Your Visibility Blueprint: Revealed! With Vinnie Potestivo

Chris Stone [00:00:01]:
Today's guest needs no introduction, but I'm gonna give him one anyway. He was a key component that shaped the MTV era we all grew up with. Emmy award winning, Vinnie Potestivo, had his thumbprint on launching the careers of people like Mandy Moore, Ashton Kutcher, Nick Cannon before creating his own visibility empire. He's about to break down his exact blueprint for getting discovered in these crowded creator streets. So if you've been creating killer content but still feel invisible to potential clients, this conversation is for you. So please welcome to Dealcasters, our friend, in a bit of a snowstorm, shall we say, mister Vinnie Potestivo. How are you doing, man?

Jim Fuhs [00:00:42]:
No. Good, man. How are you?

Vinnie Potestivo [00:00:43]:
Yes. It, I feel like a live weather reporter. You know, it's turbulent out here. I don't know if I'm talking about the creator economy or the weather. It's turbulent out here. You know? Just be be prepared for, for turbulent times, guys. Together, I don't know what's coming ahead of the future, but we're the ones that make it. So, you know, what better time than to start to start focusing on the future?

Jim Fuhs [00:01:05]:
I love it. I love it.

Chris Stone [00:01:06]:
You're gonna, like, you're gonna be the the creator snowplow in these creator streets, man. You're just gonna be coming down and just creating more visibility.

Vinnie Potestivo [00:01:16]:
No. No. The answer is no. I do not. No. It's season, not rapid season.

Chris Stone [00:01:23]:
You know, Vinny, there I mentioned this in the introduction. I you, it didn't take you long to head to the top of the pod match charts as far as being somebody who has guested on, a lot of shows. And I know it's a huge part of of, you know, what you what you do personally, but also what you teach other people to do as far as being a, you know, being a podcast guest. I really wanted to start there. You you know? So it's kinda meta because you are a a guest of, you know, of this show, you know, today. But I think a lot of people know that being on a lot of, shows is a good strategy. And so but they don't

Jim Fuhs [00:02:01]:
have a strategy before they actually do it. They just jump in and

Chris Stone [00:02:01]:
just, you know, a strategy before they actually do it. They just jump in and just, you know, do the sprint and then get to the end of it after they've done x amount of shows, and they might not have much to show for it because they didn't have that that strategy before they went in and did it. But I know you definitely do have one. I I'd love to start there and, you know, and and also I I do wanna go back a little bit and kinda talk a little bit about, you know, your history too. But can we start there with the, like, a strategy around podcast guesting and how that can be an origin for a lot of that visibility?

Vinnie Potestivo [00:02:38]:
It's the answers are the same. And for me, it's all about networking. I use now I use networks to network, and I know networks need stars. So to touch on my past, I come from building, talent development departments for many cable networks. Predominantly, one is MTV, MTV two, MTV Trace, and a couple of the MTV properties from 1998 to 02/2007. So we are to say that I built a department that was based on listening to the people who were already in it. Like, we had celebrities coming in to promote their albums, but no one was giving them an audience to share creative ideas beyond their videos. Like, MTV was okay to commission videos from them, but not long form programming.

Vinnie Potestivo [00:03:19]:
I don't I don't think MTV figured that out yet. And that was a big part of what I got to do is help help what turned out to be a lot of female centric and female centered businesses and celebrities. I helped them recenter their narrative by giving them the cameras and giving them the opportunity to tell a story of the Osbournes, Jessica Simpson with newlyweds. You know, the story I got to tell with Ashton Kutcher is how do you you take the number one film actor, TV actor in the world who's not a producer, who's not an executive producer, who doesn't have a production company, and you give him the one thing that he needs. And as a network, MTV was able to do that. And Johnny Knoxville and Ashton Kutcher and Jessica Simpson. And, I can list so many giant stars that got their kick start on MTV. Mandy Moore was a VJ.

Vinnie Potestivo [00:04:05]:
Ashley Simpson was a host. I got to cast Beyonce in her first film and MTV films straight to TV hip hopera. It was called Carmen to hip hopera. It was about building it was about building that out, and I got to I got to do that on a network level. Networks need stars, and they need those stars

Chris Stone [00:04:23]:
to be

Vinnie Potestivo [00:04:24]:
big self contained entities. Like Johnny Knoxville, yes, everyone knows maybe you're aware he got his star from MTV. Maybe you know Jackass used to be on TV.

Chris Stone [00:04:34]:
I think I've heard of him.

Vinnie Potestivo [00:04:35]:
Yeah. You know, we grew up watching it. So for us, it's embedded. But for the new audience, they might not know he was, you know, daily on a a TV network. Ashton wasn't seen as a host on MTV. The Osbournes weren't necessarily seen as, like, on air talent for MTV. It was more of a collaborative environment, and that that's what I created, in networking on networks. I networked in that space.

Vinnie Potestivo [00:05:01]:
Like, that's what I created. That's what I'm doing on PodMatch. The same exact mentality I have at MTV. If you're in the building, yo, doors open. Come on up to my office. I listen. I talk. I get people excited about projects.

Vinnie Potestivo [00:05:15]:
I make things happen. I it's like I I I sell you a cute little puppy, but then you teach it how to, like no. That's what I do. What a gift to be able to give momentum and direction to these projects. I use networks to network, and I know they need stars. So instead of trying to be on as many podcast episodes as I can, I try to make as much impact in a small audience of people? Now pod PodMatch is a brilliant platform. It's curated. There's intention behind how you get there, and you have to pay to get on it.

Vinnie Potestivo [00:05:45]:
So there's there's by paying to get on it, you're now, forced people are gonna respond quicker. They're gonna show up more because they're invested not only in themselves, but in their businesses. And if I can give those people the first opportunity, the same way I was able to give you mentioned Nick Cannon and Mandy Moore and Ashton Kutcher. So I was able to give them their first experience and they never forgot me. And I'm still a part of their success today because of the relationships I have, the networks that I have. It's a personal connection. A lot of people worked at MTV who don't have the relationships that I had. You know, because I was good at spending MTV's money and making sure Nick Cannon knew.

Vinnie Potestivo [00:06:22]:
I did. I I heard I knew that the Osbornes were getting million dollar bonus checks when a certain number was hit on their episodes. I turned around to Nick and I said, while we're hey. While we're negotiating while and out, throw this in there because, like, they approved it in here. So, like, if it got approved once, it's gonna get approved again. And then ask for more. Like, let's level it up. But networking networking, picking PodMatch 13,000 people.

Vinnie Potestivo [00:06:47]:
PodMatch as a platform that connects podcasters to opportunity, not just each other, but to opportunities that I'm integrated into. I'm not just collaborating with Alex and the owners and the people at Podmash on on Opera. I'm integrated into PodScore, which is their AI score, which will tell you how you're doing as a podcaster. And if you need more visibility, it will literally recommend me as the output. Like, I'm the input to its output. That's that's from networking, and that's what the intention is around PodMatch. And the cool thing about PodMatch is PodMatchers become speakers and keynote speakers, and they attend conventions, and they attend meetings, and they bring me in with them. And it's just been a very rewarding process, PodMatch, all around.

