Sara Lohse [00:31:50]:
You may not have noticed too. It's, where where are we? Yeah. My illustrator actually traced it and put a look over the book. Nice. Because the entire story is the

Chris Stone [00:32:02]:
The after version.

Jim Fuhs [00:32:03]:
Okay.

Sara Lohse [00:32:04]:
Oh, so inappropriate.

Chris Stone [00:32:05]:
So here's the after version. It is and it's an actual, 747 or whatever that is, playing with a with a kind of a stamp, very, you know, travel. But World traveler. Yes. We're gonna do this really quickly one more time, but you can go to favorite daughter of media dotcom/tattoo before, whoops, after much better. Okay.

Sara Lohse [00:32:25]:
Shout out to Josh. Yes. I can fix him. That story was never meant to be told anywhere outside of the bar I worked at at the time that I would sell to get sympathy tips. It was not supposed to be the story that became the premise of my first book, but here we are. I was at Podcast Movement in 2021, I think, maybe 20 2019. I don't even know. It was in Nashville, and I was working in finance.

Sara Lohse [00:33:02]:
I was a director of marketing for a financial advising firm. The CEO hosted a podcast and I produced it, and I wanted to get him booked as a guest on Stacking Benjamins, which is, if I know it's familiar, it's a really popular, amazing, financial podcast.

Chris Stone [00:33:19]:
Great podcast. Yeah.

Sara Lohse [00:33:20]:
Which is, you know, a financial adviser would make a really great guest for a finance show. So I stalked Joe, the host, for 3 days, And I I don't want you to hear stalked and think the wrong thing. I me and I literally stood at a cocktail table hiding behind a book. It was John Lee Davis's blub, so at least it was like it it sit.

Chris Stone [00:33:43]:
Brand. Yeah.

Sara Lohse [00:33:44]:
Yeah. I might as well have had a newspaper with the eyes cut out, and I stopped him for 3 days. I finally get to I we're I'm passing him in the hallway, and he's alone, which he's never alone. He's a celebrity at that conference. And I meant to yell to him. I think I yelled at him, and I just just saw the eye. And he's like, yeah. I I have to get the host of my show on your podcast or else I'll be fired.

Sara Lohse [00:34:18]:
And I've been casually stalking you for 3 days to do it. And he didn't call security, which is questionable. But he said, let's meet for coffee tomorrow, and I will tell you how to pitch, and gave me his phone number. I said, children, don't do that.

Chris Stone [00:34:40]:
So

Sara Lohse [00:34:40]:
I meet him the next morning, and we he lets me give my pitch, which I had no idea how to pitch. No idea what I was doing. And I just spewed off all of these facts, and he's an expert in this, and he's got these letters after his name and all of that. And he just looks at me after and says, that's great. I don't want an expert. I want someone with a cool story. And then I had a stroke maybe because I said to an actual adult person, that I respected. Do you wanna hear about the time I got a tattoo of a penis while I was in Ireland? And that's how I accidentally got myself booked on one of the biggest Friday's podcasts out there.

Jim Fuhs [00:35:30]:
That is quite the story.

Sara Lohse [00:35:35]:
So That that's also how my parents found out? That's what the tattoo used to be?

Jim Fuhs [00:35:40]:
Oh, wow. But you're still the favorite daughter?

Sara Lohse [00:35:46]:
I'd already bought the licensing. Right.

Chris Stone [00:35:49]:
No matter what they think, you still have the .com. Right?

Sara Lohse [00:35:52]:
Everything's not good. I'm so sorry. Don't put it on a t shirt.

Chris Stone [00:35:57]:
Well, so what what was going through your brain before before that came out of your mouth? Like, were you just like, I'm just gonna say this, or did it did you like you said, you were pro you were I think

Sara Lohse [00:36:06]:
it's blacked out.

Chris Stone [00:36:07]:
Yeah. Sounds like it. Wow.

Sara Lohse [00:36:10]:
Yeah.

Chris Stone [00:36:12]:
Oh my gosh.

