Monetize Your Digital Audience Fast With Jeff Dwoskin

Chris Stone [00:00:01]:
Alright. Our guest today transformed himself from tech developer to stand up comedian while building Stampede Social, the platform that's fixing everything wrong with that thing that we used to say all the time, which is called link in bio. Jeff's also the host of the amazing podcast Classic Conversations and the live show Crossing the Stream. So please welcome our new friend, Jeff Dwoskin. What is up, man?

Jeff Dwoskin [00:00:30]:
Hi. What's up, everybody? The, Jim, you added to the next a pause, and it's kibitzing. Just it it flows all. It's not kibbit. You a whole hour on Yiddish words. Yeah. And then, we met Well,

Jim Fuhs [00:00:46]:
I'm not Yiddish. Sorry.

Jeff Dwoskin [00:00:49]:
We no. You're not Yiddish. The, Madeline Sklar, we met on, I think I was guessing on her thing, and you were, like, all part of that that squad. And then that's when we met virtually, and then we met in person. And, can I I have a little FOMO? Can I do something real quick? Can I do something real quick? I was, like, shoot

Chris Stone [00:01:07]:
Do do whatever you wanna do.

Jeff Dwoskin [00:01:08]:
If you wanna sell smart stream wait. I'm gonna just start over because you talked over. If you wanna sell smart stream smarter and actually have fun doing it, Dealcasters is where the magic happens. There, I just I wanted to do something so I could get into your next. Opener. You know what I mean?

Chris Stone [00:01:23]:
Wait. Dude, that, you know, it's a good thing we're recording these things, man. That is good. I know.

Jeff Dwoskin [00:01:28]:
If you like that, I could do a Dealcasters didn't just level up live streaming. They gave it its own superpower. There you go. Does it Yeah.

Chris Stone [00:01:37]:
If only you could send out rocket emojis when you say that, that would be amazing.

Jeff Dwoskin [00:01:42]:
But I also asked Chad GPT to write me a theme song for you guys, but we can

Chris Stone [00:01:48]:
do that later. The, my That would be awesome. George, hello from, YouTube. We thank you for, for joining us. Ladies and gentlemen, if you've got any questions for our amazing guest, and Rome Knows Tech is chiming in from Amazon with that is the most beautiful cursive I've ever seen on on on a live stream right there. Say hello, everyone.

Jeff Dwoskin [00:02:12]:
You're watching me. Myspace vibes. It's amazing. Let's just let everyone choose whatever color and font they want. What could go wrong?

Chris Stone [00:02:22]:
Nothing. Nothing. Nothing. Rome Knows Tech is an amazing show, on on Amazon. That guy, is a photographer, a trade, goes live, and does like, one time, Jeff, he did a show, and his face just turned into a baby, and a baby's voice came out. And I don't know how he did it, but, like, it just I I can't unsee it. I didn't sleep for, like, two nights after I saw that. It was incredible.

Chris Stone [00:02:50]:
It was it was it was horrifying and incredible at the same time. But it's a good thing because we said that, and Rome went ahead and changed his font. So it we just got a we just got a a lowercase comic sans lol. So how about that, Jeff?

Jeff Dwoskin [00:03:04]:
Well yeah. I didn't mean to find shame you, Rome. Nose tech. The

Chris Stone [00:03:13]:
It's it's amazing. So, Jeff, I could tell already this show is not gonna be any fun at all. And, and and the other great thing about about having, you on is, you're not just a an entrepreneur. You're not just fun, but you are an actual comedian. And I believe, Jim, our first comedian on Dealcasters. Do I have that right?

Jim Fuhs [00:03:38]:
Yes. I think you're right. I think, not only is he our first substat guest, but he's our first comedian. I think we've had other people that think they were comedians, but I think he's the

Chris Stone [00:03:48]:
That's right.

Jim Fuhs [00:03:49]:
First official one. Yes.

Chris Stone [00:03:51]:
Got it. Got it. So so you so so wear the crown, Jeff. And, so the one thing I the one thing that I, I know I I wanted to start at with with your story is, you know, typically, you know, there are comedians turned business business people. Right? The comedians turned entrepreneurs. Right? But, you're an entrepreneur that turned into a comedian and then kind of back into back into entrepreneurship. So because you started in the tech space and then said, I'm done with this. I'm I'm gonna I'm choosing this other life.

Chris Stone [00:04:27]:
You know, what, you know, talk to us about that and and why you chose that and and, you know, what was going on there?

Jeff Dwoskin [00:04:35]:
Well, I I wish it was as dramatic as you say. I didn't, I kinda, like, always run parallel. The, no. No. It's I'm just saying, like, like, I've always made sure to feed my creative side and my brain the way don't put me all alone. I like going in. I

Chris Stone [00:04:55]:
feel so alone. We're here with you, Jeff. I promise.

Jeff Dwoskin [00:04:58]:
Yeah. My feeling, Allison, it's like, it's all about me. And, no. I mean, I've always felt like, creatively, my brain kinda works in multiple ways. Like, meaning, like, I've always been the entrepreneur, so I've always that is one way I see my creative outlet is creating, creating applications that businesses can use or consumers can use to help them. But then also, I also enjoy stand up comedy and being funny and, making people laugh on stage, and I did that for twenty years. And then when I started podcasting, I sorta, you know, especially with, during the COVID years, sort of made the shift a little bit to this. And I've always kinda kept one foot in the creative side being a creator because I really enjoy doing that and the other side in kind of more of the business world.

Jeff Dwoskin [00:05:57]:
But they've always seen kind of crossed over just enough that, but, you know, it's it's just something it's hard for me to ever to say I oh, I could give up one and not the other. Right.

Chris Stone [00:06:11]:
Do you have a take as to, why comedy, podcasts or podcasts that feature, you know, comedians, why they are so popular? Do you feel like, you know, you being one of of of those, a comedian who also has has podcast and is involved in the space, why do you I mean, they are wildly popular. Is it because they're just not boring, which is, you know, kind of the number one rule for for us is, like, if you have a podcast, you could have the most, you know, important information that you're delivering and adding the most value. But, man, if you're boring, people are, you know, like that. What's what's your take on why, you know, comedic podcasts are are so popular?

Jeff Dwoskin [00:06:52]:
I think comedians have a kind of a special view of the world. I always kinda describe that as sort of a a three sixty view of the world because you really become an expert at creating stories or, you know, if you're on stage telling jokes, and you have to appeal to a wide variety of people. So for example, I think the the content that's how I usually try to explain it is if if you guys have been friends, which you've been friends, I'm sure, for a very long time, you could you could be going to dinner together. And, Chris, you could just say something. Jim will know exactly what you're talking about, and you guys can start to belly laugh. Right? No. Everyone else will think you're crazy around you, but you know exactly you just recall the memory without barely scratching the surface of that memory from ten years ago. Right? Right.

Jeff Dwoskin [00:07:46]:
So if you're on stage, if I walk on to stage at a comedy club, I'm in front of, say, 300 people, and I'm about to tell an experience or tell a story and I need them to react, I don't have that. I don't have that at all. I have the potential of some shared experiences. So it's my job to be able to present that in a way that's gonna connect with hopefully the most amount of people in that audience immediately. And that's the skill I think that comedians bring to the table. And so when you're talking with someone, you can, I think, think quicker on your feet than other people? So you'll see their reactions. You know, when you see a Nikki Glaser Glaser immediately reacting to something or something like that, that's that's a honed skill that just is a natural reaction at some point. And and so that that makes them funny because I was at a restaurant and I said something, the waitress said something and I said something and she goes, oh, that's funny, but you weren't the first person to say it.

Jeff Dwoskin [00:08:54]:
I and I said, but did I say it faster than they said it? That's awesome. Yeah. But, you know, because ultimately, we can all think of the same things, but I think that's the other kind of key thing to, a comedian's superpower is they're able to think of things faster. We're also able to have entire conversations in the back of our head while we're delivering an entire monologue and everything to you. So it's not uncommon if you're watching a comedian doing something that they may be thinking in the back of their head. Okay. This is what I'm gonna do next. This, you know, this you know, like, it's this it's this weird kind of skill where you can be doing two things at the same exact time.

