The CPG View

For years, commerce teams have been trained to look backward. What sold, what worked, what changed. What happens when intelligence starts telling us what to do next instead of simply explaining what already happened? There are hundreds of decisions being made every day around pricing, assortment, promotions, content, and inventory. Which of those decisions should we actually be comfortable handing over to AI, and where does human judgment still matter most? Here’s where it gets interesting: wh

1. How are you and your team at Dentsu helping brands adjust to the collapsed funnel, where discovery, consideration, and conversion can happen in the same session?2. Where does agentic AI fit into that shift, and how should brands be thinking about agentic commerce, media, workflows, and team structures?3. As you build the commerce organization at Dentsu, how do you structure teams so budgets can move fluidly toward what is working instead of staying locked into channels or trade calendars?4. H

You’ve built your career across platforms, agencies, publishers, and now retail media. Looking back, what were the pivotal moments that shaped the way you think about data, measurement, and commercialization today? Albertsons Media Collective’s iROAS research found that campaign outcomes could vary depending solely on methodology, with the campaigns shifting from positive to negative based on how performance was measured. What did those findings reveal about the current state of retail media me

When product experience becomes an enterprise priority, where does the transformation typically begin? What needs to change internally—from ownership to processes to ways of working—before the technology can really deliver value? For executives making the case for investment, how should they measure the business impact of product experience? Which metrics best connect these capabilities to revenue, margin, market share, or other outcomes the C-suite cares about? Many large organizations are de

Before launching K2O, you spent seven years helping scale MaryRuth’s. What did that experience teach you that emerging CPG brands often learn too late?K2O sits at the intersection of celebrity, wellness, beauty and functional hydration. How do you turn that initial excitement into an enduring brand with staying power?Celebrity can generate awareness quickly, but repeat purchase ultimately determines whether the brand succeeds. How are you translating Kylie’s audience into loyal K2O customers, an

You’ve had a front row seat from Mars and L’Oréal to now leading Barrows Connected Store what were the key moments that really shaped your career and point of view? You’ve said stores are becoming high performance media channels but most in store experiences still feel cluttered and ineffective. Are retailers getting this fundamentally wrong today? Was there a specific moment when you saw the convergence of digital media and physical retail and realized this was the space to build in? As you