Chris Stone [00:07:30]:
We had a guest on probably, I don't know, six weeks ago, Neil Schafer, who wrote, digital digital threads.

Jim Fuhs [00:07:37]:
Mhmm.

Chris Stone [00:07:37]:
And the way he uses PodMatch, and maybe you do the the same thing, Vinny, is, you know, he gets his inbox just gets pounded with people that want to be on his podcast or that are asking him to be on theirs. And he has a blanket boilerplate response, which is, I do all of my podcasting through PodMatch. So here's my affiliate link. And if you wanna join PodMatch or maybe you already are on PodMatch, this is where we connect. This is where I will be on your show or you'll be on my show. This is how we do it. So he uses it as his concierge for for for doing all of that. And what it does is it qualifies actual people who are serious about doing it.

Chris Stone [00:08:19]:
It isn't just some, you know, buddy who's, you know, sending out 28 podcast, you know, things in their email every day. It's like you can use PodMatch as as a way for you to say, hey. I'm exclusively using this platform to do it. So if you're serious about me being on your show, you might wanna join PodMatch, and then then we could we could do work. And, you know, by the way, you're welcome because this is a great platform for you to do exactly what you're supposed

Vinnie Potestivo [00:08:44]:
to do. Strategy. Though, I I do something similar, and I don't I don't mind revealing because this is kinda cool when I hear put other people in

Jim Fuhs [00:08:51]:
the room.

Chris Stone [00:08:51]:
The first secret. Secret number one, ladies

Vinnie Potestivo [00:08:53]:
and gentlemen. PodMatch. So I again, I exclusively lean into booking myself on PodMatch. So when I meet somebody and they'd like to book me, I say, here here's my guest booking sheet. If you'd like to, you can exclusively book me through PodMatch. And I actually send them to my short link, which is vpe.tv/bookme. And that will take you to my actual guest member profile on PodMatch, which also doubles as an affiliate link. So if I have people land on my profile page, who then are incentivized to book me.

Vinnie Potestivo [00:09:28]:
And the reason you might be incentivized to book me is because you get paid to interview me through PodMatch. And the benefit of that and I'll and I'll reveal this too. The benefit of that for me as an affiliate link is, you know, 20 I mean, right now, the what is out there, 20% kickback on the affiliate from Potomatch, and it's a $60 product. That's I I get almost 12 to $15, I think. 12 something per person that I that signs up as a as a result of that. The other thing I do is I have a branded Bitly link. So as you mentioned, I just said vpe.tv/bookme. If people are using Bitly, bitdot, you know, .ly, now you get brought to a second a secondary, an interest, an intermediary page, which is a bitly in between page before you can get to the actual page that you're getting to.

Vinnie Potestivo [00:10:19]:
I'm using the same technology. It literally costs $300 a year, and I'm giving you a branded experience, and it helps me remember these these better. So I do a lot of, pitching on scale on PodMatch as well. I use a, I use an app called Text Blaze. It's actually a Chrome extension, and and I think we're gonna send you guys a link. Anyone anything that I'm talking about here fully documented, and you guys if you go to the show notes, we'll be able to get it. And anyone who comes here, I'm happy to, let's say this. If, I'm gonna give you a link for my creator hub pro dot com, which is my my brand new community that I just literally launched a few days ago.

Vinnie Potestivo [00:11:01]:
And, happy to have anyone who watches this to deepen continued to the conversation and support. But text, please allows me with a couple of I do slash and a couple of keys, and and then it automatically pulls up at scale my bio, my pitch letter, my response letter, my confirmation letter, like, all the little things that I have to do repetitively over and over again. The benefit is that if I have a team that's working virtually and they're working from my Chrome browser, they also have access to the exact system, the exact words that I use. So that allows me to, you know, be in in multiple places at once because now my team is using the exact words that I use when I'm locking in a team. And I'm pretty specific about how I like to lock those things in.

Chris Stone [00:11:43]:
I love that. So Text Blaze is a Chrome extension then?

Vinnie Potestivo [00:11:47]:
Oh, the Chrome extension. Yeah.

Chris Stone [00:11:49]:
Yeah. It sort of plays into in as I was, you know, going through your content again, you know, prepping for the show, there was this phrase that, I'm not sure where I saw it in on your website or or where I saw it, and it was it's about this, and it's automation. And you said something like automation doesn't mean losing your voice, it means protecting your energy.

Vinnie Potestivo [00:12:10]:
Yeah. Yeah. I really think

Chris Stone [00:12:12]:
I think a lot of people need to understand that. Like, things like TextExpander and Text Blaze and things like that seem like, well, that's not that big of a deal. But, like, when you really wanna scale up what you're doing, you know, like, it gets old. Go into, you know, your Google Doc that you've got the cut you know, or your notes and your quality copy paste and all that kind of stuff. After a while, you're like, I'd spent probably an hour doing that crap when I could just be hitting a hash, you know, VB. For

Vinnie Potestivo [00:12:39]:
me, inbox. You know what I mean? I'm still GenX, so I thought I still send myself emails as a reminder. I use my inbox as well as you know.

Chris Stone [00:12:47]:
No. Oh, you don't do that.

Vinnie Potestivo [00:12:50]:
I do. It's okay. We all have our systems.

Chris Stone [00:12:53]:
I'm gonna get put this at the top of my inbox. That'll really help me.

Vinnie Potestivo [00:12:56]:
I'm a flag this.

Chris Stone [00:12:58]:
Nice.

Vinnie Potestivo [00:12:59]:
Ask me how many unreads. Ask me.

Jim Fuhs [00:13:02]:
Yeah. Sometimes we have to do that. Yeah. So so, Vinny, a question I have because you were, you know, back in the days of the network, so to speak, and now you've kind of, I I guess, shifted into this world of we'll call it, you know, podcasting. Do you see it also as is it video podcasting that you think is really what people need to focus on? And, you know, are the networks in a sense going away? And is it more of, like, the streaming platforms? And where should people look to grow that's gonna get there?

Vinnie Potestivo [00:13:36]:
Look internally at themselves. That's where the answer is. I promise you. You should be focused on creating what you can, not what you should. I do not believe that my TV franchises that are still on air are relevant today because I was conscious of what the Gen x audience was going through in 02/2001. I think it's because I created content for myself based on a format that I thought could support a real conversation about challenge. And that's why I believe the challenge is still one of the biggest shows on MTV to this day, physical and emotional. It was built that way, and I fought for that host, TJ, who's on that show now for that.

Vinnie Potestivo [00:14:13]:
So it's there's a real intention behind behind that. And I think that that's just something to be really be mindful of. Also, I'm not letting these systems, I'm not letting SEO, and I'm not letting social media tell me who I am. Like in 2025, this is the year of self determination. We're shifting from an implied reputation to an explicit reputation, and this is where the people who are explicit are going to crush us. Because when Gemini and GPT and Google and Bing trust you are what it thinks you are, it will show you more often as a result for searches than the implication you have because you wrote a book and it makes you an expert, or you got a lot of follows or likes or engagement on a social media post, and you're an expert because GPT doesn't see that. GPT is looking at the explicit, and it's beyond metadata now. Yeah.