Jeff Dwoskin [00:09:43]:
And it's, yeah, it's it's it's not something that and then I think when you're I always thought when I first started doing podcasting, I actually didn't use this type of mic. I actually got a mic stand, and I had a microphone in it so that I could feel like I was on stage when I was doing it. And I did that for a while until you realize you bumped the microphone $50,000.

Chris Stone [00:10:11]:
Those bonks ain't good for podcasts. Yeah.

Jeff Dwoskin [00:10:13]:
It's not good for editing. It's not good for anyone. And so, yeah, so I switched, to this, which is much nicer. But the, so, yeah, I think I think that's why. I think there's just, there's just that built in kind of skill. Like, I think anyone can learn it over time too. I mean, you know, it's just

Jim Fuhs [00:10:33]:
You mean there's hope for us? You mean I could become No.

Chris Stone [00:10:35]:
Not not for

Jeff Dwoskin [00:10:36]:
you. Maybe maybe Chris. Maybe Chris.

Jim Fuhs [00:10:38]:
Well well, Chris Chris knows there's one one way I can make Chris laugh, but I won't do it on, online.

Chris Stone [00:10:44]:
He does this impression of somebody that we know, Jeff. And, again, it's like one of those things where just exactly what you're talking about, there because we're friends and we know each other, he could do the voice, and I know exactly who it is. I think it's funny, but the room of 300 people won't know, that it's funny at all. And it's a I think, that's a fantastic way to, to frame that because, I mean, I'm a huge fan of learning things from people outside of the space. Right? And so, you know, like, there are certain things that people that are gamers do, to, to build their communities, but they may not have the, you know, monetization, concept down pat. But they sure know how to build communities and to create really great engaging, you know, sort of live streams. Preachers, if you're a keynote speaker, you know, like, you can even if you don't, like, aren't you know, you aren't following, you know, what they're actually saying, there's a lot of things that they're doing speaking wise and leading, that that you can you can learn from. And there's just and so that what you said there about, you know, the advantage of of a comedian is that they've had all of those years of bombing, you know, and and that experience of being on a stage and saying, these people have no idea who I am, what I'm gonna say, and I have to figure out a way to craft something to take them with me for the next x amount of minutes.

Chris Stone [00:12:12]:
It's wow. That's, that's incredible. So how would somebody, like, begin to learn that? Is it just, like, go through the reps of of doing this? Like, you you you said you think people can learn it.

Jeff Dwoskin [00:12:23]:
It's it's anything about it's like repetition. So it's like if you're a podcaster and you start to get a feel for something and people react when you do a certain thing, then you know that's that's working. You know? So it's like when you're doing stand up comedy, you're doing the same thing over and over and over again. And so by doing things over and over again, you can finesse it and understand what works, what doesn't work. Yeah. You know, it's it's really about editing. You know? So there's if you're only doing something one time, you don't get any of the benefits of that. You hopefully if you're doing if you're have done it enough times, you you can have a good feel for what might work and what might not work if you only got it as a one off.

Jeff Dwoskin [00:13:10]:
You know? But a lot of times, you know, if you came and saw me do a show, like, I probably have done that joke 500 times. So Yeah. It's and it's just a matter of, you know, getting it the way you wanna get it. There's pauses, you know, like, I remember, like, when early on when I was doing stand up comedy, one of the headliners said to me, he goes, Jeff, you're gonna be great when you figure out where you need to pause. He goes, I can't tell you where you need to pause, but the you need to figure it out. Just know that that's the power is in the pause. And so I was like, oh, man. Okay.

Jeff Dwoskin [00:13:49]:
And then eventually I got real you know, really good at it. And I remember being, like, at my day job working and, like, my but CEO was, like, I just took a weekend course. I spent x amount of dollars on how to pause. And I'm, like, what the fuck? I could have told you how to pause. I will say, like, by pause, what I mean by that is, is controlling the silence. That's what pausing it is. It's controlling the silence. And when you control the silence, when especially if you're on the stage by yourself in a room full of 300, you have the power.

Jeff Dwoskin [00:14:32]:
You've you've taken the power. And when you have the power and the control, then that's where you start to then the audience comes to you. And, like, and so, you know, some of those walls of barriers start to break down. So but that's you just the more it's all about I always say comedy is 95% confidence. It helps that you know, the good material is great too, but, like, a good material with great confidence, you can start by with, bad bad. You won't have a career with it, but you can get Sure.

Chris Stone [00:15:06]:
Well, it's if you're a musician in a band, it's kinda the same thing. You know? You you don't have to be that great, especially I play bass. You know? You don't have to, you know, especially be a especially great bass player. But, man, if you mean it and you you can sell it and, people will be like, I don't I can't hear a note the guy's playing, but he sure looks like he's enjoying it and, feeling feeling everything. So you talked about when you were, when you were done and the guy said you're gonna be great, you just have to learn to pause. Is do you feel like that industry is similar to the podcasting industry? Is it competitive or, like, it you know, like, he you know, when when somebody tells you that you have something to work on, like, they mean the they they most of the time, they mean they have the best intentions. Like, hey. I just wanna let you know, like, I I think you could be really great, but there's you know, like, if if I could share this with you, I think you need to work on this.

Chris Stone [00:16:00]:
I think you say what not too much in a podcast, and I you know, that this is what Jim said about me, by the way. You know, those kinds of things, you know, at first kinda feel don't feel great, but if you if you pause and you go, okay. This can help me because I respect this person. Right? And is is the, comedy, scene, is it an industry, is it like that in in terms of, you know, finding people that are mentor, or is it competitive, you know, similar to podcasting, different than podcasting?

Jeff Dwoskin [00:16:31]:
It's I think it's a it's a tight community. It's people Okay. Each other. You'll hear the term comedians, comedian sometimes. Comedians really enjoy watching other comedians that they respect. You know, the best compliment you can give another comedian is, I wish I had thought of that. You know, I wish I'd written that. And, you know, it's not so much competition.

Jeff Dwoskin [00:16:57]:
I mean, we're all competing. There's only so much space online, but I think the issue is, like, there's just they, comedians, especially in the local scenes can, multiply like rabbits in terms of I don't mean hooking up. I mean, every week there's just convenience, but there isn't more spots. So you end up seeing a lot more open mics and, you know, stuff like that. But it was, when I was actively part of that community, it was, amazing. Yeah. Yeah. And and that the disadvantage you guys have by doing live shows is that you can't you can't comment out.

Jeff Dwoskin [00:17:34]:
You can't edit out the words that you say. You know what I mean? Like, if if you were editing it, you could comment out some of the stuff. Like, I'll say to somebody like, hey, Chris. You're from Michigan. Right? And then you'll go, yeah. I am from Michigan. And but, like, in the edit, I'll take out the word right because that was the word I prompted you to give the answer so you knew I wanted an answer. Yeah.

Jeff Dwoskin [00:17:56]:
But I don't want you reacting to that word. So I'll tell you, hey. You're from Michigan. I am from Michigan.

Chris Stone [00:18:04]:
Yeah. I think live video, you know, and I know you have a show, that that you go live on that's related to to, you know, binge watching certain shows, and we wanna we wanna get into that. But in in there's a sir certainly a difference between recorded, podcasting and doing that and going live, and I kind of equate it to public speaking. So, you know, you don't ladies and gentlemen, please welcome to the stage, Jeff Dwoskin, and you somebody hits play on on on something and and you come up on the screen, you know, or these megachurches where, you know, they have campuses and, like, the pastor preaches from one campus and then it's broadcast to 12 different churches on the campus. And it's sort of like, that's not, is that him? I guess he's live. It doesn't really feel alive. And I felt like the only way to get better at at overcoming perfectionism and, you know, it's, you know, saying the wrong and speaking improperly and all the problems that I felt like I had was to it was to hit the red button and do it and go live and be like, I didn't die. Okay? Let me, you know, and not edit that much because that's how I talk.

Chris Stone [00:19:12]:
And so, you know, if if somebody were to watch one of these videos and then they were to meet me, this is what you get. And that includes, you know, saying stupid stuff sometimes and, you know, saying right to prompt people. Isn't that right, Jeff?

