Jan. 15, 2025

Get Noticed With Video: Serve, Stream, and Stand Out with Tanya Smith

We chat with one of our favorite people on the planet: Tanya Smith, the founder of Get Noticed with Video and host of Stream Like a Boss® TV. Tanya shares her BOSS formula for turning “crickets” into clients through consistent, high-impact livestreams. With nearly 20 years of experience in digital marketing, Tanya will reveal how service providers can harness the power of video to engage their audience, build authority, and convert viewers into paying clients. Whether you’re a podcaster, coach, consultant, livestreamer or small business owner, you won’t want to miss these killer strategies!

🔗 **Engage with Tanya Smith**

✅  Website: https://www.streamlikeaboss.tv/ 

✅  LinkedIn: https://www.linkedin.com/in/videocoachtanya/ 

✅  Instagram: https://www.instagram.com/videocoachtanya 

✅  YouTube: https://www.youtube.com/@tanyasmith 

✅  TikTok: https://www.tiktok.com/@videocoachtanya 

✅  Facebook: https://www.facebook.com/videocoachtanya 

 

 

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Chapters

00:00 - Tanya Smith has a Spirit Of Excellence

04:43 - Experimentation is key to discovering brand mastery.

14:41 - Create space for what truly belongs.

19:38 - Setting boundaries is vital for role modeling.

21:59 - Balancing personal vulnerability with family priorities.

29:08 - Deciding on live streaming during husband's chemo.

30:43 - How Live streaming transformed Tanya Smith's business and life.

38:10 - Leadership requires doing what you ask others.

43:26 - Create content aligned with offers for engagement.

51:09 - Know your worth; others will value it.

53:00 - Future in AI and streaming innovations discussed.

Transcript

Chris Stone [00:00:01]:
You will have to get ready to boss up your video game because Tanya Smith is the ultimate video coach for all you service based entrepreneurs and content creators, teaching you how to stand out, serve more, and sell more using her powerful live streaming strategies on all of the tubes. Let's welcome to the deal caster stage, the amazing Tanya Smith. Thank you for joining us.

Tanya Smith [00:00:29]:
You guys No photo. Be cracking up. Just, I mean, just in the first few seconds. So this is gonna be fun. Listen, if

Chris Stone [00:00:38]:
you're if you're a live streamer and you're, and you're doing this thing like like like you're doing, if you're not having fun, what are we doing? Right? Right. Yep. It's true.

Jim Fuhs [00:00:50]:
You know,

Chris Stone [00:00:50]:
Tanya, I, and I've told you this. This isn't this isn't some surprise. You're you're one of the shows that when I first hit the show and I started watching it, what hit me immediately was your excellence, your spirit of excellence. Okay. I can tell that this wasn't you're not winging this. Right? This is someone that knew what they were doing, but didn't show like they were just like a super expert because it was like I decided I would chime in and maybe ask a question. You know? I decided I would maybe chime in and make a comment about how cool the purple microphone was or, you know, it may be just a response to something that was happening that I was actually learning. And then all of a sudden, I'm being, like, identified in this community of people alongside of these other people, like Talk Virtual who's who's here and and Nina and all these people.

Chris Stone [00:01:44]:
And I felt like I was immediately welcomed into this this community. And I just gotta say, like, it is though those kinds of things are not easy to do. And and when you when you have so many things going on like we do right now, to pull in communities and to be able to do things like teach and coach and do these things like you do is so difficult. When did you first identify, like, hey. I'm actually starting like, what was the moment that you had that you say, hey. I'm starting to feel like I have people around me, like a community. Like, these are my people.

Tanya Smith [00:02:26]:
Oh, goodness.

Chris Stone [00:02:29]:
I

Tanya Smith [00:02:29]:
don't know that there was a single moment, but I know that there was there were moments where I thought, I'm not sure if this is right for me. And then at some point, after going to going live to a dead audience, to crickets, I started realizing that if

Jim Fuhs [00:02:51]:
I didn't show up when I said I

Tanya Smith [00:02:53]:
was going to show up, there were people reaching out and asking why.

Chris Stone [00:02:58]:
Yeah.

Tanya Smith [00:02:59]:
And so then I made the mental shift that, okay. Hold on. I'm doing this not so much because I want people to be in the audience, and I want 10,000 followers, and I wanna go viral. I'm doing this because if I can reach that one person, if one person hears me and says, hey. That was helpful. That was gonna be the win for me. And so I started just being more consistent and showing up when I promised I would, and then I saw that there was a recurring audience, like, repetitive audience members, people that were coming back, and I thought, this is family. Like, this is community right here.

Jim Fuhs [00:03:38]:
Right.

Chris Stone [00:03:39]:
Wow. You know, it it's it's a mindset that I I still can't have. Like, right now, I there's people chiming in the chat, and I can't go quick enough to them, and we'll we'll get to you. And if folks, if you've got any questions for Tanya Smith, please put them in the chat with a queue in front of it. That way, we can identify those and pull those up, because it's not every day you get to have, an accomplished video live video coach who's about to take the stage at Podfest, which I wanna talk about. So if you have if you have questions, please, please put them in the chat. Identifying that one person. Like, how like, I it's so hard for me to do.

Chris Stone [00:04:20]:
Like, do you do you do you print out a picture of your of your of your avatar of the avatar that you're speaking to? Is that I mean, what what kind of process somebody that's starting out that really doesn't feel like they have someone yet? They know they want to speak to a person, like, but how do they go through that mindset so they can start addressing that and be consistent like you're talking about?

Tanya Smith [00:04:43]:
You know, a big part of it is that you have to experiment, so it's not like I magically knew exactly who I wanted to talk to initially. Right? I just knew that I had a message to share, and and what I like to talk about with people who are in this space of trying to understand and learn their brand is that there's really 3, maybe even 4 m's when it comes to your branding, and you're figuring these things out. So you're figuring out what's my mastery, and that's one of the toughest parts because a lot of us are so multitalented, and there's so many things we have our hands in, and we love all the things, but there's something that you really wanna be known for. There's some type of specialty or expertise. So the mastery, you're figuring that out. You're figuring out who is the market, so who am I talking to. When I share this mastery of mine, who is it that it can impact? And then you're thinking about your method, the method in which you're trying to actually communicate, and what's the message. Like, what's the main point that if I could just get this point across to that market, to that target audience, to that ideal person, to that one single person that I can make an impact on, what would that message be? What's the key theme? And as you continuing to really just put yourself on camera and talk, I think it comes over time.