Sara Lohse [00:36:14]:
Yeah. It wasn't my best moment, but it worked.

Jim Fuhs [00:36:19]:
Yeah.

Chris Stone [00:36:20]:
I would say so.

Jim Fuhs [00:36:21]:
Yeah. Yeah. You you never know about the results.

Sara Lohse [00:36:26]:
So it got me on

Chris Stone [00:36:27]:
the show. Yeah. Go on.

Jim Fuhs [00:36:28]:
Go on.

Sara Lohse [00:36:29]:
It got me on the show, which was not my intention, but turned out to be pretty cool because I had never been on podcast before. And I always tell people, like, start small. Start on, like, the smaller just getting started podcasts.

Chris Stone [00:36:42]:
Right.

Sara Lohse [00:36:42]:
And I started on the one that is one of the biggest, most well known shows in finance. Again, I don't listen to my own advice. And he is a master storyteller and a master interviewer, and he just knows how to pull information out of somebody. And he wanted the story on his show because it's a great hook, and it's funny, and no one else is talking about that. But it was his job to actually have value in it for his audience. So the way that he interviewed me to tell the story taught me how to tell a good story. Interesting. It pulled out value that I hadn't even seen myself, and it took this stupid tattoo story and turned it into this, like, life changing situation that taught me how to be brave.

Sara Lohse [00:37:40]:
It taught me how to take chances and believe in myself and that I and it's why I know that I could do things on my own, and I quit my job and moved across the country and launched a company. All of these things that I never would have done if I hadn't had this experience of being completely alone in a country I've never been to where I didn't know anybody. And that just happened to end in a tattoo shop. So he pulled out all this value. And fast forward, he actually wrote the foreword for the book and Wow. That the entire penis tattoo story is chapter 2, and the title of the chapter is the girl with the penis tattoo. But the whole premise of the book is helping people do exactly that. How do you take those stupid stories that you never would have told any Bundy and actually make them valuable? And how do you find the hooks? And it's I I didn't wanna write the same storytelling book that everyone else was writing.

Sara Lohse [00:38:37]:
That was all about the big stories, so find your tattoo story.

Chris Stone [00:38:43]:
Wow. I do I I have that there was 26 questions that I had during the course of hearing that. And, there's only one that that's coming out of that that so and you sort of answered it. So he wrote the foreword of of your book. I'm thinking in my in my head, like, okay, you're telling the story about how you're stalking this person. And he just he just said, like, I need somebody with a what did he what do you call it? A something story? A, a

Sara Lohse [00:39:10]:
cool story.

Chris Stone [00:39:10]:
A cool story. Okay. Mhmm. Because he knew that that would that would hook his audience. He's shepherding his he's the Sherpa of his audience. Right? And as podcasters, you know, we don't we don't have somebody giving medical advice on our podcast because that's not our audience. Right? Our our audience is someone like yourself that helps content creators, entrepreneurs, you know, get better, learn, you know, all of the these kinds of things. So he's he's the Sherpa for his audience.

Chris Stone [00:39:38]:
And you say this, about the the penis tattoo. And so I'm thinking to myself, like, why did he immediately go, boom, I'm gonna ask her to be on my show knowing you had never been on a podcast before. Right? Was he so confident in his skills to be able to interview and get out the content that needed that he needed for to serve his audience? Is that I mean, I'm just I to me, I'm like, how does that even happen? Where where either he's thinking, well, this is either gonna be a train wreck, and it's never gonna see the light of day or the light of a iPad or at the time or whatever. Or, this is gonna be the greatest show ever. And I'm gonna one day write a forward to her book. But I'm just you know?

Sara Lohse [00:40:25]:
I don't think he saw that part coming. And the best part is he was my second choice, and he knows that because he was he said that he would help me connect with the one the person who was my first choice, and that person said no. Oh, okay. But then I was like, wait. Why am I even looking anywhere past Joe? Like, he that naturally, he should be the one to write it. But I I think he was just like, this is a great hook, and this is funny, and it's going to get attention from the beginning. And his he he taught me the way that I tell stories now. He taught me he calls it the James Bond method where you just start in the middle of it.

