Episodes

The CPG Guys are joined in this episode by John frost, Chief Customer Officer at Chobani, Find John Frost on Linkedin at: https://www.linkedin.com/in/john-frost-20963155/ Find Chobani on Linkedin at: https://www.linkedin.com/company/chobani/ Find Chobani online at: https://www.chobani.com/ Here's what we asked John: John, let’s start with your journey. What path led you to Chobani, and how has your experience at Frito-Lay and PepsiCo shaped your perspective as Chief Customer Officer? ...

The CPG Guys are joined in this episode by Liz Roche, VP for Media and Measurement at Albertson's Media Collective, the retail media division of the Albertsons Companies. This episode was recorded in Las Vegas Nevada at CES 2026. Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/ Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/ Find AMC online at : https://albertsonsmediacollective.com/ Here's what we asked her: Liz, you’ve just cross...

The CPG Guys are joined in this episode by Khurrum Malik, VP of Business and Customer Marketing at Walmart Connect, the retail media arm of Walmart Inc. The episode was recorded in the Walmart Connect Studio in the Aria Resort. Follow Khurrum on LinkedIn at: https://www.linkedin.com/in/malik/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: http://walmartconnect.com Khurrum answers these questions: You’ve recentl...

The CPG Guys are joined in this episode by Sarah Marzano, Principal Analyst for Retail and Commerce Media at EMarketer, the go-to forecasts, data, and insights provider for marketing, advertising, andcommerce professionals. Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano/ Follow EMarketer on LinkedIn at: https://www.linkedin.com/company/emarketer-inc/ Follow EMarketer online at: http://emarketer.com Learn more about Sarah’s research report “Retail Media Networks: Trends...

Thje CPG Guys are joined in this episode by Sarah Cunningham, Chief Retail Experience Officer of Flywheel, the commerce acceleration division of Omnicom. Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarah-cunningham-99559b1/ Follow Flywheel on Linkedin at: https://www.linkedin.com/company/flywheel-digital/ Sarah answers these questions: Can you tell us about the inspiration and the WHY behind bringing this new connected commerce offering to Flywheel? What are some current t...

The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026. Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/ Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/posts/?feedView=all Consumer habits report download : https://nielse...

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE with retail solutions that allow them to be partners in creating an in-store evolution, fitting into retail existing ecosystem by connecting different technologies to truly drive a frictionless store visit. This episode is sponsored by STRATACACHE Find Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/ Find STRATACACHE on LinkedIn here: https://www.linkedin.com/company/stratacache/ Find STRATACACHE online ...

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a 2025 retrospective and 2026 preview. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/= CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMM...

The CPG Guys are joined in this episode by Jerry Tsai and Phillip Guerra, co-founders of The Happy Start, manufacturer of award-winning baby products are designed to support your infant's early development. Created with pediatric experts and trusted by clinics, daycares, and hospitals. Follow Jerry on LinkedIn at: https://www.linkedin.com/in/jerry-tsai/ Follow The Happy Start on LinkedIn at: https://www.linkedin.com/company/the-happy-start/ Follow The Happy Start online at: https://www.thehap...

The CPG Guys are joined in this episode by Chris Jones, Founder & CEO of Plant Therapy, your shortcut to wellness, transforming ordinary rituals into mood-enhancing practices. This way, you can experience more of those blissful 'ahhhhh' moments from your everyday. Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisjones00/ Follow Plant Therapy online at: https://www.planttherapy.com/ This episode was recorded in Seattle at Amazon Accelerate 2025. CPG Guys Website: http://CPGg...

The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail. Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/ Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/ This episode was recorded in Seattle at Amazon Accelerate 2025. Neil answers these questions: Neil, What are some of the biggest surprises you’ve encountered working with consumer/retail data over the past few years?...

The CPG Guys are joined in this episode by Allen Warch, VP Food & Fresh Merchandising at Dollar General. Follow Allen on LinkedIn at: https://www.linkedin.com/in/allen-warch-032b8331/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ This episode was recorded while walking a DG Market Store near Nashville, TN CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Websit...