Vinnie Potestivo [00:15:06]:
You know, it's it's beyond that, and we have the ability now to do that. I'm, you know, we share a really good friend, a a very good common friend of ours who's a brilliant business strategist who completely helped me shift and change my entire digital reputation so that I can bring in what I did offline to the online is Judy Fox.

Jim Fuhs [00:15:26]:
Oh,

Vinnie Potestivo [00:15:26]:
yeah. And the the profile she helped me build on LinkedIn so that I don't have to post every single day to get ongoing visibility and that my comments stand out. And that when I do posters, a structure that I can lean into that I trust. I don't care if no one watches or is listening. In fact, to be honest, I'm lucky on those days because I got to say what I wanted to say without tremendous lash back. Like, unfortunately, some people deal within this world when they actually say the things they want. So, like, I I know that as a gift because because, you know, I know again how those networks work, but I use those networks to network. I use we met in a meetings.

Vinnie Potestivo [00:16:06]:
We met through professional friends who put us I meet meetings to meet people. This is weird guys. I use networks to neck network. I use meetings to meet people. What do you do? And then I set the scene. I set the scene to be seen. You know what I mean? I know. It's like like I'm literally playing, like, in the sandbox with three year olds.

Vinnie Potestivo [00:16:24]:
I feel like I'm like, do you like me? I like you too. Let's support each other.

Chris Stone [00:16:27]:
Right.

Vinnie Potestivo [00:16:27]:
And what a better way to create content than to guess what's out there and you know what's gonna happen? Who cares about the networks? When Netflix opens up its creator portal and triples the so now Netflix is the number one media platform in terms of size on the planet. YouTube is doing tremendous in terms of monetization, but Netflix in terms of reach and in terms of consumption is gigantic. When Netflix triples, meaning it opens up a creator portal for creators like us and creatives like us who are creating mid form and long form content to be able to put on a sexy address like Netflix. The same way we have an Instagram account or a YouTube account. If you were on Amazon Prime from 02/2015 to 02/2019, '2 thousand '20, '1 night in 02/2020, I think it was, like, in March, all of a sudden, one night, they wiped everybody's video podcast off if it was a static cam. If you it's Amazon owned. So if you talked about a book that you were selling, you could be an expert with a book. But if you were selling that book, it put it into a sales show.

Vinnie Potestivo [00:17:31]:
And, that was a a big win for me to be able to have a sexy address for our content. YouTube is a sexy address. People know what that what what to expect and what that ex what what that reaction will be. Netflix is gonna crush it. It's gonna crush television. And we, the people, get to upload our content, and then what you know what's gonna happen? Wow. We're gonna get paid like creators do on YouTube. And now all of this content that we're making here, which to be honest, it's a little mid.

Vinnie Potestivo [00:18:00]:
No no offense. I love you guys so much. But, like, if you're watching long form That's actually a compliment.

Chris Stone [00:18:05]:
I was thinking we were low mid, so appreciate that, man.

Vinnie Potestivo [00:18:08]:
Like, low mid? You're like MTV in, like, the nineties. Okay. I wanna turn you on, and I just need to listen to it. But I don't need to watch what's happening. I just need to be in I just want it in the room, like, the atmosphere, the community, that's gonna dominate Netflix. If you have an opportunity to actually engage and create community and dialogue, that's where I think YouTube is gonna so live engagement, anything live and interactive, I can see YouTube dominating in the future. Netflix for us who've been creating content, if if it's in four k, if you've got clean audio, like, there are gonna be those platform directives that guarantee the users who are paying a high quality experience. So it's not that they care about having four k.

Vinnie Potestivo [00:18:49]:
It's that they don't wanna have to take off $7.20 or $10.80 because the experience is cock tight, and they're charging us $20 a month to watch it. Right.

Chris Stone [00:18:57]:
It's like you find something on YouTube, and it's still in standard def, and it's got the black bars on the side, and you're just like, oh. Like, that that that wasn't that long ago. I mean, but Wait.

Vinnie Potestivo [00:19:06]:
That's like my highlight reel for my

Jim Fuhs [00:19:07]:
entire TV career. What are

Vinnie Potestivo [00:19:08]:
you talking about?

Chris Stone [00:19:09]:
No. But this is actually I I love that you went here because one of the things that that I wanted to to get your perspective on, Vinny, was, you know, put taking this content and put it putting it on these, you know, sort of the rented land. Right? This is, you know, whether we're talking about Netflix or Amazon or or Facebook, right, recently said, hey. You know, these live streams were, you know, thirty days or older. We're taking it down. Well, that's because nobody was really going and watching them, and their hard drives were getting bloated. So shame on you, Facebook. But they used to have, you know, podcasts.

Chris Stone [00:19:41]:
Well, that was a that was a failed experiment for Facebook. And, you know, LinkedIn, I'm sure you're well aware of all the changes that they've gone through over the you know, just in recent times. So how do you yourself, but also the people that you work with, kinda help to navigate through all of these changes while still making content, right, and developing content with that is evergreen regardless of wherever you're you're planning it.

Vinnie Potestivo [00:20:09]:
Yeah. That's brilliant. Alright. So a couple of things. Let's first off, it starts with intellectual property. Like, if I start anywhere, it's that in America, when you have a creative idea, when you execute that idea, and you actually demonstrate it and publish it and show it on a platform other than social media, you have tremendous rights. So podcasting gives you tremendous intellectual property rights because you're no longer premiering your content in a shared space on a shared network. You're premiering your content on a platform that on a on a server space that you own that you choose to connect the distribution model.

Vinnie Potestivo [00:20:46]:
So you choose through your RSS feed. Right? If you wanted to be on on, Spotify or on Apple or or YouTube, wherever it is. So you get to choose that. So there's that version of television. There's the traditional broadcast model. There's obviously connected TV, CTV. So CTV is connected TV, which means that it's streaming and you're connected to the Internet. And a lot of CTV looks like fast TV networks.

Vinnie Potestivo [00:21:15]:
Fast TV, f a s t is an acronym for free ad supported television. And there are two types of fast networks, AVODs and SVODs. AVODs are advertiser video on demand, which we know as, you know, the, the they're free and we have to watch commercials. Subscription video on demand, which, obviously, we pay a premium, like HBO, for example. So we're not expecting to see. And now there's this hybrid. Right? So those are just an understanding of some of the platforms that are out there. Who cares about those? I'm having so much fun on Delta TV and air and an and an airline TV and gas TV and elevator TV.

Vinnie Potestivo [00:21:57]:
I can I can actually guarantee a thousand thirty second video plays of your podcast, nonskippable, non fast forwardable, non swipeable? Guarantee, you know, the you know, the the commercials you gotta watch on Peacock or Paramount Plus if you're watching, anything less than the billion dollar version. By the way, a thousand impressions for $25. So think about this. Think about this model that think about this model. So now you're airing in the advertising space as a thirty second ad. Right? Why would you wanna do that? Well, because experts sell things. Right? We know experts sell products because that's who products and services pick to represent them. So what if we were to go to some of your favorite brands, for example, and say, we're gonna take out an ad that's gonna promote your product.

