Reimagine Your Digital Presence With Robert Kennedy III

Chris Stone [00:00:01]:
Ladies and gentlemen, he's got a knack for turning stories into transformative leadership experiences. And with his geek level tech smarts, r k three is here to not only educate, but to entertain. Get ready to amplify your digital presence as we're joined by the president of Kinetic Communications, Robert Kennedy the third, or as the cool kids call him, r k three. Welcome aboard, sir.

Robert Kennedy III [00:00:25]:
Come on, y'all. What's going on? Let's partake. Yeah. Let's do it. Let's do it. Come on, people. Where's my where's my dude? Oh, I need this guy kinda coming to come on. Oh, hello.

Robert Kennedy III [00:00:39]:
Oh, hi. Yeah. Alright.

Chris Stone [00:00:45]:
For for our, for our listeners, on the podcast, r k three just brought just brought, I don't know, a party of all kinds of, like I think it was it looked like a a a a cat wearing a a a Batman thing and just confetti.

Robert Kennedy III [00:01:04]:
It's my gang my Gangnam style cat.

Chris Stone [00:01:12]:
You know how to make an entrance, sir. That was,

Jim Fuhs [00:01:15]:
that was that was next level. An original. That was an original. Yes. Yes, sir. Standing.

Robert Kennedy III [00:01:21]:
We're here. We're here. So listen. I I like making an entrance because we've you I heard you talking about speaking. And as speakers, we've got content that we've gotta share, and the content is crucial, but you also want it to be memorable. And one of the best ways to make it memorable is when you yourself are memorable. So never will people talk about your show again, especially where Robert Kennedy the third is concerned, and they're not gonna say, oh, remember that dude that had the confetti and it had the dancing and he had the cat. He had the cat.

Robert Kennedy III [00:01:53]:
He had the yellow cat with the Batman mask. Right? And so Yes. Now that's like an anchor that they connect to other stuff. So I like to say we people give us permission power. We I wanna I was I was doing a talk a couple of weeks ago, and people talked about how people's attention spans are so short these days. I'm like, that's a load of crock. Right? People will pay attention to what they wanna pay attention to. They will sit down and watch a three hour movie.

Jim Fuhs [00:02:23]:
Send to her.

Robert Kennedy III [00:02:23]:
And they will watch it. The issue is that now they've got so many different options that it's up to you as a creator, it's up to you as a presenter, it's up to you as a speaker to get their permission to have their attention. And you've gotta do it more regularly. I get that. Yeah. But, you know, they've got options. They don't like you, boom. Tune out.

Robert Kennedy III [00:02:42]:
Let me go to my phone. Don't like you? Tune out. Let me go call somebody. Let me I don't like you? Tune out. Let me go look at something else. Yeah. So it's just the options. We our job is to to be memorable.

Chris Stone [00:02:53]:
Yeah. You know, so many people are talking about the you know, everyone's attention span is shorter now than a goldfish. But I agree it's like everyone just has less patience for boring content, for for content that won't, you know, grab them, grab their attention. And not just grab their attention, you know, with you know, to stop the scroll. That's one thing. Right? But once they stop, you gotta keep them. Gotta you gotta keep them going. And you, sir, have been on stages for many years and have that experience not from a virtual standpoint before you started doing the virtual stuff, before 2020 happened and the in in the pandemic happened.

Chris Stone [00:03:32]:
We're not gonna we're not gonna say those words. But, before all of that happened, you were on stage and actually physically seeing people at times maybe picking up their phone. What are some of the ways that you when you when you you know, obviously, preparation. Right? But during the course of it, what are what are some of the some of the ways maybe, you know, on stage that you've transitioned into the virtual space as to keep people's attention?

Robert Kennedy III [00:04:04]:
Yeah. Well, there are a lot of different ways. One of the things that I recommend you do is study comedians. Comedians have a really good way of pattern disrupting and keeping people's attention. They start sharing something. They start sharing a story, and then they'll take something totally left because your brain even when we're distracted, our brain is is kind of multitasking. We're kind of sort of paying attention because we wanna tune in to see if that thing on stage or whatever's happening over there is worth paying attention to still. So if nothing is happening that is grabbing our attention or causing us to turn back, then we stay focused on the phone or whatever else it is.

Robert Kennedy III [00:04:46]:
But if there's something that happens on stage, you're like, oh, okay. What just happened? For example, I might be on stage, and I might say I might be in the middle of a story, and then I'll go behind my podium and whip out. I'm like, you know, and I'll whip out something that now grabs their attention. Right? So it's not only the visual of this, it is also the auditory of this. So I'm pulling two of their senses as opposed to just the one. I'm disrupting two of their senses at that point. Right? Because if they go down in their phone, now their their visual is paying attention to something else. Else.

Robert Kennedy III [00:05:27]:
Their auditory is kinda halfway paying attention to something else. But if I do something like this, okay, yep. Now, I have disrupted both of those senses, and so the brain naturally begins to turn to what's the most interesting thing at that point. So my job, if I see them, is to figure out, okay, how can I keep them in a space where they are wondering what's next, but I'm also putting their brains into a space where they're creating their own experiences based on what I'm triggering or what I'm anchoring or sharing from the stage?

Chris Stone [00:06:02]:
I I love it. Just, like, that the whole create the curiosity. Right?

Robert Kennedy III [00:06:06]:
Yeah.

Chris Stone [00:06:07]:
Put the put that person, like, like, let's put our audience in these shoes and make them curious, and and that's going to keep their attention. I love that. That's great. And I speaking of curiosity, I'm curious as to why my, my Ecamm is not allowing, comments on this section. We've got, crazy comments happening on LinkedIn. So I'm just gonna give them shout outs here. Natalie Gregg is is in the house. Doug Layman

Robert Kennedy III [00:06:31]:
Oh, Natalie.

Chris Stone [00:06:31]:
What's going on? Layman's yeah. Breaking it down in layman's terms. Jenny Gold is in the house. We appreciate you guys, chiming in, on the chat. Lots of, lots of requotes, from from Natalie. Your content is crucial, so you always want to make it memorable. Thank you for that. R k three, studying comedians is is a good point.

Chris Stone [00:06:53]:
And Doug Layman says, stood on many, many stages and held many mics, r k three. So you're getting some shout outs on LinkedIn. Unfortunately, I'm not able to pop these on, to the screen. So we're just we're gonna go, but I wanted to make everybody, aware that we do see you. Feel free to, to keep it going. Robert, let's back up a little bit, man. You just you jumped in. You had the animals and the and the clappers on the screen, and and and, it just you talk about pattern interrupt.