Tanya Smith [00:06:09]:
I think you start to figure out the things that you love and the things that you don't love talking about. Right? And, eventually, at some point, it will come to you. I don't think it's a magical formula. I don't think you some people will know, but I honestly had to figure that out. It took me a minute, and then I started seeing a theme of certain types of people and trends that were running in the line of the folks that were showing up. And I realized, okay, for me, it's typically going to be coaches and other service providers. For me, it's gonna be typically people who are over 40, over 45. There was a certain group of people that I was drawing attention to.

Tanya Smith [00:06:49]:
I think it just it requires that you stand up and show up.

Chris Stone [00:06:53]:
Yeah. Yeah. And I think a lot of people talk about this showing up, and they they throw out consistency, and I they talk about how consistency is key. But it's not just about doing that particular rep. It's about improving a little bit every time you do it and learning from from that every time. Right? Yeah. Yeah. So It really is.

Chris Stone [00:07:17]:
So you're the the community you've built, the the, you know, the I I I I'm assuming it's like, you know, and I'm I'm I'm reading all this stuff. And it's like,

Jim Fuhs [00:07:28]:
I'm

Chris Stone [00:07:28]:
not for whatever reason, I'm not the I'm not the demo, you know, 50 year old middle aged dude or whatever, Jim. Sorry. We're not we're not the demo. But it's it's mostly women aged 35, 65. Right? Small business, service based businesses. I like to learn from anyone. Like, I can learn from, you know, sanitation engineers. I can learn from, you know, pest controllers.

Chris Stone [00:07:52]:
I actually started doing a pest control podcast, not myself, but producing 1. And you wouldn't believe the stuff that you can learn in terms of sales and marketing from these people. It's incredible. But, like, what I'm curious about is, did did you identify problems from that that group and then provide those solutions? And and maybe what are what are, you know, some of the the most often, you know, the the problems that you most often see from that demo?

Tanya Smith [00:08:21]:
So first of all, I am my client. Okay. It doesn't always work out that way, but for me, that's the way that it worked out. I had some of the same challenges. I had some of the same problems that a lot of other service providers were facing, and so for me, for instance, juggling a corporate role that I've been in now, instance, juggling a corporate role that I've been in now for 33 years plus doing coaching for 20 of those 33 years, that's kind of a unique situation to be in, but not only is it unique, it's also when I say unique, I mean, juggling them effectively is unique because it's hard to do. But the thing that was a running trend for many of the people who were coming into my space is that they too were struggling with time management. They were trying to figure out systems. They wanted to be more efficient.

Tanya Smith [00:09:11]:
They wanted to be more productive. They wanted time to spend with their families. When I think about my personal values, freedom of expression is 1 and time freedom is another one. A lot of the people who were coming into my space saw that I had solutions to those two problems, and they recognized, hey. I don't want to live for my business. I want my business to be a part of my life. Mhmm. But I don't wanna have to constantly be be in it all the time, and because of that, because I'm very, very specific about my values, I'm very centered, I know what is important to me, I think that starts to come out in what you talk about.

Tanya Smith [00:09:53]:
I think that starts to come out in your content and the way that you move and the people who really need to move or want to move that way were attracted to what I was talking about. So, yeah, there are definite, challenges that the folks that are in that demographic face, but to your point earlier, it's not about being exclusive. So I'm not saying Jim and and Chris can't hang out. I'm saying Oh, we

Chris Stone [00:10:20]:
can we can hang out?

Tanya Smith [00:10:21]:
You can hang you can hang all the time. Would be. Awesome. But what I'm saying is there is a limit there is a limited budget. Like, I am not Southwest Airlines, therefore, I do not have an unlimited marketing budget, but they probably don't either. And so when I'm positioning myself, there's 2 things I'm thinking about from a business standpoint is how where do I put my marketing dollars so I can be in front of people and plant a flag somewhere and they can find me versus me constantly chasing and throwing money at a problem? And then the second thing is what is my actual happy place? Like, what makes me happy? Who makes me happy when I'm around them, when I work with them? And so I was able to really kind of hone in on that simply because I put myself out there. When I first started, honestly, Chris and Jim, I was going off of the old the old saying that I learned from being a salesperson in a very well known cosmetic company that everyone with skin is your customer. Yeah.

Tanya Smith [00:11:27]:
And that is so that's a lie. Like, everyone's skin is I don't have an unlimited budget to go and market to everyone with skin.

Chris Stone [00:11:34]:
Mhmm.

Tanya Smith [00:11:35]:
So when I started shrinking that down and saying, okay. Let me get really clear. Let me target exactly who it is that I absolutely love working with, who I know I can help because of my personal set of filters and experiences and stories and knowledge that I choose to, you know, build on, if I can help that particular group, I'm gonna position in front of them and anybody else who loves that topic too and can benefit from it, they're welcome, but I'm not targeting everybody with skin. Does that make sense?

Chris Stone [00:12:07]:
It it does.

Jim Fuhs [00:12:08]:
And and, Tanya, I would I would say too that I think what you've done and what I think is so important is you've decided if I focus on building a community of people that I know, like, and trust, we're going to bond. And so it's, you won't need a 1000000 followers. You know? If you've got, you know, even a couple of 100 that bond with you, you're all going to, you know, rise up and be better

Chris Stone [00:12:36]:
at what you're

Jim Fuhs [00:12:37]:
providing to them. And I think that's where too many of us get caught up in this, like, oh, you gotta, you know, run Facebook ads. You gotta get, you know, thousands of subscribers and all this other stuff, and it kinda goes back to what Pat Flynn talks about. No. You need those super fans, and they're gonna say, hey. Do you know Tanya Smith? And, you know, I'm so glad and and honored that we've become friends because you are amazing. You know, it's kinda like, I'm gonna do a little what is it, Stuart Scott? Right? You're as smooth as the other side.

Chris Stone [00:13:08]:
Oh, jeez. Jim, you

Tanya Smith [00:13:12]:
watch made my whole night.

Chris Stone [00:13:14]:
Yeah. Little little of that. No. But it's it's Can I come

Tanya Smith [00:13:17]:
on your show every night? Exactly.

