Episodes
90
June 10, 2024
Envisioning Ideal Sponsors
Happy Monday! Today, we start the morning with an icebreaker inspired by one of our co-hosts, Nick Nallbach. Who is a dream sponsor that you'd love to have sponsor your podcast? This episode is full of fun and insightful discussions as we share our ideal sponsors and why we’d love to have them on board. Plus, we explore some creative ideas on how these sponsorships could work. We also dive into a question from the mailbag about the best travel headphones for traveling podcasters. Join us as we ...
89
June 7, 2024
Weird Podcasting Quirks
Today, we start the morning with an intriguing icebreaker inspired by my newest co-host, Jason Cercone- what’s a weird quirk or thing you do before or after recording a podcast? This episode is full of fun, unexpected habits, and lots of laughs as we share our unique routines. Plus, we share our wins from the week. Tune in to hear about the weird quirks that make us all unique and the wins that keep us motivated! Episode Highlights: [2:12] Ice-breaker: What’s a weird quirk or thing you do befor...
88
June 6, 2024
Podcasting and Stoicism
In today’s episode, we get into comparison and self-esteem in the podcasting world, sparked by a listener question and a clip from Jerry Seinfeld that really hit home. We explore the wisdom of Stoicism, its impact on our personal and professional lives, and how to focus on what truly matters. Our conversation takes some unexpected twists and turns as we explore the idea of what truly matters in life and how we can stay focused on our own paths without getting bogged down by outside opinions. Ep...
87
June 5, 2024
Podcasting Competition, Comparison and News
In today’s episode, we answer an intriguing mailbag question from Isabella about completion and comparison in podcasting. Our community shares practical tips on maintaining self-esteem, including focusing on your unique journey, avoiding constant analytics checks, and using competition as an inspiration rather than a deterrent. We also share some exciting updates, upcoming events, and the latest headlines in podcasting news. Episode Highlights: [4:52] Mailbag question from Isabella: “I find mys...
86
June 4, 2024
SubStack for Podcasters, Giveaways and Podcast Events
In today’s episode, we get into the booming trend of podcasters using SubStack to enhance their content and audience engagement. We discuss the platform’s features, including monetization options and content distribution. And first, we have some exciting announcements to share about our latest giveaways and the much-anticipated Empowered Podcasting Conference. Tune in to discover how you can leverage SubStack for your podcast and learn about the fantastic opportunities we have in store for you! ...
85
May 31, 2024
Favorite Cities and Podcasting Successes
My co-hosts stepped up to the plate and took the reins while I was out helping my daughter move into her new place in Nashville. The community had a blast talking about their favorite cities they'd podcast about and also shared their wins of the week. They explored the unique charm of cities like New York, New Orleans, and San Diego, and hear about some incredible personal and professional victories. Episode Highlights: [1:43] Ice-breaker: If you could podcast about your favorite city, what wou...
84
May 30, 2024
How to Optimize Your Podcast Discoverability on YouTube
In today's episode, we tackle an intriguing question inspired by Gary Vee and get into podcasting on Youtube. We explore the rise of video podcasting, YouTube's growing dominance in the podcast space, and podcast discoverability. Stay tuned as we break down key stats, share personal insights, and discuss strategies for optimizing your podcast content for maximum reach and engagement. Episode Highlights: [2:42] YouTube's growing influence in podcasting with stats on usage. [6:03] Podcast listen...
83
May 29, 2024
The Hard Truth of Podcasting
In the first half of today's episode, we discuss the "hard truth" of podcasting. This is an unfiltered discussion on the reality of podcasting, focusing on the necessity of patience and realistic expectations. If you're in the podcasting game for the long haul or considering starting your own show, you won't want to miss these insights. In the second half, we shift gears to bring you the most current headlines affecting the podcasting world. From recent statistics to upcoming events and new fea...