Chris Stone [00:07:20]:
This host is all screwed up. I got no I got nowhere to go. Yeah. But I I did my research on you, sir, because we don't wing this thing. And you know I'm a fan of your content, have been for years. But there's a couple of things that I saw that I'm I kinda wanna I want I would love for you to unpack. First of all, you've you've held a ton of jobs. I mean, you're you're a real estate agent Yeah.

Chris Stone [00:07:45]:
A news anchor. You you built websites. You where you started businesses. You were promoting artists. You were a musician. You've been in bands. You've done a gospel album. Yeah.

Chris Stone [00:07:55]:
Just all kinds of stuff which ended up leading you to this point where you were doing training and speaking on stages. And that feels like a ton of disparate things

Robert Kennedy III [00:08:06]:
Yeah.

Chris Stone [00:08:06]:
That led you to this platform. Give us the give us the the the learnings you made from those those jobs and how that led you to this place.

Robert Kennedy III [00:08:16]:
Yeah. So it's funny. They're they seem like very different things. But when you look back, the common through line in all of them is communication. So I was a teacher as well. I was a high school teacher for eight years, man. And I I was on the radio before that. I, you know, the interviewing for for business, the promotion, all of that really was about me being in a space where I was transmitting information to other people and learning how to do it in a way that was palatable, that was engaging for them and allowed them to not only see themselves in the stories or in the information that I was sharing, but allowed them to become even more curious about some of the next steps that they themselves could take in life.

Robert Kennedy III [00:09:02]:
I just started to ramble for a second. I forgot your question, dude. Go ahead.

Chris Stone [00:09:09]:
No. It's, you had all of these things that led you to to speaking, but you're right. The common thread is is is teaching people. And inevitably and really your thing is, like, listen, the best way to lead, right, is to do this, is to is to is to get on these stages virtually and and in purpose. And you one of the things that resonated with me that you said was, communication transfers information

Robert Kennedy III [00:09:35]:
Mhmm.

Chris Stone [00:09:36]:
But connection creates transformation.

Jim Fuhs [00:09:39]:
Yes. Talk about that.

Robert Kennedy III [00:09:40]:
Yeah. So a lot I think all of us have had the experience where we've been at a conference or we've been in a room where we've seen somebody on stage and they are speaking about something. And you leave the room, and five minutes later or ten minutes later, somebody says, hey. How'd you enjoy the talk? And you're like, yeah. It was cool. And they said, what'd they talk about? You're like, I I totally don't remember. It was it wasn't memorable. They they said a bunch of stuff.

Robert Kennedy III [00:10:11]:
It was important. I know it was because people clapped at the end, and they had graphs on the slides, and so it must have been important. But if people don't connect with you, then you're not gonna remember the information. And then the most important thing is you're not going to act on the information that was shared. Right? And so my job, when people come to me and they say, hey, Robert, what's the best way for me to start a speech or how do I start talking? I said, listen, one of the things that you've gotta do is get inside their brains right from the beginning. And one of the best ways to do that is by asking a question upfront because here's how the brain works. The brain is like this Rolodex that is always seeking to make connecting points. And so from the time that you ask a question, the brain immediately starts to say, hey, did I experience that? Do I wanna experience that? Do I not wanna experience that? Have I experienced that before? And so, people turn in and there's a video that begins playing in their brain.

Robert Kennedy III [00:11:06]:
So I tell people ask a question. How many of you have ever fallen off of your bicycle? People say, okay, my brain starts like, okay, cool. People raise their hands, but there's something that is starting to trigger inside their brains. They're searching for that experience. Right? And so, if I go up and I'm like, hi, I'm Robert and I'm so glad to be here with you today. I traveled from Maryland and, you know, boy are my arms tired. Okay. People are like, Yeah, that was great.

Robert Kennedy III [00:11:38]:
That was great. Right? So, I want them to engage right from the beginning. I wanna hijack their brain cells right from the beginning so that it the experience then becomes about them and not so much about me.

Chris Stone [00:11:58]:
Love it. Love it. Jim, you had you had a question.

Jim Fuhs [00:12:00]:
Yeah. So so Robert, you you're talking about storytelling. It it definitely sounds like by your background, got a lot of different stories. What do you think keeps us from feeling like our story is worthwhile? Mhmm.

Robert Kennedy III [00:12:14]:
And

Jim Fuhs [00:12:14]:
what can we do to get that story out there? Because it's like, yeah, does anybody really care that Chris used to work for Sony or that I was in the marines? It was like, you know, there's lots of people that have done this stuff. Why would they wanna hear our story?

Robert Kennedy III [00:12:27]:
Yeah. So you won't be able to answer that question until you tell your story. A lot of people Mhmm. Don't think that their stories are dramatic enough, traumatic enough, life changing enough, world changing, groundbreaking. They're like, oh, people only pay for stories if I was in an accident or if I climbed Kilimanjaro and I fell down on the second peak and I recovered. I I was covered by an avalanche, and I was able to make it through with a straw and a little pickaxe. But but, you know, everybody connects with something that they've been through. So when I asked the question, how many people have ever fallen off of their bicycle? How many of you have ever fallen down and skinned your knee? That is not this great groundbreaking thing, but it's something that connects with people because it's because it's a common experience.

Robert Kennedy III [00:13:24]:
There's a story that I tell on stage about me learning to ride my bicycle for the first time at the age of eight. And when I tell the story, there's so many leadership lessons inside of it. I'm connecting with managers and and CEOs and executives in this audience. And the story is not about anything leadership related. It's not even about executives or business. It's about me learning to ride my bicycle one time and the the the experience around that and people connect with that. So I mean, I'll tell the story a little bit later on if you all have a little bit of time to hear it. But, you know

Jim Fuhs [00:14:03]:
We got all the time

Chris Stone [00:14:03]:
in the world for you, man.

Robert Kennedy III [00:14:05]:
So so here's the story. I was eight years old. I lived in in Montreal, Canada for about a year and a half. And close to the end of the time there, my parents left and I was at a friend's house. So I said to him, man, I wanna learn how to ride my bicycle today. And he points out the window, and he says, that's how you learn how to ride ride the bicycle. So I look out the window, and I see a bunch of kids out there, and they have parents pushing them along. And that's how they were keeping their balance.