Jeff Dwoskin [00:19:28]:
Right. Sorry to disappoint your fans. If you meet Chris, this is what you get. Oh, man. Yeah. I do I agree with you % now, but I'll I'll I'll say that there's sometimes, like, a different kind of mentality behind it. Right? So if you're if you're live, and we know this is live, so I might my brain might make sure it has the pair you know, the the support system on to make sure that I can keep talking and keep doing things and know that it's not gonna edit. Like, if I'm talking if I know I'm recording something that isn't live and I'm gonna edit it, and I and I go, and I go to say and I go, hey.

Jeff Dwoskin [00:20:09]:
How do you like it? Am I blonde? Oh, I mean, hey. How do you like Amazon? I know I know that I that's gonna be gone. I know I can just edit it out because in my head, I've trained myself to be kind of editing and understanding those things as I go. And so I, you know, can will do that on purpose. Like, why did he just repeat the exact same thing? Yeah. Because one of them is going away. And Very true.

Chris Stone [00:20:38]:
This was the day that Jeff Dwoskin made editing funny. And, so that that's gonna end up this will end up as a clip because everybody hates editing except me, and, you know, I have I have fun with it sometimes, and so this will definitely, you know, be fun. Jim, I know you had a question. Sorry to cut you off.

Jim Fuhs [00:20:56]:
No. Before so before we get into because we really wanna get into talking about, social stampede, but I I always hear people's like, oh, you should learn improv, but what's the difference between improv and comedy, or is there a difference?

Jeff Dwoskin [00:21:10]:
Well, one is consistently funny and the other one is improv. No. I'm just kidding. No. I'm kidding around. I'm kidding around. It's that that is a subtle way of saying that comedians and improvs, you know, it's like, which is better, Microsoft or Macintosh, you know, that kind of thing. So we have it's a joking rivalry.

Jeff Dwoskin [00:21:33]:
The difference is if I go if I'm doing a stand up routine, I'm a stand up. So if I go and do a stand up routine and I'm gonna do twenty five minutes, let's say I'm middling or whatever, forty five minutes of I'm headlining, I know exactly what I'm gonna say. Now there may be some interaction with the audience that is off the cuff slightly, but ultimately, I know what I'm gonna say because I've delivered it and it's, you know, I wouldn't say scripted, but it's like, I know what I'm gonna say to deliver to get the laughs. Right? Because comedy is very methodical for a stand up meeting. When you write a to hit that punchline, you don't it's like baking. You can't all of a sudden just exchange baking powder or baking soda. It's like, you know, words matter, pauses matter, things matter. And, like, oh my god.

Jeff Dwoskin [00:22:23]:
Hi. Can we find something where Jeff just looks

Chris Stone [00:22:29]:
The Internet writes writes an ink. This is this is last TV.

Jeff Dwoskin [00:22:34]:
So funny thing about last TV I know. I like I, I wish there's always the time I the for just look. The camera adds 25 pounds. The, I so here's the funny thing about that last TV. I filmed that. Let me say not that. I filmed last TV. I had one of the best sets of my life of my life.

Jeff Dwoskin [00:22:59]:
Okay? But a couple of weeks later, I'm at the same club. I'm just I'm working the weekend. I'm going on stage. And as I'm walking on stage, you wanna screw with the comedian. This is what you you screw with them as they're about to walk on stage. Yeah. The guy running the the back room says, oh, by the way, did you hear they lost the tape? Like, what tape? They lost the laughs tape. It's gone.

Jeff Dwoskin [00:23:26]:
They lost my ladies and gentlemen, jump to us. I'm a motherfucker. And, like, and so I had to. So then they come back and do it again, and that was the second time they recorded it. And so it wasn't bad. It wasn't bad, but it's like there's a thing, like, in your head when you do something. It's like it's just like anything. You know? Sometimes there's some things just work out.

Jeff Dwoskin [00:23:53]:
There's like a when you're doing when when you're doing comedy, there's like there's how on are you? You know what I mean? Did you not screw up any of the words? Because, you know, we all screw up words sometimes. Sure. And what's the audience reaction? Right? And so sometimes there's a the audience is so in tune with what you're saying. They'll laugh at everything you're saying, and it's just golden. Now don't get me wrong. That's one out of a hundred times. But that first time, that was that. Okay? Oh, wow.

Jeff Dwoskin [00:24:25]:
So you're not gonna get that the second time. And normally, I wouldn't care, but it's like, this was for TV. Right? So Yeah. Yeah. This is my big break. I went no I could have been a contender. But so that was that. That was it.

Jeff Dwoskin [00:24:38]:
So it was it was a real it was a real bummer. But, but it was good. Thanks for Yeah. Yeah. Yeah. Bringing that up.

Chris Stone [00:24:47]:
No. Listen. This is what happens. I mean, listen, I you know, Google juice, Jeff Dwoskin stand up, and that that's the first one that came up, you know. So, hey, listen. There's you know, the Internet writes in ink, and and and I you know, I think it was I think it's good to just kinda let let people know, like and I watched some. I'm not gonna lie. I watched some of your stand up, and it is it is funny.

Chris Stone [00:25:08]:
And and, you know, you you told a story about,

Jeff Dwoskin [00:25:11]:
your your,

Chris Stone [00:25:14]:
your wife's birth and, your water breaking. Your wife giving birth and her water breaking in the car, and so and and and I can't believe she had all that trouble while she was driving. And I

Jeff Dwoskin [00:25:25]:
was like, okay. Now then maybe he loves more than when someone repeats the joke back to them wrong, but thank you.

Chris Stone [00:25:32]:
Hey. We're learning so much.

Jeff Dwoskin [00:25:34]:
We're learning so much tonight. I'll tell I'll tell you.

Chris Stone [00:25:37]:
You reminded me of a

Jeff Dwoskin [00:25:38]:
different you you reminded me of a different story. So we were doing a a showcase, and one thing that's amazing to do, when you're, you know, doing comedy is if you can call back or reference something that the the whole audience had seen, it can be really, really hilarious. And so we were doing this, comedy competition. It was a great audience. And the guy before me, I don't know what planet this guy was coming from. Okay? But I tell you, it was crazy. And then next up, Jeff Dwaskin. Jeff Dwaskin walks up.

Jeff Dwoskin [00:26:18]:
I'm talk I walk out there, and I I made a joke about him. Okay? Like, oh, well, that explains. I won't say it because I I've in hindsight, it's not a good taste. But, like, when I make a joke and here's the thing. I make this joke, and when I tell you never before, never after did I get the biggest laugh in my life. I'm talking 300, four hundred people. I hit 400 out of 400. Okay? Like, that's how loud this laugh was.

Jeff Dwoskin [00:26:54]:
Really? Looking at my, and I'm like and I'm all in was there and as I'm taking this in thinking this is the biggest laugh I've ever gotten ever. And I'm just thinking to myself, I just myself. There is nothing I am about to say that is as fun as you are as possible. Oh, I

Jim Fuhs [00:27:19]:
was like, I'm done. Boom.

Jeff Dwoskin [00:27:22]:
It was worth it. It was worth it. It was worth it. But, you know, it was like one of those things. So

Chris Stone [00:27:27]:
Only downhill from here.

Jeff Dwoskin [00:27:30]:
Sorry. Oh, the stories are coming

Chris Stone [00:27:31]:
back now. No. No. This is this is great. This is great. So you have this show called Classic Conversations, and I think it's important to realize, like, you know, and and we spoke about this earlier. Jeff is the founder of something called Stampede Social and, is we're gonna we're gonna get into that. But I think it's important too to understand you're not just some software developer, who who said, I'm gonna solve the link in bio here.

Chris Stone [00:27:55]:
You're also a podcaster. And not just any podcaster, but somebody that has something like 300, maybe, interviews, ish? Yeah.

Jeff Dwoskin [00:28:05]:
A little over. Yeah. Yeah. For sure. Yeah. Yeah. Three And Episode three sixty four just dropped. We're live.

Jeff Dwoskin [00:28:11]:
I can say the actual number. Okay. Well, you know, you know, sometimes it'd be like, we're episode 300, and then it airs in three months. And it's like, he's on episode, like, 500. You know? Okay. Yeah. That's what I was saying. Live.

Jeff Dwoskin [00:28:24]:
So it's it's the magic of being live. Right?

Chris Stone [00:28:26]:
Yes. Yes. I'm so I'm sorry to date this. This will go on and live forever, this interview. So there could there I'm hoping that there's knows. We'll see. Yeah.