Vinnie Potestivo [00:22:45]:
Here's the script. We're gonna it's an implied endorsement. We're creating it. We make it. We own it. And you know what? We're gonna use a link that's either gonna give us 50% of the split, or you can buy some rights, and we can have some, like we can play around with this, like, area. And, also, you you do have to make sure I bring up I bring up the affiliate piece. You do have to make sure if you are running an affiliate campaign, it does not, aggravate the terms of service because there are a lot of, affiliate, or, organized groups that do not allow you to take out ads for this reason because then you end up driving the ad dollar, which makes this person spend even more because now you're competing against each other.

Vinnie Potestivo [00:23:25]:
And chances are this person is the owner. So, like, don't you don't wanna make them spend more money on their own product, but that's ultimately what happens. So I would say there is if you own the content, if it's intellectual property that you own flat out, there is no chance that you are not going to have an opportunity to share the product that you want and have it land the way that you want, if you only focus on the availability of what's out there now. Because there are more platforms out there today than there were yesterday, and there are also less of the same ones that were here yesterday. Meaning, there's more platforms that are more networks that are coming up and down. And these networks are doing the same thing. They're buying into intellectual property. And it's our intellectual property in the podcast community that's making podcasting grow so fast.

Vinnie Potestivo [00:24:16]:
It's our episodes. Yay. Balloons.

Chris Stone [00:24:19]:
We have a party all of a sudden on the show. I like that.

Vinnie Potestivo [00:24:22]:
Yeah. Party in The USA, y'all. So, like, so so in other words, don't my goal now, I would not try to sell a TV show to a network and let them own the content. I would not. What happened in the nineties when I was in TV, Tyra Banks would go to the Nordic countries, sell top model to the Nordic countries, retain ownership of intellectual property, then come back to The States and license it to America to do top model America, top model Australia. And the the business model is different. So I would say now that now that so much of development no longer happens in television because there's not a lot of television anymore, and most of film development has always happened either on the liter like, on the on the writer side or on the production company side, podcasts are the best place to be developing content. And if to be honest, if I had a billion dollar scripted movie idea, I would first write a thirty minute podcast scripted podcast as a proof of concept and also to be able to license that idea moving forward.

Vinnie Potestivo [00:25:28]:
So it does if you do own the content, you can you can get a lot done. I take episodes of my podcast, and I'm still doing it with one that Mandy Moore did. I literally just sent it into Delta, and it's gonna be on Delta the entire month of May. A nice four minute episode that I'm embedding in a client's show. So I have the ability also to network, and I ask people, hey. You got a show thirty minutes. That's a lot of content. Hey.

Vinnie Potestivo [00:25:52]:
I can give you four minutes of me and Mandy Moore. You want that? And I just got a minute with me and Beyonce on my last episode of my podcast. I have a podcast where she literally listened to my episode and then mansplain her father to me, which is like genius.

Jim Fuhs [00:26:07]:
Because he basically mansplain her career the entire time too. We we could have many,

Chris Stone [00:26:11]:
many, conversations about Matthew Knowles. I I can prom I can promise you that, having worked for for Sony for a a number of years, and him trying to launch some other artists besides Beyonce and Destiny's Child. But yeah. So I have a podcast.com folks, that are are listening. Make sure that, that you go to I have a podcast.com as well as as vpedot, TV. That's, just a huge amount of great information, for sure that, like, I had no idea we were going there, but, you know, I think, no. It's it's it really is inspiring, Vinny, when you think about this because I think when when we think about the word podcast and we, we see and hear podcasts, we think people sitting around a table with microphones in their face. Right? And I think, you know, we had a previous guest who who talked about this this bubble bursting potentially soon.

Chris Stone [00:27:12]:
Right? It's just after a while people are just gonna get sick of seeing and hearing the same thing. But

Vinnie Potestivo [00:27:19]:
Nah. That's they said about radio TV.

Chris Stone [00:27:21]:
Right. Exactly. And so but I think we don't have to, like, completely, like, throw it away. It just needs some needs some massaging. It needs some, like, let's let's create experiences and shows. Right? That, you know, you can call it a podcast. You wanna call it a podcast. A lot of people call things podcasts that I would never call a podcast, but, you know, whatever.

Chris Stone [00:27:40]:
The Mhmm. The the people will decide what they what they want. It really is about creating something that's informational, entertaining, you know, creates emotional experience and all of those kinds of things. So when you're working with people and you bring up the word podcast and you and you want to do that, do people immediately, you know, like, do you have to work through the let let me shut this down because I don't wanna be, you know, you know, be the Joe Rogan sitting in the mothership with the with the table and, you know, and and all the, you know, the microphones coming up with something creative that really works within their brand? Like, how do how do you work with someone in from that respect?

Vinnie Potestivo [00:28:18]:
Yeah. I I gotta be honest. You know, it's so funny. I don't find myself defending podcast very much. I also didn't have to I didn't defend reality TV in, like, in the in the February either. I think

Jim Fuhs [00:28:33]:
if I

Vinnie Potestivo [00:28:33]:
were to really reflect on this, it's a little hard for me to say this because it's it's gonna come across a little unmodest, but I think people trust people. And II know the levers to pull and I know I know what's gonna get green and sometimes I intentionally don't put that on the table because I know what your goal is and like if you're sitting here telling me you're afraid to look at like snook and then I'm asking you, well, what do you do that what are you gonna give us? What type of footage you're gonna give me that's gonna make me say, oh, guys, we can go in this direction, but maybe we shouldn't. Like, what are you gonna do? It's that intention that really matters. I think that the the change in where I wasn't in t when I was in TV in the nineties, I worked with the biggest creators who were already tapped into their audience. So they're from a network perspective, we had more trust with those artists who told us what their communities wanted because we know their communities built our audience. Mhmm. And I think this is the thing that I continue to do over and over again. And and, also, Matthew Knowles talks about this in in the episode.

Vinnie Potestivo [00:29:37]:
It was intentional to have Destiny's Child come together and then have have, Michelle and, and Beyonce, you know, have everyone go out, do their own thing, and come back and forth. There's a reason why, Judy Judy Foxx and I do things together and separately. The YouTube brought probably two have the same exact sort of, you know, benefit of that. That's what the Kardashians had that no one else had in their series was, a multitude. So in in TV, we call them story engines because it's the same place where the story is always gonna come from. The Kardashians have the story engine of Kim and the family, parents and kids, family and, you know, press general, you know, general pop a lot of story engines to pull from consistently over and over again. I think that that's when you talk about, like, evergreen content. It's like the consistency of the story mechanism.