82
May 28, 2024
One Thing Every Podcaster Should Try at Least Once
In today's episode, we dove into the deep end of experimenting with your podcast. I asked the question, "What's one thing you believe everyone should try at least once with their podcast?" and the responses from our amazing community were nothing short of inspiring. From trying out video, going live, guest hosting, and narrative storytelling our conversation was packed with actionable ideas to challenge you to push your podcast to new heights. Episode Highlights: [05:45] Ice-breaker: What’s one...
81
May 23, 2024
Overcoming Adversity in Podcasting
Today, Dominic Lawson takes the reins while I'm on staycation. They gang dives into a reflective discussion on overcoming adversity in podcasting. This episode is packed with personal stories, thought-provoking questions, and a unique icebreaker that asks: "If aliens were to come to Earth, which podcast would you share with them to explain human life?" Our conversation ranges from sharing personal challenges to engaging in a lighthearted yet insightful debate on the best podcast representation o...
80
May 22, 2024
Strategic Pivots in Podcasting
In today's episode, Nick Nalbach takes the reins while I'm on staycation. Nick and the gang are diving into the insights from my fascinating interview with Heather Parity. Heather’s journey from religious ties to therapy, and finally to content creation, is nothing short of inspiring. She shared her thoughts on the significance of aligning your content with your goals, the true meaning of going viral, and the importance of intentional hard work. Tune in to hear about the strategic pivots Heathe...
79
May 21, 2024
Transforming Content Creation Challenges into Opportunities with Heather Parady
In this episode, I sit down with the dynamic Heather Parady to explore the realities behind creative success and the truth about going viral. Heather shares her unique insights on content creation, the struggles and rewards of being a creator, and her two MAJOR life pivots to a renowned entrepreneur and mental health advocate. Whether you’re a seasoned creator or just starting out, this conversation is packed with valuable lessons and inspiration. Episode Highlights: [4:11] The importance of bu...
78
May 20, 2024
How We Boost Engagement, Organization and Mental Health in Podcasting
In today’s episode, we take some questions from the mailbag on organization, the mental aspects of podcasting, and more. I also share a sneak peak at tomorrow’s one-on-one interview with successful podcaster and content creator, Heather Parady. Plus, Nick Nalbach unveils a surprising tweak that skyrocketed his YouTube engagement over the past several days… Episode Highlights: [5:26] An extended clip of my upcoming interview on Tuesday with Heather Parady: “Going viral doesn’t mean anything”. [...
77
May 17, 2024
Managing Overwhelm and Burnout in Podcasting
In today’s episode, we're answering a question from Olivia, which focuses on how to manage overwhelm and burnout while podcasting. In honor of Mental Health Awareness Month, our panel shares their personal strategies and insights on maintaining a healthy work-life balance in the world of podcasting. We also dig into a recent LinkedIn post by Lloyd George, which encourages a different type of podcasting strategy. From batch recording to embracing micro-seasons, we explore various methods to keep ...
76
May 15, 2024
Affiliate Marketing Insights and Podcasting News
In today’s episode, we explore the impact of affiliate marketing for podcasters and industry news such as the latest AI developments and podcasting events. We share whether affiliate marketing truly pays off and explore brand new updates in AI and social media tools that are shaping the future of podcast content creation and what it means for your audience. Episode Highlights: [2:35] Mailbag Question: Does affiliate marketing really add enough revenue to be worth the effort and potential impact...
75
May 14, 2024
ChatGPT 4o, Storytelling Strategies for Podcast Interviews, and Episode Sequencing
In today's episode, we discuss the art of turning interviews into captivating narratives that'll keep your listeners hooked. We also break down the latest ChatGPT update, ChatGPT 4o, and how it may revolutionize the way you podcast. How do you transform a simple Q&A into a compelling story? Our panel shares their tried-and-true techniques, from thorough guest research to strategic question sequencing. We explore how AI tools like ChatGPT can help you uncover those hidden gems in your guest's ba...