Chris Stone [00:13:20]:
You wanna feel good? Come on, Dealcaster. It's, you know, as as entrepreneurs, though, the the difficult part of what you're talking about is when you're too thirsty. Right? When you when you lose some clients and you need the money, right, you need and so you start to take on people you know aren't necessarily your best client or or you're not super passionate about working with them, but you need the check. Right? You need you need to you need to, you know, put food on the table, you know, and and all of those things. Like, how like, that is such a difficult balance, but it's so important to just sometimes say no, to someone or or at least to try to help them and move them to someone else that you think would be more passionate about it than you are. Did you ever have any any situations like that?

Tanya Smith [00:14:09]:
So this whole law of the vacuum. Right? If you allow space for the things that you want, the people that you want in your life, you're more likely to get just that. When you start filling up that vacuum and that hole with things that don't belong, people that don't belong, things that are totally misaligned with your values, with who you are, with how joyful you want to be in your business, that creates a problem because you're not making space for the people who are really meant to be there, who should be in there. So I, I totally hear what you're saying. And I, the thing is, is I was that person too. I was desperate. We've I think we've all, at some point, been in that scarcity mindset where we thought, okay, well, I really need to make these sales, so I just need to go ahead and say yes to this thing. Right? Mhmm.

Tanya Smith [00:15:02]:
You know, we were talking about before I that I used to design websites. Yep. And I hated it. I also was a career coach when I first started out coaching, and I hated it because people were like, oh, I need you to write this resume. I don't wanna write resumes. I hate writing resumes. Just because I have an HR background doesn't mean I love to do that. And I found that it was draining.

Tanya Smith [00:15:26]:
And as a matter of fact, not only was it draining, but I wasn't making the income that I thought I should be making and that I would be more likely to make had I made the room for the right clients and the right expertise, that thing that I could just fall in love with. And I can wake up in the morning and say, I can't wait to do this. When you feel that way, you're going to make the money, but you've got to stop filling up that space with things that don't belong.

Chris Stone [00:15:56]:
Yep. Yeah. This reminds me too of, you know, your this is a, this is the point in the time where we do a bit of a transition because I wanted to get to your speaking, because but it it totally plays into this because you've spoken on many different stages. Podfest is is coming up this week. You're gonna be speaking, on Saturday. Very excited to just have you, like, give the speech right here, so the keynote live. So, you know, I told you it wouldn't be a surprise, but surprise, we're doing that now. But, I mean, you've talked, Rocks Digital Conference, Black Speakers Network, Podfest, multiple stages.

Chris Stone [00:16:34]:
Right? So this is a different thing. Right? Or maybe it's the same because you go live all the time and you're speaking on the virtual stage. How do you cater what you're talking about to these different audiences while still maintaining that that one person that you're talking to? Yeah.

Tanya Smith [00:16:55]:
Here's the thing. I think that the topics that I get to talk about, because I do enjoy them, because I love talking about video and I love talking about how to really create a content strategy that's gonna fit your reality and who you are, your personality. I feel like that topic is perfect for something like Podfest because of the people who are going to be there. They are creatives. They are people who really enjoy that type of content. So I'm not so worried about making the connection. Where, where I do have challenge or problem is, again, that whole law of the vacuum. I don't take on every speaking opportunity.

Tanya Smith [00:17:35]:
So if somebody says, Hey, I really want you to speak at this event, or I want you to do this, I have to sit within myself for a little bit and say, okay, let me take a look at this and does this feel right? Does this align with what I talk about? Is this something that I feel like I could be passionate about in a way that I'm going to truly make a difference? Because if not, then I have to say no. Yeah. So I think, the whole one person thing, yes, it absolutely translates very well, especially for someone like me who is an introvert. I'm a big old introvert. Really? And so for huge oh my god. Like, I can I'm a cave dwelling introvert, which is why I'm not virtual. I could be at home all the time. But oh, go ahead.

Jim Fuhs [00:18:22]:
No. I was gonna say and I think too, what what you bring up is so important. And I think, Chris, you and I have talked about this that, you know, that whole thing of, like, at one point, like, oh, I I gotta go speak at all these events. But then when you really start to take a look at these things, it's like, how does this help me and how is this gonna grow things? Like, I used to go to networking events all the time before, you know, the pandemic. And now it's like, I stopped going, but my business is still growing. So I think there's still a bunch of these people to your point. It's like, well, I gotta go to this event because I I think I'm gonna find those people that are gonna help me and the reality is you're you're just you're spending a lot of time on activity as opposed to productivity.

Tanya Smith [00:19:06]:
That's absolutely right, and Stacy's not wrong. If you saw doctor Stacy Moore in there, she's not wrong. I do vet everything because it I'm big on boundaries. I'm big on and the reason for that is because I realized that it is a huge responsibility to position myself as a role model, first of all, for 2 daughters, 2 African American daughters growing up in this country, first of all. So it is a huge responsibility for me to stand up and to show myself to be the woman that I believe that they can be. So for me, protection of mental, physical, all of the different boundaries is super important, And I show them through my actions how to continue to be strong and resilient by protecting those things. So when I am making decisions about just about anything, I'm weighing it against what do I enjoy? How can I be helpful and useful? Is this right for me? And if it's not right for me and not for the person on the other side, I don't have a problem saying no. And because of that, more of the things that I really want are coming my way.

Tanya Smith [00:20:19]:
And I just feel like we sometimes are in this society right now, in this culture, in this moment, people wanna be famous so bad. Yeah. They'll do just about anything and they'll say yes to just about anything. And we have to figure out what makes sense for us and protect ourselves with that. I call it my pink bubble because Ellen Britt taught me that when I used to be in her her group. It's my pink bubble. Like, what is the bubble for you? Because if you don't have anything to protect that, you can easily go down a path that will deteriorate your health, your wellness. So I I just I'm really protective of all of those things.

Chris Stone [00:21:00]:
I love I love that. I love the vulnerability that you're showing and talking about that, but I I also feel like I think someone casually hears that and they think, well, she's just, you know, she's doing this, you know, for herself, but you talked about your family. You talk about, you know, in when you make these choices to exclude yourself from things you know will will it's not just about not helping yourself. You know you can't serve the person and the people that you're supposed to serve. And having your priorities straight like you do, you know, and serving your your family and and doing that. And the protection aspect is so huge. And I just, you know, you know, the story you had shared, on on social about, you know, the the, you know, the trolls, right, that come in and they're gonna they're gonna come in and they're gonna throw mud. And and and, you know, it's easy for us to say, oh, just ignore them.

