547: Daring Forever!

0:00 Welcome to The Selling Show, where we unpack, repack, and break down exactly how CEOs, founders, and senior executives sell their ideas, point of view, and personal brand to the people who matter most. This is your host, David Newman, and you are in the right place if you want to build market eminence, amplify your influence, and attract high-value prospects, investors, partners, talent, and media opportunities with less chasing and more confidence. Let's go. You are in for a real treat.

0:41 You know him as episode 483. No, no, wait a second. I know him as episode 483. No, no, that's not true either. I know him as one of the smartest, nicest, most creative, and caring entrepreneurs that you will ever meet, Mr. Radim Malinic. Welcome back to the show. Mr. Newman, I'm very humbled and very privileged to be back to, to talking to you, especially give- giving me such a beautiful intro, so thank you. It's nice to be back. You're welcome. You're welcome. Well, so this is, this'll be episode 540-something.

1:21 So you clearly have been hiding from me for about 60 episodes, and but with good reason, because you have this amazing new book. This amazing new book which is called, I'm gonna give you the title and the subtitle so people can start to get all salivating and run out and buy the book immediately. It's called Daring Forever: Find Your Extraordinary, Claim Your Future. And this is… Your previous books, I wanna talk about, 'cause you've written several amazing, fantastic books. Um, books about marketing, books about branding, books about all kinds of things.

2:03 From reading this book, I'm gonna characterize this as this is a book about life, about living a full, rich, exciting life that is filled with, uh, energy and enthusiasm. What do you think about that? I think you're very right there, and it was really nice to have you as one of my early readers, very much early reviewers, and early praisers, if that's the words even. Yes. Um, yeah, look, I think as you quite rightly say, and thank you for that mention, this is my book number seven. It's been a 10-year… It's been a decade of publishing, a decade of discoveries, right?

2:43 It's been two and a half decades of me working in the creative industry. Uh, I'm, I'm now first and foremost author. I'm a creative. I'm an eternally curious human being, but, you know, I'm a very much a multi-hyphenate. I go wherever the curiosity takes me because I believe we live this incredibly privileged life of being able to do whatever we want to do, however we wanna do it, wherever, however, with whomever, right? This is, you know… But if you wake up in the morning and go, "You know what? I'm gonna try to see if I can change my life," that's incredible privilege. Yes. And I believe I can do that every single day. So with my observations from the last few books, when I tried to solve people's problems, you know, y- everyone's got a different problem, different color, different flavor, and you can't help everyone.

3:27 And in a, in words of the very talented and, and wise Elizabeth Gilbert, she says, "Never write a book to solve people's problem." You know? Never, never do that. And I tried to do that, and it was, um, it was successfully unsuccessful, shall I say. It was interesting because you can't be universally helpful to everyone. What I wanted to do with this book is actually really look into what worked in my publishing journey and actually what really appeals to, to people. Because having been listening to keynotes, conversation, podcasts, where people say, "Look, I've got imposter syndrome. I feel shy. I feel I'm, I'm an introvert. I can't, you know, I can't, I'm, I can't get ready yet. You know, I need to, I need to read a few more, you know, books or list- listen to more podcasts and watch some more YouTube videos before I can start." I started digging into what is the biological truth of us as being humans and what holds us back.

4:18 Because we've been given this incredible vehicle, our bodies, and they are very similar. They're vastly different, but very similar in, in, in, in the fundamentals, and I really wanted to understand what happens within us from a biological perspective, from neuroscience, from neuroscience, from ancestral perspective. What do we do and why we're here, and how we've taken our very ancient hardwiring and brought it into a digital world which is full of abstract threats, and go- Yeah … " Why am I feeling like this?" You know, that is such a great jumping off point because as I was thinking about this interview and I was lo- looking forward to our conversation about this, this is the kind of book and this is the, the thinking and the philosophy and the research and the psychology and the language behind it.

5:11 I would say it's equally relevant for someone who is 17 years old, someone who's 47 years old, someone who is 67 years old, even someone who might be 97 years old. So whether you are just about to embark on your adult life full of adventures, whether you are halfway through and you're asking yourself questions like, "Is this all there is? I may have some level of material success, but I'm not fulfilled, I'm not happy, I'm not tapping into my full source of what I have to contribute."

5:52 You're about to retire or you're in retirement, and you're asking yourself, "What do I do with myself for the next 10, 20, or 30 years?" Or you're reflecting on your life, and you're somehow a little dissatisfied, or you're not sure that you made the right decisions, or you're second-guessing some of your choices. There is so much in this book, literally, whether you're from 17, age 17 to age 97, that will give people insight, uh, it will give them comfort, it will give them, um, self-knowledge, self-knowledge through reflection.