Sara Lohse [00:41:05]:
So I started in the middle of it, and I just told him the hook. And he his goal with hearing a story is he wants to not know what's gonna come next, and he wants to be hooked to the point that he wants to hear more. And that's exactly what happened. I gave him the hook, and he's like, okay. How did that happen and why? So I gave him exactly what he was looking for without realizing it. And it's actually on that same page that has the before and after slider, the favorite ottermedia.com/tattoo. He's, on my podcast, and he's telling his side of the entire, situation. And, yes, the title is Stalking Benjamins.

Sara Lohse [00:41:48]:
I love a pun. I am the soccer of Saki Benjamins, but he tells his side of it. And it it was a really cool full circle moment, and I really, I got to ask him why he said, here's my phone number. Let's meet tomorrow instead of, security when I approached him saying I've been talking him for 3 days. So, yeah, I don't have a good answer for the question, but it was I'm glad it happened.

Chris Stone [00:42:18]:
That's fantastic. And and yeah. I mean and it opened so many doors for you. Right? I mean, it the, like, the the fact of the matter is, like, the first podcast you were ever on was Stacking Benjamins. And, you know, like, yeah, it's only downhill from here. Right? Here I mean, you're on Dealcasters.

Jim Fuhs [00:42:38]:
No. Which is why she

Chris Stone [00:42:40]:
didn't bring a mic to the show. But no.

Sara Lohse [00:42:44]:
I didn't call her to be bullied. Fuck.

Jim Fuhs [00:42:47]:
Yes, Chris. You should know.

Chris Stone [00:42:48]:
Ladies and gentlemen, we take full blame for, the microphone thing, but it doesn't matter because all that matters is that your story can be clearly heard heard and understood, and that's happening. You don't need some, you know, super expensive mic. And those things stop working anyway. So why even buy those microphones? Sorry, Amazon. No. I'm kidding.

Sara Lohse [00:43:10]:
Think you just lost your slot.

Chris Stone [00:43:12]:
Yeah. No. We're still live. We're still live. Okay. It's it's all good. And Nina thinks we're hilarious. Nina, thank you for joining, us.

Chris Stone [00:43:20]:
And it looks like, Marco heard his name from, from Portugal.

Sara Lohse [00:43:25]:
Polo.

Jim Fuhs [00:43:27]:
Yes. Yes. Exactly. Novo. Yeah.

Chris Stone [00:43:30]:
Polo Novo. It's close. So I don't know if he I I think he joined us, but he may not have heard whether or not your tattoo is correct Portuguese. Yeah. So so Moving on.

Jim Fuhs [00:43:40]:
Oh, okay.

Sara Lohse [00:43:44]:
I could only get one tattoo covered. Okay?

Jim Fuhs [00:43:47]:
Okay.

Sara Lohse [00:43:48]:
We just have to stick with the assumption that is right.

Jim Fuhs [00:43:51]:
Well, it's good that it's cursive because apparently a lot of people younger than you can't read cursive, so you're good.

Sara Lohse [00:43:56]:
That is true. And even, like, people who can, it's very hard to read. I have one on my back that's a quote, and it's in, like, typewriter font, So you can read it from a mile away, and I wanted some kind of, like, difference. So this one is hard to read. My dad thought it was a scribe. I accidentally drew on myself with Sharpie. He didn't think I got a new tattoo. But you would think that the first time I did it, I would stop getting tattoos as souvenirs when I travel, but I did not stop.

Sara Lohse [00:44:25]:
So this one is it was done in Lisbon.

Jim Fuhs [00:44:28]:
Okay. So then I guess the question is, have you stopped with getting tattoos overseas after the second one? Do you think you've

Sara Lohse [00:44:36]:
found Unfortunately, yes. But only because that was, July of or June of 2019. And then we got hit with a panty. And I haven't left the entry since.