Chris Stone [00:21:57]:
Right? And and just do that. And, yeah, that's that's probably the right advice. Right? But it's easier said. And, I think the way the you know, the way you, handled the situation, I thought was was fantastic. And I I gotta be honest, I don't think I don't think I would have hand because immediately when I saw that, yeah, I I just I got this rage up inside of me when you shared the comment, that somebody made. But your response was not was not at all what I was what I was thinking. How many comments would came in before you got to that comment? Or how many how many comments did you did you did you erase yourself before you actually typed in the the comments that you made?

Tanya Smith [00:22:40]:
Right. Look. I'm I'm probably a lot more mature than I look. So so 20 years ago, I probably would have been a different person. Yeah. In this moment in time again to me, it is so important, especially for our next generation, for some of us who have been around the block for a minute to stand up and show what it means to have class, to give grace, but also to be firm. Mhmm. And so it didn't take me long in this recent instance because I've been through many worse comments, many worse situations than than this dude who decided he just wanted to blow up my my feed.

Tanya Smith [00:23:31]:
But I will say that it it does it hurts that I know there are some who haven't ever faced that before. I will tell you my daughter, my eldest daughter, she's 23. She just got out on her her own. She just finished her master's degree and now she's working. She said something to me late last year that really bothered me. She said, mom, you've you've always taught us to not allow anything to hold us back, not allow anybody else's perceptions or their perspectives about who we are to keep us from doing what we're meant to do. And I just nodded like, yeah. I mean, that's what I say.

Tanya Smith [00:24:11]:
She said she said, but now in this moment, I wonder, I worry about how what other people think and how they behave and respond to their thoughts is going to affect me, not only mentally, emotionally, and all those ways, but physically will people bring me harm.

Chris Stone [00:24:32]:
Mhmm.

Tanya Smith [00:24:32]:
And that bothered me greatly. So I think now is a a time for those of us who do have the maturity to stand up and to do something a little bit different than what everybody on social media is doing on the bandwagon. Yeah. I think it's important for us to show that maturity, to show what it means to be strong and to be firm, but also to be at peace. So I don't allow much to mess with my peace. It's it's just not happening. But this took time.

Chris Stone [00:25:03]:
Yeah. Sure. Yeah. You and and and learnings and and, boy, you're you're you're stronger than I am. I mean, I think, you know, that's the you know, that just is that kind of story just, you know, it it stirs me because I'm a I'm a father, you know, and I have I have 2 sons and just the thought of any kind of harm, you know, physical, mental, or any of that kind of stuff just that stirs a different side. It really does. But, you know, to to be able to be to to be resilient and and I don't wanna use the word professional, but, you know, but it is professional. But you know what I'm saying? Like like, you you because to your point, you're modeling for your daughters.

Chris Stone [00:25:42]:
Right? You you, like, they they want they wanna be like, you wanna be able to respond in such a way so that when, you know, we're off of this earth that there that that model behavior, goes on. How did we get here from speaking at podcasts?

Tanya Smith [00:25:56]:
I don't

Chris Stone [00:25:58]:
know. I

Tanya Smith [00:25:59]:
was just sitting here thinking, I wonder if that's what they intended. Like, is this what they want me

Chris Stone [00:26:04]:
to do? Our intentions right now is is to talk, to these folks who are in here, Talk Virtual. Do you know Talk Virtual's name? Real name?

Tanya Smith [00:26:14]:
Yes. Erica. Erica. Erica, thank you for joining.

Chris Stone [00:26:19]:
Stronger than I am also. Yes. She's amazing. You have you have a huge fan here, Nina over on, on Amazon. Sad sad so true. Amen to that. What good is success if you don't have the peace to delight in it?

Tanya Smith [00:26:35]:
Yes. Absolutely. That.

Chris Stone [00:26:38]:
I love that. That's where my expertise comes in, says Nina. Many people have no sense of online tact or PR skill. I mean Yeah. That's yeah. It's tough. And then, Doug says he misses the lava lamp. Where's the lava lamp, Tanya?

Tanya Smith [00:26:53]:
The lava lamp is right over here, duh. You just can't

Chris Stone [00:26:57]:
Oh, that could be my fault, Doug, because I zoomed her in. You know? I you know, we get we get more, clicks clearly when when when Tanya zoomed in as opposed to, these these two knuckleheads, on either side. But, you know, Doug, you got your you got your answer. And, Bullet 4 Bucks wants to be on the show. So, you know, look up bullet for bucks. And, you know, maybe we can, we can talk about hunting or whatever. So, you know, bullet for bucks. Thanks.

Chris Stone [00:27:24]:
You thank you for for joining us. But, you know, so we we talked about, you know, you have this huge amount of experience, like 20 plus years, right, in in digital marketing. Can you, you know, why why have you focused so much on live streaming? Why is it seem and correct me if I'm wrong, but it just seems like that is maybe the tip of the the spear for you when you're when you're working with with any but, you know, you've done all kinds of digital marketing and advertising and graphics and all kinds of building websites like we like we talked about. Why'd you choose live streaming? Because

Tanya Smith [00:28:09]:
I was remember I mentioned the word desperate? There was a point where I was starting to lose all sense of organic reach, and so my pages weren't getting the attention. And and it was actually right at the end, towards the end of my husband going through chemo for a year because he had colon cancer, and all kinds of stuff was happening. So I was in a sense I was in a spirit of thinking through whether or not I wanted to continue to do this or just be normal and have one job. Right? I just want one career. I just wanna be normal on average, and I had to make a decision. And so part of the reason why I made the choice to add live streaming to my kit at the time was I know this. When you do the things that others don't, you get the opportunities that others won't. And I knew that a lot of people were saying they wouldn't live stream.

Tanya Smith [00:29:08]:
They didn't wanna get on camera.

Jim Fuhs [00:29:10]:
Right.

Tanya Smith [00:29:10]:
So I thought, okay, let me do the opposite. I'm big on watching what are the hordes doing? Like, what's all the where's the herd going?