6:33 And I'm wondering, this book is such a departure from your other books. I mean, I guess it is and it isn't, because you've always had this sort of spiritual component to creativity and branding and, and, you know, humanity being tied into all of this. But this particular book is all about the human side. What, what, what gap did you see, or what did you personally experience that you felt this book needed to be written in the brilliant way that you did end up writing it? Oh, thank you. Uh, you touched on so many interesting topics, and you're right. It's… My books were… I always say my books were always li- uh, uh, laced with mindfulness.

7:13 My, my whole re- re- re- reading and writing journey was about the fact that I wanted to understand the ability of how to enjoy the creative process, because creative process is full of beautiful frictions. But we don't want to feel friction. We wanna feel- Yeah … enjoyment. We wanna feel like you're moving somewhere. You know, you wanna have that feeling. And it was an interesting jumping point because those books can kind of… They, they, they find their readers very nicely, and I was very clever about, you know, doing my homework and understanding what books do sell and how they sell, obviously, what, what, what sort of people buy them. But with this one, it was more about the fact that, I think you said it once to, to me in, in, on, on the other side of the microphone, you said, "Well, your latest book is your sort of best hits, you know, your latest, uh, you know, the best hits all sort of packaged in one." And I have very much paid attention to all the data points I got from, from, uh, from publishing for the last 10 years, knowing that people don't particularly like reading long books.

8:09 People like colorful things, you know? People like just kind of give them extra sensory experience and actually making sense of what is universal. Because if you volunteer your creative philosophy, someone will show up on Goodreads and say, "Well, I've got my own ideas. Why would I need yours?" One star, you know? Or, "I don't like this." One star. And you gotta realize, like, okay, let's be honest, we don't about with biological truth because that's how we exist. You know, this is- Yeah … you can't just say that science doesn't make sense. And this book nearly came out in 2024 after my last two books because I wanted to make this book No Risk, No Story. I saw a slogan in a sign on a tote bag in a, in a beautiful t- um, um, um, a beautiful boutique in Chelsea in London, and that slogan said, "No risk, no story." I was like, "Okay, I'm making another book.

8:58 It's gonna be No Risk, No Story about how you go after these things." And the sign was that I couldn't make sense of it. I kinda had an idea of what I want to do, what chapters were potentially happening. I did a TEDx talk around that time, and the TEDx talk was like, okay, this is what you're trying to do. And I was trying to retrospectively look at processes, lessons from creativity, and I couldn't, I couldn't color in those five chapters. I knew exactly what chapters I would have, but I could not for a year and a half make sense of them. Absolutely- Hmm … not. I was like, there is something there, something there, and I, I, I had two, uh, writing a, two editorial assistants to work with me on this because my life is a little bit busy.

9:40 So I was like, as opposed to instead of me writing a chaotic book and then having an editor cleaning it up, I was like, let's reverse the process and let's make it interesting. And you find yourself that your abstract creative philosophies are very lovely, and they make a nice read for one time only, but then what ne- what's next? So I wanted to sort of… There was a moment when I realized that, okay, there, there is a biological truth, like how do we operate and how little we do not know, how little we know how we operate. That was the moment where everything started making sense, and I've rewrit- I've rewritten Writing Brief three or four times, and I'm almost amazed that it's taken a year and five months of making this book I didn't want it, I did not want it to take year on, year, year, year on five months or, you know, 12,000 hours.

10:30 Right. But for every single hour, for every single day, that book became a better and better, better, better book because yeah, it's the most concise, most researched, most thorough book that's got the most sort of hard-hitting impact that I've never really imagined. But that's because I've given myself time to think about it further more. And seeing initial feedback where people say, you know, they've had the pleasure of reading, you know, the preview copy and everything in life now makes much more sense. Yeah. You realize that you, you making connection to people on a so different level, because you said this book can appeal to people from 17, 67, 97. Every single person, uh, and, and that's very much universal truth, said, "Oh, this book has come to me at the very right time."

11:13 Yes. And you know that's a good sign. Absolutely. Quick public service announcement. Did you know in addition to being a charming and wonderful podcast host, I also work with clients privately? Book your Market Eminence Roadmap call right now at doitmarketing.com/call. Here's what we'll do. It's 30 minutes. We're gonna get clarity on exactly where you are with three key strategies: differentiation, positioning, and pricing. Build your personalized roadmap for market eminence, identify bottlenecks and gaps that have gotten in the way, and discuss next steps to help you make it happen. That's doitmarketing.com/call. Now back to the episode.