Chris Stone [00:44:52]:
Why is this the first time I've ever heard someone say hit with the panty? I'm not in fact, I'm not even comfortable saying that out loud. But I I think it's like, though, if you say it no. But if you say it, it, like, it feel it almost feels like like I'm taking the power away from it. Right? We're just calling it the panty. Like, we don't wanna use the word the the full word. We're just gonna call it the panty. Okay.

Sara Lohse [00:45:16]:
So and enough airtime.

Chris Stone [00:45:17]:
Yeah. Right. Exactly. Let's let's change that. Let's let's not give it the power that it, that it doesn't deserve. Alright. So storytelling. Let's let that's what we're talking about here.

Chris Stone [00:45:28]:
Alright. What about and and I know you've you've taken stages. You've done pot you know, podcast movement, pod fest, and you work with people who are who've done that, obviously, and, you know, guessing on other people's podcasts. What are some maybe do's and don'ts? Like, and maybe some some quick, you know, obviously, like, the the whole elaborate process, folks, you're gonna have to pick up the book, open this book available here on Amazon. You can go to favorite daughter media.com/openthisbookand, it will go there and take you to Amazon to pick it up. But I'm thinking like quick tactical things that someone can kind of utilize in order to kind of like, okay, I'm I can go here to unlock the story that I've got in my, you know, in my story book of, you know, I'm I'm showing up on Sarah's podcast. She's gonna ask me about certain things. How am I gonna get to my story from here? And what are some what are some don'ts to for, for people who are podcast guests?

Sara Lohse [00:46:36]:
So there are four things that I think make a story compelling. And you so when you're trying to tell a story, you wanna hit on the 4 things. So the first one is that it's relatable, and that's one of the reasons why I say you don't have to tell that big, massive, life changing story. And part of being relatable also means that it is emotional because we all relate to emotions. We all have this we're we're working with the same spectrum of emotions. So having something that is going to hit on any of the emotions, it does not have to just be sad. It can be joy. It can be anxiety.

Sara Lohse [00:47:15]:
It can be fear. It can be any emotion that you have. But just have it be relatable and have it have an the right amount of detail. This is kind of like a do and a don't because if you think about the last time your mom told you a story, you'll know what I mean by the right amount of detail. Because my mother is the CEO and president of too many details to the point that every time she tries to tell me a story, it starts with the ending of the one she tried to tell me the week before, but never got to it because she did told me too many ridiculous detail that I need to know. Don't do that. Mhmm. Think of the details that are actually necessary to know to follow the story and, like, set

Chris Stone [00:48:03]:
the

Sara Lohse [00:48:03]:
stage. And the more you tell the same story, you're gonna start to see the reactions of the audiences and know which details are important and which ones they kind of fade away from. Like, okay. You can leave that out. It doesn't really matter. But have the right amount of details that gets them to actually pay attention. So that's 2. Of course, I'm gonna forget my list.

Sara Lohse [00:48:30]:
Emotional, relatable.

Chris Stone [00:48:33]:
Well, let's put, like, let's put a pin on this because I I love how you went with the and this this applies to speakers, in public places, but also virtual, you know, video live live shows as well is see the reaction. Like, feel and see the reactions. Right? And if you're you're giving too much details Yeah. If you're giving too many details, you know, you're likely to get less of a reaction. Right? And so it's, like, developing stories is like yeah. It it's not a one time one and done thing. Right? You're you're constantly chipping away and in crafting this sculpture, right, that that you, you know, may never be actually, you know, finished or, you know, probably not perfect. Just like anything.

Chris Stone [00:49:24]:
Right? You're you're constantly looking to improve, this story and getting those reactions, not asking your family what they think about stuff because they're probably gonna tell you something that you want to hear, not necessarily what you need to hear, and surround yourself with people that are like, you know what? You said too many details here, Sarah. Like, you know, you didn't have to say this and this and this and this and, you know, actually give you a constructive criticism to help you.

