8
May 1, 2026
In this episode, Frederik sits down with Laura Jones, CMO of Instacart, to explore how connection isn't just a strategy, but a way of leading, seeing, and creating. Laura shares the moment she stood outside a trailer on Stanford's campus, placed her hand on it, and knew: "Whatever is inside here will change my life." That moment became the beginning of a career that took her to Google, Uber, and one of the most joyful Super Bowl ads of the year. We talk about the power of "How might we" and "Yes...