Season 1
eCommerce Market Research with eMarketer's Andrew Lipsman
The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman , principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Gro...
Marketplace Advertising with Pacvue's Melissa Burdick
The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick , co-founder & President of Pacvue , an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pac...
The Digital Flywheel with Flywheel Digital's Alex McCord
The CPG Guys are joined in this episode by Alex McCord , EVP & Managing Director at Flywheel Digital , An Amazon -focused agency supporting brands selling through 1P. In Alex's conversation with Peter , he answers the followi...
20K Downloads Retrospective & Why We Built This
To celebrate 20,000 downloads of The CPG Guys podcast, Sri & PVSB decide to share with our audience the "inside baseball" of our podcast. We answer the following questions: Why did we found the podcast? What was the original ...
Outcome-Based Health with Upgraid's Justin Kamine
The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine , founder & CEO of Upgraid , an outcome-based health natural supplements brand. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpo...
The Power of Reviews - Part 2 with Crossmark’s Stephen G. Koven
The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Stephen G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and …
The Power of Reviews - Part 1 with Crossmark’s Stephen G. Koven
The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Stephen G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and …
eCommerce Acceleration with Ideoclick’s Andrea Leigh
The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh , VP of Strategy & Insights at Ideoclick , an eCommerce Accelerator Consultancy for brands at Amazon & beyond. This is a fun and lively conversation …
Fruit Forward Growth with That's it. fruit’s Lior Lewensztain
The CPG Guys Sri and PVSB are joined in this episode by That's it Fruit 's founder and CEO Lior Lewensztain to speak about how his on-the-go fruit snacks are thriving in the digital omnichannel environment. Follow The CPG Guy...
eCommerce Channel Optimization with CommerceIQ's Guru Hariharan
The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase an...
Pandemic Fashion with Tara West
The CPG Guys , Sri & PVSB are joined in this episode by Tara West the founder & proprietor of Tara West Fashion . Tara is an independent personal stylist and one of Boston's pre-eminent fashion and lifestyle bloggers. Voted …
Unpacking the Digital Shelf with Salsify's Rob Gonzalez
The CPG Guys Sri and PVSB welcome Rob Gonzalez , CMO & co-founder of Salsify , co-founder of The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast. Follow The CPG Guys on LinkedIn at http://www.LinkedIn....
eCommerce Shoppable Recipes with Grocery Shopii's Katie Hotze
The CPG Guys Sri & PVSB continue founders month in 2021 with Katie Hotze , the founder & CEO of Grocery Shopii a white label retailer shoppable recipes app that helps shoppers save time while assisting retailers in expanding ...
Value & Convenience with Boxed.com's Chieh Huang
The CPG Guys Sri & PVSB welcome Chieh Huang , co-founder & CEO of Boxed.com for this episode. Chieh co-founded Boxed.com 8 years ago. He holds a bachelors degree from Johns Hopkins and a law degree from Fordham. Follow The …
2021 Predictions with Omnicom's Bryan Gildenberg
The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg , SVP of Commerce at Omnicom Group . In the second episode of the series, Bryan shares his predictions in CPG retail for 2021. Follow …
2020 The Year That Was with Omnicom's Bryan Gildenberg
The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg , SVP of Commerce at Omnicom Group . In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail …
The "Omnies" Awards - Part 4 Retailers Finale
The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast...
The "Omnies" Awards - Part 3 Retailers
The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast...
The "Omnies" Awards - Part 2 Marketplaces
The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast...
The "Omnies" Awards - Part 1 CPG Brands
The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast...
Beverage Boss with Calypso Lemonade's Bridget McCarthy Lasda
The CPG Guys Sri & PVSB welcome Bridget Lasda , Chief Customer Officer for King Juice/Calypso Lemonade for this episode. Bridget started her career at The Coca-Cola Company and then Heineken USA before joining King Juice. Que...
Shopper Marketing Insights with Ken Coogan
The CPG Guys welcome Ken Coogan from Coogan Partners . Ken recently fielded a survey with CPG shopper marketing professionals and joins the podcast to share the results with our audience. Questions covered in the interview wi...
Digital Drinking with Constellation Brands' Wayne Duan & Sara Master
The CPG Guys Sri Rajagopalan & Peter V.S. Bond are joined in this episode by Wayne Duan VP of eCommerce & Digital Commerce and Sara Master Director of eCommerce Marketing & Catalog Management, both from Constellation Brands ,...
