The CPG View

The CPG View

The #1 CPG information source for Global Omni-Channel Leaders.

Empowering you to win in CPG!

Recent Episodes

May 16, 2024

Retail Renaissance: Navigating the Digital Era (Lee Dunbar, SVP, Head of Retail Media at Starcom)

Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the CPG/FMCG sector? Given the proliferation of digital advertising channel…
May 9, 2024

Strategy in Motion: Navigating the Marketing Landscape (Graham Robertson, Founder and CMO at Beloved Brands)

Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution? Your marketing training emphasizes …
May 2, 2024

Charting the Omni-Channel Future: Insights from a CPG Leader (Sam Martz, Head of NA CHC Ecommerce at Sanofi)

E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG industry over the years, especially in the context of health and wellnes…
April 26, 2024

Embracing New Opportunities: A Journey in E-commerce Success (Darren Silverman, Senior Vice President eCommerce & Insights at Petmate)

Given your role as an early adopter in the eCommerce channel and your focus on staying ahead of emerging trends, can you share a specific instance where your willingness to embrace new opportunities had a significant impact …
April 19, 2024

Global Insights: Navigating CPG Strategy and Execution (Vivek Rastogi, Senior Director, Global Digital Commerce at Colgate-Palmolive

With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strateg…
March 28, 2024

Forged in Discipline: A Journey of Leadership (Tom Gordon, Commandant of Cadets at The Citadel)

Reflecting on your time at The Citadel, how do you believe the institution's emphasis on discipline and honor has influenced your leadership style and decision-making throughout your military career? What were some of the ke…