Jim Fuhs [00:28:34]:
How many how many more episodes will he

Jeff Dwoskin [00:28:36]:
have after today? Well, we're live. So if you you could listen you could start right now and listen to 364 episodes. If you start right now, it'll be 10:29.

Chris Stone [00:28:48]:
Yes. You could start now. Yes.

Jeff Dwoskin [00:28:50]:
You never listen to anything again.

Chris Stone [00:28:53]:
So classic conversations. Oh my god. My stomach hurts already. So classic conversations, you're having conversations with and this was the it's a brilliant idea, by the way. The funny thing is is if if you if you look at the the people that you're interviewing and you see their names, they're not necessarily like, when you read the name, you're like, oh, that's you know, you you immediately you come to mind it's a celebrity. It's not you know, when somebody sees Kim Kardashian, they know who that is or whatever. Right.

Jeff Dwoskin [00:29:27]:
Right. Right.

Chris Stone [00:29:27]:
Maybe a terrible example. Jim Fuse. So they know who that is. Right? But there are people that are being interviewed on your podcast and you see their name and you don't quite recognize it, but then you'll see the thumbnail image and you'll see the image and you're like, oh my gosh. I know who Ted Lange is. This is Isaac, the bartender from Love Boat. And you're like, Love Boat? I loved that show when I was a kid. And I think it's a I think it's a fantastic thing.

Chris Stone [00:29:54]:
And there's so many, you know, I don't I don't know the names of these people. Right? And then you just you you all of a sudden, they have these great interesting stories about the shows that they were, a part of. Do you have any favorites? I know it's really that's it's a difficult question, and I always hate that to be asked of me. So I decided to transfer the hate to you and allow you to to choose your favorite child or favorites. But anything that comes to mind, you know, recently or in the past where you said, okay, this was this was, you know, a really fun show.

Jeff Dwoskin [00:30:31]:
Yes. Yes. I Ted Neely, I think, is usually my go to answer for that, which is he was Jesus in Jesus Christ Superstar, the nineteen seventies movie.

Chris Stone [00:30:43]:
Yeah.

Jeff Dwoskin [00:30:45]:
I'm Jewish, so I never had seen the movie. I was familiar with the story, but, I've heard rumblings. But, callback. That's a callback. There's a Love it. This That's the callback. That's a callback. There's a

Chris Stone [00:31:11]:
Love it. This We're getting all the bases here. Yeah.

Jeff Dwoskin [00:31:13]:
We're hitting all the bases. The so, I mean, I watched the movie, and they were coming out with a, documentary on the movie as well. So I watched that. And there was, a scene in the documentary that we talked about before, we actually started taping, and we kind of bonded over this thing. And I I don't know. Just, you know, some people when you talk to them, it's like you knew him forever. I mean, I've never talked to him since. I'm not like you know what I mean? And, but that's how that one felt.

Jeff Dwoskin [00:31:46]:
I you mentioned you play bass earlier, and, I just had on for the second time, I think it was last week, John Billings. He's the bass player for the Monkees. And Oh, nice. And so I don't know. We just so clicked the first time. We stayed buddies, and then he came back because they just did a Mickey Dolan's life at the Troubadour album. So he came back and talked about he was the producer of that. And so but, you know, some people you can just have a good rapport with.

Jeff Dwoskin [00:32:15]:
Some, it's not. I don't when I do my thing, I do a lot of research, and but I don't write any questions. I know, like, things I wanna hit. Like, I'll I'll write out my notes and, you know, like, I'll write out notes and I'll highlight words. I just don't have that sitting there. And I know those those are the words that I topics that I want to make sure I cover. Best case scenario is when I'm talking and it just naturally everything kinda just comes into place. You know what I mean? Where I don't have to actually work that hard to, do anything because, like, I just go to wherever I need to go to.

Jeff Dwoskin [00:32:54]:
But I'd say those were fun. Ted Lange was a lot of fun. Kato Kaelin was a blast to talk to. I the the show the guest that I thought was, like, the one where I was like, okay. I think I made it now. It's in my head, at least, as a pop culture podcast is when I had Burt Ward on for episode 50. And then to do 50. But the second time, he asked to be on the show.

Jeff Dwoskin [00:33:23]:
So it was like, oh, okay. Because I don't tend to go back to the same people. There's a three peep have been on the show more than once. Billy Van Zant, who who probably falls under the name of people you don't know, but if you you would know his work. Chip Joe, Jackie, the joke man, Martling's been on a few times. Oh, yeah. We work we work together, so we kinda had a little bond there. And then, John Billings now.

Jeff Dwoskin [00:33:50]:
But, so yeah. I mean, so those those are the ones that are kinda, you know, I think the most fun, you know, it's like it depends on what they come to the table with. You know what I mean? Like, how much they're prepared just to be to have a conversation. I don't know what's happened in their life up until the hours that they spend with me. You know what I mean? So but I'd say most of the time, it's it's it's rare that sometimes, like, the only disappointment I get is like, oh, I thought we were gonna become best friends, and we don't. But, like, I But I don't That was the dream. I don't have time to become best friends with famous people.

Chris Stone [00:34:28]:
Yeah. It's kinda like be best friends with you by the end of this conversation, Jeff. So I'm I'm I'm working I think we are. I'm working

Jeff Dwoskin [00:34:34]:
on yeah. I think we're already So Yeah. It's it's a combination of, like, I'd like to reach out to people I'm interested in. Like, when I was obsessed with the Orville, the TV show, we reached out

Chris Stone [00:34:46]:
and we

Jeff Dwoskin [00:34:46]:
got a few of those folks on. So, I think my thing is that I'm not technically connected with anyone. Like, I don't I I get all my guests. You know what I mean? I do have some people that refer some people to me and some friends that, do friends that are no people and they'll send people my way or refer me. And occasionally, a guest will refer someone, which I think is a is a good honor. Yeah. And then, you know, but, you know, and most time, I found that the more I did, the easier it was to get, people to say yes.

Chris Stone [00:35:22]:
Right. Because people are like social proof. They're going, okay, this guy, this isn't just some schmuck in a in a Batman costume in his basement. He actually has a real Yeah. He's got a real thing going on. You know? And and, you know, like, this is so this is incredible because my assumption was, Jeff, that you had connections, you know? Like, I okay. Well, you're, you know, quote, unquote, show business. Right? And and so there was some sort of connection which allowed you to have these conversations.

Chris Stone [00:35:51]:
But you're in in a lot of cases, you're you're basically cold calling, you know, in in, you know, in the digital sense for for a lot of folks and maybe just trying to figure out who agents are or whatever for some people.

Jeff Dwoskin [00:36:04]:
I I figure 85% is that. I have a few PR, publicists that will hey. We're, you know, we're interested in having this person on the show, and then you get a lot of these. Please, everyone, beware of these people because I hope people because anytime I get an email, not from, like, a publicist from a person who would would send me someone who even if I said no, but would be a a logical person for me to consider. It's like, hey, Jeff, love Classic Conversations, would be loved to have Richard on. Richard is the number one real estate seller in all of Miami, Florida, and would love to tell your folks all about how to, you know, have a secondary stream of income about it. And, like, oh my god. Did he pay her to send this to me? Because there was no vetting at all.

Jeff Dwoskin [00:37:01]:
And then I had to be nice. Hey, Lucy. I'm sure Richard's amazing, but not for my show. You know what I mean? So

Chris Stone [00:37:11]:
Yeah. That kinda sucks. When when you start a podcast, you definitely get hit up, in, you know, in every way, shape, or form on every DMs, you know, possible with, you you know, a lot of things. And some of them turn out to be actual things, but, you know, you really don't have time sometimes to even start going through them if they're they're coming at you, like that. And, yeah, typically, they're they're not doing any research on their end. They're like, let me just cast the net as wide as I can and see if I get anybody to to hook and have my have my client on your show, and it just doesn't serve. So, I mean, the fact that you have such a such a ridiculously cool, niche and that you're able to continue to do that and not I mean, sellouts may be a bad word, but you're, like, you're so devoted to the audience that you have there. And that's really the testament to longevity in in the space is to be able to serve that audience.