Retail Media Platforms with IRi's Michael Ellgass
The CPG Guys Sri & PVSB are joined in this episode by Michael Ellgass , EVP of Technology & Retail Media Platforms at IRi . Michael speaks about the growth in retail media capabilities that brands can leverage to win …
Servant Leadership with Coca-Cola's Brian Sappington
The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company , working in various sales roles across most retail verticals. Last year, he assumed the newly-created role...
Digital Shelf Management with Profitero's Mike Black
The CPG Guys Sri & PVSB are joined in this episode by Mike Black , the SVP of Marketing at Profitero , a SaaS platform that helps brands manage their product "4 Ps" on digital shelves at over 8,000 retail …
Retail Analytics with Texas A&M's Dr. Venky Shankar
The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era. Questions that Sri & Peter pose t...
Giving Thanks - Holiday Retail Roundup
The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers: Albertsons Instacart Loblaw Walmart Target Home Depot BJ's Wholesale Club Go Puff Amazon Pharmacy The also give thanks to the...
Sam's Club Media with Steven H. Carroll
The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club . Steven discusses all of the targeted media capabilities that Sam's Clubs offers...
Walmart Media Group with Matthew Smith
The CPG Guys Sri & PVSB are joined in this episode by Matthew Smith , industry manager of beauty & pharma at Walmart Media Group . Interested in learning more about Walmart Media group? Visit: http://www.walmartmedia.com Here...
Amazon Readiness with OrcaPacific's John Ghiorso
The CPG Guys Sri & PVSB are joined this week by John Ghiorso , founder & CEO of OrcaPacific , a MightyHive company, Questions explored: “Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific …
Profitability Part 5 - eCommerce Trade Allowances
In the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks. For the. companion material, please visit http://cpgguys.com CPGGUYS LLC expressly discl...
Omnichannel Transformation with Walmart's Whitney Cooper
The CPG Guys Sri & PVSB welcome Whitney Cooper , Director of Omnichannel Transformation & Acceleration at Walmart . To learn more about Walmart Media Group brand solutions, visit walmartmedia.com To find our content, please v...
eCommerce Insights with J&J's Cristina Marinucci
The CPG Guys Sri & PVSB are joined by Cristina Marinucci , NA Head of eCommerce Insights for Johnson & Johnson consumer goods. Questions covered in the discussion Your career has intersected several brands and analytics compa...
Profitability Part 4 - DTC eCommerce
The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC. Topics covered include: The types of DTC eCommerce The ‘hot issues top of mind’ Margins and DTC How to approach...
Owning Leadership with Catherine Roggero-Lovisi
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...
The Power of Engaging Packaging with SGSco’s Hollie Gonzales & Rob Mc…
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...
Profitability Part 3 - eCommerce & Media
Part 3 in a 5 part eCommerce profitability series CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any indivi...
Where Shoppers are Going with Wendy Liebmann from WSL Strategic Retail
The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann , CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop. The three retail/CPG industry thought leaders explore a...
Alcohol eCommerce with Drizly's Cathy Lewenberg
The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly , the alcohol delivery eCommerce marketplace Topics discussed: After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you dec...
Profitability Part 2 - eCommerce Supply Chain
Sri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of...
Holiday 2020 Shopper Spending Plans with Carol Krakowski from PowerRe…
Carol Krakowski , Director of Insights at PowerReviews , joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are...
Entrepreneurial Passion with Gia Cyrier from Twenty20
Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, ...
Profitability Part 1 - The Econometrics of eCommerce
In the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma. Companion documents may be found on http://CPGguys.com ...
Rewarding Shoppers for Brand Loyalty with Pat Burke from Fetch Rewards
The CPG Guys Sri & PVSB are joined by Patrick Burke , Chief Revenue Officer at Fetch Rewards , a mobile app-based brand-building loyalty platform. In this episode, we cover the following topics with Patrick: Where does Fetch ...
Mastering Omnichannel Perishables with Bimbo Bakeries' Omar Haque
The CPG Guys Sri & PVSB are joined by Omar Haque , VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any ...
Instacart Advertising with Josh Rider
Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include: The pandemic radi...
Successful Selling on Amazon with Kiri Masters
Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters , Founder of Bobsled Marketing , an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast. Topics covered include: What really is …
Balance of Year '20 Outlook with Chris Perry
Chris Perry returns to the podcast for a second guest-host engagement, joining Sri Rajagopalan as they explore what the rest of 2020 has in store for the omnichannel commerce world. www.cpgguys.com CPGGUYS LLC expressly discl...
In-Store Engagement with Ecrebo's David Buckingham
Peter is joined by guest co-host Chris Perry , co-founder of FirstMovr , as they interview David Buckingham , CEO of Ercebo , a consumer engagement platform that leverages register receipts to deliver real-time personalized o...