Chris Stone [00:29:19]:
So

Tanya Smith [00:29:19]:
I can decide if I wanna go that way or if I wanna slightly take a little bit of a left or right. And so I made a decision to try it for a couple of reasons. One, I wanted to do video because I knew that was a thing that people weren't doing, but 2, I didn't wanna have to do video production. You guys are editors, and you do production, and you're great at that. I sucked at it and didn't have the time to spend Well, I know

Chris Stone [00:29:44]:
a guy,

Tanya Smith [00:29:44]:
tell you. I'm gonna have to call a guy because that's not my happy place, but live streaming allowed me to just get on camera, be myself, get off and be done. And so I figured out over a year after I made a promise to myself that I'm going to commit to doing a year of lives every week and see what happens. And what happened was it just totally changed the trajectory of my business, my life, the way that I was showing up was different. All of those things changed because I put myself out there and I was and I am vulnerable on camera and I started to build community and I started to learn that a lot of the things I knew about content I could share in that format and live streaming just became a happy place for me.

Chris Stone [00:30:36]:
Okay. So challenges. Like, I've never done one, and I don't know why. I don't know why I'm just not it it doesn't seem so so, like, this is when I hear someone like yourself who who I I, you know, I look at what you're doing and I'm like, okay. How how does she do this? How does she do this? I you know, every time I'm on your show, I'm like and you always say, hey, bring a pen and a and a pen. It's true because it never fails. Every time I join your show, it's not just about the community. It's not just about the chatting, but I learn something every single time I join the show, and I mean that.

Chris Stone [00:31:12]:
And it's and it's and it's so it it's when I hear you say this challenge thing changed the trajectory of your business, that means something. I know Jim has a story about how he, and he did a challenge. I think it was with was it Kelly Noble Mirabella's challenge, Jim? Yep. And so now, Tanya, you have launched a new challenge. Tell us about that.

Tanya Smith [00:31:34]:
Yeah. I I have been thinking about this. I've been pondering it actually for almost the last year, and I was trying to figure out the best way to get this out. And initially, for months, for probably 3 or 4 months, honestly, Chris, I was pondering whether or not it would be an on demand course. Right? Because I keep having people asking me about, okay. So, Tanya, you say we need to do these things. You say we need to have a strategy. You say we need structure.

Tanya Smith [00:32:05]:
You say we need to be consistent. You say so all these things, but teach us how. And I just could not, for some reason I had this mental block of making myself do an on demand course. I don't know why I get energized when people are there maybe because of the live streaming thing. Right. So I decided, okay, well, you know, I'm seeing some other people who are successfully doing these challenges, which really is just another word for we're putting a structure out there, teaching people how to apply it, and giving them a limited time frame in which they need to take action Mhmm. Because that creates momentum. And like, my new friend, Jonathan Mast, who's an AI guru says, success loves speed.

Tanya Smith [00:32:49]:
I know I've heard that term before, but recently he's said that. And that just like was like light bulb moment. Oh, instead of me sitting here trying to ponder how I'm gonna do this course, why don't I create a challenge where I can meet people where they are in an intimate community and teach them over a 3 day period on a Zoom call and provide them with templates and things like I do inside of Stream Bosses Academy? And then once they're done learning that piece, if they wanna move on to the next piece, they move on to the next piece. So it's a 4 part challenge for me, and I call it, goodness. What do I call it? You just you stomp me. Oh, I forget what I'm talking.

Chris Stone [00:33:32]:
The one asking questions, Tanya. I

Tanya Smith [00:33:34]:
don't know. What day is it? Challenge. Live I'm challenged right now. Livestream Launchpad is the first of the 4 challenges, but I I have created a series of 4 challenges to help people to be smarter with streaming, like to actually not just get on camera for sake of getting on camera, but doing it with a purpose. So I am, I'm getting kind of excited about it, but the livestream launchpad starts with, here's how you get started, and then we go into another challenge the next month called stream steady, which helps people with consistency because I'm big on templates, workflows, and all that stuff. Then we're doing the multiplier method, which is what I'm talking at Podfest about. The multiplier method is my method for taking a single live stream and converting it into multiple forms of content, and then we're gonna talk about crickets to clicks and how you actually create lead generation, a lead generation machine through your live streaming if you're doing it consistently and you're doing all the things from the previous 3. So, yeah, I'm really excited that I get to do this with people versus Yeah.

Tanya Smith [00:34:46]:
Just talking at them.

Chris Stone [00:34:48]:
I wanna talk about the crickets to clicks, but before we go, before we go there, I think the the challenge thing and what you're talking about, it you know, I had a boss previously when I worked at at Sony, and it drove me nuts that she would when she assigned something to the team, it it had like a 3 or 4 day window for us to get it done. Mhmm. And we would we would scramble and get it done and get it done and and have this project and, you know, I you know, late nights or whatever. And then she would sit on it for like a week or 2, and we wouldn't get any feedback on it. And I finally just addressed it with her. I was like, listen, you know, I we've we've just about killed ourselves doing this thing. Mhmm. And she said, you wanna know why I do this? Because you're never more productive when you have that shorter window of time in order for you to get it done.

Chris Stone [00:35:46]:
And I this is where I get the best work out of this team is doing that. And she said, but don't tell the rest of the team I told you that because I still need to do that stuff. You know, but it's true. If you think about it, if you're if you're on a deadline, you will never work as hard, that that last 15 minutes of that deadline to get it over across across the fence. Yeah. I don't know. And and sometimes those challenges will do it. Jim, what was your challenge? Was it to do live video with

Jim Fuhs [00:36:15]:
It it was yeah. It was the whole idea of getting started with Facebook live, and part of doing that too is, 1, getting over that fear of being on video. But the other thing too is, you know, kinda going back to talking about things we didn't like is, like, I was helping people with social media management and wanted them to go live. Well, how can I have them go live if I'm not willing as as my, friend Peter from Relatable likes to say, eat my own dog food? Right?

Tanya Smith [00:36:42]:
Yeah.