Robert Kennedy III [00:14:37]:
Now, we didn't have parents at home that day. This was back in the day when you could leave eight year olds alone at home without any consequences or repercussions. So it was me, him, and his sister, and she was like a year older than us. So I'm like, we don't have any parents. Your sister's not strong enough to push me. So, I I wanna figure this out. So we go outside. He hops on his bicycle in the garage.

Robert Kennedy III [00:15:01]:
He leaves me his sister's bike with a pink basket and the and the ting ting ting bell on the front. So so I I I hop on the bicycle, and I push it to the sidewalk, and I start to try to ride. Bang. I fall down and I skinned my knee. I'm like, crap. That doesn't feel good. I pick up the bike and I try to ride again, and this time I'm like wobbling for a couple of seconds and I fall again. I don't know how I figure this out, but I noticed that his driveway went on a decline down into the garage, which was underneath the house.

Robert Kennedy III [00:15:31]:
So I go to the the driveway and I hop on the bike, and I noticed that it's easier for me to balance on the bicycle if I'm going downhill. Right? Because I guess I don't have to push against the pedals and the the speed Yeah. It starts to take off naturally, so I can balance. So I do that for a little bit. Scroll, roll down the hill into the garage, start turning, doing a few different things. After about thirty minutes, I'm like, I think you got the hang of this. I can take this out onto the street. I can take my act onto the road.

Robert Kennedy III [00:16:02]:
So I take the bicycle on the road and I pedal for a few moments, and I then I I stumble. I don't fall all the way. I have to put my feet down. And I'm like, this is taking longer than I want. I noticed that at the end of the block, there's a hill. So I take the bike and I push it over to the end of the street. And I balance myself, I perch on the top of the hill, I look down the hill, I see the hill, and I take a deep breath. I'm like, okay.

Robert Kennedy III [00:16:28]:
So I start to push the bike and it goes down the hill. Bike starts to go down the hill. I put my feet on the pedal and it starts to to cycle. Right? The pedals are going round and round. I'm like, okay, this is cool. Bike is starting to pick up a little bit of speed. I'm like, okay, cool. My feet are on the pedals.

Robert Kennedy III [00:16:45]:
This bike is picking up even more speed and it starts to go faster and faster and faster until my feet fly off of the pedals. And I'm like, oh my gosh, what's going on? And so I'm going down the hill and guess what? At the bottom of the hill, there's this intersection, and I'm getting closer and closer and closer to this intersection, and it hits me that there was something I forgot to teach myself in the driveway, braking. I had no idea how to stop the bike. So I'm getting closer and closer to this intersection and I realized, okay, over on my left there, there's this lawn. So I take the bike and I, like, fling it onto the lawn. I fly off the bike. The bike goes one way. I go another way.

Robert Kennedy III [00:17:24]:
I like roll through this fence and I've got dirt and clumps all over me. And when I get to a stop, I look up at the top of the hill. I see my friend. He's got the Home Alone face like up at the top of the hill. Right? So So so he he's down there looking like, oh my gosh, what just happened to Rob? And I get up and I'm like, I raise my hands because I'd ridden my bike down the hill. So I'm telling this story to executives. And along the way, I repeat some things and I stop and I say, I know that sometimes we've been in meetings where somebody said things had to be done a certain way and you believe them. My friend told me that the only way to learn how to ride was by being pushed.

Robert Kennedy III [00:18:10]:
I didn't believe him. And I say innovation is sometimes in trying things, being courageous and doing something a different way. And then I go to the top of the hill with them and I say, how many times have you been on a project and it started out okay and you thought you had it handled and then you're going down and then all of a sudden your feet fly off the pedals and you are totally out of control on this project. You know that you're missing deadlines, you don't have enough resources, you don't have anything that you need. And oh, by the way, there is an intersection coming up and you're bracing yourself for this big crash and you realize that there was something crucial that you forgot to do, you forgot to equip the team with in order to make this project successful. Anybody feel like that? Every hand goes up. Oh, yeah. Oh, yeah.

Robert Kennedy III [00:18:55]:
Oh, yeah. That's me. Right? And then I say, okay. You you get down to the bottom of the hill and you crash. And now everybody looks at that crash as something negative. But when something happens, you can either sulk inside of that, or you can say, what's the feedback? What's the lesson that we need to learn inside of this? As a matter of fact, what is the thing that you can celebrate inside of this?

Chris Stone [00:19:21]:
Oh, that's good.

Robert Kennedy III [00:19:22]:
Right? And so I'm like, I celebrate I chose to focus on the journey. I chose to focus on the fact that I didn't have to push the bike down the hill. I didn't have to wibble and wobble. I didn't fall going down. I was in control all the way down the hill even if it wasn't perfect. I made it down the hill. And then I stood up and I I I raised my hands in celebration because I I I got some ways to go but but that was a great experience and that's what I chose to focus on. So I'm telling that to business owners and you know, c suites and they're like, oh, that's so good.

Robert Kennedy III [00:19:56]:
Oh, that's so good. But it was a story about me learning to ride my bicycle at eight.

Chris Stone [00:20:05]:
Okay. Yeah. I'm glad we took that time because that was awesome. And ultimately, it wasn't to your point. And and I wanna go here too because I think a lot of people get stuck

Robert Kennedy III [00:20:16]:
Yeah.

Chris Stone [00:20:17]:
In crafting their story, like like Jim was alluding to, but also, like, actually taking a stage and telling, you know, either in person or or or virtually. And I think a lot of times, people think their story has to be traumatic. They or it has to be, like you said, this is, you know, climbing the Himalayas and survive for five years eating, you know, berries. Whatever. And and they think that it has to be something like that that goes in a novel where you could just take something that actually happened with you because it is your story to tell and apply it to that audience. And it and it also doesn't have to be, sad or end up with someone, you know, getting hurt or or dying. It can be actually a a happy, story as well. And I think a lot of people get stuck in that in that storytelling thing.

Chris Stone [00:21:09]:
How when you're working with people, you know, because I know you're you're you're also a coach. It's one of the things that you do. You know, how do you work with someone to get past that mind junk, so that they can, like, you know, they start telling you stories about what they did and and how how can you say, okay, you can take that story and apply it here and here and here and maybe some of the practical ways that they can start to elaborate, unpack that story and start to tell it.

