Beyond the Numbers: How Consumer Intelligence Is Redefining CPG Growth (Kim Cox, North America Sales Leader at NielsenIQ)

The consumer is generating more signals than ever, but more data doesn’t necessarily mean more clarity. What are the signals you believe executives should be paying much closer attention to right now?

We often talk about understanding what consumers are doing, but the harder question is understanding why. Where are you seeing the biggest gaps between traditional consumer measurement and what actually explains behavior today?

As consumer behavior becomes more fragmented across stores, digital channels, platforms and generations, how should brands rethink the way they define their consumer and identify where their next source of growth will come from?

AI is dramatically changing how quickly organizations can analyze and act on consumer intelligence. Where do you see AI fundamentally changing the insights function versus simply making existing research and analytics faster?

Looking ahead, do you think the biggest competitive advantage will come from having better consumer data—or from an organization’s ability to connect those insights to decisions faster than everyone else?