Chris Stone [00:38:08]:
Because if all of a sudden you had somebody on there that really wasn't aligned with what you wanted to do on the show to serve the audience, you know, people are gone. Right.

Jeff Dwoskin [00:38:18]:
And, you know, I my show, the line in the sand, and I'm not saying I wouldn't cross this line, but it's not something I actively pursue is I don't do the the current publicity stuff. You know? Sure. I did I did one with, there was a show called dinner with the parents on FreeVee, but it was like but what I said was I look. I'm not asking them about their character and stuff like that. I go, if I can actually interview them, then we can talk about the new show, you know, as part of it, but I want to actually interview these people. I need an hour. You know, not not one of those, I spent three minutes with Sylvester Stallone, so I put him on my website. Right.

Jeff Dwoskin [00:39:00]:
Because you got you got to ask him one question because Tulsa Kings two was coming out or something like that isn't, you know, that isn't like what I mean, that's fine, and people do it's it's a thing, but it's like, one, I'd wanna get paid to do that. You know? I mean, if I if you're treating me as as a a real publicity stop for your literal current project to promote it. Mhmm. And then, you know, especially if I have to turn it around quick or something like that. But it's like, if I can't spend time with someone, I don't consider it that I've met them. You know what I mean? I can I I'm you can see my wall behind me? Like, those are all people I've met and got their autograph, but I wouldn't say I met them. I met them for fifteen seconds. You know what I mean? Yeah.

Jeff Dwoskin [00:39:38]:
I paid them. It was a paid transaction. I paid Henry Winkler, though. He was a delight to get him to say I was cool as the picture of the fonts.

Chris Stone [00:39:46]:
Hey. Hey.

Jeff Dwoskin [00:39:47]:
And, but, you know, but if I can spend an hour with Bert Ward or two hours with Bert Ward, you know what I mean? And, like and the second time I spent it I said to him, I send his public these are the topics we talked about the first time. We're not talking about them again. So we're gonna cover new stuff. It needed to be a different hour. Oh. Yeah. So, Jeff, what?

Jim Fuhs [00:40:08]:
Did you start Social Stampede as a way to promote your podcast? I mean, what what really brought that about? Because you've got a good sized YouTube channel, you've been doing 364, soon to be 365 episodes of, of your podcast. What what really got you started in that?

Jeff Dwoskin [00:40:29]:
Stampede Social, it started started a little bit ago in a different carnation incarnation with on Twitter. So part of the story is that we used to have this huge community on Twitter, 50,000 plus spokes, and we would play hashtag games. It was called hashtag roundup. And it there was a time from 02/2015 to 02/2020. Like, at any given time, three to four of the organic trends in United States were driven by my app that I built and, our community. And we had a the community was a series of games every 90, a different you know, marriage in four words or, you know, room technology, you know, with one letter or something like that, whatever it is. Say wordplay games. And so that was for a long time.

Jeff Dwoskin [00:41:20]:
And then as Twitter started, going a little crazy, yeah, we evolved away from Twitter. We started we originally created some technology on Twitter, but we ended up bailing a year before we would have had to have bailed anyway when Elon started charging 40,000 a month instead of 0 for the APIs. And so we had already transitioned. I was working at Little Caesars, in their in their digital side, and then was recruited over into their marketing side. And so we adapted and pivoted the technology to a full suite of tools for Instagram and Facebook. There's and then Facebook is part of that as well. And so social media ROI delivered. So there's a whole bunch of great stuff on there.

Jeff Dwoskin [00:42:11]:
And so the the idea I didn't create Stampede Social to promote my podcast, but being a creator myself, I have this. And then working with influencers, at Stampede Social coming at it from agency point of view and personal point of view, I was able to kind of have a real understanding of the gaps and what we all want to do and what we need to do and how we wish it worked. And so we started developing a suite of tools for Instagram and Facebook for Instagram at DM automation. So you know, don't send people to your link in bio, comment below, get a DM. And then we we built in some really cool attribution data layers so that it's not just about sending the link and doing the DM automation, but you can actually track back the full attribution down to the person that requested it, not just that it came from Instagram. Post level giveaways, we have a unique way of collecting the comments for every post in real and live event on Instagram, so that allows us to give you the ability to analyze comments in a particular post, and that can give you ideas on how to create other content in the same kind of vein as that. And then also do giveaways because we can help you then do, pick winners to create a winners list from a post. And you can track you can track, user fan content.

Jeff Dwoskin [00:43:43]:
So if you were talking about a particular product and you're like, hey. When you do get this, you know, do hashtag Amazon and tag at deal casters, you know, whatever your Instagram specifically is, and it'll pull all those in. And then you can you have a database of those, and you can reply to those people and acknowledge them. And then we're able to kinda create top fan reports based on this, you know, who's really engaging with you. But we also wanted to make it real simple and easy to use. So, you know, some of the other softwares out there are very complex, a lot of flow that you have to do. In some cases, you know, there's entire companies built to help you work with those other companies. And, like Yeah.

Jeff Dwoskin [00:44:26]:
Right. So we wouldn't we didn't want any of that. And so we kind of created because that's my background, you know, is product. And and that's where it kind of all comes full circle is sort of, like, is creating products that work with, the end user in mind and and be able to give you all the detailed insights and do competitive reports and give you an advantage over your competitors. So I like Richard. He keeps giving us more likes. They, and and so, you know, it's like, he's really keeping me going. I would have liked Yeah.

Chris Stone [00:45:01]:
He's giving

Jeff Dwoskin [00:45:02]:
you Teeter laughs, man. I would have teeter laughed. He would have left earlier. That's right. The thank you, Richard. But yeah. So, I mean, so that's, I mean, that's generally the gist of it. It's to help people, you know, with something that they need to sell or, you know, pod from a podcast point of view, hey, go DM me on Facebook or Instagram instead of having them remember long URLs, you know, so there's a million, like, little nuances that kind of go into it that make it yeah.

Jeff Dwoskin [00:45:34]:
Make up this whole platform.

Chris Stone [00:45:37]:
Okay. So, if for my squirrel brain, I, you know so if I'm if I post a clip from from tonight's episode onto Instagram, and I'm a, a Stampede social, subscriber, I would say, you know, Jeff dropped the wisdom about, you know, how to, integrate, you know, the the comedic mind in doing podcast. And we have a clip, just an example off the top of my head. If you want the full episode, reply with you know, go into the comments and say, you know, any word. Does it need to be a hashtag?

Jeff Dwoskin [00:46:19]:
No. Does that It can be. No.

Chris Stone [00:46:21]:
It could be.

Jeff Dwoskin [00:46:22]:
Do you do

Chris Stone [00:46:23]:
you do you recommend that somebody uses a hashtag or not?

Jeff Dwoskin [00:46:26]:
If you smush the way that technology works, if if you wanna get in the weeds for one second, is you can have a word like comedy, Mhmm. Or you could do, two words, Jeff comedy, which you wouldn't do because that doesn't make sense, but my improv skills are lacking right now. And, and, or if you wanted to do, like, where you smoosh words together Sure. Then you can use the hashtag because I think people Right. They see the hashtag, they read it. But if they forget the hashtag, that's okay.

Chris Stone [00:46:56]:
Got it. And so let's just let's just say episode, the word episode. Right? And so people are like, well, I want this whole episode, and they don't you don't put the word link in bio because nobody get nobody does that. Right? And you can't put a link in in these, in these posts. So, if somebody types in an episode, I get a notification, and it says this, this person did that. But it's automated on your end to deliver what you are saying they should get, and it goes into their DMs and gives them a link to where you want them to go. Do I have that right?

Jeff Dwoskin [00:47:31]:
Right. Yeah. So I would say something like EP one thirty or whatever episode it is, or comedy. Jeff talked to, you know, about comedy, you know, something a keyword that kinda is more specific to maybe what you talked about, but Yep. Episode one twenty. They type in they comment episode one twenty, and within couple seconds, they get a link from you where they can they can click that link and go to it. The real benefit to it is well, I mean, I'm sure in your head, you can think of, like, a bunch of benefits. But, like, the one of the kinda key things that I think gets overlooked is we're not all ready to digest the content that we accidentally discover.