Vinnie Potestivo [00:30:32]:
I think that's also why ridiculousness does so well on MTV, and it's evergreen because it's like you're picking up where everyone fails. You know exactly what to get. My favorite evergreen content hack, my number one favorite of all times that probably got me the most money directly is creating GIFs and then uploading them to Giphy on one library in tenor, which is Microsoft's version of that. You know, tenor feeds LinkedIn, and Twitter, and and a lot of Android devices, Giphy on the Meta side.

Chris Stone [00:31:05]:
I love that you went here because this is a part of the the visibility blueprint. So, please, I don't I don't wanna interrupt, but this is Oh, yeah. Because is is that, you know, I use Descript a lot in in repurposing content.

Jim Fuhs [00:31:17]:
Mhmm.

Chris Stone [00:31:17]:
Dude, you you have no idea you how many times you've showed up when I've typed in, like, if somebody somebody in a in in a podcast mentions LinkedIn, and I go into the GIF section. Yeah. And I love

Jim Fuhs [00:31:29]:
that you see that you call

Chris Stone [00:31:30]:
it a GIF, but it's but then you call it Giphy. Like, what is that?

Vinnie Potestivo [00:31:34]:
Like I don't know. I'm like, it's a gen x thing. I don't I still don't get it. And it's so distracting, and it's like a gimmick now, but, like, it so takes

Jim Fuhs [00:31:43]:
people away from the goal. Is it it's

Vinnie Potestivo [00:31:45]:
but they're GIFs on Giphy. Right? Is that how you call it?

Chris Stone [00:31:47]:
I think you gotta pick one.

Vinnie Potestivo [00:31:48]:
Did I get it wrong?

Jim Fuhs [00:31:48]:
I think

Chris Stone [00:31:49]:
I think you gotta

Vinnie Potestivo [00:31:50]:
Oh, it's just one or the other.

Chris Stone [00:31:52]:
I mean, if you're calling it GIPHY, then you gotta call it a GIF.

Vinnie Potestivo [00:31:54]:
Alright. You're gonna guess it's GIP. Yeah. Alright.

Chris Stone [00:31:57]:
I win. Jim, I win. Speaking of GIF.

Vinnie Potestivo [00:31:59]:
Alright. So

Chris Stone [00:32:00]:
No. You have shown up

Vinnie Potestivo [00:32:02]:
There's a source for everything. Now it is. And so it is.

Jim Fuhs [00:32:05]:
Oh, so

Chris Stone [00:32:05]:
there's, like, picture like, there's gifts of you, and and there's gifts of you and Judy. And and so it's like so that that shows up everywhere. And I can't and and every time it does, and I have put you in some clips, by the way. So hopefully you got a couple of shekels from from that happening. But, like, so how how on earth does that does one do that? And what kind of, like, is it just sort of like marketing, like putting yourself on a billboard, so to speak? Or are have you seen some sort of or felt some sort of, way in terms of your your the, the GIFs GIFs?

Vinnie Potestivo [00:32:45]:
So the way that the GIF GIFs work, the GIFs the GIFs that keep gifting, you know, it's hashtag searchable too. And I can really create a couple of different keyword searches. So the thing that I think impresses people the most is when they say the word LinkedIn and my face pops up. And this is something that I I uploaded. I to answer your question, I get 0 shekels because I signed away my name, image, and likeness when I uploaded that video to tenor and to Giphy intentionally, knowing that I was adding myself to the public access of user generated content. So what I didn't know was CapCut and Descript and AI video was coming. Now anytime anybody mentions LinkedIn in a video and they're they don't choose a video other than mine, I'm the video that pops up. LinkedIn executives have called me out on this.

Vinnie Potestivo [00:33:43]:
LinkedIn executives email me. They snapshot it for me. I know for a fact that amongst themselves, they get a get So

Chris Stone [00:33:49]:
it's pause positive numbers out. There's not they're not going, hey. Don't you like, you didn't ask ask to do this.

Vinnie Potestivo [00:33:56]:
Oh, no. Okay. No. It was brilliant. Yeah. They're like, hey. How'd you get how did you get how come you're the face of the camera? Why are you on

Jim Fuhs [00:34:01]:
the script?

Vinnie Potestivo [00:34:02]:
You know why? Because you're not.

Chris Stone [00:34:05]:
I'm first. You people

Vinnie Potestivo [00:34:07]:
trust people and you're out here with the blue box. Yeah, exactly. And like, well, how come? Yeah. How come you got to run? And I did. And I'm like, oh, you're not even at bat. Wow. You gotta get up. So that's a that's a big reason why.

Vinnie Potestivo [00:34:19]:
Also, Judy, Judy showed me that Judy brought me into the GIFs that the GIFs were sent to. I just wanna lock them in. I forgot.

Jim Fuhs [00:34:30]:
Just What do you call what do you call it?

Chris Stone [00:34:32]:
Giphy? Then it's gift.

Vinnie Potestivo [00:34:34]:
Gift. A

Jim Fuhs [00:34:34]:
gift. Whatever you wanna say

Chris Stone [00:34:35]:
with your gift. It's not gifting and butter. We're giving

Vinnie Potestivo [00:34:38]:
you a gift.

Chris Stone [00:34:38]:
Gift. And the gift is, say gift.

Vinnie Potestivo [00:34:40]:
Yeah. Gift. Oh, that's the worst thing you can tell me. It's like the peanut butter. It's exactly so this gift that keeps giving, has brought me together to people. Like, I'll have friends that'll be like, oh my gosh. You were on so and so's, you know, clip. That's so weird.

Vinnie Potestivo [00:34:56]:
So I'll reach out to them. I'll be like, hey. I'm the guy in your clip. And you're like, alright. I'm like, well, like, do

Jim Fuhs [00:35:01]:
you wanna give me a credit

Vinnie Potestivo [00:35:02]:
or, like, follow me or something? They're like, that's kinda weird. And I'm like, no. AI is gonna rip us apart or bring us together. You choose That's pressure. What happens next, buddy. But I'm just asking you to pick me, choose me, like me. And, like, you know, and I joke around, but it's it it also allows me to be in conversations that I'm not in presently. It allows people to bring I have a lot of intention on the energy I wanna create so that a lot of them are fun, happy, jumping, clapping, celebrating.

Vinnie Potestivo [00:35:34]:
And the other thing is is that I know people look at Giphy as a place where celebrities go. Yeah. They think that only celebrities can go there. The same exact way, guys, you're on the Samuels the same way Amazon owns IMDB and my favorite hack that's cost $0. If you wanna change your Google search or your Google image search or your Google video search, instantly is to get credit on IMDB. And you own intellectual property, which means we have access to be on IMDB because I'm a guest on your podcast. The old implied way that we would grow this is that, yeah, you know, we, we're we're experts. We had so and so on the podcast, and it was great.

Vinnie Potestivo [00:36:16]:
You gotta go watch it. Now we're gonna create a data point that formally connects us three entities together that will be searchable, that's indexed by the largest search engine on the planet, probably universal. Let's not go crazy. I I can't even say Jiffy anymore.