11:54 Well, you know, it's funny. I, uh, uh, you, you put a lot of good framing material in the prologue and the introduction. One thing that really jumped out at me from the introduction is, um… And I'll, I'll share it with you in the context of what I sometimes say to people at the end of a keynote or a seminar. My keynote's and seminar is very practical, how to think, you know, what to say, how to say it, what to do, how to do it. It can be a little overwhelming. So, so my closing line many times for the last 20 years has been, uh, "Let me leave you with this thought." Everything that you need to be massively successful in your business and in your life is sitting in your chair right now.

12:45 And people go, "Oh my God, that's so great. That's so wonderful." I have no idea what that means. I never had any idea what that means. I just thought it was a good closing to a speech. And then in your introduction, you say, "Daring Forever is built around a single idea. You already have everything you need to live a daring life." And Radim, I'm looking at this book and I'm going, damn, he wrote an entire book about the last line of my speech that I just kind of threw in there as kind of a feel-good, you know. And so anyone that is familiar with my work, if you want to actually understand what that means, that every th- because I didn't understand it until I read your book.

13:28 Uh, if you want to understand what I meant or what I was trying to kind of roughly, you know, bump into when I say you have everything, everything you need to be successful is sitting in your chair right now, meaning that it's already in you. If you want to understand what that means, you need to run out and get a copy of this book. But where did that pre-- You know, it's funny 'cause as consultants, as speakers, as agency owners, as salespeople, you, you would think we have a vested interest in saying, "No, you're not ready. No, you need my agency. No, you need my c- consulting. No, you need my coaching." And here you are saying, "No, no, you have everything you need.

14:11 Your inner resource is already there. You're just not aware of how to activate it. You're just not aware that it's been with you and in you this whole time." It's kind of a counterintuitive thing for a speaker, coach, consultant, author to say, it's almost like you don't need me, we just need to awaken what's already in you. Did you feel any level of, like, risk or scariness that, you know what, I'm giving away the entire cookbook when I write this book? No, I mean, I feel very liberated because it, it makes, it makes a connection that I need to make with myself because I'm originally from Czech Republic. I've lived in the UK for the last 26 years, and there were points in my life where I wanted to be, um, brutally accepted, right?

14:59 I wanted to… I- if I could be a John Smith, change my accent to perfect English and be John Smith and be just one of many, I would've taken it 26 years ago, right? Yeah. I was in my early 20s. I wanted to be accepted. And it was years and years of me realizing who I am and what I can do, and actually be- being, being reminding myself that I'm one of one. Yeah. And that's what makes me, well, interesting, and that's when you realize that this is the life that you've been given to li- to live. 'Cause someone else's life is taken, someone else's life might look very good on the outside, but it might not be that exciting on the inside. So I realized that the more I've accepted myself, the more I felt accepted by my surroundings. The, I felt, I felt peace in my life, and that, that sort of, I, I mean, that calm that comes with aging and more understanding of who you are is incredible because you can take on so many different situations and problems and, and, and, and, you know, conundrums, and you can do… and you can resolve them in peace.

15:54 Because my idea of daring forever is about the fact that, you know, there is, um, there's a personal meaning of daring, there's a societal meaning of daring or cultural, and there's a dictionary meaning of daring. And for me, daring was like pursue the thing that you really wanna do because the whole thing is built around a single idea, that you already have that thing that you need to live a daring, creative life, a daring or creative life. And it's not a version of someone else's life, but it's the life that alread- that looks right from the outside, but it's yours. Yeah. The one that fits, the one that lights you up, the one that you would regret never fully inhabiting. And that life is not waiting for permission, it's waiting for you. Because I see so much Not wasted potential, but like, um, constipated potential, right?

16:37 It's, um, it's, it stops somewhere in its tracks and, and life is noisy. There's, there's a lot of conflicting messages. We get more distracted than ever before, that our natural curiosity gets blocked, constipated as I invented right now today. And the problem is that whatever we spend time looking at someone else's life, so it might seem a little more exciting of the life than we can potentially have. And for me, this was awakening that I'm living the life I always wish to have. You know, we can always wish to be more handsome, skinnier, more rich, more eloquent, more successful. But when you speak to all of those people, they are deeply unhappy or in some way unhappy. Like, no one's got- Yeah … like this incredible life.