Jeff Dwoskin [00:48:19]:
Right? So somebody slipping through Instagram, and they see, oh, I like deal casters. Oh, they talked to Jeff Dauoskin. How did they get him? And and so, the, I this I this is probably must listen to podcasting. And so, I'll comment episode one thirty. But, I mean, I'm about to run out to, you know, whatever, you know, dinner or something. Right? So I don't have forty five minutes to listen to a podcast.

Chris Stone [00:48:53]:
But we're going for three hours, but go ahead.

Jeff Dwoskin [00:48:55]:
So, I mean, so one thing is, like, you could think to yourself, like, I'll go back. But then your brain doesn't remember later. Where was that? I don't remember. And, like and if it's a if you do it in stories, which this works in stories, so you get them to comment, don't use the URL sticker, which I know we all fell in love with when they rolled it out, but the problem is the same problem. You don't wanna be one of 50 open tabs on their phone because I'm sure if you're like me, at some point, those 50 tabs just get arbitrarily closed. Right? Yeah. And so but if you can get into the DM, two things happen. One is I know where it is because it's in the DM.

Jeff Dwoskin [00:49:33]:
So even if I forget it was deal casters, it was deal something, deal of the century. What? I can't remember. But, you know, it'll be there. And so and then, and also then I can click on it later when I want to. So it's because it's there. And then I'm more likely to click on it more times because now I can kind of listen to it. And if I'm not ready, I'll go back to it and click it again, that kind of thing. And so yeah.

Jeff Dwoskin [00:49:59]:
So, I mean, so that's kind of the the whole idea. It's like, get it somewhere where you're there when they are ready for it, they can do it. I mean, sure. If they're ready to listen to it right then, great. But you know what I mean? Well, most of us aren't. Right?

Chris Stone [00:50:11]:
That's the

Jeff Dwoskin [00:50:11]:
reality of it. Yeah. And so that's kind of the the key thing. Get in the DM, then you can also follow-up with them. I mean, you know, you probably have an automation that would be like, how amazing was Jeff? And, That sounds great. And I know I drive that's called just digging and digging, just not letting go and just keep going. So nothing's funny anymore. So, you know, but you can follow-up with them and say, hey.

Jeff Dwoskin [00:50:43]:
Did you enjoy the episode? That kind of thing. So now they're in a place where you can, create that conversation. When I speak, like, when I spoke at Podfest, I used the QR code that is in the Stay on Pete social dashboard that opens up my Instagram DM, and then I set up a campaign. And then that way, the people in the audience that wanna engage with me send me a DM that now they don't even have to click the link because they're in my DM. I can follow-up with them after the show because I know the intent. If they just gone to my website, I would have no idea. No idea. Right.

Chris Stone [00:51:18]:
Okay. Yeah. Now now it's coming now okay. So can you put, you know, information to tell somebody in a story to make that comment in the story? Because I know when you're watching a story, you can you can type something on a story. Right? You can like it. So are you able to No.

Jeff Dwoskin [00:51:34]:
Yeah. You can comment on a story. Yeah. Comment on Facebook or Instagram story.

Chris Stone [00:51:38]:
You could do the same thing with Stampede and have that have that as active like a post.

Jeff Dwoskin [00:51:44]:
It's automatic. Yeah. When you set up a campaign, you can create call to actions. It'll trigger against an Instagram or Facebook story. Send me a direct message. Send me a direct DM. Comment on a post, a reel, or Instagram live event. You can go live and do it as well.

Jeff Dwoskin [00:51:58]:
So you can go live on Instagram, comment, whatever. You can say, mar m a r 25. So it's they can get a link to whatever Amazon stuff, you know, that page that has all the Amazon talking about or whatever. Oh, yeah. Or you could send them a link

Jim Fuhs [00:52:16]:
to the product or something like that. Right?

Jeff Dwoskin [00:52:21]:
Yeah. So you can put you so you can put any link you want in. It could be your affiliate links, anything. It doesn't it doesn't matter. Right. So, Jeff, do you guys have what what are some

Jim Fuhs [00:52:31]:
of the new things you're maybe looking at adding to, Stampede Social?

Jeff Dwoskin [00:52:36]:
We're right now, we're a little bit focused on, admittedly, as customer base grows, we have to kinda think about some customer service things just to put in place to to help it scale, so it doesn't overload us. Those are the minor things that have no interest to the customers, but you still get it. But, the, we're creating taking a lot of the reports and creating, AI HTML versions of them that actually explain it. So it goes beyond just here's the cool raw data, so which is some people might love and 95% of people want something more spoon fed to them, which is the category I fall in, which is why I'm a big advocate of it. And and so you know? And then, you know, just some additional kinda minor features here and there that, you know, at some point we got let you let it settle in, you know, it probably before I kinda do anything major, but we have a couple other platforms we're looking at and just waiting for some approvals, and some additional features, just to make the stuff that already exists, add some more flexibility to it.

Chris Stone [00:53:48]:
So, you talked a little bit about doing, you know, sweepstakes or contests or or promotions with it. You know, what does that what does that look like in terms of, like, if if let's just say, Jim and I were, were wanting to do a a Shure microphone, giveaway on May, you know, a Star Wars SM 58, that you can't stand up and use in a podcast. You have to use a real podcast microphone. Is so how would that work within in Stampede to, to make that available to, to the Dealcasters people?

Jeff Dwoskin [00:54:26]:
So there's a bunch of good blogs on our thing as well that cover some giveaways. You don't have to click, Joe. I'm just letting you know. But, like, I think I spent a little bit spending a lot of time on the blogs. So there's a lot actually, one of our biggest blogs is some legal stuff you need to know. So just know this that I

Chris Stone [00:54:45]:
That's some sexy that's a sexy segue. There's nothing but, like, legal content to make the clicks go like this, man. Well Let's go.

Jeff Dwoskin [00:54:52]:
Here's the thing. Here's the thing. I'm not a lawyer. Okay? So anything I'm about to tell you, just know I'm not a lawyer. And but I did work in the promotion industry for six years. Okay? And so did, Robin, my cofounder. And so I understand it, and I know the direction you need to go in. So if you're a big brand or anything like that, you should always have your legal team develop a set of rules and have abbreviated rules, and you have to say Instagram's not part of it and stuff like that.

Jeff Dwoskin [00:55:22]:
The reason even a small creator or anyone who maybe doesn't if you choose to believe that you're not gonna become after legally, let me put it that way, you should still at least fake a set of abbreviated rules. So that and why? Because one, you want to say at least, you know, over 18, USA only, if that's the country you choose. And the reason I say USA only is important and, you have to follow us, that kinda stuff, is, if you're ordering digitally on Amazon, that may not matter. But, if you're shipping something, that can cost a lot a lot of money to send it to another country, so you wanna kinda just, protect yourself when you do stuff like that. But so that aside, so talk to your lawyers. But, like, sorry. I I when I was a little Caesar, it's like it was my job to interface with the lawyers. That did not make me the most popular person.

Jeff Dwoskin [00:56:25]:
That's good times. Yeah. But, but I learned a lot. But that still didn't make me a lawyer. I mean, unlike I mean, if I was on the TV show Suits, it would make me a lawyer, but, like, but in real life, it does not. And so there's two types of giveaways or promotions you can do. One is you can use the DM automation, and you can say comment below, and I'll send you a registration form, and that's how you enter. Right? So k.

Jeff Dwoskin [00:56:52]:
The reason you would do that where you put something on your website and you collect information is your goal is you wanna get a email email opt in. And but you may wanna also get other don't get into the trap where you're collecting emails and DMs and stuff because you really want first name, last name also. And there's only so much personal identifiable information, PII, that you wanna really start in DMs. Okay? So, but on a form that you're collecting and, you know, with the secure form that you're collecting, you can ask for that. You can then also ask them other stuff. How often do you buy from Amazon? You know? Or do you know do you like little things like that? Just ask them. You can make them optional, but, you know, for so you can start to really understand your audience a bit in terms of asking them these questions.

Chris Stone [00:57:41]:
What's your favorite yacht rock artist? That's another thing we wanna know.

Jeff Dwoskin [00:57:44]:
Yacht Rock. I I if you go to my classic conversations tee public store, I made a yacht rock shirt. And so, yeah.

Chris Stone [00:57:52]:
Who's better? Toto or Loggins and Messina?

