The Podglomerate manages a growing slate of shows spanning business, culture, and education—some of the most influential podcasts in the industry. As their network grew, the behind-the-scenes logistics became harder to manage. New episodes required constant manual updates across multiple websites, or complex API workarounds to achieve automation. Neither approach scaled well.
Jeff Umbro, founder and CEO of The Podglomerate, knew the process had to change.
“We were either constantly working with various APIs to figure out a quality way (often unsuccessfully) to build out automatic updates for episodes—or we were updating them manually.”
The workload was massive. With dozens of shows under their umbrella, even small inefficiencies multiplied quickly into hours of repetitive work each week. The team spent too much time copying content, updating episode listings, and troubleshooting sync issues. And each time a new show was added to the network, the infrastructure had to be rebuilt from scratch.
“Managing all our podcasts through traditional web tools just wasn’t sustainable. It slowed us down.”
Searching for scalable, purpose-built tools
The Podglomerate needed a platform that was made specifically for podcasting. One that understood the technical structure of podcast content, and didn’t require their team to reinvent the wheel every time an episode went live. That’s when Jeff and his team discovered Podpage.
“Podpage was an excellent solution to both of these labor issues. It gave us the flexibility we needed, and more importantly, it just worked.”
Instead of juggling API integrations, the team now connects each podcast's RSS feed to a Podpage site. New episodes are automatically imported, formatted, and published with no manual intervention. Each site stays up-to-date, even across large networks and fast-moving production schedules.
Time saved, quality maintained
The impact on the team was immediate. The manual workload dropped. Errors decreased. And each show’s website looked more polished and easier to manage.
“Podpage is able to automatically update new episode publications in a quick, easy, and efficient way. It saves us hours each week in human labor.”
Previously, managing a single show could involve coordination between technical staff, producers, and marketers. Now, anyone on the team—regardless of technical background—can log in and manage the site using Podpage’s intuitive interface.
“The UI is intuitive and allows us to be creative and flexible with our presentation. We don’t need a developer to make it look good.”
Built for scale
As The Podglomerate continues to expand, Podpage grows with them. Whether launching new shows or relaunching existing ones, the team knows their web infrastructure won’t hold them back.
“We’re focused on producing great shows and growing their audiences. Podpage gives us a stable, scalable foundation to do that without adding operational complexity.”
For Jeff, Podpage isn’t just a tool—it’s a system that replaces hours of redundant work with a seamless, automated flow.
“It’s hard to overstate how much time this has saved us across the board.”
About the podcast
Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, this Signal Award-winning show features longform interviews and panel discussions with industry leaders. The goal is to go beyond the headlines and explore the deeper trends shaping the future of podcasting.
