Episodes

545
July 9, 2026

545: Industrial Sales Success

John talks about selling high-priced systems, learning customers' businesses, simplified CRMs, and much more! Before retiring as North American Sales Manager for Zünd Systemtechnik AG in 2019, John Cote had a long career in sales of capital equipment and systems. Over his career, John was in sales or sales management with several large and medium sized companies including Fuji Film and HP. He also owned a couple of his own companies in the marketing, graphics and photography fields. John has giv...
544
July 2, 2026

544: Say "Yes And" to Change

Avish talks about his new book, how improv plays a role in leadership, the different reader personas, and much more! Avish Parashar is a keynote speaker, author, and former engineer who helps leaders and teams navigate change with greater adaptability, creativity, and engagement. By combining practical business insights with the principles of improv comedy, he shows organizations how to replace "Yes, But" thinking with a "Yes, And" mindset that transforms hesitation and apathy into initiative an...
542
June 25, 2026

543: Data Based Marketing

Glenn talks about demystifying marketing measurement, lead generation, building a healthy marketing funnel, and much more! Since 2017, Glenn Schmelzle has hosted the long-running Funnel Reboot podcast, exploring the analytical side of growth. He is currently writing a book on how data mastery is the key skill needed to market and sell in today's world.
542
June 18, 2026

542: Launch Your Book

Robbie talks about what a successful book launch in 2026 and beyond looks like, emphasizing the importance of a high quality book for an audience that recognizes the problem. He discusses utilizing your book as a business development tool and breaks down his book launch method, and much more! Robbie Samuels is a multi-passionate entrepreneur. He is a speaker, book launch strategist, event design consultant, executive Zoom producer, and business development coach. Robbie has been recognized as a ...
541
June 2, 2026

541: Sleep Better

Anne talks about writing engaging books without producing an overwhelming, thesis-like tome. She explains using story-based structures where the reader is the hero, emphasizes saving "sidebar" material for future books, bonuses, or social posts to test ideas, and outlines a healthy role for AI in repurposing and outlining while warning against drafting, losing voice, and copyright issues. Anne Bartolucci, Ph.D., is a writing mentor, USA Today bestselling author, and psychologist. She has over tw...
540
April 28, 2026

540: Joint Ventures

Dov returns to the podcast to talk about his new masterclass, the importance of partnerships, and much more!
539
April 23, 2026

539: Scale with Licensing

April talks about licensing services as an entrepreneur, certification programs, packaging programs, and much more! April Beach is the founder of The SweetLife® Company, and multiple other brands, an award-winning podcast host, lifelong lifestyle entrepreneur, nonprofit founder, and business advisor to leaders.
538
April 21, 2026

538: Known, Booked, and Paid

Today's guest is John Ball, a speaker and keynote coach who helps experts stop sounding smart and start being unforgettable. He's the host of the Professional Speaking podcast, where the focus is simple, helping speakers become known, booked, and paid what they're worth. With over 15 years of experience, including coaching with The Speaker Lab and training under Harv Eker International, he's seen what works… and a lot of what doesn't. He's also a stand-up comic, so expect insight, honesty, and t...
537
April 16, 2026

537: Professional Services Success

Bob returns to the podcast to talk about marketing strategies based on business maturity, where most consulting opportunities come from, building referrals, and much more! Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetize their personal brand in a...
536
April 14, 2026

536: Visual Branding

John talks about how visual storytelling helps with maintaining relevance, strategic image building, and much more! John DeMato is a visual storytelling strategist and photographer who helps the faces of their businesses open doors to more clients, higher fees, and bigger opportunities before they even say a word.
535
April 9, 2026

535: The TomorrowZone

Deborah talks about her latest book, "Enter The TomorrowZone", why roughly 70% of digital transformations fail to deliver, changing your mindset for innovation, and much more! Deborah Reuben, CLFP, is CEO and Founder of TomorrowZone®, a consulting firm helping leaders shape the future through bold strategy, human-centered innovation, and emerging technology insight. With over two decades of experience in equipment finance and software, Deb is recognized as a trailblazer for making complex techno...
534
April 7, 2026

534: Diagnostic Thought Leadership

Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business' framework, investment readiness, and messaging! Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build "evergreen" businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert cl...
533
April 2, 2026

