Episodes

This deep dive is tailored for founders of boutique professional services firms aiming to gain significant market recognition. The session discusses strategies to solve the 'obscurity problem' and build market eminence. Guided by David Newman and his firm Do It Marketing, the focus is on leveraging the three fundamental pillars of market eminence: speaking, publishing, and podcasting. The script emphasizes the importance of targeted speaking engagements, producing valuable published content, and...

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust. Marcus talks about his latest book, "Endless Customers", how important it is to be transparent with your business, utilizing video, and much more!

In this episode, we explore the critical subject of CEO branding, focusing on how CEOs can leverage speaking, publishing, and podcasting to gain market eminence, respect, and drive revenue. Based on insights from David Newman's document 'Elevate Your CEO Brand,' we discuss the challenge of CEO visibility and the 'obscurity problem,' strategies to become a business maverick, and the powerful impact of speaking engagements, book publishing, and podcast guesting. Additional topics include the impor...

For decades, Bob has been the one people call when they're standing at a crossroads. Not because they don't know how to succeed, but because they want to know what truly matters next. Bob helps high performers, especially ex-athletes and entrepreneurs, transition into the next phase of their life and business with clarity, confidence, and purpose. Bob talks about the importance of having a belief structure, what it really means to be a coach, and much more!

Join us in this deep dive with David Newman, founder of Do It Marketing, as we explore the concept of market eminence. Newman explains how CEOs, founders, and senior executives can build a personal brand to position themselves as the best in their field. He introduces the concept of market eminence and discusses its rarity, with only 5% of leaders achieving it.

Casey S. Stanton is a marketing strategy expert and founder of CMOx®, the Fractional CMO company. For over 10 years Casey has been leading marketing strategy for 7 and 8 figure businesses in both digital and brick-and-mortar markets. Casey shares his his experience publishing his books, what it really means to be a fractional CMO, and much more!

Unlock the secrets to building a Maverick brand for professional services with this deep dive into strategies that help you stand out in a crowded marketplace. Explore the concept of the 'obscurity gap' and why it's crucial to bridge it by establishing yourself as a credible authority.

David is Co-Founder and CEO of Ackert, Inc. and its subsidiary, PipelinePlus. He is a highly regarded business development thought leader. Over the past two decades, David has pioneered revenue acceleration programs for hundreds of professional services firms around the globe. David talks about his latest book, "The Short List", presenting networking in a different light to new clients, the process of creating a short list of prospects, and much more!

Ushi Patel is a designer, brand expert, author, and speaker enriched by nearly three decades of experience. Her design-led Seeing Me Method goes beyond branding, empowering leaders and creatives to activate their personal power and make their signature mark. Ushi's international portfolio spans Fortune 50 companies, investors, and solopreneurs who use her model to shape an authentic identity and personal presence, emerging more confident, influential, and aligned with their true value. Ushi tal...

Brian is a heart surgeon without a blade. He does not start outside with what you need to DO, he starts inside with who you ARE. In a world that is disconnected, Brian is revolutionizing how organizations and entrepreneurs deeply connect with their authentic selves to achieve the highest levels of wealth in monetary riches, time, relationships, and health. Brian talks about his personal journey and how it affects his work, how relationships play a role personally and professionally, creating hum...

Dane and Corey share their journey into crypto, why now is the time to pay attention to crypto, myths and misconceptions of crypto, and much more!

For more than 25 years, Michael has traveled the world researching, writing, and speaking about inspiring workplace cultures, inspiring leaders, and businesses that leverage their humor resources to drive outrageous results for their employees and their customers. He is known as one of North America's leading speakers on creating high-performing, service-first cultures. His high-energy, hilarious, inspiring, and thought-provoking presentations are often rated as having the greatest impact and re...

Pete Monfre is a nationally recognized marketing expert who has consulted with hundreds of B2B clients for over thirty years. He is the founder of a multi-million-dollar marketing agency as well as several other companies in education, entertainment and media. Thousands of people have attended his workshops, training and speaking events. Pete talks about his podcast, The Agency Founders' Market, AI strategies, choosing clients, and much more!

Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. He has been named a Top 8 Podcaster to follow by INC Magazine, featured in Thrive Global and chosen as an 'Icon of Influence' in the new media space. Justin talks about growing his podcast, the Growth Now Live Summit, and much more!

Devin Sizemore is the author of Connection Expansion: You Are One Connection Away From Massive Success In Your Life And Business. Devin is driven by a passion for meaningful experiences, both personally and professionally, he has spent his career building and growing businesses that align with his values. From launching his first marketing agency right out of college to creating innovative consulting practices and a cat cafe, his journey has been defined by a commitment to "adding value" and mak...

Jay Baer is a business growth and customer experience expert, advisor, researcher, author, and analyst. He has spent 30 years helping more than 700 of the world's most iconic brands, including Nike, Oracle, Salesforce, Bentley, and The United Nations, gain and keep more customers. A 7th-generation entrepreneur, Jay has written seven best-selling books on marketing and customer experience, and founded five, multimillion-dollar companies. Jay is an inductee into the professional speaking hall of f...

Jill talks about her latest pursuit in AI technology, her PhD research, her podcast, and much more!

Sophie is a speaker, author and business coach. She helps mission-driven entrepreneurs bring the joy of their client work over to their marketing so they can stop chasing clients and attract them like a magnet instead. She specializes in helping them leverage LinkedIn to build relationships and spread their message. Sophie talks about her new book, "Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing", her Magnet Model, leveraging her LinkedIn netw...

Alison shares some tips on utilizing your CRM, why she prioritizes content over sales marketing, mapping out a client's journey, and much more!

Lisa Fain is the CEO of the Center for Mentoring Excellence and a globally recognized expert on mentoring and diversity. As the co-author of Bridging Differences for Better Mentoring and of The Mentor's Guide, 3rd Edition, Lisa combines her passion for mentoring with actionable strategies to help individuals and organizations thrive! Lisa talks about her from a law career to mentorship, creating a culture of mentorship in your organization, her certification program, and much more!

Justin talks about how he prepares his clients to exit their businesses, what recurring revenue really means, his podcast, and much more!

Mark returns to the podcast to talk about the nuances of selling to C-level executives, using AI, what's ahead in the world of sales, and much more!

Joe Crisara was once a home service contractor with a failing business. Deeply in debt, he had zero sales skills and undercharged for everything. He assumed the only way to create higher value was to do the same service everyone else did for a lower price. But when things looked most bleak, Joe had an aha moment. It not only changed his life but also skyrocketed his business. Since then, Joe and Julie, his wife and business partner, have helped thousands of contractors achieve three to five time...

Candyce Edelen is a seasoned entrepreneur with road rash earned from co-founding two fintech companies, one of which made the Deloitte Fast 50 list in 2004. In 2007, she launched PropelGrowth, a marketing consultancy where she helps financial and tech firms develop and execute go-to-market strategies. Over 10 years, she helped lead 13 companies to strategic acquisitions and successful exits. Candyce shares some strategies of prospecting on LinkedIn, when to know if you're selling or being sold ...