17:18 They would be like, "Okay, this life is the one. I've got it, guys. You know, let me tell you how to do this." And that was my whole idea about the fact that I believe that through the steps of pursuing what I felt an unconventional life and are scared of con- like being scared of conformity, like just… I, I, I would always be bored of… Like, I would be scared of boring life, if that makes sense. Because life, there's so much to do. There's so much to, to much- so much to do, and there's so much on offer in this life- Yeah … if you go and get it, and the only person who can go and get it is you, and the one person who can enjoy it, again, is you. And that's, that's the part of that I was like, "Yeah, everything you've got is there. You just need to activate it." You know, the thing that struck me about what you just said is there are so many forces shaping us down this path that we're sort of voluntarily buying into, whether it's school or parents or society.

18:11 You know, uh, you have to have a profession. You have… You know, your uncle is a lawyer, so you have to be a lawyer. Uh, you know, your dad comes from a long line of career military people, so you have to join the military. Um, school is about getting good grades and doing it right and coloring within the lines. And all those forces then, when you're an adult person, when you're of a, when you have some own, your own volition, your own free will, we seem to trap ourselves in some of these things as well, even though we're no longer in school. We're no longer under our parents', um, um, influence or control, and we're pretty good at controlling ourselves, unfortunately.

18:55 We're pretty good about caging ourselves in, and one of the things you talk about, one of the first, um, chapter one out of the five key chapters, is about change and daring to change and seeing that change is even possible for you. What are some of the first steps that you talk about in taking those blinders off and opening up the full spectrum of what might be possible for us? What is remarkable that our brain has been designed to keep us safe. You know, like even understanding those simple principles make it cl- ma-make it, make it so much sense that, for example, in my, in my profession for the last many, now 20 odd years, I've been trying to present people new ideas, and they don't like it.

19:42 They're like, "Oh, whoa, whoa, whoa, whoa." Because they haven't had time to think about it. Because- Yeah … one of the most decisive things in this book is to understand that the default mode network and executive control net- n-network are the ones that fighting against each other. So you, you, you got your daydreaming, and you've got your decision. You got a CEO basically going against the daydreamer. And when we are young, uh, default mode network is very much what we do all the time. You know, the look, looking out, looking out of the window when you're a child from, you know, like that easiness, you know? We can recreate it when we go on holiday because when you go on holiday, everything sounds good, everything smells good. The music's amazing. You know, you go, "Wow." Because you know what? Because at that moment you're not thinking about paying your mortgage, booking your clients, doing anything. You got actually time to relax.

20:23 Whereas when we go into our regular lives, we potentially can recreate that feeling in the shower because we don't have to operate anything, you know, p-p-specifically. But most of the time actually we are making decisions, like thousands and thousands of decisions every, you know, every hour, and that takes away the, the, the energy from the prefrontal cortex to actually be making decisions. You know, like literally that, that's, that's what's happened. That's what's happens all, all day, every day. So our brains are keeping us safe, and therefore they don't want us to, you know, pursue something crazy. Yeah. So when y-you want to make a decision of going into some kind… You know, do something what's potentially seen as risky by some, they often say, "I, I don't think you should do it. You should do something more safer." Because it's not bec- it's not that they don't want you to do that, it's because their brain wants to keep them safe, therefore they want to keep you safe.

21:10 Yeah. It's a natural instinct. This is why I was saying that the, the hardwiring, our ancestor hardwiring does not really, has- hasn't really caught up with where we are now in the digital world where, you know, there's so many abstract threats that, uh, well, there's so many opportunities where our brain registered as an abstract threat. So in most of the time people would choose, uh, the familiar discomfort over unfamiliar possibilities unless we consciously intervene. Because- Yeah … the reality, as I say in the book, reality is not fixed. It's how it, you know, it, it moves with how you look at it. Because you can have two people in a room, people, you can have two people at your keynote just before you tell them that the success sits in their chair, and one person might be thinking, "I'm having the time of my life," and the other one can't wait to finish.

21:55 And it's got nothing to do with you. It's how they perceive the reality. Yeah. And this is, I think this is our sort of idea of like what we do and what we possess, it's we are more or less going against the, the physical system, the biological truth of how it stops us. It's not because, you know, you don't want to be daring or, you know, uh, or, or ambitious. It's actually what you go against and what your brain's telling you. Yes. Yes, yes, yes. So good. Um, the second chapter, I wanna kinda s- go through kinda the highlights, and obviously- Yeah … people need to read the book. They need to dig into the book because there's so much richness under what Radem is talking about. But I do wanna talk about permission and, and s- you know, you have so many great one-line nuggets that just punch people in the face with value and insight and self-realization.