Chris Stone [00:36:33]:
There we are. We're on IMDB, so put your podcast on IMDB, folks. Absolutely. There

Vinnie Potestivo [00:36:38]:
you are. Yeah. Big. Giant. You can't consume content there, but you watch trailers. How many movies can you talk about that you've only seen a trailer and you've never even seen the actual movie? I can unfortunately, I Godfathers, a lot of any Harry Potter movie, I think I've seen a lot of the trailers, but

Jim Fuhs [00:36:57]:
the whole movie a lot.

Vinnie Potestivo [00:36:59]:
But I can still talk about that.

Chris Stone [00:37:00]:
That's a lot. That's a lot.

Jim Fuhs [00:37:02]:
Not me. Not you. Not you, Harry. Like, I

Vinnie Potestivo [00:37:05]:
I can quote them even.

Chris Stone [00:37:07]:
Years, my kids, you know, would would quote Monty Python and the Holy Grail, which I've seen probably 17 times if

Jim Fuhs [00:37:14]:
I were

Chris Stone [00:37:14]:
gonna if I really had to think about it. And they're gonna be like, oh, just bought a flesh wound, and I'll be like, my kids saw Monty Python and Holy Grail. I was like, no. I watch clips on YouTube. Well, okay. Of course.

Jim Fuhs [00:37:28]:
I'm not dead yet. Exactly.

Vinnie Potestivo [00:37:30]:
I'm not dead yet.

Chris Stone [00:37:32]:
Alright. So let's just get back to the blueprint. We're having too much fun. Let's let's get let's grow up and be serious.

Vinnie Potestivo [00:37:38]:
Well, if it's not fun, it's not shareable, you know, and that's that's what it's serious. Right? Pie match? I've been a blast.

Chris Stone [00:37:45]:
It and That's right.

Vinnie Potestivo [00:37:46]:
Giphy, we're making, like, we're making visibility fun with Giphy. Come on. That's people don't share things anymore. They share content. They share assets. They don't no water cooler moments. No no more of that.

Chris Stone [00:37:58]:
So so let's get back to the blueprint though. We could still have fun and talk about blueprints. Right? Blueprint. Let fun with blueprints. That there's the new title. Yeah.

Vinnie Potestivo [00:38:06]:
This is fun. You know?

Chris Stone [00:38:07]:
So I think a lot of people in our audience already have this this struggle, you know, which is it is gaining visibility. It feels like for people that I talk to that there's just so much out there. There's so much noise, especially now everybody's hitting the big AI button, and, you know, now they have have even more, which I have my opinions on that, which I have have made known, you know, is that we need to be more tactical with that with that content than than ever before to rise above that noise. But, you know, how how do people rise above? Like, how like, how can you work with somebody to say, okay, this is this is what's going to rise you up and get you noticed. And, you know, you you talked about the podcast content being specific, but their content their branding really overall. How can how is it that, you know, for instance, there's a ton of people that show up like this on the Internet, have conversations with people, talk about marketing, entrepreneurship, tech items, all of that kind of stuff. What does it take for someone to say, hey. This is my differentiator.

Chris Stone [00:39:18]:
This is something that I can use and really take up a hill and be patient so people will follow me up it.

Vinnie Potestivo [00:39:27]:
That's a great question. If you're not lucky enough to be able to be able to answer that question yourself, there's a couple of external ways to think about this. But I I wanna reflect in first before I start giving you some of the external signals, that will help you get there. First and foremost and, again, I'm gonna bring up Judy for this. Like, well, I would just say it this way. I think that the best brand the best brands are castles and have giant walls and are very clear and very precise on how and when you are allowed to and and how we are supposed to connect with each other. So, like, creating brand walls and having the visibility of knowing how you want to be approached allows you to figure out how to use some of these tools, for example. And Instagram is a good example for me.

Vinnie Potestivo [00:40:21]:
Instagram is a little overwhelming. It's creative based. There's an adrenaline component to it. It's really about consumption and sharing, and the act of sharing is measured and weighed, in success of you getting more reach. So you're incentivized to create more dopamine driven content to get more shares. And, like, what I don't love about the Instagram platform is that it's it's based on that dopamine and and is based on that feed. And if I'm not scrolling the feed, I almost miss out on Instagram. So what I what I did is lean deeply into DMs, and I use that broadcast feature on Instagram.

Vinnie Potestivo [00:41:01]:
And my link in bio will take you to a broadcast channel where I, in real time, am providing you with links and the opportunity to have a real conversation back and forth with me. That's not gonna go away in twenty four hours. That's not gonna go away in thirty days or in twenty four hours or whatever device or story or platform, however you wanna do it. She you know, and I hate to quote Cher because she didn't tell me this personally. I overheard, you know, Cher doesn't do anything that's not gonna be relevant five years from now. And, like, how I wanna how I wanna perceive that here is I'm guaranteed tomorrow, and I woke up today knowing that I'm guaranteed tomorrow. I'm willing to bet my I'm willing I'm willing to bet my life on it. I'm willing to bet my life that tomorrow's gonna happen.

Vinnie Potestivo [00:41:49]:
And if it's not, then tomorrow's gonna be a very sad day for me. It will be the one day of my life that I got it wrong. But all the other days, I'm gonna guarantee myself that tomorrow's coming. I'm not gonna and I understand there's, like, scare tactics about, like, no. Hurry up and do something today because you're not guaranteed tomorrow. So to try to hurry up to get you to do something today because you don't know if tomorrow's gonna happen. But let's just say tomorrow is gonna happen. And today already already is.

Vinnie Potestivo [00:42:13]:
Wouldn't you rather be spending your time today making tomorrow easier?

Chris Stone [00:42:17]:
I love that.

Vinnie Potestivo [00:42:17]:
Than trying to catch up today? Like, if I could just take a day off and I'm a make tomorrow easier, that's how you catch up. That's how you set brands ahead. And that's why I think celebrities in the nineties, '2 thousands have the ability to go away during albums and then come back and have tremendous growth. There was this charge and recharge, but there was action connected to that recharge. You know, the charge the charge is a creative process. I'm charging, I'm thinking, I'm creating. Recharging is when I'm actually spending that information and I'm I'm putting it out there. That's guided.

Vinnie Potestivo [00:42:49]:
And for me, the people I worked with who were the most successful were the ones who were guided, not the ones who just wanted to make noise and be famous and have the content out there. They were the ones who had to come up with an album so they can fight for our rights, and they're still doing they're still doing the same exact thing now too. My voice just dropped. Oh, I sound like my grandma when I get that serious.

Jim Fuhs [00:43:09]:
Grandma, baby.

Vinnie Potestivo [00:43:10]:
But you know what? They they need they need that stop stop and then look ahead. You wanna get ahead on your downloads on podcasting? There's one thing you can do today that will probably double your podcast numbers tomorrow. If you've been a podcaster for a couple of months, let alone a couple of years, chances are, it's been a while since you took your podcast RSS link and went around to all of the brand new podcast networks that are around globally. I mean, like, English speaking American bait built content is gigantic in England and Ireland and Australia and India and giant places that have giant audiences that are dying to tap it, literally, to tap into our knowledge base. You wanna double your numbers, double your distribution. Create you don't even need to create more context. I'm not even saying create context over content, because I think we've create too much content in general. If we made more context of our content, if we released source material that we could then talk about over and over again as opposed to episode after episode after episode for the sake of well, I guess it depends on the business model.

