Episodes

Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the CPG/FMCG sector? Given the proliferation of digital advertising channels...

Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution? Your marketing training emphasizes f...

E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG industry over the years, especially in the context of health and wellness...

Given your role as an early adopter in the eCommerce channel and your focus on staying ahead of emerging trends, can you share a specific instance where your willingness to embrace new opportunities had a significant impact o...

With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strategi...

Reflecting on your time at The Citadel, how do you believe the institution's emphasis on discipline and honor has influenced your leadership style and decision-making throughout your military career? What were some of the key...

Could you share with us some of the key insights into the evolving landscape of supply chain recruitment and the challenges that companies face today when it comes to hiring the right talent? A large portion of our works with...

Your journey from studying physics and doing software development to becoming CEO of Grocery TV is quite unique. How have these diverse experiences influenced your leadership style and strategic decision-making at Grocery TV?...

You've been recognized as a leader in Digital, with accolades like being part of The Lead Top 60 in Digital U.S. and receiving nominations from DRUM & Glossy. How do you believe your experiences and expertise have contributed...

Innovation in eCommerce and Digital Marketing: In your experience, what have been the most significant changes in the landscape of eCommerce and digital marketing in recent years, and how have you adapted these changes at Roc...

Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers? Can you elaborate on why these specific methodologies ...

With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising a...

CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example ...

Digital Transition & Target Partnership: Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey ...

Investment Significance : "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become ...

With your extensive experience in the eCommerce space across various CPG companies, can you discuss the main challenges and opportunities in the sector as it continues to evolve and grow? As a leader in the CPG industry, you ...

Can you elaborate on how the pandemic pushed marketplace control issues to the backburner for many brands? What were the primary challenges faced by these companies, and how did this affect their operations and sales strategy...

Retail Media Ecosystem -- "Given your expertise in the CPG sector, how do you see the role of retail media evolving? Can you share an example where leveraging retail media has significantly impacted your brand's performance?"...

How are you and the team at Incremental approaching the question of budgeting for brands that you all work with? Why does it seem like such a challenge today in the world of retail media? How is Incremental approaching the …

Retail/Commerce Media has emerged as the fastest-growing digital advertising channel. What are the key factors that differentiate it from other advertising channels, and what do you believe is driving its rapid growth? Does t...

Can you shed light on how Stanley became the winner for Equipment Accessories in the 2022 NPD U.S. Outdoor Sports Retail Performance Awards? What innovations or strategies contributed to this success? Given the trends in the ...

Retail media has grown so rapidly, what challenges do you see that creating for the industry? Why is neutrality in measurement important? When you say incrementality what do you mean? How do you define it? What role does pred...

How can retailers better understand and adapt to this ‘mission driven shopping’ trend to optimize their customer engagement and increase sales? Based on the shift in classic correlations between visits and sales, what are som...

Could you please introduce yourself and provide some background on your role as the VP of ads at DoorDash? How does DoorDash's CPC pricing benefit CPG brands and enable them to invest in growth without upfront capital risk? H...