Robert Kennedy III [00:21:38]:
I find that people are not really scared of telling their stories once they start telling them because it's them, it's authentic, it's real. They don't have to practice it. They know it. They don't have to worry about whether they got the line right or wrong. They know it. They were in it. They were the main character of it. The issue is that we are nervous about telling the right story or having a story to tell because we don't capture the stories that take place for us.

Robert Kennedy III [00:22:11]:
There's a great book, y'all look this up on Amazon and I don't know if there's an if y'all have a link for it, but there's a great book called Storyworthy by Matthew Dix.

Jim Fuhs [00:22:20]:
Oh, yeah.

Robert Kennedy III [00:22:21]:
And in that book Fantastic. Matthew Dix has this process that he undertakes every day. At the end of each day, he writes down five things, five experiences that happened during that day. And it doesn't matter what it is. It could have been, hey, I stopped at the gas station for gas today, and my card wasn't working when I tried to swipe it on the outside, so I had to go inside and pay. Right? That's an experience. So he writes down five experiences, five things that happened, met somebody randomly on the elevator, five things. And then he draws a line and on the other line, he writes at the top lessons.

Robert Kennedy III [00:22:55]:
And now he writes now what are the lessons that I can take away from each of those experiences today? Now, is he going to remember every single story story and be able to whip it out of his back pocket on a moment's notice every single time? No. But the practice of replaying small, seemingly insignificant experiences over the course of time leads you to several things. You begin to make connections between stories. You realize that you've had some experiences multiple times. And you begin to say, oh yeah, I experienced that last week and the week before and the week before. Why do I keep experiencing the same thing? Oh my gosh, something's wrong with me. No. We realize that, we start to make connections.

Robert Kennedy III [00:23:38]:
And when we make those connections, we can begin to share those connections. The other thing that I'll share is people think that they have to go far to find a story. And you can find a story in anything. You can find a story in when was the first time that you did something? When was a time that you had to learn a new skill? When was a time that you took a test? Maybe it was your driver's test. And and that's a common experience. How many people drive cars? The majority of The United States. Probably a lot of people in the world. And you had to study for some sort of test.

Robert Kennedy III [00:24:14]:
You remember the learner's permit experience. You remember the road test experience. Right? If you're in business, my wife, she's a project manager and she had to take her PMP exam. Right? That's an and it's and she was like, oh my gosh, the hell of studying for my PMP. Right? If she says that, people who have the PMP who are looking at it, they're like, oh my gosh, yes girl. Right? And there's a connection that they're immediately making, but it's a simple experience, and and we all live experiences and situations every day. It's a matter of capturing it so that you can then pull on it when you're nest when you need it.

Chris Stone [00:24:57]:
I love that. I love that. And and nowadays, you have chat g p t in your pocket, you know, and you just start recording that stuff. Right? You can always go back to it. You have a repository for that. But you also have a way to kinda help organize your thoughts. Right? Because how many times have you like, from the story worthy examples, you know, and you're writing down things that happen throughout the day, And you're like, I I need a story as it relates to this, that, and you you go back and look at it and you're like, I can't even read my writing, you know. Or like, I don't even remember that or or, you know, they're not all gonna work.

Chris Stone [00:25:31]:
But if they just happen and you just let them happen and then you don't, you know, apply it in some way shape or form, not every one

Robert Kennedy III [00:25:39]:
of them.

Chris Stone [00:25:40]:
It it's it's it's almost like you're just I don't know. They're like golden nuggets you just left on the shelf.

Robert Kennedy III [00:25:46]:
They are. And and the thing about that is the more that you tell a story, the better you become at it and the more impactful it can become. So I'll even look at the the bicycle story. The very first time I mentioned it was with a mastermind group that I was with, and we were talking about I don't even remember how it started, but I shared the story. And after I told the story, they were like, dude, why why haven't you told us that story before? I said, it's just a story about me learning how to ride when I was eight. But they're like, no, that story is super rich with experiences. And so the first few times that I told it, I told it and it was a good story. But by the time I got to like ten, eleven, 12 times telling it, I could feel myself back in that moment and all of the You

Chris Stone [00:26:35]:
had some seasoning to it. Yeah.

Robert Kennedy III [00:26:37]:
And all of the energy of it. And so now because I'm feeling it, you begin to tell it in a way. You begin to become synced with the pauses or the moments of suspense in that story or the lines that you should share. You know, so for example, when I'm telling the story and now I include the line of, okay, I'm going down the hill and I'm coming close to the intersection. And as I get closer to the intersection, I remember that there's something that I forgot to teach myself in the driveway, breaking. Right? That is that came over time. Right? I didn't tell it that way.

Jim Fuhs [00:27:13]:
That's a hook

Chris Stone [00:27:14]:
right there.

Robert Kennedy III [00:27:14]:
Yeah. But that I didn't tell it that way the first time that I told it. Mhmm. Right? But I recognize that you you kinda have people Yeah. Leaning in, kinda hanging on the edge of their seats, hanging on your words at that point. And you're like, okay, how can I do a little bit of a pattern disrupt? Because I've got the momentum started and I've got them going down this hill and they're rolling down this hill with me and they're seeing this intersection with me and they're getting ready for the crash. How can I give them a little bit of a right turn before the crash? Right? And so I'm like, I remember this one thing breaking and they're like, oh my God, dude. And so now they're back in the driveway, like, why didn't you learn? And and so what happens is people, they're thinking about all sorts of stuff at that point.

Robert Kennedy III [00:27:58]:
They're like, is it one of those bikes with the handlebar breaks and, dude, you didn't know how to just reach your hands forward? Or is it one of those bicycles where you gotta push backwards on the pedals and that causes it to stop? And they're thinking like, oh my gosh, I remember my first time riding bike and trying to do that backwards thing and it didn't work for me. And so Yeah. So I'm adding in these little nuances that make the story even better and, you know, people think, okay, why would I tell the same story over and over? That's exactly why because you become better at it and it makes even more of an impact.

Chris Stone [00:28:32]:
Yeah. And I think we're kidding ourselves too that we think that, you know, the content that we've put out and maybe said generally the same thing before, like, everyone's seen it so you can't say it again. It's like, you know, not only do you get that, you know, that rep in so you could tell it better, add some seasoning. Yeah. I'll tell you what the other the thing that got me the other the other thing that got me with that story is you is you said your your feet came off the pedals, and it's and it kept and it kept going because I remember that. I I I went right back to that moment when I was riding the the Schwinn banana sheet, you know, for the for for the first time. And that hap that happens to you because you do start you start going too fast, and it all of a sudden your feet your your feet get off and it start it keeps going without you. And that one caught me too.