22:45 One of the ones is, uh, from chapter two about permission: "You were never waiting for permission. You were waiting to understand that you already had it." Mm. Man, if we could just plaster that on a global billboard, I think we'd have so much more happiness and fulfillment and, uh, love in the universe. Uh, people hold themselves back like crazy. Um, tell us your philosophy around permission. I mean, where do I start on this one? I think I, I think I was quite lucky that as a child, I was always quite impulsive.

23:26 I alway- I've always went after the things I wanted to do. You know? I went to go and play ice hockey when I couldn't ice skate and had to learn, when I wanted to start a band and didn't have an instrument. You know? It-- You can't always backfill the, the, the, the how of the situation because I always remember the moment of now. Like, okay, now I have the idea, now this seems like a good thing. Of course, there was a cumulative ideas of information that made me think about it. It was not like, "Okay, you know what? I've got nothing to think about. Let's start a band." Of course, that doesn't happen. So we are exposed to influences and data points that kind of sort of cumulatively create an idea of what we might be wanting to pursue. But, you know, some people might tell themselves, "You know, I will do this when I'm ready. I will know this when I've got full knowledge of what I'm trying to pursue." But oh my gosh, there's no such thing as a finished state.

24:13 Like, we are always becoming. We are always becoming something. So it's that moment of like, "You know what? Let me try and do this, which however bad I might be into this," because that's how the le- that's how the brain learns. Like, we've got people scared of the failure, but it's more being scared of being, you know, socially, you know, excluded. Like, basically, it's, it's an element of shame. When we go into the next chapter, acceptance, there's a line which says, "Perfectionism isn't a badge of…" Sorry. "Perfectionism isn't a badge of honor, it's actually the nervous system trying to outrun shame." Because we don't start because we don't wanna look foolish. We don't start because we worry about financial implications. We don't start because the mortgage is due, you know, next month.

24:53 And then you look back and go, "Oh, I wish I did this. I wish I did that. I wish I was more brave." And the thing is, you know, the discomfort of the unknown, some- sometimes only discomfort for a few minutes, you know, a few seconds, sometimes, you know, a few months, but the reward is so much sweeter. And why would you not pursue it? Because, yes, through book research, I realized that, you know, the dopamine receptors in our brains vary. You know, some people are just little-- Some people are genetically more, you know, um, hardwired or they're more a-a-able to, to feel dopamine a bit bigger and in bigger chunks than others. But it's still with understanding of like, what can I do and what do I want? And look back at your life, you know, when one day, you know, it's the terminate and go, "I've done it good.

25:37 I've done it good." You know? Like, I've, I've… It's not been pretty most of the time, but it's been rewarding. And I think this is, this is the idea that everything that you want to do is just, you know, twenty seconds of, of courage and, you know, that's, that's where we need to go. Yes. Yes, yes, yes. Well, and you've already given us a couple of little, um, samples of, uh, chapter three, which is, of course, all about acceptance. Um, the key part, and you mention this towards the end of the chapter, the key part that a lot of people have a hard time with, where it moves from the intellectual to the emotional, is letting go. Please share a few nuggets about letting go.

26:19 I mean, this is, see, I mean, there's been, there's been many books written about the power of letting go. But I, the concept of the book, I used to, just like everyone else who writes the book, I tried to smash too many different concepts and subsets into all of this. And the, the chapters, uh, permission, acceptance, curiosity, and gratitude were initially about the vehicle. So permission's about the vehicle of how the body is telling you the signals. Because we think that the b- that our brain works in, on its own doing, making all, all decisions, whereas it's very much sending signal upwards and downwards, and it works in unison.

27:01 And then when we step in as a driver and acceptance, like when we accept who we are in this, in this, in this vehicle, then we can really proceed on a journey of, of curiosity. So that means in acceptance, it's like when we, when we talk about enduring forever in chapter one about the fact that we compare ourselves to every- everything and everyone. You know, we always try to work against external data points about- Yeah … you know, am I doing this right? Am I, am I looking, am I good-looking enough? Am, am I doing this? You know, is everything okay? Am we making enough money? But this is all about external approval, you know? And when you, when you, when your worth depends on other people's approval, you never get to truly rest. Because it's, it's the fact that obviously I, and I'm not, I'm not saying people that, that people should be more of a sort of sociopath, that they shouldn't mas- they shouldn't really care about what other people think about themselves.

