Beyond Convenience: How DoorDash Is Redefining Consumer Discovery, Digital Commerce & Brand Growth (Glory Linsley, Head of CPG Brand Partnerships & Ad Sales at DoorDash)

Let’s start with the consumer. When someone opens a delivery app, they’re often shopping with a completely different mindset than when they walk into a store or even shop a traditional e-commerce site. What have we learned about those moments and what actually drives the decision to buy?

Delivery has created entirely new shopping occasions—the forgotten ingredient, the late-night craving, the last-minute party, or simply “I don't want to leave the house.” How should brands think differently about winning these smaller, more immediate moments?

The physical shelf has always been incredibly important in CPG, but now brands are competing on a much smaller digital shelf. What actually gets a product discovered and added to the basket when consumers have hundreds of choices but very little patience?

Once a consumer finds a brand through delivery, the bigger opportunity is getting them to come back. What are the smartest ways you’re seeing brands turn a convenience-driven purchase into repeat behavior or even loyalty?

If you were sitting with a brand leadership team building their delivery commerce strategy today, where would you tell them to stop treating delivery as another sales channel—and start thinking about it as a completely different way to win the consumer?