The CPG Guys are joined in this episode by Chad Waetzig, CMO at Crunch Fitness and Justin Bajan, co-founder of Familiar Creatures, a creative agency, Follow Chad on LinkedIn at: https://www.linkedin.com/in/cwaetzig/ Follow Crunch Fitness online at: https://www.crunch.com/ Follow Justin on LinkedIn at: https://www.linkedin.com/in/justinbajan/ Follow Familiar Creatures online at: https://www.familiarcreatures.com/ Chad & Justin answer these questions: Justin - You went from career copywriti...

The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what's important. This episode was recorded at DG headquarters in the Hall of Values. Follow Angela on LinkedIn at: https://www.linkedin.com/in/angela-martin-a177b3a4/ Follow DG on Linke...

The CPG Guys are joined in this episode by Bryan Leach, the Founder & CEO of Ibotta, a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). Follow Bryan on LinkedIn at: https://www.linkedin.com/in/bwleach Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/ Follow Ibotta online at: https://ipn.ibotta.com/ Bryan answers these questions: I...

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Here's what we asked Joe: Joe, you have a great title - industry & customer engagement. What does that mean - what is your remit and who all do you work with at Kellanova? You recently penned a white paper for MMR (Mass Market Reta...

The CPG Guys are joined in this episode by Wayne Purboo, VP of Video Advertising at Amazon Ads. This episode was recorded at Amazon unBoxed 2025 in Nashville TN Follow Wayne on LinkedIn at: http://linkedin.com/in/purboo Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/ Follow Amazon Ads online at: https://advertising.amazon.com/ Wayne answers these questions: Wayne, you’ve been in media, tech and now advertising at Amazon. Can you walk us through your jour...

The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon. Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/ Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/ Follow Buy with Prime online at: https://buywithprime.amazon.com/ Wain answered these questions: There are several new partners whose orders now that sellers have a choice for pick, pack and ship with Amazon. Tell our audience who ...

The CPG Guys are joined in this episode by Mike Westgate, Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok Follow Mike on LinkedIn at: https://www.linkedin.com/in/mikewestgate/ Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktokbusiness/ Follow TikTok online at: https://ads.tiktok.com/business/en-US Mike answers these questions: 1. Mike, you’ve talked about TikTok leading a new era of “discovery commerce.” Can you unpack what that means, and ...

The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber. Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/ Follow Uber online at: https://www.uber.com/us/en/advertising/ Kristi answers these questions: Can you walk us through your role at UBER Ads and how the organization fits within the broader UBER ecosystem?What unique value does UBER bring to the re...

The CPG Guys are joined in this episode by Kellanova's Mike McCune, Sr. Dir Sr. Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr. Director , and Omni COE lead. Today’s episode is all about data, analytics, the changing shopper behavior to lean omnichannel and the story of how one snack manufacturer has leaned into reporting and insights in a meaningful way. Follow Mike on LinkedIn at: https://www.linkedin.com/in/michaelthomasmccune/ Follow Maggie on LinkedIn at: ...

The CPG Guys are joined in this episode by Tracey Halama, CEO of Supergut which produces clinically-validated solutions that transform your life through your gut microbiome. Follow Tracey on LinkedIn at: https://www.linkedin.com/in/traceyhalama/ Follow Supergut on LinkedIn at: https://www.linkedin.com/company/ur-labs/ Follow Supergut online at: https://supergut.com/ Tracey answers these questions: What inspired you to join Supergut and lead its next phase of growth, given your background ...

The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. Mark and PVSB unpack all of the happenings at WDV’s Inspire ...

The CPG Guys are joined in this episode by Jeff Cohen, Chief Business Development Officer at Skai. Sri, PVSB and Jeff recap the major announcements at Amazon Unboxed 2025. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By liste...