Jeff Dwoskin [00:57:55]:
I mean, that's that's like choosing one child over another. Yeah. They're both the nominee. This is

Chris Stone [00:58:00]:
the second time I've done this, man. What can I need to stop?

Jeff Dwoskin [00:58:05]:
But the others have a, giveaway you can do on Instagram. And I'm not saying one's better than the other. I'm saying Mhmm. Depending on your objectives. One, you can mix them up and do different ones at different times is post level giveaways. Right? So, the problem with post level giveaways is that in general, let's say you had a thousand comments on a post. There's no good way to get to those posts. Maybe you can get in that can do something.

Jeff Dwoskin [00:58:30]:
There's some apps out there that'll randomly pick one name, but I'll tell you, like, that's not a legit that's not really a great way If you're ever legally challenged to say, well, use this app and around this name. So the stampede social because we collect all the comments. We have the winner selection tool built in. I I should say we have a feature you could use as a winner selection tool. It has all the features. And and and, but no. But so you then when winners, post level giveaway, you say, hey. Comment below and here you can do whatever you want.

Jeff Dwoskin [00:59:11]:
Like, comment below, soccer ball emoji or three fire emojis, or you don't have to require anything. You could say, Ecamm did one. They're like, tell us all what how you feel about this hotspot, video camera, and they people talked about it that way. You know? And so every one of those comments It just adds a catch.

Chris Stone [00:59:31]:
Yeah. Okay.

Jeff Dwoskin [00:59:31]:
And so then you can say you could only enter one time or you could say you could enter five times or as many as you want. You know? And then when you hit shuffle, it'll dedupe it and randomize it five times for you and basically give you what you could use as a top down, winner selection, list. And so that's, you know, that's, you know, so then it's all built in. And then the other cool thing is since I mentioned ECAM, which I think we're all friends above. And,

Chris Stone [01:00:01]:
it's tonight's show.

Jeff Dwoskin [01:00:03]:
Yeah. ECAM is awesome. And so I'm part of ECAM fam with all of you. I'd say it's about part of the fam. We're part of the fam. And so, when these comments come in, like, it's specifically in, like, the that Ecamm example because they were all talking about the robot, the video camera, you could then hit the button that says AI comment analysis, and it'll analyze all those comments. You could download. And so it gives you kind of a little report back on those.

Jeff Dwoskin [01:00:31]:
So which is cool. And then you could give that to your customer or finesse it or do whatever you want with it. But it's a interesting, it's an interesting new data source. So

Chris Stone [01:00:43]:
Yeah. So, Jim, we could do that, and I could just you know, when he talked about finessing, I can pull out all the comments that talked about my hair. I can pull those out because, sure, I mean, you know, they don't they don't need to hear about that. And it's and it's embarrassing.

Jeff Dwoskin [01:00:55]:
No one needs to hear about that. No.

Chris Stone [01:00:57]:
No one does. No one does. Jeff, I can't believe that this has flown by, and we're we've we've gone over time, and that means you win the prize of of being, best guest in the world and, at least tonight. And I appreciate it, man. This has been this has been the most fun show, I think, I've, I've done, you know, in the in the show in the amount of shows. And this is our first show. So thank you, for for being a part of our inaugural episode. No.

Chris Stone [01:01:28]:
But this is, this is great. And for those that are just listening and, you know, not watching for whatever reason, go to stampede.social to check this thing out. This is, this is killer. All of the information, they have multiple different plans, monthly, annual. A lot of stuff I learned today during this episode that I did not know about that I thought was, okay, this is just a thing where you're gonna make a comment and then you're gonna be able to get in their DMs. They have a lot of stuff under the hood here to, to do that. And, of course, check out Classic Conversations. This is, this is really, it's really a fun this this has gotta be like a a you know, I know it's a it's a big enough show to where it you know, obviously, the the the channel's monetized and you've got, you know, some other stuff, but it's gotta be a great passion project for you as well.

Chris Stone [01:02:21]:
Right, Joe?

Jeff Dwoskin [01:02:23]:
Yeah. I love it. I love it. And so and I've, I've been getting into putting up the video versions as well. I I resisted for a long time, but, if you I'm assuming the yacht rock was maybe did you see the post I made the other day on Instagram? On, LinkedIn, I mean. So there was, you want if you got one sec, I can tell you, like, a story. So, you know, like, everyone's like, the big controversy is do we do video podcasts. Right?

Chris Stone [01:02:54]:
And Is that a controversy? Yeah. Yeah. Okay.

Jeff Dwoskin [01:02:56]:
You know, at a gym knows. Gym knows what I'm talking about. And so, well, everyone's like you and so in the Yacht Rock documentary on Max, which I highly recommend to everyone, if you love Yacht Rock or even if you don't, because you should. There's nothing about Yacht Rock that I think one should not like. I mean, it's What

Chris Stone [01:03:14]:
did Yacht Rock do to you? For you to beat

Jeff Dwoskin [01:03:16]:
Yacht Rock? Is amazing. In the Yacht Rock documentary, thank you, Richard, is, I do wanna say, like, if you wanna check out Stampede social, Stampede.social, you can use, the promo code d c three zero, d c 30. So that's a you actually get thirty seven free days because the first seven days were free anyway. It's free trial, and then you get your first month. This is what Wow.

Chris Stone [01:03:46]:
Really that is. Nice.

Jeff Dwoskin [01:03:50]:
And the show and and so in the Iraq, they talk about like, when MTV was coming around, that the stars that adapted to video and MTV were the ones that flourished and kept going, and the ones that didn't eventually kind of faded away or had a really rough run at it. And I was watching it, and I'm like, oh, that's exactly what's happening right now in this in our podcast world where we're talking about, do we move to video? You know, it's like, because it's like right at that early stage of do you do it, though? I still think that oh, this is a whole different podcast. Sorry. Okay. I know you guys are No.

Chris Stone [01:04:32]:
I love I love the analogy.

Jim Fuhs [01:04:33]:
No. But it's making me think of the song, video killed the radio star.

Jeff Dwoskin [01:04:37]:
Right. And so I posted about that and, like, you know, it's like, yeah, I think you need to be. But I think the misnomer is you need to be on YouTube. It doesn't necessarily have to be video. I have some huge episodes that are just the audio with an image, one single image. And I mean, they had, for me at least, a lot of of listens. You know what I mean? Like the one from Holly from Lost in Space, you know, Kathy Coleman, if you're familiar with that seventies classic, you know, that is like 1,500 listens. It's it's there's no video.

Jeff Dwoskin [01:05:11]:
I can't even put the video up because it was a phoner. And so it's like, you know, it doesn't even exist. And so, you know, so I think I think when people say they they watch or not watch, I think what people who aren't in that young category aren't understanding is people use YouTube. It doesn't mean they're watching. They're listening. And so just we assume because there's a visual that you have to say they're watching, and I don't know that that's true. So

Chris Stone [01:05:40]:
Yeah. I think, you had good content there, and you got some Google juice with with the names and and probably what you titled the show, of. And I I just feel like, at this point, what's the excuse for not turning on the webcams or or whatever and at least having something that's video appropriate as opposed to maybe just a still image or a squiggly line, over it. And I do think, like, at this point, you know, YouTube is probably not you know, there's so much other video oriented content in in in podcasting. Those are the ones that the algorithm is is favoring over the ones that are just, hey. Here's my audio podcast and, you know, on my podcast host, if I just hit a button, it shows up on my YouTube channel with a graphic. It's like, I I don't think those are getting the algorithm's really treating them like real video content.

Jeff Dwoskin [01:06:35]:
Right.

Chris Stone [01:06:35]:
They're they're and and so, yeah. I but are you are you gonna get completely forgotten? You know, at this point, it it just start now is really just kinda what you're doing. Again, like you, you're just like, hey. I'm I'm doing the video thing. You don't have to, like, oh my gosh. I have to put 300 episodes of video. You know, just just Yeah. Not going back.

Jeff Dwoskin [01:06:57]:
Get it up. Yeah. I mean but I figure if, like, if ever, like, I wanted to maintain consistency and let's say, like, I was videoing something and the that person's video didn't work, I could just put up a different an older episode of the video that I hadn't put up before. Right? I mean, you could do that. My my my hesitation wasn't that I didn't wanna do video. It was that Mhmm. I think the listening experience is different from an audio podcast in a in a video podcast.