Chris Stone [00:29:18]:
It I mean, there's so many lessons in that. And and, you know, the other the other thing too is you're not winging this stuff. Right? I mean, you're in and, you know, when I was on your show a few weeks ago with Tanya Smith, shout out to livestream like a boss. We, we started talking about process. And, I'll admit, I'm not, I'm not the best at processing. I'm I'm I'm a lot of, you know, oh, okay. I I got a a general straw man framework, and then we're gonna go. And I'm gonna put the water in the pool on my way down, while I'm diving in or or fix the plane before it lands, whatever the whenever the, whatever the, comparison is.

Chris Stone [00:30:03]:
I'll do it while you're flying. Yeah. Yes. Exactly. But you, but but Tanya is is incredibly process oriented. And you, you elaborated on your show about your process because you do a solo show. You you do interview show, but you also do a solo show. And I think a lot of live streamers, someone who does a podcast that is a solo show, a teaching, a training, they, they get they get the blank page syndrome or they try to get something that spit out in chat g p t and and it doesn't feel like them.

Chris Stone [00:30:37]:
But you have a you have a really interesting process. And I wonder if you could kinda share, share how you how you do that, especially, like, you know, the money motivation. By the way, is money motivation I know you you you taken a bit

Robert Kennedy III [00:30:52]:
of a break from February 17. It's our first day back.

Chris Stone [00:30:56]:
Awesome. Awesome. That is like a 7AM Monday LinkedIn.

Robert Kennedy III [00:31:01]:
LinkedIn and YouTube.

Chris Stone [00:31:04]:
LinkedIn and YouTube. So, ladies and gentlemen, before before, you know, I'll I'll I'll have to let, r k three finally answer his question, that, that I've sort of answered and, you know, like or asked and and left. But make sure you connect with this gentleman. Go to robertkennedy3.com. That's where you can connect with him, on LinkedIn. Fantastic content all around and on YouTube, as well, which is at robertkennedy, three. So your process, sir, I'd love to, I'd love to hear again, you know, how that works, and I'm sure the audience will as well.

Robert Kennedy III [00:31:40]:
So for this show and for a lot of shows, I I look at a few different things. Number one, what is something that I can use to grab the audience's attention at the beginning? And because I talked about permission power before, your audience is always giving you permission for their attention. What are the nuggets or the data points that I can insert or seed throughout the episode or throughout our time together that keep them thinking or engaged? And so with my show, I I have an outline, a delivery outline that I typically follow, and I know you're inside of, you're inside of and why is this, so small? Nope. I don't know. Well, we'll figure this out after. But let me actually do it this way.

Chris Stone [00:32:29]:
Alright. I can I can maybe zoom you up a little bit?

Robert Kennedy III [00:32:31]:
Yeah. No. I think I messed I messed up my,

Jim Fuhs [00:32:35]:
Oh, okay.

Robert Kennedy III [00:32:35]:
My template here. But anyway, so I've got a template that I use. And so at the beginning of the show, I do what is I have a quote, and then I've got my show openers, and then I move into a point. And I don't know if everybody can see this large enough or not, but I'll highlight some of the stuff. Then I've got a point that I make. I share a story and then I I talk about the point from the story. And then after that, I have what I call a sound bite. And a sound bite is a simple statement that is memorable, and a sound bite typically includes something like a comparison, a contrast, some sort of alliteration, some sort of rhyme, something that people can use to remember the information that you're sharing.

Robert Kennedy III [00:33:20]:
And even if they don't remember the story or the information that you're sharing, the sound bite helps them to remember something important. So for example, if I'm telling people a story, or if I'm sharing information about motivating or inspiring yourself, and I talk about, in order for you to have to be inspired long term, you've gotta know your why. You've gotta know your why. And then I'll add a sound bite. I'll say, if you're wise and strong enough, you won't be around long enough. Right? And so that is something that I incorporate into my show as I walk through because I wanna transition through state through through different, concepts or thoughts around an idea. But I wanna have these little statements that make people say, or, yeah, that was good, Or, okay. Yeah.

Robert Kennedy III [00:34:10]:
That's that's how I can put that together. So it doesn't I'm I'm not that smart. Right? I don't come up with those on the spot. Right? There's some people that have talent to do it for doing that. I've got a friend, Del Toro McNeil. He's like he he comes up with those He's awesome. Pretty easily and quickly. I've got another friend, Quinn Conyers, and she is she's an in the MC world, but she's like the queen of alliteration.

Robert Kennedy III [00:34:36]:
And she talks about luxury language and discount dialect, and she talks about a lot of different and she uses alliteration as a vehicle to help people remember ideas. So I because I'm not as smart as these people, I literally write it down and say, okay. Yep. I'm going to add a memory point. I'm gonna add a sound bite right here. And then I go figure out what that sound bite is. Now let's get into AI for just a second. You talked about chat GPT.

Robert Kennedy III [00:35:07]:
And one of the things that happens is people go to chat GPT, and we're doing a training right here real quick, Chris. So people go to chat GPT and they type in some prompts. But here's the thing, if you go into the ChatGPT mobile app, right, there is a little button right here that when you click it, this comes up.

ChatZilla [00:35:39]:
Perfect. What would you like to talk about today?

Robert Kennedy III [00:35:42]:
Right. So Chat starts talking to me. So we have a conversation. I'm like, hey, Chatzilla, what's good? How are you doing today?

ChatZilla [00:35:49]:
Hey, I'm doing great. How about you? Everything going smoothly on your end?

Robert Kennedy III [00:35:53]:
Life is grandiose. Listen, I'm getting ready to do a podcast on Monday morning about making sure that you stay motivated. Please give me three points that I can talk about, and then for each point, create a sound bite.

ChatZilla [00:36:12]:
That sounds like a fantastic topic. Here are three points to keep your audience engaged. One, set clear goals. Sound bite. When you know your why, motivation naturally follows. Define your goals and the path becomes clearer. Two, celebrate small wins. Sound bite.

ChatZilla [00:36:28]:
Every milestone, no matter how small, is a step closer to your big dream. Celebrate them to stay motivated. Three, keep learning and growing. Soundbite. Staying curious and always learning keeps the fire of motivation burning bright. How do they sound for your podcast? Oh.