74
May 13, 2024
Audience Growth, Guest Appearances and Podcast Hardware
In today’s episode, we kick off with an ice-breaker question for my co-hosts about what challenges they’re facing as podcasters and what steps they are taking to solve them. We continue the discussion with some mailbag questions and also share ways to boost social media engagement through tailored content, how to capitalize on guest appearances to extend your reach, and end with great advice for choosing podcasting equipment with specific goals in mind. Episode Highlights: [3:47] Ice-breaker qu...
73
May 10, 2024
Reading Reviews and Feedback in Your Podcast Episodes
In today’s episode, we discuss an essential part of podcasting — handling listener feedback and reviews. Our community gives great advice for incorporating positive feedback subtly in your episode, the value of sharing negative feedback when it's constructive, and some ways to seamlessly integrate these points into your conversations. Since it’s Friday, we will also share and celebrate our recent podcasting wins with each other. Episode Highlights: [3:19] Mailbag Question from Blake: “Marc, I’v...
72
May 9, 2024
The Pros and Cons of Selling Podcast Merchandise
Do you dream of seeing your listeners sporting your podcast's merch? Whether it's t-shirts, mugs, or stickers, creating merchandise is a fantastic way to spread your brand and foster a deeper connection with your audience. However, the path to merch success is paved with pitfalls that make many podcasters stumble. Today we’ll guide you through the dos and don'ts of selling podcast merchandise. We are uncovering insights on design, production, marketing, and sales. You'll learn how to create swag...
71
May 8, 2024
Exploring SEO & Advertising Strategies, Podcast Awards, and Our Fantasy Podcast Interviews
Join us on today's special episode of PMC, where Dominic Lawson and Nick Nalbach step in to host, bringing a fresh and engaging twist to our regular programming. Dive into discussions on podcasting techniques, character studies from old sitcoms, and marketing & advertising strategies. Episode Highlights: [4:31] Ice-breaker: If you had the chance to interview somebody a TV or movie character from a podcast, who would that be? [6:08] TV shows and characters for podcast interviews. [14:11] Podcas...
70
May 7, 2024
How to Apply for and Win Podcasting Awards
In this episode, we discuss podcast awards with moderator Dominic Lawson, a master of the craft with 23 awards to his name. Together, we explore what sets an award-winning podcast apart—think top-notch production, riveting stories, and real engagement with listeners. Dominic dishes out invaluable advice, from picking the perfect award categories to mastering the application process, and even how to campaign effectively if you’re nominated. Plus, one of our own community members discovers they wo...
69
May 6, 2024
Podcast Growth Strategies: Equipment Upgrades and Sponsor Insights
In this episode, we discuss podcasting tools as well as podcast sponsorships to help you navigate the logistics of podcasting. We’ll explore when it’s time to upgrade your podcast's video and audio quality, along with insightful advice on securing sponsorships that fit your brand. Episode Highlights: [2:47] Ice-breaker: Do you acknowledge May the Fourth as Star Wars Day? And did you celebrate it in some way? [6:51] Podcasting, including upgrades for recording equipment. [13:03] When to upgrade...
67
May 1, 2024
The Podcaster’s Toolkit: News Updates, Tips, and Events
Today, we’re digging into some important updates and practical advice for all you podcasters out there. We'll chat about the upcoming Empowered Podcasting Conference—remember, early bird tickets are ending soon—and we've got a great question from Serena who’s curious about avoiding common newbie mistakes in podcasting. Plus, I’ll sprinkle in some of the latest podcasting news, including the top charts and a reminder about the Signal Awards application deadline. Episode Highlights: [5:58] Mailba...
66
April 30, 2024
Crafting Your Signature Style with Jonathan Howard
Today’s episode kicks off with an ice-breaker where we ask our community members to describe their podcast’s style. Then we move into an interview of sorts with one of our community members, Jonathan Howard. Jonathan shares with us how he curated his own signature style in podcasting, valuable tips for content creation on social media, and the impact of how storytelling led to significant changes in his industry and beyond. Episode Highlights: [7:15] Ice-breaker: If you had to describe your pod...