27:52 Sure. But it's more about like how, how do you step in into yourself and actually really, really, really, really sort of celebrate that what you can do is, is, is potentially remarkable because you can create a life that matters to you. Like the, the external validation of like, you know, is it as lucrative or whatever, doesn't matter because most of the time people don't pay attention anyway. You know, we, we spent our first 20, 30, 40 years trying to think what people might be thinking of us, only to realize that no one's thinking of us. No one really cares. Amen. And you know, we, we, we, we're celebrating people for their courage, but what they do, what we appreciate, what we obviously what we appreciate what they do, we, we call weakness in ourselves.

28:33 And I think that's the problem because it's the un- the misunderstood feelings of shame, feelings of anxiety, you know, all of that, all of those elements, especially, you know, the ancestorial elements of being a- accepted by group know, group that you grew up with or know who you, who you are with. In the past that meant, you know, if, if you got rejected from the group, you, you lose, you know, you lose your food, your security, potentially even your life because you, you're working together as a group. And now we do this on our own. And what we feel as a FOMO, let's say the fear of missing out, we thinking this is a very new concept. Why? It's not. It's very much the ancestorial concept of, of, of missing out, but in a different setting.

29:15 And because there is no, um, sort of direct tie to 200 people that you grow- growing up with. Then your mind, at least when your mind and your brain is firing off in e- every single direction going, "Am I doing this right? Is this okay?" Like, "What do I do?" Yeah. And it's very much working in the abstract. Well, w- again, I love the way that you're just kind of propelling our conversation forward, because the next chapter is about curiosity, and I'll share a little bit of insight that I had while reading this chapter in the book. Um, people sometimes will pursue hobbies, uh, or, or they will pursue interests, and there's a philosophy th- about, about that.

30:00 Don't choose things that you're good at, right? So if you're, if you're already a good artist, you could take an art class, but that's not really gonna move you into this kind of breakthrough level. So let's say you're the opposite, that you have zero artistic talent, at least in your own estimation, but you've always been curious about painting, or you've always been curious about photography, or you've always been curious about collecting salt shakers. I'm, I'm just making up silly stuff here. And the, the… there's a concept that as far as you're having a rich, full life, is not about building skills, it's about… not necessarily about building skills.

30:45 It's about developing and pursuing your curiosities. So for example, in my world, I love watches. I'm a, a watch aficionado. I'm a watch lover. I started a podcast. Now, here's… think of all the mental barriers. I've got no background in watches or horology. I, I don't, I don't, don't have any expensive watches. I don't have any of the premium brands. I'm a total newbie at this, and what did I do to get further into this? I started a podcast, and the podcast is called Watch Smarts, for the people that don't know. And In the, in the write-up of the podcast, I say, "This is for smart people who wanna get smarter about watches." And the first line of the description of the podcast, "Whether you're new to watch collecting, like me," the host is admitting that he's new to something?

31:42 "Or a seasoned collector, a seasoned watch aficionado," et cetera. And I specifically launched this podcast because of my curiosity, and I specifically launched this podcast as a non-expert and as a learner, as an intentional learner. Now, Radem, I have not done a lot of things smart in a lot of areas of my life. This one little thing with the watch podcast, being a non-expert, being completely fearless in letting people know that I almost know nothing about this, I, I, I know less than my average listener, uh, and I'm doing this so I can learn right along with them, that has been a huge revelation.

32:27 So the entire chapter four in Daring Forever is about the power of curiosity. How do we, how do we unleash that curiosity so that it serves us and that we don't think of it as a frivolous detour? I love that you just pretty much described my publishing journey. There you go. You and me both. This is, this is absolutely like, I am, I am not a neuroscientist. I don't, don't pretend to be one. I am not a psychologist. I don't pretend to be one. I'm just, as I … I mean, I normally would say I'm just an eternal curious idiot. Like, I just wanna find out how things work. Right. And this whole book is just an, it's the one big testament to curiosity because I just wanted to know how things work.

33:13 Because there's a line that says that the things that seem least serious are often the most honest signals. This is the truth because you can be telling people of how you want them to behave, what you want them to do, how things potentially should be. You know, you … We see children in families, they're like, "Oh, maybe you should be in this club, and we should be doing this." We- we've sent people to different classes, or we- Yeah … try to impose on them like, "Oh, you should be like, w- watch this video, do this course." But anything that's forced upon you, especially with information, if it comes from a genuine curiosity, that information stays within you and sticks. You know? It basically And, and, and, and germinates. Whereas if you, if you make someone to, to, to consume information, it just goes.