Jim Fuhs [00:36:43]:
You've gotta be and it's no different than, like, in in a lot of leadership things. If you as a leader aren't willing to do what you want your people to do, you're really not being a good leader. And so I think that, to me, the great thing about the challenge was I got over that fear. Right? It led to me, really probably within 4 months of that challenge, Tim Sohn and I started the Tim and Jim show, which has, you know, led to you and I having this show. But if I hadn't taken that challenge, I I don't know. Maybe I would have started by now, but I'm not and I don't know. Maybe you guys did, but I didn't grow up as a video person. I didn't grow up using cameras all the time.

Tanya Smith [00:37:25]:
Not you, Jim. I thought you were doing was

Chris Stone [00:37:27]:
one of the when the webcam was invented, Jim was doing the live show. I thought I wasn't on Blab. I I saw

Jim Fuhs [00:37:33]:
it, but I never jumped on because, oh my gosh. I'm gonna get on a video and talk to people.

Chris Stone [00:37:38]:
Right. Vannise Johnson. This is what makes Tanya Smith so relatable. Her ability to humanize work. We love her for being our role model. Thank you, Denise, for, for joining us. And Arthur Keith or Artie Choke, I am the hustle. Is he reading your shirt, Tanya? Is that what you're Probably.

Chris Stone [00:37:59]:
Yeah. Yes. Alright. Alright, Arthur. We see you. Keep your eyes up here. Keep your eyes up here. Come on.

Chris Stone [00:38:07]:
Alright.

Tanya Smith [00:38:07]:
He's actually family, so he's definitely not he's not going now. Okay. Good. Good.

Chris Stone [00:38:13]:
Nina loves it. Always a fun time with Chris and Jim. They bring valuable Thank you, Nina, for joining. She's, she's here. Oh, and, we've got tech troublemaker making trouble in the house. Live streaming is his happy place. Yes.

Tanya Smith [00:38:27]:
We see

Chris Stone [00:38:27]:
him all over the interwebs. And, Nina says, that was a conviction. Check for my spirit, Jim. Thank you, guys. Alright. We're here to convict everyone apparently. So,

Tanya Smith [00:38:42]:
thank

Chris Stone [00:38:42]:
you for that, Nina. So, crickets to clicks is is what what you know? And, what's the other lurkers to leads. That's that's the other one that that you like to talk about. And this is this is the thing. Right? It's like a lot of people think, you know, we're doing this thing and we're just hanging out. Right? And we just kinda there was, you know, we just kinda plop stuff on here and we're just kinda winging it. And then some of the stuff we kinda are winging because we're having fun. You know, Tanya's a friend and and all of that.

Chris Stone [00:39:16]:
But we don't just do this just for our health. I mean, it it is fun. Absolutely. And and it's very healthy, I guess, mentally healthy, to do this to do this kind of stuff. But I think that's the real challenge in all of this is how you turn, how how does how does someone when they watch, you know, your shows and the YouTube channel, for those of you who are watching is, at Tanya Smith and it's Tanya Smith presents Stream Like a Boss TV. When they are watching these live streams, how do how do you turn the lurkers into leads? How do you turn the the crickets into actually, you know, prospects?

Tanya Smith [00:39:57]:
So this could be a whole master class, but I'm a keep it real brief.

Chris Stone [00:40:01]:
We only have 3 hours. So

Tanya Smith [00:40:03]:
Okay. Yeah.

Chris Stone [00:40:03]:
Try to make it brief.

Tanya Smith [00:40:05]:
Well, I'm gonna keep it real brief. So I use something called the BOSS framework. I'm big on acronyms in case you haven't figured that out and things that help me to remember things because, you know, over 50. Hey. Mhmm. The boss formula. So what what that's about is this, and this this is gonna tie into your question greatly. I don't I don't believe in creating content just for sake of creating content.

Tanya Smith [00:40:37]:
For me, that doesn't work. For others, it does, and that's okay, and it depends on what your objective is. So if you simply just wanna be viral, you wanna be famous and all of that, that's a whole different scope. You can just ignore everything I'm about to say. But if you have a business and if you are trying to generate income so that you can sustain, a certain lifestyle for your family, improve the life of the people that are around you, if you wanna do all those things with your content, the boss formula is this. It's about focusing on your branding strategy and understanding how your video brand makes a difference and makes an impact. Okay? We talked a little bit about those m's earlier, so that's the brand. The o, and this is specifically the thing that you're that I wanna focus in on, the o is for offer based content.

Tanya Smith [00:41:28]:
Okay. Offer based as to when I'm creating content, I'm working backwards from an offer. There's a thing that I have on the other side of this content that is going to be helpful for you. And if you decide that you want to have more of an extended experience with me and to go deeper on that specific topic, you can do so by following this path and paying this investment. Okay? So every piece of content, when I create my live stream topics for the quarter, for the year, or whatever the stretch might be for you, I'm thinking first, what is it that's the offer, and how am I working my content into that so that I have calls to action? The other two s's, not so necessary right now, but I'll say that, s is for systems and workflows so that you can be efficient and productive because that's my real happy place and my joy. And then the other s is for social engagement. So how are you engaging with people and following up with them and making sure that they know who you are, that you they know you care about them because you're acknowledging their comments and you're responding to them even after the show is done. But when you do those things, that is what helps you to get from crickets to clicks because you're you've already thought the process through.

Tanya Smith [00:42:48]:
You've already worked backwards and said, I have this thing for people to enjoy and appreciate for a fee or for exchange in exchange for their email. Right? I've got this thing, and so your content is intentional. It's focused. It's on purpose. It's not just, hey, hey, guys. I wanted to get on camera and talk to you today. It's, I wanna share this thing with you because I have this over here that can really help you and make a big transformation for you. But even if you don't partake in that thing that costs money, you still got something of value from my free talk.

Tanya Smith [00:43:26]:
Right? For me, that's the path. So I'm thinking strategically. I'm not just thinking about, let me throw some content out there and see what sticks.

Chris Stone [00:43:36]:
Yeah. It's, it's so hard, I think, for people to create something that other people can pay for, especially, like, you know, entrepreneurs and, like, how can I how can I create something that is that that that the o of this and the offer and and have like, nobody's gonna wanna pay for my digital PDF of my whatever, you know, thing or

Tanya Smith [00:44:00]:
Or will they?