Sara Lohse [00:49:51]:
Yeah. The the tattoo story is a story that I have told at least a 100 times at this point, but I don't think I've ever told the same story twice. Because every time, it's a little bit different. Because every time, there's a different detail that is gonna connect with the person I'm telling it to. And so I'm gonna add that one in. Or there's, a piece that I had told the time before and didn't really seem to matter, so I leave it out. So every time you tell a story, you're gonna tell it a little bit differently. And every time you tell it, you're gonna tell it better.

Sara Lohse [00:50:28]:
And I tell people to practice storytelling, but I don't mean it in the way that people seem to think. Like, I don't mean write it out and read it or tell it in front of a mirror. Just tell it to as many people that will listen or tell it to when you're on a treadmill for half an hour, just tell your story and, like, see what feels natural, see the ways that it comes out. And the more that you do it, the more you're going to be able to hone in on those important things, which are it's expected, unexpected. It's emotional. It's relatable, and it has the right amount of detail. The one that I always, accidentally leave out is my favorite one, and it's the unexpected piece. Yeah.

Sara Lohse [00:51:11]:
And that is the one that really gets people to keep listening to the end. But the way that I tell stories is a little different, and it sounds counterintuitive, but I start with the hook. Yeah. And even though I'm saying make it unexpected, it doesn't have to be at the end where you get to the unexpected. It could be in the beginning.

Chris Stone [00:51:33]:
Yeah.

Sara Lohse [00:51:33]:
So when I just come out and say, I ended up with a tattoo of a penis while I was in Ireland, you even though that's the first line of the story, you didn't expect me to say it. Right. And by starting there, it's like those movies or those TV shows where it starts at a strange situation, and then the voice over comes in with, I thought you're wondering how I got here.

Chris Stone [00:51:56]:
Yeah.

Sara Lohse [00:51:56]:
That's what you're doing. And the best part is people are wondering that. There's a reason that that cliche works every time in movies, that they wanna know what happens next because where you started was so unexpected. That is it possible for them to just make up the narrative in their head of how that must have happened?

Jim Fuhs [00:52:17]:
Yeah. Sarah, you you bring up a really good point too, and and this is something that I know a lot when I've been creating content. It's just that whole thing of by repeating, like, here talking about the story. Right? You get better at doing it naturally as opposed to, I've gotta read this script and make sure I tell every part of the story. But even like you said, right, the three word story. She said yes.

Chris Stone [00:52:41]:
Mhmm. Right?

Jim Fuhs [00:52:41]:
And then it kinda leads to that emotion that allows you to tell it in your own words that is more relatable as opposed to, oh, I gotta make this grammatically correct and all those kind of things. I think I think, I think it's powerful, and I I I think, that's definitely something I took out of this.

Sara Lohse [00:53:00]:
Yeah. People are one of one of the biggest fears that people have in the country is fear of public speaking. And so much of that fear comes from this feeling that they're going to be unprepared or they're gonna mess up. And that is a perfect reason to rely on stories because you can't be unprepared. You lived through it. And you can't really mess up because no one else was there. Yeah. So there are times where I change minor details so that it relates better to the people I'm talking about.

Sara Lohse [00:53:29]:
I don't change it enough that it's going to impact the the message or the story as a whole, so I'm not lying. But I might change a really small detail because it'll make more sense to this person. It'll connect better with this person.

Chris Stone [00:53:41]:
And Yeah. That's the most key thing I think I'm taking from this because, like, if you're someone who like, back to what you said originally. If you're someone who wants to be a thought leader and you want so one of the big things everybody wants to be guests on as many podcasts as possible. Well, not every podcast is is the same. They're all the different niches, and you're gonna be one one time, you're gonna be speaking in front of, like, mattress retailers, and then another podcast, you're talking to like, keynote speakers and another and but you have the same story. You have to but if you know it well enough and you've rehearsed not rehearsed. Maybe that's a bad word. You've worked on it enough to where you can craft it and cater it to that audience.