Chris Stone [01:07:28]:
I agree.

Jeff Dwoskin [01:07:29]:
Yep. And so, yeah, I didn't have time to edit two different versions of the same podcast, and then I've just started making time, I guess. But, you know, but you edit I added differently on I treat it more with a live mentality when I'm doing the video. And so if if I were if we the dog ran in right now and barked, In the audio version, that would have been cut out. You would never know that happened. But if you're watching, there's something about, oh, that happened, but you don't have the visual if you're just listening. Right? Oh, there's David Zucker. So I I I tried to scratch my nose for a second.

Jeff Dwoskin [01:08:10]:
So David, Zucker is, Zaz. He was the director who if you love comedy, you probably owe him a thank you. He was the original Airplane, Naked Gun, the TV show Police Squad, Ruthless People, Scary Movie three. Scary Movie four. Yep. Stop calling me Shirley. Exactly. And, and so he was one of those where I emailed him and I'm like, he'll know.

Jeff Dwoskin [01:08:33]:
You know? He comes back. He goes, yeah. Sure. I'll be on your podcast. I'm like, what? Yeah. You look very happy

Chris Stone [01:08:41]:
in this video, Jeff. You look very happy to be interviewing. Much happier than being on our show, actually, for whatever reason. I mean, I think.

Jeff Dwoskin [01:08:49]:
It's a it's a tight it's a tight, first place, second place. But, okay. Okay. Good. No. Zucker was hilarious. Very subtly funny. Like, and, yeah, no.

Jeff Dwoskin [01:09:00]:
I I enjoyed that conversation a lot. And, like, I get to read, like, a book, like, that book that's right there. Like Mhmm. Like, when I read a book, if I say I love the book, they're not paying they a lot of times I get the book myself or something like that, and I'll read it. Oh, yeah. I really enjoy it. But, but if you like, that's a great book. Surely you can't be serious.

Jeff Dwoskin [01:09:20]:
But But yeah, to me, like, Zaz is like, you know, David Zucker, like, I mean, some of my favorite comedies of all time that he created.

Chris Stone [01:09:29]:
So And clear he's a he's he must be a Guinness fan. I mean, look at that background. He's got like, that must be his bar in the basement or something. He's got the Guinness sign behind him. Students he was pro was he drunk when you were interviewing him? Or, like, what's what's going on?

Jeff Dwoskin [01:09:43]:
No. He was so I'm kidding. He was super cool. And, like,

Chris Stone [01:09:47]:
This is a great interview.

Jeff Dwoskin [01:09:48]:
Yeah. It was, it was a lot fun. It's, like, it it's funny. Like, you know, that that YouTube video did not take off. And I was like and I've been trying to, like, promote it during, like, oh, YouTube says this is the most active time and you should do this. And I'm like, I I used to just release it at midnight when the podcast would get released, but then YouTube said, this is how many people are on your on your channel, the of your fans. None for four hours. Right? So then I'm like, oh, with their When

Chris Stone [01:10:20]:
they log in, it'll be there. Right? You log in, it'll it'll be in their feet.

Jeff Dwoskin [01:10:24]:
That's what I'm gonna go back to because, like, I I released that one. It's supposedly the heights of my fandom. And I was like I have, like, six views. And then I tell you what I'll tell you what thing does work on YouTube is if you see somebody not getting traction, go change the thumbnail and the title. Yeah. So I changed the thumbnail and title, like, shout out 50. So the other thing that's frustrating is how could YouTube know what my video is for twenty four hours, which they say, digest it, love it. Here's a good you know? And show it to 6,000 people.

Jeff Dwoskin [01:10:58]:
They say they claim they showed it to 6,000 people, and 40 of you 40 of you decided to watch it for I mean, what? Three seconds is a is a is a click. Right? I mean, like, it's

Chris Stone [01:11:10]:
Yeah.

Jeff Dwoskin [01:11:11]:
5,950 of you that no. YouTube recommended this, but we're gonna hard pass. I'm one of the greatest comedy directors of all time. We're not even gonna give it five seconds. And I was just like, how is this even possible? Why do you hate me? Why do you hate me? Yeah.

Chris Stone [01:11:30]:
But it is true. It's like, there's so much of it is about the thumbnail and the title. It really is. And it it it breaks my heart a little bit, a little, you know, because, like, for you, like, this was you're obviously extremely passionate about it. But, you know, unfortunately, you're gonna have to, like, find some, you know, three letter word to put on there and, like, make a duck face, you know, find find the spot where David Zucker was making yeah. Yeah. And void you know, just like, you know, just like we have right here. Yeah.

Chris Stone [01:12:00]:
Do that. Make that look right there. And then all of a sudden, you know, you're you're you're YouTube famous. But, you know, a lot of it has to do with that. And we've toyed around in a b thumbnails, before. But you can only do so much before it'll make you crazy too, you know. And, Yeah. Well, then Sometimes it comes later.

Chris Stone [01:12:18]:
You know?

Jeff Dwoskin [01:12:18]:
I did a George Foreman RIP short, forty five second short, and I just cranked out 3,000, views, like, over 3,000 views and a ton of followers. I picked up a ton of followers from it as well. Really? Yeah. None of which came for video, but, like, I I think as a creator, we also have to, you know, be willing to laugh at your numbers. So it's, you know, yeah, other things, you know, I hit, you know, but it's like, you know, it'd be nice if, I could get that extra 50¢ of, YouTube AdSense. Come on.

Chris Stone [01:12:59]:
Snake eyes.

Jeff Dwoskin [01:13:01]:
Alright. Oh, go ahead. I was gonna say, that's the other funny thing about everyone trying to convince people to do video on YouTube. Go ahead. Spend two hours making your video so you can make a dollar 12.

Chris Stone [01:13:19]:
Yep. Wait. That's all you made?

Jeff Dwoskin [01:13:21]:
Generous. I'm just saying, like, I mean, you

Chris Stone [01:13:23]:
made all our viewers.

Jeff Dwoskin [01:13:25]:
You have many views. Yep.

Chris Stone [01:13:27]:
There goes both of our viewers after you said that.

Jeff Dwoskin [01:13:30]:
They're like,

Chris Stone [01:13:30]:
oh, man. This doesn't make any money.

Jeff Dwoskin [01:13:32]:
Well, YouTube. It's YouTube. You know, we're all trying to figure it out. One thing pops, one thing doesn't. Yeah. I like to make fun of that. Keeps me humbled.

Chris Stone [01:13:42]:
Awesome. Jeff, this has been great. Thank you, for, man, making our show better today and a lot funnier. The show, like, from Jim, from this point forward, it'll never be as funny as this episode. So, like That's true. Yeah. We're gonna have to try to get a little bit more funny. Maybe I can tickle you or something during the show.

Jeff Dwoskin [01:14:01]:
So Or maybe Jeff can give us a

Jim Fuhs [01:14:02]:
class on comedy and one of us will come out.

Chris Stone [01:14:04]:
A good call.

Jeff Dwoskin [01:14:05]:
That's a maybe that could be my lead magnet, and I can get rich. There you go.

Chris Stone [01:14:12]:
Comedic podcast classes coming soon from stampede.social. Ladies and gentlemen, thank you for, for tuning in. Jeff Dwoskin, all of his links are in the show notes. So go down there, click on all the stuff, and of course, it's stampede.social. And as always, don't fear the gear.

Jim Fuhs [01:14:31]:
Thanks for listening to Dealcasters. Congratulations. You've taken another step forward in your content creation journey. Please don't forget to hit the subscribe or or follow button here in your favorite podcast player so you can be reminded every time we drop an episode. We love hearing from our listeners and viewers.

Jeff Dwoskin [01:14:49]:
And if you're wanting

Chris Stone [01:14:50]:
to watch our shows live on Amazon, feel free to follow Deal Casters Live as well at dealcasters.live. Follow us on Twitter or subscribe to our YouTube channel where we also included added content that you cannot find

Jim Fuhs [01:15:06]:
anywhere else. If you have questions about this episode or have something you want us to review, you can also email us at dealcasters@dealcasters.live. Thanks again for listening, and you know the deal. Don't fear the deal.