Vinnie Potestivo [00:44:23]:
There's still an advertising model that I know is sacred in in the act of being repetitive as a video distributor. Although, for me, I truly think that the strongest form of consistency is in branding. It's not in it's not in the amount of times that you show up. It's in where and how you show up that matters more. I I really truly do. And it goes back to the network. MTV was a sexy place in '99, '2 thousand, '2 thousand '1. There weren't many projects that we worked on that didn't work, not because they were great, but because people wanted them to be successful.

Vinnie Potestivo [00:44:55]:
It wasn't until season three of newlyweds and and Ashley Simpson and some of that stuff where I start where I started to see a trend in, like, oh, people just love to hate hate on people. Like, there's a real a real hater nation going on here, but they show up. And they buy stuff, but they still wanna see you fail. But that's what happens. I love

Chris Stone [00:45:12]:
the perspective, man, because yeah. You're right. I think we can't we can't do this in fear. And I think when you guarantee tomorrow, then then that that sucks that out of the out of the out of your brain. Right? You don't get that mind junk in the way and and it, you know, and it, you know, lets you relax a little bit. And that sometimes is what it what it takes to be able to create. And I I and also, I think I wanted to ask you this. You know, when we create a lot of this content, right now, this is a this is a piece of live content.

Chris Stone [00:45:41]:
You know, we've got, Florence, who's who's in the house. We wanna say, hello to, to Florence, Equip Institute. Hey. Hey, everybody. Thank you. Great question. You're the second person to tell me that today. And that is, you know, when we when you create all this content and this is a live show and we're engaging with people and it's fun, you know, but we're also talking we also took this very seriously.

Chris Stone [00:46:07]:
Like, Vinny, you didn't just like like, not think about this. You sent me an email, earlier this week, and you were you were just kinda, you you know, kind of like, this is this is the lane I wanna go in. And, you know, we we kinda went we we we we really put our best behind this thing. Because personally, I feel like it's part of my legacy. If tomorrow my number's up, this content's gonna live beyond me. Right? As we're as long as Zuckerberg and Musk allow it to to be, you know, on the pipes, you know, it's it's gonna live beyond me. But I have I have a recorded, you know, location for it and, you know, some some land that I own that will it will live on. Talk about that in terms of, you know, your your content legacy and then the legacy of the content of the people you work with.

Vinnie Potestivo [00:46:56]:
Oh, man. I mean, like, Viacom got bought out by a parent company, and then a month later deleted everything its entire digital archive of, of The Daily Show online. I I yo. I had some brilliant skits that I was cat that that I was not just cast in, that I was featured in on The Daily Show with John Oliver as my skitmate, my skit skitmate. Look, television in in in America is part of the American Stock Exchange, so there's always gonna be a financial responsibility to earning income because of the way that media was structured. And when you look at who owns probably most of the stock in those TV networks, it's probably the people who own the brands that advertise on those as well. And TV was really in this world of media, TV was in a way I mean, look, radio came out first. We needed TV to be able to, what, show people how to do things, perhaps, but that's not what TV was in the sixties and fifties.

Vinnie Potestivo [00:48:04]:
It was talk shows and everything that you do on the radio. It's probably they're probably saying, why do we need these video radio shows? Who's gonna watch a late night video radio show? Right, like, you think about all. The the the benefit though is, I would say this. I grew up in television at a point in time where I had to go to the channel that I needed to watch. And even now, I have to get the subscription, and I have to go to the app, and there's a certain place that I'm required to go to. But in podcasting, I have the ability for that content to come to me. In a world of media that's been so push centric, when media focuses on the pull, when I can go to Netflix and have a personal list for five hours, that doesn't even make me itch to wanna click on what else is playing on Netflix, that I would be happy to see what Netflix thinks I should be watching because it's surrounding me with my friends and the content that they're by the way, why can't I see what you're watching on Netflix? This is my number one. You know how hot my my TV list would be with the TV shows that I've created? Like, I'm like, why can't why can't I be t why can't I be personal TV guide for Curated.

Vinnie Potestivo [00:49:19]:
About a

Chris Stone [00:49:19]:
lot of us. Content. Yeah.

Vinnie Potestivo [00:49:21]:
May that's where it's from. Community I mean, whether we're we're in the creator economy now, whether we head to the community economy or the curator economy, they're both the same archetype. They're both not AI. They're both people who, with a sense of taste, are going to be required to manually make selections and approval that will better that environment, that's that experience. We can use AI to do some of that stuff, scrape info and data and stuff

Jim Fuhs [00:49:50]:
like that.

Chris Stone [00:49:50]:
I we used to walk into record stores. Remember remember those? Then you walk into record store and and you'd you'd you'd yeah. You'd you'd walk into Virgin Megastore and you'd see the new releases, but you'd also, you know, find your friend who told you, you know, about buying the, you know, the Britney Spears album that came out, and maybe she can recommend you, you know, something else that week because you trusted that person. You know, obviously, that's maybe a Mhmm. Archaic to some people when they hear that, but it's really no different online when you when you're like, I I'm out of shows to watch. Let me go see him what Vinny's watched. Yeah. What what he thinks, you know? Like, I just asked Jim the other week.

Chris Stone [00:50:28]:
I was, like, okay. We've we're we're we're up to date on a Handmaid's Tale. What what are you guys watching? Right? And so That's right. The mighty gemstones on Max. Yeah. There it is.

Jim Fuhs [00:50:40]:
A might a mighty gemstone. Black Mirror.

Chris Stone [00:50:43]:
That sticks with me, man. Some of those, it's just like, you you know, you wake up in the middle of

Vinnie Potestivo [00:50:47]:
the night, you're like,

Jim Fuhs [00:50:48]:
I'm like, I'm a part of it.

Chris Stone [00:50:49]:
Sticking with me a little bit. Yeah.

Vinnie Potestivo [00:50:53]:
But also also, you know, look, media had there's this idea of what are cooler moments. These are, you know, the idea that we were watching TV at night with our family. We would come home to work the next day. Oh, did you see that movie? Did you watch that game? Like, these are the things that would congregate altogether. Shared experiences are always at the base of every single relationship. Shared experiences are one of the strongest foundations you can bring into a relationship. So if I can share more of my media with peep yo. I didn't build my experience my my repute I said, yo, because I was, like, so dead serious.

Vinnie Potestivo [00:51:27]:
I didn't build my reputation today because I did such a good job making the TV shows that I made twenty years ago. I think that I have my reputation today because you enjoyed watching those, and I enjoyed making them, and we enjoyed talking about them. I I like to think that that's how I feel about my past as a I'm not I'm certainly not riding on the coattails of it still because it's not even a high I guess it joked around. It's not even $7.20. Right. It's not even, like, like, you can't even get it on YouTube. It's not allowed.