Chris Stone [00:54:21]:
It it's going to resonate with them. People can identify with it, and you just have to, you know, whatever story it is doesn't have to be a penis tattoo, but, like, whatever the story is, you can cater it to, to, you know, evoke emotion in that particular audience, in in that particular niche. That is, like, that's something that that, is so underutilized, in in in podcasting in general because people get on all these podcasts, and they seem to be saying the same thing on every single one of the podcasts. So why would why would everybody follow them and go and listen to them on all these other different podcasts if they're just saying the same thing?

Sara Lohse [00:55:05]:
Well, I think that's kind of the difference there is that you're not listening to the podcast because of the guest. You're listening to the podcast because of the podcast. So if you go on TED podcasts and you tell the same story, they all have different audiences. Yeah. So it's not gonna be the same people listening all ten times.

Chris Stone [00:55:24]:
Right.

Sara Lohse [00:55:24]:
It's gonna be completely different people. So it doesn't matter if you're telling the same story because you're telling it to different people. But when it comes to, like, changing small details, think of the last time we went to a concert, and there's a it's like Saturday night is in the lyrics, but it's a Friday, so they change it to Friday night and everyone screams. Or they say a town name, but they change it to wherever they're playing, and everyone goes crazy.

Jim Fuhs [00:55:50]:
Sure.

Sara Lohse [00:55:50]:
They didn't change the song. It's still the same song. Everything else happens the same way. It's not enough to make a difference. But the way that it connected with every single person there, that it evoked an emotion and made them all go crazy Yeah. That's what you're able to do on a little bit of a smaller scale. Don't expect screens, but it's you can see just from that the impact that it can have when you just make it connect to people a little bit more.

Jim Fuhs [00:56:19]:
Yeah. That that that's a that's a call that a mic drop, moment, Chris, since, you know, we can't see her.

Sara Lohse [00:56:24]:
I might

Chris Stone [00:56:24]:
as well.

Sara Lohse [00:56:24]:
It's broken anyway.

Chris Stone [00:56:29]:
Sarah, you're awesome. You're hilarious. And, one of the funniest guests we've ever had on there. And Jim is incredibly hilarious, so that's a real compliment, there. Ladies and gentlemen, go to favorite daughter media.com. Get the book. Open this book, the art of storytelling for aspiring thought leaders by Sarah Lohse. And, you might have to read a chapter about a penis tattoo, but it I I promise you, it's it's well worth, the read.

Chris Stone [00:57:03]:
Check out Branded Building Brands That Stick. Sarah does a podcast with our buddy, Larry Roberts, who's gonna be on the pod as well, hopefully shortly. And, Sarah, this has been awesome. Any any other, places where people can connect with you? I know you're on all the places, but where do you love to hang out?

Sara Lohse [00:57:23]:
I've been using LinkedIn a lot more lately. So if you wanna find me on LinkedIn, it's just Sarah Lohse. Easy enough. And then, yeah, if you want that free download, like I said, the book is written as a journal. So all of those writing prompts and journal entries are separate. So go to open this journal.com, and you can get it for

Chris Stone [00:57:39]:
free. Awesome. Amazing. Thank you, Sarah. And, to everybody that's tuned in, Nina, Marco, tons of people, over on LinkedIn, couldn't pull in those, those comments for whatever reason today. So we have gremlins on our side too, Sarah. So, so there there you go. We're we're just, like, a tech technologically challenged here on a Friday.

Chris Stone [00:58:02]:
But, to everybody, as always, don't fear the gear.

Jim Fuhs [00:58:07]:
Thanks for listening to Dealcasters. Congratulations. You've taken another step forward in your content creation journey. Please don't forget to hit the subscribe or follow button here in your favorite podcast player so you can be reminded every time we drop an episode.

Chris Stone [00:58:23]:
We love hearing from our listeners and viewers. And if you're wanting to watch our shows live on Amazon, feel free to follow Dealcasters Live as well at deal casters dot live. Follow us on Twitter or

Jim Fuhs [00:58:49]:
also email us at dealcasters@dealcasters.live. Thanks again for listening, and you know the deal. Don't fear the gear.

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