The CPG View

The CPG View

The #1 CPG information source for Global Omni-Channel Leaders.

Empowering you to win in CPG!

Recent Episodes

Feb. 29, 2024

Rocketing Ahead: Navigating eCommerce and Digital Marketing Trends (Jennifer Elmashni, General Manager, Rocketbook by BIC)

Innovation in eCommerce and Digital Marketing: In your experience, what have been the most significant changes in the landscape of eCommerce and digital marketing in recent years, and how have you adapted these changes at Ro…
Feb. 9, 2024

Navigating Retail Media: Insights on Standardization, Data Innovation, and the Future of CPG Advertising (Jeffrey Bustos, IAB & Vin Lay, Albertsons Media Collective)

Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers? Can you elaborate on why these specific methodologies…
Feb. 1, 2024

Revolutionizing Retail Media: Navigating Loyalty, Strategies & Future Insights (David Young, VP, Shipt Media at Shipt)

With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising …
Jan. 18, 2024

Insights Unleashed: Global CPG Transformation, Strategy Shifts, and AI in Retail (Walid Benchama, Global Senior Director, Enterprise Shopper & Channel Insights at The Coca-Cola Company)

CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example…
Dec. 12, 2023

Elevating E-commerce: Unraveling the Dynamics of Retail Enablement (Benjamin Woodruff, CRO at Flywheel Digital)

Digital Transition & Target Partnership: Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey…
Nov. 30, 2023

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 3 Shining a Light on Measurement (David Pollet, CEO at Incremental)

Investment Significance : "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become…