Episodes

Feb. 29, 2024

Rocketing Ahead: Navigating eCommerce and Digital Marketing Trends (J…

Innovation in eCommerce and Digital Marketing: In your experience, what have been the most significant changes in the landscape of eCommerce and digital marketing in recent years, and how have you adapted these changes at Roc...

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Feb. 9, 2024

Navigating Retail Media: Insights on Standardization, Data Innovation…

Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers? Can you elaborate on why these specific methodologies ...

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Feb. 1, 2024

Revolutionizing Retail Media: Navigating Loyalty, Strategies & Future…

With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising a...

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Jan. 18, 2024

Insights Unleashed: Global CPG Transformation, Strategy Shifts, and A…

CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example ...

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Dec. 12, 2023

Elevating E-commerce: Unraveling the Dynamics of Retail Enablement (B…

Digital Transition & Target Partnership: Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey ...

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Nov. 30, 2023

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part …

Investment Significance : "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become ...

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Nov. 16, 2023

Decoding E-commerce Challenges and Opportunities in Consumer Goods (A…

With your extensive experience in the eCommerce space across various CPG companies, can you discuss the main challenges and opportunities in the sector as it continues to evolve and grow? As a leader in the CPG industry, you ...

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Oct. 26, 2023

Navigating Marketplace Control: Strategies, Risks, and Rewards (Russ …

Can you elaborate on how the pandemic pushed marketplace control issues to the backburner for many brands? What were the primary challenges faced by these companies, and how did this affect their operations and sales strategy...

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Oct. 18, 2023

Retail Insights Unveiled: Navigating the Ever-Changing Landscape (Jac…

Retail Media Ecosystem -- "Given your expertise in the CPG sector, how do you see the role of retail media evolving? Can you share an example where leveraging retail media has significantly impacted your brand's performance?"...

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Oct. 4, 2023

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part …

How are you and the team at Incremental approaching the question of budgeting for brands that you all work with? Why does it seem like such a challenge today in the world of retail media? How is Incremental approaching the …

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Sept. 28, 2023

Retail Revolution: Decoding the Commerce Media Boom (Conor McKenna Pa…

Retail/Commerce Media has emerged as the fastest-growing digital advertising channel. What are the key factors that differentiate it from other advertising channels, and what do you believe is driving its rapid growth? Does t...

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Sept. 21, 2023

Trailblazing Success: Unveiling Stanley's Strategies in the Outdoor R…

Can you shed light on how Stanley became the winner for Equipment Accessories in the 2022 NPD U.S. Outdoor Sports Retail Performance Awards? What innovations or strategies contributed to this success? Given the trends in the ...

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Sept. 14, 2023

The Incremental Wave: Riding the Retail Media Tide Mini Series: Part …

Retail media has grown so rapidly, what challenges do you see that creating for the industry? Why is neutrality in measurement important? When you say incrementality what do you mean? How do you define it? What role does pred...

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Sept. 7, 2023

Retail Resonance: Navigating Mission-Driven Shopping for Optimal Enga…

How can retailers better understand and adapt to this ‘mission driven shopping’ trend to optimize their customer engagement and increase sales? Based on the shift in classic correlations between visits and sales, what are som...

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Aug. 27, 2023

Revolutionizing CPG Advertising: Unveiling DoorDash's Shoppable Ads a…

Could you please introduce yourself and provide some background on your role as the VP of ads at DoorDash? How does DoorDash's CPC pricing benefit CPG brands and enable them to invest in growth without upfront capital risk? H...

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Aug. 18, 2023

Commerce Chronicles: Navigating Beauty's Digital Landscape with a Vis…

Could you tell us about your journey and how you got into the field of ecommerce? What led you to your current role at Weleda? As the Director of Ecommerce at Weleda, what are some of the unique challenges you …

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July 31, 2023

Channeling Success: Navigating the Evolving eCommerce Landscape for C…

With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG) brands to effectively compete and get ahead in this evolving landscape?...

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July 17, 2023

Data-Driven Engagement: Unleashing the Power of CPG Brands in the Dig…

In the context of digital strategy, how do you think your company's unique approach to consumer rewards has impacted the way consumer packaged goods (CPG) companies develop their marketing and advertising plans? What challeng...

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July 10, 2023

Ibotta Uncovered: Empowering Consumers, Transforming Advertising (Bry…

Your company has paid consumers over $1.4 billion while working with leading consumer packaged goods and retail clients. How do you balance the interests of both consumers and businesses, and what role does this app play in f...

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July 3, 2023

Blurred Lines: Navigating the Convergence of Roles and Responsibiliti…

In this podcast episode, we'll discuss the challenges facing CPG leaders in a rapidly evolving industry. We'll explore how they can balance increasing demands while maintaining focus on their core responsibilities and driving...

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June 20, 2023

From Trailblazers to Trendsetters: Insights from the CEO of BIC in th…

With over 20 years of experience at BIC, you have held various roles, from General Manager to your current position as Chief Executive Officer, and you also serve as the Chairman of the BIC Corporate Foundation for Education....

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June 9, 2023

Cracking the CPG Code: Mastering Problem-Solving with the 7-Step McKi…

In your experience working with the CPG industry, how have you seen the 7-step McKinsey framework specifically help companies tackle their unique challenges, such as managing supply chains, optimizing pricing strategies, or u...

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May 28, 2023

Elevating eCommerce with Content : The Kraft Heinz Company's Approach…

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? What was the process like of selecting your tech partner to help address those challenge...

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May 15, 2023

Amazon Data Strategy 101: Straight from Intentwise's Top Gun (Sreenat…

Can you share some of the latest Amazon data sources that have emerged recently, and how does Intentwise help businesses effectively leverage them to gain a competitive edge? What are some common data challenges that busines...

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