33:55 It just, one, it, one goes, it goes in and it goes out. And I think that part of the honest signals, I think, is very, very important because there is part of our biology that curiosity is, is, is biological. Like, it's not just sort of intellectual only. Like it is, you know, when we go thirst for information or hunger for knowledge, it actually comes from a similar place of, of wanting or w- or needing to eat. So it's, it's, it's a marvelous reminder that curiosity is really trying to show you something about yourself, about something that you are potentially not, you know, in your executive creative n- um, executive network You don't always have time to think about this. So it's more about the pull, sort of the magnetic pull of like, you know what?

34:38 Maybe I should write, maybe I want to write a book about neuroscience or biology of the brain. Maybe this is what I wanna do. Because ultimately, it pushes you somewhere on that journey of permission and acceptance that you got time to ex- explore it. Because the reason why the chapters are in this order, and I had a bit of a, not a punch-up, but a discussion with one of my editors, and she was like, "We should start with curiosity." And I'm thinking, if you are unresolved, if you're having internal battles, you know, if you, if you're waging a war against yourself, you will have never time to explore your curiosity. It's because when you do step one and two, when you really say, "Look, change is possible. I can do this. This is me. I can do it in my way, and my way's gonna be exciting to me," then you can do anything you want. And then you actually have the space and, and the peace within you to actually say, "I can, I can explore this.

35:27 I can enjoy this," you know, rather than, "Am I doing this right? Is this good? What do you think? What shall I do?" You know? Like it's- Yeah … and it's about that sort of that suppressing that mental chatter and the outside chatter, not only the inner critic, but the outside critic, and say, "Look, this is pulling me somewhere. You never know where it might be." So yeah, absolute testament to curiosity, this book, because it's following breadcrumb after one another and joining the dots as I was going, and it was just like, this is exciting. Yes. And it has definitely revealed something, definitely shown me a lot about myself, for sure. Wait, wait, wait, wait. We're not just gonna listen to this episode. There are downloads, there are resources, there are links, there are bonuses waiting for you on this episode's page when you go over to doitmarketing.com/podcast.

36:14 That's right, doitmarketing.com/podcast. Grab the notes right under this episode. See you over there. So as we're landing the plane here, the final chapter, or the final pillar, not the final chapter, because there's a, a fantastic, uh, still daring epilogue, but the, the fifth, uh, pillar of the Daring Forever philosophy and methodology is gratitude. There are so many, so many one-liners and so many mental bumper stickers that if people, if Y- you need to go out and buy new highlighters. You need to go out and buy new pens and new highlighters, because you will find yourself highlighting line after line, paragraph after, after paragraph, and you'll be going through Radem's book saying, "Should I be highlighting everything? Should every page be solid yellow like it is?"

37:08 But the ones, the ones that jumped out at me from the gratitude chapter is you can't be truly grateful for a life that you're pretending not to feel And that was just like a value bomb that exploded really, really, really big. Uh, talk about gratitude and, uh, the, the other line m- m- parallel to that at the beginning of the next section is, "Gratitude is more than a feeling. It is a force that can reshape your life." Uh, please jump into what, what is really going on with gratitude and why it's so vitally important.

37:52 It's about ac-accepting and, and recognizing that what we have is remarkable. It's very much about being present, right? It's being, being able to enjoy the present moment and say, "You know what? Everything could be so much better. Everything, everything could be so much worse." And it's, and it's about that moment of when you realize that the compounding effect of every single action that you do, obviously, you, you, you set up the tomorrow to be just a little bit potentially easier, more, more rewarding. It's more about the fact that gratitude, again, it's not necessarily just a sort of, you know, a, a, in a way, a bumper sticker when someone says, "Oh, be grateful for what you've got," because that's a shallow, that's a shallow statement.

38:34 It's more about really taking in the present moment and realizing that what you have, again, from the permission, acceptance, and curiosity, when you accept your processes, when you accept how you have your life, you know, you, you realize that everyone, everyone else's life is messy. Some just, some, some, some people just hide really well, you know? You think- Yeah … the Beckhams must be living an incredible life, and then you realize it's a shit show, right? And it's, it's all about understanding that we are equal in this life. Some people might be in a different places with different, you know, different, vastly different levels of privilege and underprivileged. But it's about a moment that it all happens in the present moment. So again, this is my hidden mindfulness chapter in a way because I've been really trying to understand what that really means.