Chris Stone [00:44:01]:
Exactly, Frank. Yeah. Why why what is the you know, how how do people get past the struggle? So many people will just constantly do, do, do, but there's nowhere for someone to land on, whether it's, just an affordable $10 item or some sort of, Patreon or buy me a coffee or or, you know, it doesn't have to be some, you know, Ustream or whatever, you know, course academy necessarily. But I think people are just I've at least the people that I talk to, I and they don't have these offers. They're just afraid to like, are they afraid no one's gonna care or that nobody's gonna actually pay them money? How do you how do you work with people to get past that kind of thinking?

Tanya Smith [00:44:49]:
I think that's a huge mind. So I'm gonna start with going back to what you said. Nobody's gonna pay me for x. Right? Mhmm. Mhmm. So when you reframe that and you think about what is it that I know that someone else who doesn't know this thing will be willing to invest in to learn about it? And who is the group of people that are more likely to invest in that thing? So one of the classes I used to teach quite often was called m v 3, your most valuable video viewer. Who is it that's going to be watching that really could use this thing and they see value in it to the point to where I can assign a monetary or a dollar amount to that value. There has to be there's something everyone has or knows.

Tanya Smith [00:45:41]:
It's just we get so tied up in what we know, and we think that everybody else is aware of that thing. And so we don't see value in it because we're like, well, everybody knows that.

Chris Stone [00:45:52]:
Mhmm. And what

Tanya Smith [00:45:52]:
you'll find if you start talking to people more is that, no. They actually didn't. Right. Like, that was unique to you.

Chris Stone [00:46:00]:
It's the curse of knowledge. Right? It's you you have 20 plus years, 30 with 30 plus years of of of doing all this, and we think everybody knows what we know. And it's just not true. You know? Or they might not even care, but, you know, it it that is absolute I'm glad you brought that up because the curse of knowledge is a huge thing. It's it's why people that have an immense amount of knowledge can't do simple videos. They can't, like, get, like, we'll get a new microphone in. And I have to talk about how mic technique works and how things like that. But, like, I'm thinking to myself, I can't believe I'm talking about mic technique again for the millionth time.

Chris Stone [00:46:43]:
But guess what? That helps people. So you have to get past you have to get past that, and it it might help the the the that person start a podcast and go, hey. And I and I've I got this few weeks ago, I had a person contact me, said, you're the reason why I started a podcast. And I got I I I got a lump in my throat. And I was like, really? And, like, yeah. You you helped me start a podcast. We we met it, you know, at this conference, and you told me this, that, and the other. And I started a podcast, and now I'm, whatever, 50 something episodes in.

Jim Fuhs [00:47:18]:
And so and and, Chris, you know, it kinda goes to when you think about it. Like, we tend to be surrounded, like, even some of the folks in the audience here. We're all people that do video. We're all comfortable with video. But when you start looking at the numbers, the statistics, they're we're a very, very small percentage

Chris Stone [00:47:36]:
Yeah.

Jim Fuhs [00:47:36]:
Of not only the population, but of businesses that are using video as much as people say, oh, everybody wants to consume video. So then you say, well, you know, why isn't this business or this person talking about their business on video? Because

Chris Stone [00:47:52]:
Yeah.

Jim Fuhs [00:47:53]:
They don't even know where to start.

Tanya Smith [00:47:55]:
That's right.

Jim Fuhs [00:47:57]:
You know? And it's it's crazy when you think about it because they're like, oh, well, who would listen to me? I you know, I why would they wanna learn about video from me? You know, there's there's so many other people out there that are better than me. So a little bit of, I think too, is the imposter syndrome challenge.

Chris Stone [00:48:13]:
Yeah. I

Tanya Smith [00:48:14]:
think every day for the last couple weeks, I've gotten comments in my YouTube channel that are saying and it's on, like, old videos, recent videos, you name it. They're saying, hey, thank you so much for sharing that one single point. That just really hit me the right way.

Chris Stone [00:48:30]:
Yeah.

Tanya Smith [00:48:31]:
So you never know who is listening on the other side that could be impacted, and you need to just go all in on that thing that is your expertise that you love and keep learning about it. Because right now the pace of change is ridiculous. So even if you thought you knew certain things 5 years ago, take a look at what has been added to that thing. Like AI is, it's influencing everything, everything that we do now. So how do you continue to learn so that you can pass that on to someone who may not know?

Chris Stone [00:49:05]:
Don't assume that

Tanya Smith [00:49:05]:
everybody knows what you know. Assume that everybody knows what you know and recognize the value.

Chris Stone [00:49:11]:
You know,

Tanya Smith [00:49:11]:
I always hear from my good friend, Wendy y Bailey. She talks about knowing your worth. You have to know that what you have to offer to the world is of value. If you don't know that, if you don't recognize that and what you say and what you do and who you be, I know it's who you are. I know for those who are trying to correct me right now, silently. I think that it's important for you to to recognize that there is somebody, there is a group of people willing to pay and to invest in learning more about that thing. And if you you recognize that and you start studying and researching, because you do need to back it up with research. Right? Yep.

Tanya Smith [00:49:54]:
Then you can make decisions. You can make informed decisions about what product or programs or services you need to create around that topic. If you don't do those things, yeah, you're gonna sit around thinking, yeah, well, I don't have anything to offer that anybody's gonna buy because you haven't done the homework. You haven't researched. You haven't asked questions. So you need to do those things, and it does take time. It's not like well, I guess for some people, it is. Tomorrow, I'm wealthy and famous, but most people, that's not the case.

Tanya Smith [00:50:24]:
No. Most people, it's gonna take some experimenting and some work.

Chris Stone [00:50:29]:
See, I knew there was a reason why we brought you on this show. Every time I watch your show and and I like, it's in and I don't mean this the wrong way, but it's like when you go to church and some and and the the pastor or whomever kinda gets under your skin a little bit and you're like, okay. Yeah. I need to be doing that, you know, or whatever. Whenever I whenever I, have, you know, tune in to a Tanya Smith show where you're a guest or on your show, there's always something I'm like, yep, Chris. You need to be doing this. You need to be doing this. It's usually the the organizational part.