Robert Kennedy III [00:36:43]:
They sound pretty good. Say goodbye to me using a Jamaican accent.

ChatZilla [00:36:48]:
Alright. Take care. Until we chat again, walk good.

Robert Kennedy III [00:36:58]:
Right? So so I've used AI now to shortcut some of my process, and now it's got the sound bites, and I can kinda look and say, okay, that one is okay. I don't really wanna use that, but I got something to build off. I've got something to build from. And now I don't have to sit here at at 05:00 in the morning thinking, like, oh, god. How how do I

Jim Fuhs [00:37:21]:
What am I gonna say?

Chris Stone [00:37:25]:
Yeah. And then you just end up winging it. I think that's the best way to use it. The best way to use it is to help you get off of the blank page and to and to start go going it. But I think the key there is is inserting yourself into that loop and and being yourself. You know? I mean, you just shared that, and, obviously, there's gonna you know, including Rich Rich Graham who's who's, joining us What's

Robert Kennedy III [00:37:52]:
that, Rhett?

Chris Stone [00:37:53]:
On YouTube. He says it's he says it's wild, and we're gonna use that. But I you know? And they were bad. Like, some of those I'm like, okay. And, you know, there's some some rhyming going on. Right? Not a liter I don't I didn't hear any alliteration, but I did hear some rhyming.

Robert Kennedy III [00:38:07]:
Typically, when I when I've done that before, I'll tell it in the sound bite, include rhymes, include contrast, include alliteration. And so, it's the same way when you tell the

Chris Stone [00:38:17]:
when you tell

Robert Kennedy III [00:38:18]:
the AI what tone you want to speak. You know, but I'm just having conversations. You see these things on Instagram. They're like, oh, you gotta tell AI. Here's 10 great prompts. Forget the prompts. Right? Just have a conversation. Like, you're if you if you had hired somebody in your team, you're trying to get them to do a job, have a conversation about it.

Robert Kennedy III [00:38:36]:
And so that's that's I mean, were we supposed to veer into AI? I just kinda went off the deep end, dude.

Chris Stone [00:38:42]:
This is this is how we do it, man. This is this is how we do it.

Jim Fuhs [00:38:45]:
That was that was neat. I I guess the question I have too, because you were using ChatGPT, was that a paid or free version?

Robert Kennedy III [00:38:52]:
The paid version. Listen. Yeah. If if you're not

Chris Stone [00:38:57]:
Hello.

Robert Kennedy III [00:38:58]:
If you're not investing in yourself or your business in that way, I mean, you know, for some people, I get it. $240 a year, 20 dollars a month, maybe something steep. If you are doing something anyway and you are you you are serious about business and you have some some processes that help you make money, if you have something that takes you twenty hours to do and you could shortcut that down to twenty minutes, now you're faster to getting that money. You're a lot closer to getting that money. So, you know, listen, I I was like, here, take take my card. Take it. Dig it. Because, I mean, there's so much that I'm doing with this stuff.

Robert Kennedy III [00:39:45]:
I mean, you know, there's stuff that I I would either have to wake up early to do myself and think about, or I would have to hire somebody to do. Now, not that I don't still hire people, and people are like, hey, I was taking jobs. Nah, no. It's it's not necessarily taking jobs. It's forcing us to think about how to do new jobs going into the future. So the people that will get jobs are the people that will, that know how to leverage AI to do some things better. That's like people saying, oh, we don't need accountants anymore because we got calculators now. Dude, no.

Robert Kennedy III [00:40:19]:
You still you still need the people to do the math in. Right? Because not all of us like it. Not all of us like it. So, you know

Jim Fuhs [00:40:29]:
Yeah. Well, that that's like when Chris with the repurposing, not everybody wants to do that.

Chris Stone [00:40:33]:
I mean Right.

Jim Fuhs [00:40:33]:
You could learn. You know? You you focus on being a speaker, which is, you know, what what is your talent, but not everybody wants to speak. You know, they're like, oh, I you know, I'd rather, you know, be behind the scenes, things of that nature. I think I think that's a great point with what you showed with AI because I think the fact that you're using it as a way to kind of speed the process up, because, you know, that's probably our most valuable asset, right, is our time. And so we're gonna spend hours like, well, gosh, I gotta think of something where you just did several, you know, great starting points in literally a couple of minutes. It it's yeah.

Chris Stone [00:41:14]:
I mean, that's I

Robert Kennedy III [00:41:14]:
wouldn't leave a couple of minutes. It was like about fifteen seconds. I just spent the the other minute forty five bantering with Chatzilla saying, hey. What's up? I was, like, buttering her up Yeah. So that she could she would be better for me. I don't

Jim Fuhs [00:41:27]:
There you go.

Chris Stone [00:41:27]:
Well and you made it you made it fun too. Like, you know, say goodbye to me in a Jamaican accent. You know? And, you know, just to me, you can you can kinda make make things fun. And I I I love the fact that you're adding your your personal seasoning, to to everything. It's so important because I feel like even even those things that Chat GBT, Chatzilla, whatever whatever her name was, is is giving you. It all I always get the sense that this was used somewhere else. It's not completely like, somebody's giving it to you, to your point. Like, somebody your your intern or whatever is giving you this.

Chris Stone [00:42:07]:
Like, pause and take that extra time to add something else to to not necessarily make it a % your own, but to really, you know, think about how to use it. Don't just rubber stamp it and and and send it out into the wild and expect it's gonna land. And and love that you did that. So let's talk a little bit more about about speaking because listen. Every time I've been in contact with you, like, I we were on your show and and, you know, we're in and we're going back and forth on emails. You're replying from some airport. You're in Minneapolis. You're in Detroit.

Chris Stone [00:42:42]:
You're you're all over the you know, we we we met in Florida. Like, you're you're you're all over the place speaking on lots of stages. I know you do a lot of stuff for NSA. And, that business, I I I did wanna talk a little bit about that, about the this the business of speaking because I think there's a number of people that that are out there and they it kinda feels like this walled garden and this this Rubik's cube of trying to figure out how they could, you know, you know, how do they start? Like, is there a, you know, there's not like a, you know, like, here's here's the exact formula you need. Do steps one through four or whatever. But what are maybe what may be some practical things that someone who is thinking about being a professional speaker that maybe has some skills in in telling their story and communicating with leaders and wanting to do that? You having gone through that and having a career doing that, what would you what would you say to them?