39:17 You know, like, there's different stages of our life, and we are more egoistical, then we are more open, then we are a lot more giving and more, more, more very much more generous about our time and about our, our, our, our learnings because in some way, gratitude is that force that keeps people from drifting apart. Because- Right … how easy it's to open your, you know, social media or read whatever and say like, "Well, I'm not Forbes 30. I'm under 30. I'm not, I don't have a snow. I don't have a yacht. I don't have this." And then you realize, you know what? This life I've been living here with everything that I've got, oh my God, it's, it's, it's a Disneyland. It's incredible because I, I'm very much doubling down on the fact that I'm always in charge.

39:59 I'm always in charge of what I can do next because I was always fascinated not with people's output or possessions or, or creations or, and achievements. I was like, "How do you live like life as an author? Or how do you publish this? Or how do you become a singer-songwriter?" Because you realize you have to be incredibly obsessive about that one thing over and over again. Knowing the athletes wake up every morning, and they're obsessed with that one thing over and over again. And when you realize when you found your thing that you obsessed over and over again, that you're happy to be woken up at one o'clock in the morning because you haven't finished the to-do list- how, how freaking, you know- Incredible is that life because you're like, "I found my thing." That's gratitude in its own, own, own, own way, you know, because you can easily tell yourself, "Oh, I've got so much more to do.

40:46 I've got this and this and that." But- Yes … would you rather not have anything to do? Because I'd rather have my to-do list longer than my both arms and go, "You know what? I can still put extra, extra, extra things on the list because I'm moving. I'm, I'm, I'm learning. I'm growing." And that's, that's the beautiful part because that whole book, uh, it's almost like a cyclical 360. 'Cause once you get to gratitude, realize that you can still always change the lens to how you view the world. You can always- Yeah … you know, accept yourself more. You can actually pursue more things and explore the world that's, that's here because we've democratized the information. We are, we, we tell ourselves so much more information. Some people try to, you know, corrupt it and throw bombs on other countries. But in our, in our… What we can do as a huge, as a society at large We are here for one another to, to remind ourselves that, you know what?

41:29 This is a miracle we're here, and we should really, really freaking appreciate it. Oh my gosh, absolutely, and what a great place to land the plane. Um, Radim, where can people get the book? And more importantly, where can they connect with you and all the other ways that you're sharing the Daring Forever message? I know that you've got coaching programs. You do workshops. You've got keynotes. You have an online community, a book publishing empire. Uh, all of these different things are designed to activate the ideas in Daring Forever. What links should go in the show notes? How can people connect with you? Oh, absolutely. I mean, if you type in the word Radim into Google, apparently I come up as number one.

42:13 But no, I've got my own website, radim.mal- radimmalnish.co.uk or daringforever.com, which is the community website where you can find all the information and connect with me direct. Book a call with me to, to explore anything that you want to do because this has been a very interesting time of my life because you can have a stan- you can have a standard coaching programs. You can have, you know, the, the times we, we try to help people with spec- with specific problems, all of a sudden you discover that people have got actually a totally different questions to ask. Yes. And you find that the, the, the solutions are not coming from the pro- not from the curse, from the realization there's a problem, but more from curse of curiosity of like, "Okay, what can I do? What can I do? What can I change?" So the book is available worldwide on everywhere from Amazon to, you know, Waterstones and all of the regular pub- um, um, bookstores.

43:03 Currently, the Kindle is only at $2.99, so you, you know, $2.99, you can just get it straight away. Sure. I've narrated my own audiobook thanks to learning how to podcast, so you can hear me mispronounce everything that I can mispronounce. But look, it's been more, most, most rewarding process of actually doing this mostly on my own with, uh, you know, a few people in my team because this is a testament again. Uh, once upon a time, you have to be either successful or very clever to have a book out there, and now we can do everything we can and share this and open new doors. So yeah, daringforever.com- Right … is the community and, and the contact to, to find us. Excellent, and so that link will be in the show notes, and, uh, you will also get all kinds of wonderful goodies by joining the community.

43:45 Uh, notes for this episode are online at thesellingshow.com directly under Radim's episode that you're probably looking at right now. So you may as well click on those links, grab a copy of the book, book a call with Radim if what you heard resonates with you, and if it doesn't resonate with you, you must have some kinda crazy problem because you need this information. You need to start living life and, uh, and, uh, daring, daring forever. All right, my friend, I appreciate you. Thank you for sharing your wisdom with us. Wraps up another episode of The Selling Show. Hey, tell you what, if you like us, rate us and review us on Apple Podcasts.

44:29 Subscribe. Tell a friend. Go grab the notes and downloads and extras at thesellingshow.com. See you next time.