Chris Stone [00:51:02]:
That's not my happy, that's not my happy place, you know, and my CPA reminds me of that every, every year, is is the organizational aspects of of what I do. But you touched on this, Tanya, and we're we're you know, I I I wanna leave, the folks. We're not gonna go 3 hours, unfortunately, you know, even though Tanya wants to go 4. I I I want to I I wanna kinda put a bow on this conversation because I know you are someone that stays on the bleeding edge of of this space, and you're incredibly curious because you take that information, you're constantly testing new streaming platforms, you're constantly testing new products, you're you're you have this go kit that you just, you know, talked about that you're bringing to Podfest, and all of these things. How would you frame the the future of this? You touched on AI. Of course, that's like the hot, thing thing to talk about. But if if you're looking forward in your in your crystal ball, I'm not saying make a 2025 prediction or anything. Where do you

Tanya Smith [00:52:12]:
where do

Chris Stone [00:52:12]:
you see where do you see live streaming going? And for someone who is maybe new in the space or has been in the space around, like, where where should they be kinda dipping their toes, in in the future?

Tanya Smith [00:52:25]:
Gosh. I actually have a list of 10, predictions. Oh, okay. But I won't go into that list of 10. I'm just gonna say this. I know for 1, one thing that's super important, and you will hear this if you ask anybody who's in the live streaming space, but selling, live selling

Chris Stone [00:52:45]:
Mhmm.

Tanya Smith [00:52:45]:
You know, it's not the QVC days. This is the new modern version of live selling. Right? So live selling is going to be a big deal in 2025 and beyond. I feel like what we have to recognize is that that whole know, like, and trust factor that Jim mentioned earlier in the show, when people know you, trust you, like you, they believe in what you say. They see you as credible. And so when you have that type of responsibility, I don't wanna say power, but that influence Mhmm. Sure. Then when you recommend things, people will flock to that thing because you said that it works.

Tanya Smith [00:53:29]:
Now with that comes, again, a big, huge responsibility because you have to make sure that you're vetting the things that you're sharing with people. But I think that live streaming is an absolute opportunity, and you guys know this because Dealcasters is all about that. Right? You you're promoting and helping people to see things on Amazon that maybe they otherwise would not have known anything about. I have an Amazon live channel that I'm gonna do more with. I haven't done much with it. I promise. But I think that's gonna be a big deal. I also think that it's important for people to watch for ways that things like generative AI and other things that we haven't even heard about yet are going to influence and impact the way that content is shared because there's such a crowding of content right now.

Tanya Smith [00:54:20]:
People are throwing stuff at the wall. I think you have to be careful that you don't get into the volume race and really start thinking about how do I create something of quality.

Jim Fuhs [00:54:31]:
Boom.

Chris Stone [00:54:33]:
That's it. Yeah. James Hicks talks about rising above noise. And, you know, if you're doing if you're creating content that everyone else is creating, it's just a different face, you know, where the captions are going over your eyeballs and and, you know, and it looks just like everybody else's. Sure. You got the content out there, but it it's not resonating. It's just it just becomes just white noise, and, nobody's paying attention. And and the platforms, quite frankly, are squashing that stuff.

Chris Stone [00:55:06]:
Yep. It's it's not it's not resonating with people. Nobody's clicking on it. And it's just it's it's a waste of time and you owe it to yourself to be more tactical and to be more excellent like Tanya Smith is and, to, to make great shows and to speak on great stages. I wish I was gonna be there in Orlando to, to experience it. Maybe, maybe, you know, you can you can record it, and I can learn how to take all the content and sprinkle it all over the interwebs after after we after we do that. Wanna thank everybody who's who's come to the show, talk virtual. She wants to know your your 10, predict I think productions.

Chris Stone [00:55:46]:
Top 10 productions, I'd like to know as well. I hope it's this one.

Tanya Smith [00:55:51]:
This one is on that list. Oh, that list. You're on that list.

Chris Stone [00:55:54]:
Saying that because I could just eject you off of this thing. No. I'm kidding. Well, maybe that's a little that's a little thing you could use as a, you know, thing to your community. Like, here are my predictions or or newsletter or something. And she would be here all 3 more hours. Thank you for that. That's, that's just, awesome here.

Chris Stone [00:56:14]:
And, Chris, pastor, be all in your Kool Aid. Okay. See, I know I know somebody will take it to church. And, yeah. As you're trying to correct me Sally. What did you say? Who you be? Is that what you said? Yeah. Be? Who you be. Correcting your gram.

Chris Stone [00:56:33]:
I that's not a correct name. I think that that works for me. Tanya, thank you so much for, for coming in and making our show better today.

Tanya Smith [00:56:43]:
Thank you for having me and for, you know, just the fun and the welcome and the the encouragement and support that I've always gotten from the 2 of you. I just have enjoyed being on your stage tonight.

Chris Stone [00:56:55]:
Oh, you know, we're huge fans. And for those of you who, who have enjoyed this show, make sure you're going to stream like a boss dot tv. You're gonna get the, the boss framework. You're gonna connect to the podcast. There is nothing that this woman doesn't have that you can tons of free content, but, of course, there's a big o, big offer in case you want to, in case you wanna get, get closer to all of things. And, of course, on Instagram, it's at video coach Tanya. On Facebook, it's Stream Like A Boss TV, and, of course, we mentioned

Tanya Smith [00:57:36]:
YouTube channel. All the links if you go to stream like a boss dot tv slash links. That will send people wherever they wanna go. Okay. Yeah.

Chris Stone [00:57:44]:
And then, of course, LinkedIn. You know, we gotta we gotta do the LinkedIn because that's how you that's how you convert, lurkers into leads right there. Right?

Tanya Smith [00:57:51]:
That's right.

Chris Stone [00:57:54]:
Awesome. Thank you for everybody joining us. Thank you again, Tanya. And, as always, don't fear the gear.

Jim Fuhs [00:58:02]:
Thanks for listening to Dealcasters. Congratulations. You've taken another step forward in your content creation journey. Please don't forget to hit the subscribe or follow button here in your favorite podcast player so you can be reminded every time we drop an episode.

Chris Stone [00:58:19]:
We love hearing from our listeners and viewers. And if you're wanting to watch our shows live on Amazon, feel free to follow Dealcasters Live as well at deal casters dot live. Follow us on Twitter or subscribe to our YouTube channel where we also included added content that you cannot find

Jim Fuhs [00:58:37]:
anywhere else. If you have questions about this episode or have something you want us to review, you can also email us at Dealcasters at Dealcasters dot live. Thanks again for listening, and you know the deal. Don't fear the gear.

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