Robert Kennedy III [00:43:35]:
It's like any other business. Right? I think the issue for a lot of people is they want somebody to come up to them and say, hey, I heard you speak. Here's $5,000. Come on and speak for us. Just like randomly, you're standing on the sidewalk. No signs. Signs, no nothing. Just just random people coming up to you.

Robert Kennedy III [00:43:52]:
No. That's not how it works. It's like any business. If you have a business, how do you begin to sell product? Well, you gotta figure out number one, what people want, what problems they have so that you can solve it. Okay. Yep. I see that. Alright.

Robert Kennedy III [00:44:06]:
The second thing is where are those people? Where are they hanging out? Where where do they gather? Where do they get help? Where do they frequent? Where do they get information? So if you know that people are on Facebook, certain Facebook groups. I may need to do Facebook ads. I You know, whatever it is that I need to get in front of the people. The other If you're in the speaking space or you wanna speak more, where do people gather that are focused on the topic? So if I think about real estate, okay, if I wanna speak to real estate agents, okay, where do real estate agents gather? Okay, they may gather at meetups. They would gather at trainings or meetings at the brokerages. They would gather at real estate conferences. They would gather at real estate association meetings. Right? They would gather at the state real estate commission events or whatever continuing education.

Robert Kennedy III [00:45:04]:
So I've gotta do some work and some research into that. And okay, maybe you don't want to go doing that research in the official professional spaces. Maybe it's that you want to gather and figure out where are people giving summits. Right? Because there are a lot of online summits, and if you're attending summits and you're in the chat or if you're in the comments and you're seeing the questions that people are asking, and you can answer them, then you can approach the summit host or the organizer and say, hey, I thought this question was phenomenal. Here's my answer to it. I would love to address it with your audience next time. Right? Clubhouse is still a thing. You can go on Clubhouse and and Yeah.

Robert Kennedy III [00:45:45]:
Speak on on a stage for free and get people's attention if you have a great way of presenting yourself and engaging and garnering people's attention, right? So there's so many different places to start and, yeah, not everybody's going to get paid right away, but the point is not getting paid right away. The point is getting the attention, getting the experience, getting the eyeballs so that when people begin to ask questions, you can say, yes, I spoke here. Yes, I did this. Yes, here's my video of me speaking for this group. Here's the summit. Here's this podcast. Here's this this live stream that I was on where I was sharing. I was talking about mental health or I was talking about workplace engagement and bullying or whatever the topic is.

Robert Kennedy III [00:46:32]:
Speak about it in spaces where your people gather.

Chris Stone [00:46:38]:
Yep. Act. Right? Go. And and start doing it. And I love I love how you touched on the hey. Don't be afraid to to go, like, local, regional. Right? And and start, you know, like, where are these people hanging out? If you if you, you know, you don't automatically just show up and get on, you know, Madison Square Garden Stage. Right? You've you've got you've got to start in boardrooms and and conference tables.

Chris Stone [00:47:01]:
You know? You don't that don't necessarily have chandeliers hanging from the from the from the ceiling. Right? And and start training people and and going through those reps. We talk to podcasters, live streamers all the time. Like, show number two is gonna be better than one. Yep. Three is gonna be better than two. And it's and and you gotta you gotta even even the most gifted people or if you think you're gifted. Right? You you've gotta humble yourself and just go through the motions because you are gonna get better than you are no matter how gifted you are when you start.

Chris Stone [00:47:29]:
I I love that I love that you that you went there and you're right. It applies to many different businesses. There's no there's no secret sauce That's it. To it. You've gotta do it.

Robert Kennedy III [00:47:39]:
Did y'all hear that? That's it. Down bite. No secret sauce to it. Jimin. Just gotta do it. Look at that. Ryan, baby.

Chris Stone [00:47:46]:
See, I yeah. Let me get Chad Zillow going. I gotta I gotta get Chad Zillow going and tell her.

Jim Fuhs [00:47:52]:
Make a shirt.

Chris Stone [00:47:52]:
Reply to me in a Detroit accent. Okay.

Jim Fuhs [00:47:56]:
Yeah. Yeah. R r k three. So you talked a little bit about video, and so let's say it's a Mhmm. Aspiring speaker. Do would you say there's a certain video or series of videos they should do? Because I know Chris and I, when we're looking at people to potentially be guests, we're looking for that virtual presence. Like, what do they look like? What do they sound like? Any anything in particular you think they just focus on?

Robert Kennedy III [00:48:20]:
Really good question. I I don't know if there's anything specific that I would say you gotta do this one thing first. I would say you've gotta be interesting. You gotta you gotta be in yeah. You gotta be in Never be interesting. And and one of the best ways to be interesting is to have a story to tell. What is something that you can use? What is, what's the word that I'm looking for? What is what is a vehicle? What is, an asset that you can use to get the audience's attention? And again, as we talked about earlier, put them inside of their minds so that they can begin to play a video or pull up an image because those ideas automatically connect to people's emotions. If you can connect to people's emotions, then then you've got them.

Robert Kennedy III [00:49:09]:
So have something interesting to say. Let's go back. Story worthy. Capture your stories. Write them down. Anybody that asks you a question, okay, pull up a pull up a story for that. Okay? Easiest easiest place for them to start.

Jim Fuhs [00:49:26]:
Yeah. Because we we had a guest too, and it and it reminds me is, you know, Chris and I could state a lot of facts about tech, but it's like there's no story. And at some point, like, I don't need someone to regurgitate how the microphone works, how the you know, but, you know, here's how using this product helped me do x, y, and z and know why it made such a difference. That's gonna be, I think, more interesting than just Yeah. Saying what the thing does.

Robert Kennedy III [00:49:52]:
Not just the product, it's the experience or the gap that the product filled. So before using this, what were you experiencing? Oh my gosh. I was trying to live cast or live stream using Google Hangouts and I was finding I was finding that it was glitching and it was lagging and and I was wondering why nobody ever saw it because you whatever it is. And then, I found this thing. And as I as I go through storytelling frameworks, stories are comprised of four main elements, context, characters, conflict, and conclusion. But in every story, there is something that I call a catalyst or an inflection point that changes the behavior of the hero or the characters in that story. So you're saying, I was going through this, I was doing this, this is what I was experiencing, these were the challenges that I was having. And then, I realized that I needed to do this.