533: The Wisdom of Ignorance

Alan talks about his new book, "The Wisdom of Ignorance: Why Not Knowing Can Be the Key to Innovation", being humble, six essential skills, and much more! Alan Gregerman is an award-winning author, business advisor, and teacher. His writing and consulting work focuses on helping companies and organizations create winning strategies and more remarkable products, services, and customer experiences by unlocking the genius in all of their people. Alan is the author of two previous books, Surrounded ...
532
March 31, 2026

532: A Sip of Brandy

Reilly talks about rebranding through creating repeating patterns, what to do when clients get cold feet, utilizing speaking and podcasting in brand transformation, and much more!
531
March 26, 2026

531: Agencies Deliver Profit

Gayle returns to the podcast to talk about the role marketing plays in B2B revenue, why marketing is treated as a cost center, creating video content, and much more!
530
March 23, 2026

530: Wealth Without Apology

Randy talks about his new book, "Wealth Without Apology", changing your mindset on making money, what really holds clients back, and much more! Randy Gage doesn't just challenge your thinking – he helps you rewire it at the source code. His journey from a jail cell as a teen to the New York Times, Wall Street Journal, and USA Today bestseller lists proves that reinvention is possible for anyone. Randy's 15 books, translated into 25+ languages, have made him a global icon to a legion of founders,...
529
March 19, 2026

529: Navigating Risk

Susan talks about her book,"Fast Track Your Big Idea", having risk conversations, identifying risks, and much more! For decades, Susan has worked with Fortune 500 corporations, small businesses, nonprofits, and faith-based communities—helping visionary leaders move bold ideas forward faster.
528
March 17, 2026

528: Amplify Your Expertise

Bob talks about taking ownership over your personal brand, his Personal Brand Business Roadmap, using client testimonials, and much more! Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetise their personal brand in a way that supports organisational ...
527
March 12, 2026

527: The Bookability Formula

Maria talks about what makes a professional speaker "bookable", her book, "The Bookablity Formula", keynotes and training, and much more! Maria Franzoni works with speakers, speaker agents, and bureau teams to help them to grow their speaking businesses - in other words, get more bookings, charge higher fees to create profitable businesses.
526
March 10, 2026

526: Own Your MEDIA

Prosper talks about his new book, "Own Your M.E.D.I.A.", why building a business solely on social platforms can be risky how to create sustainably owned marketing assets, and much more! Prosper Taruvinga is a media ownership strategist and founder of Livelong Digital. He helps founders, consultants, and service-based businesses move from rented attention to owned demand by treating media as an asset, not content. After rebuilding his business following a major platform dependency setback, Prospe...
525
March 5, 2026

525: The New Choice Effect

Gina returns to the podcast to discuss her new book, The New Choice Effect: How to Make the Right Decisions Quickly Without Overthinking, how improvisation plays a role, decision-making, imposter syndrome, and much more! Gina Trimarco is a business strategist and speaker who helps organizations re-humanize the way they connect, lead, and sell through Improvised Intelligence™. Rooted in improv-based emotional intelligence, her work empowers teams to become more agile, authentic, and emotionally a...
524
March 3, 2026

524: Scaling Solo

Pia returns to the podcast to talk about her new book, "Scale Solo", growth strategies, being a solopreneur, raising prices, and much more! For the past decade, Pia has taught hundreds of consultants, strategists, and agency owners how to raise prices, compress delivery, and build businesses that give them actual freedom.
523
Feb. 26, 2026

523: Red Light Green Light

Cindy talks about her book "Red Light, Green Light", her HOW-TO messaging framework, crafting hooks, being direct, and much more! Cindy Skalicky is an internationally recognized expert in Persuasive Theory and Executive Influence. Holding a master's degree in Rhetoric, or "the science and art of persuasion." Cindy helps leaders communicate with confidence, command, and clarity. She is deeply passionate about helping clients communicate authentically with polished messaging that sticks
522
Feb. 23, 2026

522: Building Author Influence

Clara discusses common misconceptions in writing and publishing, the value of beta reader programs, the importance of marketing early, and much more! For more than 30 years Clara Rose has worked with businesses and professionals in a wide variety of industries, helping them to launch or level up using content creation. As a Literary Consultant, editor, and publisher, Clara helps her clients create and publish a well-executed Brand Awareness Book that will organically generate leads, offer reader...