Chris Stone [00:51:59]:
It's still in black and white. No. It's not that. It's not that.

Vinnie Potestivo [00:52:02]:
Yeah. It's still in the thing between Yeah. Yeah.

Jim Fuhs [00:52:08]:
Yeah. So so Vinny, yeah, Vinny, part of your, your blueprint as well as as you've talked about creating

Vinnie Potestivo [00:52:16]:
marketing network. Where do

Jim Fuhs [00:52:18]:
you see, that going?

Vinnie Potestivo [00:52:20]:
There are brands that

Jim Fuhs [00:52:21]:
are out

Vinnie Potestivo [00:52:21]:
there Yeah. That are looking for creators. People who have output. Podcasters are creators. We have output. In fact, I made $9,000 on one of these creator marketing platforms because Facebook was hiring a bunch of creators to use the reels feature on their company pages. So if you had a company page on Facebook, I did this three years ago. All I had to do was post every single day five days a week, I had to post on Reel.

Vinnie Potestivo [00:52:50]:
So I posted my podcast content that I was gonna post anyway, and I just added Facebook to it. And that's literally as I launched my podcast, how I first monetize my content. And, I I wanna say, I got, comma media, like, guy. Like, there's a lot of ways to make money. That was not on my list. But I put my name on a network. It was four, f o h r. I put my name on a network called greater marketing platform.

Vinnie Potestivo [00:53:17]:
And these are people you know how pot match for us, it's an all in one. They do kind of a lot. So these platforms are hired by brands to find people like us. They do the deal with us. They pay us. They manage our deliverables. They are our point person on the project. And I've made a good amount of money by putting my name on these platforms to be discovered and found.

Vinnie Potestivo [00:53:39]:
That's what I learned from casting.

Jim Fuhs [00:53:41]:
Okay.

Vinnie Potestivo [00:53:41]:
Like, when when there's an opportunity to put your name to be discovered, there's an ingestion of information, you sign up. That's exactly how I got picked to be on the LinkedIn Podcast Network. There was no application for the LinkedIn Podcast Network. There was just an application for LinkedIn creators, and my application from that made its way through to the LinkedIn Podcast team. They made a decision without even knowing without us even knowing that that would we were even in contention for it. You know what I mean? Yeah. But when LinkedIn says they're looking for information

Jim Fuhs [00:54:13]:
Yeah.

Vinnie Potestivo [00:54:13]:
Rush and prevent it. So, like, here's here's here's my my my big LinkedIn give is LinkedIn has a big video feed right now, and you're there's a lot of traction happening on this video feed. But if you're watching video feed, you might say to yourself, I'm seeing the same people over and over again. And one person even said to me that they thought LinkedIn was just in bed with the same people, and they're just gonna keep showing this damn thing over and over again. And I said, no, that's not true. You what happens here is you have to go to buildyourvoice.linkedin.com, and you have to manually take your submission link, and you have to manually apply it to the LinkedIn editorial team for manual approval and review of your video. And then if that works, then they will put it in the in the feed. They'll shoot you an email and they'll say it confirmed.

Vinnie Potestivo [00:54:59]:
And if not, then you'll get an email and say, this wasn't quite right. Here here's what to do. You can look forward. So build your voice at linkedin.com. If you want your videos to be on the video feed, you have to apply. Wow. And that's something that they just made public about three about three months ago.

Chris Stone [00:55:16]:
And I was today years old

Vinnie Potestivo [00:55:17]:
when I figured that. There's an air table to learn out there.

Chris Stone [00:55:20]:
And air so it's an air table. I I was today years old when I when I learned that. And I like these other people you're talking about, I saw it, and I'm like, okay. I'm cranking out more vertical video. And, like, it's not showing up there. Why is it not showing up there? Because we needed this Vinny, what here we are one hour into the interview, and we just

Vinnie Potestivo [00:55:40]:
got the biggest golden number.

Jim Fuhs [00:55:41]:
We didn't talk of any.

Chris Stone [00:55:42]:
So those of you who have stuck around, you're welcome. So we got we gotta give everybody the details, man, because they've got to go to all the spots. And it's I have a podcast.com, but it's also, let me make sure I have the right I'm pushing the right buttons here. It's vpetalent.com. And I know that there was you have a gift link that's on your, on your,

Vinnie Potestivo [00:56:11]:
I do.

Chris Stone [00:56:11]:
On your pod match. And so that link is in our show notes as well. This is a visibility toolkit. So folks, follow Vinnie in all the places. Certainly, LinkedIn or or I should say LinkedIn. It is a massive, you know, you're a massive resource for information. You just gave us a huge and our, our audience, thank you for that, Vinnie, are a huge nugget in terms of how to get approved to be in their vertical video feed. Ladies and gentlemen, follow this guy, like, subscribe, do all the things.

Chris Stone [00:56:44]:
And if certainly, if you wanted to dig deeper into this world, get more visibility, then you go to vpe.tv, and there's all kinds of places and things that you're that you're able to do. Vinny, I want to, first of all, thank you, for taking the time and doing this. I know we wanted to do so much more than what we got to. Yes. So I feel I feel like there's there's more coming, you know, more content coming from from the three of us.

Vinnie Potestivo [00:57:10]:
Than invite.

Chris Stone [00:57:11]:
For sure. But I did I did wanna roll it over to you. I wanted to give you the last word, and make sure that that, that we cover off everything that you wanted to cover off today.

Vinnie Potestivo [00:57:23]:
Thank look. If your visibility is your viability, if the way you're seen helps you create the content and the impact that you need to make, then that's someone that I can support and, reach out to me on LinkedIn. And you've joked a couple of times that hashtag LinkedIn is the best way to network and join in conversations that I'm actively in. That's where the change is happening. I'm I operate today like I'm promised tomorrow, and I'm building relationships that way too. It's it's why I like to think I still have some of the friends that I've had for for thirty years, not because of the projects, but because of the way that we've got there. People matter. People trust people, and I don't know what's ahead in store for us.

Vinnie Potestivo [00:58:00]:
I do not know the future, but I do know we are the ones who will make it. And I trust us, and I believe in us, and I wanna support us. So thank you for the space, guys, and the opportunity to, to speak up and speak up.

Chris Stone [00:58:11]:
People matter. Yeah. Yeah. People matter. Vinny Pustivo, you matter, and to everyone else. Always a pleasure to hear.

Jim Fuhs [00:58:25]:
Thanks for listening to Dealcasters. Congratulations. You've taken another step forward in your content creation journey. Please don't forget to hit the subscribe or follow button here in your favorite podcast player so you can be reminded every time we drop an episode.

Chris Stone [00:58:41]:
We love hearing from our listeners and viewers. And if you're wanting to watch our shows live on Amazon, feel free to follow Dealcasters Live as well at dealcasters.live. Follow us on Twitter or subscribe to our YouTube channel where we also included added content that you cannot find

Jim Fuhs [00:59:00]:
anywhere else. If you have questions about this episode or have something you want us to review, you can also email us at dealcasters@dealcasters.live. Thanks again for listening, and you know the deal. Don't fear the gear.