The CPG View

The CPG View

The #1 CPG information source for Global Omni-Channel Leaders.

Empowering you to win in CPG!

Recent Episodes

June 26, 2025

Beauty Meets the Digital Shelf: Winning Strategies in eCommerce (Chris Chesebro, Global Chief Digital Officer at Wella Company)

As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology? What do you consider to be the most underutilized levers for optimizing...
June 19, 2025

Tariffs, Trust & Trade: Navigating the Future of Supplements on Marketplaces (Loren Israelsen, Founder and President, United Natural Products Alliance)

For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today? How are tariffs impac...
June 12, 2025

Start Now: Building AI-Literate, High-Performing Teams (Alex Brueckmann, Chief Executive Officer at Brueckmann Strategy Consultants Ltd.)

Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them overcome these? AI is transforming businesses across industries. H...
June 5, 2025

Think Global, Act Local: The Power of Market-Centric Execution (Melda Hamarat, Global Head of Digital Commerce Strategy at Unilever)

You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors ...
May 22, 2025

Beyond the Banner: Crafting AI-Driven, Creative-First eCommerce Strategies (Nicole Pilkington, Global Head of eCommerce Acceleration at Barilla Group)

What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends? Leading a team across 35 countries must come with unique challenges and opportunities. How do you balanc...
May 15, 2025

Retail at a Crossroads: Mariano on Redefining IT Value and Industry Collaboration (Mariano Gomide de Faria, Founder and co-CEO of Vtex)

The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?" You’ve emphasized the importan...