Robert Kennedy III [00:50:52]:
That's the catalyst, that's the inflection point. Then I realized I needed to do this. And so I decided I was going to purchase a Shure SM7B microphone because I wanted to. Yeah. It's a scam. Available in the carousel. Available in

Chris Stone [00:51:08]:
the carousel on Amazon.

Robert Kennedy III [00:51:10]:
Right? So that that is essentially storytelling, dealing with the challenge and then dealing with the change after you go through the catalyst.

Jim Fuhs [00:51:24]:
Love

Chris Stone [00:51:24]:
it. Man, I had so many more questions.

Robert Kennedy III [00:51:26]:
You're right.

Chris Stone [00:51:26]:
We're up against the top. I wanna be sure that yeah. I wanna be sure that anyone who's viewing and listening to this is going to, to anywhere like, he's on every tube imaginable, ladies and gentlemen. RobertKennedy3.com. And you can connect with him on LinkedIn. He's on Facebook. It's subscribed to the YouTube channel. Fantastic content, has been going live now for ever since the webcam has been invented.

Chris Stone [00:51:54]:
And so so you've got to you've got to check out his content. I have been I I it's just been, you know, for me, not only having you on the show, but, sir, the the years of content that I've absorbed, from you and, you know, you've made me better. So I appreciate, you taking the time and joining the show. Sure. But I did have one last question. I had heard a rumor that you are an introvert.

Robert Kennedy III [00:52:21]:
That's what Myers Briggs says to me all the time. You know? Yes. That yes. Yeah. So

Chris Stone [00:52:29]:
You do not I mean, you do not seem like I I guess maybe introvert's this word where you think it's like some mouse that's in the corner, wallflower, necessarily. But I I, you know, I I, you know, I'd heard a rumor that you were an introvert, and here you are taking the stages internationally and, obviously, a fantastic virtual presenter as well.

Robert Kennedy III [00:52:47]:
People have

Chris Stone [00:52:48]:
How do you manage that?

Robert Kennedy III [00:52:49]:
Misinterpreted or bought into the myth of what an introvert is. So when people hear the word introvert, they automatically they automatically think shy, withdrawn. And introversion versus extroversion is a matter of energy. So I am the opposite of my wife. My wife is a flaming extrovert. Right? My wife is is like, you go you go to 6 Flags, she wants to shut the place down. Like, wait until the fireworks are done and the dude is plumbing out the last roller coaster. She she wants to be there around the people pulling doing all the things.

Robert Kennedy III [00:53:24]:
I go I'm like, okay. Three hours. My peopling my battery's like here. Right? I'm I'm I'm ready to go, baby. Yeah. Yeah. I'm I'm I'm done. So introversion is people when I'm around people, and this sounds bad to say it this way, but this is the only way I know how to say it.

Robert Kennedy III [00:53:42]:
When I'm around people, people drain me. With my wife, people energize her. Right? And so, what I've got to do Okay. Yeah. Is prepare for the situations that I'm heading into. I gotta prepare for the result that I want. If I want to be in a space where people walk away from me energized, where they walk away from me ready to transform and change and say, oh my gosh, that r k three dude, I had such a great experience around him. I prepare for that.

Robert Kennedy III [00:54:12]:
Right? And I prepare for that by being by myself sometimes. I prepare for that by waking up early and charging my battery by myself because I know that I've gotta be on stage in a couple of hours. And then I get on stage, I'm like, give it to them. Give it to them. Bam. Bam. Give it, you know, so I that's gotta give the energy. And then when I'm done, you know, I'm with people, high five, I greet people, but then sometimes people are like, you wanna come to happy hour? I'm like, no.

Robert Kennedy III [00:54:38]:
I'm gonna go back to the hotel. Right? Because I've gotta recharge for the next day or I've gotta recharge for for for later. So that's what that means for me.

Chris Stone [00:54:48]:
Yeah. Excellent. Man, I'm glad we ended on that on that moment. You know? It feels like every time you answer a question, there's a story. And it's it's Yeah. And I mean that in the best way. No. I I I I do.

Chris Stone [00:55:02]:
Even if you don't tell a story, it almost feels like the way you're saying the way you're answering it is is a story. It's it's just in your DNA, sir, and I I appreciate that. I've learned a ton. And, you know, a lot of times, Jim and I, we say this. We we have, we have the we have a podcast, but it's really free consulting for us. So we appreciate the, the consultation, sir, and, you consulting, the, the viewers and listeners, of of Dealcasters. Thank you for all that have joined. It's a bummer that, we couldn't pull up the chat from, from LinkedIn, but, man, Natalie Gregg on fire, Doug Layman, Jenny Gold, Rich Graham, Sue Ann Babitz, in the house and, with lots of comments here from, from YouTube.

Chris Stone [00:55:47]:
We appreciate everyone for joining. Make sure you follow Robert Kennedy the third or as the cool kids call him r k three. Robert, anything else that, that that we need to drive home with the folks, or are we just gonna we just gonna drift off

Robert Kennedy III [00:56:00]:
Man, let's ride down the hill. You know what? I when you sent me the the invite for this, I would have loved to get to the point where we talk tech a little bit, But we don't have time to do that. So let's do it next time, man. Let's let's set another time up where we can we can talk tech a little bit too. Yeah?

Chris Stone [00:56:20]:
Okay. Yeah. That's true. We are you you are as much a a tech geek and nerd as we are, and we could chop chop it up and talk about everything as it relates to microphones and cameras and lighting and and Virtual presenting. Casters, videocasters, and, you know, all kinds of stuff. But, you know, you you bring, the energy, sir. So high five to you. We appreciate, you joining us.

Chris Stone [00:56:46]:
And, for everyone else, as always, don't fear the beer.

Jim Fuhs [00:56:52]:
Thanks for listening to Dealcasters. Congratulations. You've taken another step forward in your content creation journey. Please don't forget to hit the subscribe or follow button here in your favorite podcast player so you can be reminded every time we drop an episode.

Chris Stone [00:57:09]:
We love hearing from our listeners and viewers. And if you're wanting to watch our shows live on Amazon, feel free to follow Dealcasters Live as well at dealcasters.live. Follow us on Twitter or subscribe to our YouTube channel where we also included added content that you cannot find anywhere else.

Jim Fuhs [00:57:28]:
If you have questions about this episode or have something you want us to review, you can also email us at dealcasters@dealcasters.live. Thanks again for listening, and you know the deal. Don't fear the gear.